CES2019, the biggest issue of TV is LG Electronics OLED TV R

Reporter : Daejeong Yoon

The CES, held in early January of each year, is the most important event to understand all of the consumer electronics trends of the year. This year, TV makers from all over the world exhibited a variety of products to attract spectators to the event.

When OLED TV occupied more than 50% of the premium TV market with more than $ 2,000, the LCD TV industry sought to prevent the OLED TV market from expanding by exhibiting 8K LCD TVs to CES. However, the attention and admiration of the spectators were poured into OLED TV R.

The 8K TV market began to open slightly from last year, in preparation for the 8K broadcast starting from the Tokyo Olympics in 2020. LCD TV companies displayed 8K LCD TVs of various sizes to preoccupy the market with the keyword of 8K. LCD TV, however, has not been recognized by viewers as a new TV product since Sharp has already exhibited steadily.

Another reason is OLED TV R displayed by LG Electronics. In the main body with built-in speaker, OLED TV rises up and goes down again. A lot of people came to see OLED TV R to shoot.

 <LG Electronics, OLED TV R>

Last year, micro LED TVs became more prominent. In addition to Samsung Electronics, Sony, TCL and Hisense exhibited micro LED TVs this year. It seems that the gap of micro LED TV technology between Korean companies and Chinese companies is only about one year. In the micro LED TV market based on assembly technology that does not require special manufacturing technology, China, which is the world’s best LED industry and infrastructure, is expected to dominate the market soon.

However, as LG Display has a unique OLED TV manufacturing technology, which has a very complicated panel structure and manufacturing process, the technological gap between Korea and China is expected to be more than five years difference. In this situation, OLED TV R, released by LG Electronics, once again realizes that Korea’s OLED technology is the best in the world.

On the other hand, TV companies’ display of OLED TVs, except for LG Electronics, has stagnated. These companies are not yet receiving 8K OLED panels and rollable OLED panels from LG Display. Even Sony does not have any special features, only OLED TVs that are well known so far.

As a result, the CES TV show was notable only for LG Electronics.

It is judged that LCD TV using mini LED that TCL has released can compete with OLED TV in this exhibition. The contrast ratio is displayed as 1,000,000: 1 similar to OLED TV. Black is a very good product that has a vibrant color and contrast ratio similar to OLED TV. However, a holo-effect was found around the bright screen displayed on the black desktop. It is a phenomenon that the surroundings appear to spread brightly. As it is invisible to non-specialists, it is competitive in price and is a product that can compete well with OLED TVs.

< TCL, 8K QLED TV with mini LED>