
LG OLED TV, Has Won the ‘EISA Awards’ 6 Years Straight
On August 15th, LG Electronics’ premium TVs including OLED TV received EISA’s most prestigious award in Europe.
LG OLED TV (model: OLED65E7) was selected as ‘EISA OLED TV’ by the European Imaging and Sound Association (EISA). LG OLED has once again proven its advanced technology by winning the ‘EISA Award’ for six consecutive years since 2012.

Stretchable OLED commercialization is on the rise
Samsung Electronics and LG Electronics have steadily been releasing smartphones and smart watches using flexible OLED since 2013, and electronics companies in China have begun to put out one of them. In particular, Apple, the leader in the smartphone industry, is also seeing the launch of iPhone with flexible OLED, and the flexible OLED market is expected to grow further.

LG Electronics, “Sales of the Premium TV in 2017 would hold 60%”
LG Electronics spoke that “The portion of premium TVs in total TV sales will be increased from about 40% in 2016 to around 50% in first half of 2017 and up to 60% in the end of this year.” at the conference call in Q2 2017, which was held on 27th.

Samsung Electronics’ Display Business Recorded Operating Profit of 1.71 Trillion KRW in Q2, 2017
Samsung Electronics announced that it reached sales of 61 trillion Korean won and operating profit of 14.07 trillion Korean won, and the display business recorded 7.71 trillion won and operating profit of 1.71 trillion won, through the Q2 2017 Earnings Conference Call on 27th. Its display business has recorded more than 1 trillion won in the black, for 4 consecutive quarters since Q3 2016.

AR and VR Market, Active Expansion in 2019 – What Propels the Growth?
With recent ICT (Information and Communication Technologies) progress, fourth industrial revolution is receiving attention as the new growth engine. Along with the increased interest in augmented reality (AR) and virtual reality (VR), products such as Oculus Rift and Gear VR continue to be released.

OLED TV is the competitive TV covering the whole areas such as the design and the sound quality as well as the image quality.
In the keynote address for the workshop of ‘the 12th Display National R&D Projects’ held on 5 July in Hoengseong, Gangwon-do, Soo-young, Yoon, a director of LG Display, introduced the advantages of OLED TV such as superior image quality, design freedom, and sound quality improvement including the capacity of the light and shade, and color implementation.

How about the future OLED market performance?
At the seminar titled “OLED market analysis and the latest technology” host by the UBI Research at the FKI last June, the president, Lee Choong Hoon predicted the market through analyzing the OLED industry investment and mass production in the first half of 2017.

OLED, the mainstream of HMD devices for VR
The 'PlayX4' opening ceremony, a next-generation augmented game show, was held at Kintex exhibition hall 2, Ilsan, Goyang, Gyeonggi-do on the 25th. During the event, a number of companies presented VR contents, using HMD (head mounted display) devices in application of OLED, such as Oculus Rift, HTC Vive and Gear VR to improve immersion and reduce motion sickness.

LG Display, Will Unveil Its Next-generation Displays at’ SID 2017’
LG Display will unveil future displays at ‘SID 2017’ to be held at Los Angeles Convention Center, USA from May 23 to 26. LG Display will prepare its own booth under the theme of “Our Technology, Your Innovation” and showcase its unique displays at three Zones of OLED TV, IT & Mobile, and Automotive.

OLED of Samsung•LG Display, Selected as the Display of the year
Samsung Display and LG Display announced on the 18th that their technology were recognized as OLED respectively in the Society for Information Display (SID), the world’s largest Display society.

2017, Will be the Year of OLED TV?
On 16th, Consumer Reports, an American consumer magazine rated LG Signature TV W 89 scores in the TV quality category. It was an all-time high, overtaking LG OLED TV(OLED65C7P) that ranked number 1 with 88 scores in the ‘4K TV(Best 4K TVs to Buy Right Now)’ category in April.

Sony’s OLED TV, its full-fledged sales operation to start from June 10th
Sony announced on the 8th May that two models (55” and 65”) of the 4K BRAVIA OLED TV A1E series shown last Jan at CES 2017 will be launched in Japan as from June 10. Sony's BRAVIA OLED TV is equipped with LG Display's WRGB OLED, 4K high-definition processor X1 Extreme and acoustic surface technology which directly generates sound with the screen vibrating.