LG Display’s automotive OLED panel recognized for ‘best picture quality’ for passengers

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LG Display’s automotive OLED panel recognized for ‘best picture quality’ for passengers

 

  • Obtained international certification for ‘High Visibility Vehicle OLED’ from German TUV, a global certification body
  • Provides a wide viewing angle while consistently maintaining high image quality in a wide range of driving environments and low temperatures of -40 degrees Celsius

Applying new OLED technology that stacks light emitting devices in multiple layers, improving screen brightness and lifespan

LG Display (CEO and President Ho-Young Jung)’s automotive OLED panel was recognized for its best picture quality in the global market.

 

LG Display announced on the 26th that it had obtained the ‘High Visibility Automotive OLED (OLED)’ certification from Germany’s ‘TUV Rheinland’, a global certification body.

 

LG Display’s automotive OLED panel consistently realizes the best picture quality in a wide range of driving environments, including the brightness (10 to 5,000 lux) that the driver encounters during the day and at night, and maintains the same picture quality even at a harsh low temperature of minus 40 degrees Celsius. In addition, it was evaluated that it accurately expresses even small contents that are only 5% of the full screen size without distortion at any viewing angle between the driver’s seat and the front passenger’s seat.

 

This product applies a new OLED technology(tandem) that stacks R(red), G(green), and B(blue) light emitting devices in multiple layers to significantly improve screen brightness and lifespan compared to products with only one light emitting device. Existing LCDs for vehicles have limitations in that light leak around small content, lowering the contrast ratio, and slowing the response time in a low-temperature environment, leaving an afterimage. On the other hand, LG Display’s self-luminous vehicle OLED has a contrast ratio of 600,000 to 1, which greatly exceeds the certification standard (50,000 to 1) and maintains more than 99% of luminance and color despite rapid changes in the external environment of the vehicle. Also, the response speed is 0.66ms faster than the authentication standard (3ms, milliseconds), so there is no afterimage.

 

Sohn Ki-hwan, managing director of LG Display Auto Marketing/Product Planning, said “This certification proves that tandem OLED for automobiles is the only display that satisfies the highest picture quality and extreme lifespan”. So “We will provide our customers with a differentiated customer experience with a display that is safer to use while driving and more convenient when stopped” he said.

[2021 Visionox Technology Innovation Conference] Chief Executive Officer Zhu Xiujian, “We will provide the ultimate experience through form innovation, basic performance enhancement, and function integration”

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At the Visionox Technology Innovation Conference in 2021, Zhu Xiujian, Chief Executive Officer of Visionox Technology Product Engineering Center, gave a presentation on OLED industry trends and Visionox’s advanced technology exploration.

In the OLED industry trend, Chief Executive Officer Zhu emphasized, “Flexible OLED is expected to occupy more than 30% of the panels for mobile devices after 2023, and cost reduction is the only way to expand the market.”

In the OLED technology change for mobile devices that followed, “From 2011 to 2018, a full screen with a notch or a narrow bezel became a trend, from 2019 to 2020, we pursued morphological differentiation such as camera pop-up, punch hole, U-notch, and under panel camera,” he said. He also announced, “After 2021, basic performance such as high refresh rate and low power consumption has been strengthened, and more differentiated technologies such as foldable and advanced UPC are being developed.”

Finally, the Chief Executive Officer mentions form innovation, basic performance improvement, function integration and advanced technology innovation for Visionox’s product innovation solution, full screen and various folding technologies for shape innovation, visual experience and low power consumption with improved pixel structure and color performance for basic performance improvement, cost reduction through layer integration, fingerprint recognition or touch pressure sensing technology for functional integration, and advanced technology In Innovation, he finished the presentation by mentioning micro LED and saying that it will provide optimal solutions to users.

[UBI Research China Trend Report] BOE dominates OLED shipments for smartphones in October

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According to the ‘China Trend Report for the 1st week of December’ published by UBI Research recently, Among Chinese companies, BOE maintained the No. 1 position with an overwhelming share in OLED panel shipments for smartphones in October.

According to the report, in the flexible OLED shipments by Chinese companies in October, BOE had the most with 5.2 million units, followed by CSOT with 1.6 million units, Tianma with 1 million units, and Visionox with 940,000 units. In terms of market share, BOE was 59%, followed by CSOT, Tianma, and Visionox with 18%, 12%, and 11%, respectively.

As for Rigid OLED shipments, EverDisplay Optronics had the most with 1.7 million units and Visionox mass-produced 950,000 units. In terms of market share, EverDisplay Optronics accounted for 65% and Visionox 35%. Tianma, which previously mass-produced a small amount of rigid OLED, did not mass-produce rigid OLED panels in October.