Rigid OLEDs dominate shipments of the OLED market for smartphones

Reporter : Daejeong Yoon

According to UBI Research’s 4th quarter OLED display market track, rigid OLED is still the main product in the OLED market for smartphones, with 79.2% of the total OLED market in 2019. As a result of counting and analyzing shipments up to the third quarter of 2019, rigid OLED accounted for 237 million units of the total shipment of 338 million units.

<Source: UBI Research Q4 OLED Market Track>

Display companies all over the world have invested heavily in the flexible OLED line, but rigid OLED is still the main OLED used in smartphones. This reflects that the display companies have invested without forecasting the market situation properly.

Rigid OLEDs for smartphones are mostly supplied by Samsung Display. Rigid OLEDs are also produced in China’s Visionox and EDO, but are not yet available to brand companies. As the A1 and A2 lines, which produce rigid OLEDs at Samsung Display, are both in full operation, Samsung Display can no longer supply products in the growing rigid OLED market.

Flexible OLED lines will continue to be invested by 2023, and the annual production area will increase to 20 million square meters per year, but the line capa for rigid OLEDs has been frozen since 7 million square meters per year.

<Source: UBI Research Q4 OLED Market Track>

Therefore, in order to cope with the growing rigid OLED market, it is necessary to convert flexible lines to rigid OLED lines or to further invest in rigid OLED lines.

In order for Samsung Display to dominate and have a differentiated market in the display industry, it is time for latecomers to consider converting flexible OLED lines to rigid OLED lines.

The next full-screen display trend is the under-display camera

Reporter : Daejeong Yoon

Since Samsung’s Galaxy S8 and Apple’s iPhone X launch, smartphones with the Home button removed have become a trend in the smartphone market.

Due to the nature of smartphones that cannot grow indefinitely, display sizes with a large proportion within limited smartphone sizes are directly related to the competitiveness of smartphone set makers.

Samsung’s Galaxy S10, which was recently released, attracted great attention with its flexible OLED with HIAA (hole in active area) technology. Notch or HIAA designs, however, can still interfere with video viewing and gaming because camera lenses occupy a small portion of the display.

That is why a number of panel makers are developing under display camera technology for a full-screen display.

Under display camera technology allows the front camera to be placed behind the display for a full-screen display. Oppo unveiled the first smartphone with the technology at MWC China 2019, and BOE and Visionox also anticipated that under-display cameras will become the next trend in smartphones at CIOC 2019.

It is expected that screen, camera module, and algorithmic technologies will all be specially designed to implement under display camera technology. Specifically, the technology to make the pixel near the camera at low resolution to secure transmittance, to mount a CMOS image sensor of a larger pixel size than the existing, and to apply algorithm technology to improve the picture quality.

The trend of full-screen smartphones, which began in 2017, is paying attention to whether full-screen smartphones will bloom with the technology of under-display cameras since 2020.

OLED flagship size for smartphones ranges from 5.5 inches to 6.5 inches

Reporter : Daejeong Yoon

According to UBI Research’s 3rd quarter OLED display market track, the size of OLED for smartphones is gradually shifting from 5.5~5.99 inches to 6~6.49 inches.

Among the OLED shipments for smartphones of 430 million units in 2017, 5.5-5.99 inches accounted for 52.5%, but in the shipment performance until the third quarter of 2019, 5.5-5.99 inches decreased to 49.6% and 6-6.49 inches increased to 42.3%.

In 2017, more than 5.5 inches of OLED smartphones were 78.5%, but now more than 5.5 inches are 91.9%. This reflects that consumers are demanding larger OLED smartphones.

 

When analyzed by detailed size, 5.5-inch OLED shipments were the most at 39.5%, and second, 6.4-inch OLEDs were the highest at 20.1%. Most of the 5.5-inch are rigid OLEDs and are mainly used by Galaxy J series, Chinese companies such as Huawei, Xiaomi, Oppo and Vivo. In the 6.4 inch, the main application is the rigid OLED for the Galaxy A series.

<Source: UBI Research Q3 OLED Market Track>

Because the Galaxy S series, which adopts flexible OLED, and Apple’s iPhone X are very expensive in the global OLED smartphone market, the market growth is very slow. In comparison, the Galaxy A series and J series are growing fast because they are intended for the mid-priced smartphone market.

 

While Samsung’s Galaxy has lost market share in the Chinese market, Chinese smartphone makers Huawei, Xiaomi, Oppo and Vivo are expanding the Chinese market as smartphones using rigid OLEDs from Samsung Display.

This means that Samsung Electronics lost the Chinese market, but Samsung Display’s OLED business is gradually expanding its influence in the Chinese market. The growing market share of OLED smartphones in the Chinese smartphone market indicates that Samsung Display can overwhelm the OLED market in the future, and that revenues will be updated every year.

Flexible OLED market forecast to grow to $ 18.3 billion this year

Reporter : Daejeong Yoon

As foldable smartphones begin to be sold by Samsung Electronics, the flexible OLED industry (including foldable OLED) is expected to continue to grow.

Yi Choonghoon, CEO of UBI Research, predicts that the flexible OLED panel market will grow to $ 18.92 billion this year and expand to $ 32.65 billion by 2023.

<Source: Flexible & Foldable OLED Report, UBI Research>

According to Yi, there are four types of flexible OLED products, including smartphones, foldable phones, watches and automobiles, and flexible OLEDs will be used in the monitor market next year. LG Electronics began to sell rollable OLED TVs, but the sales volume is so small that it will take much time to form the market. The foldable smartphones that Samsung started to sell are expected to be supplied to the market by 800,000 by the end of this year.

In addition, Yi predicted that Chinese panel companies’ flexible line production will expand very rapidly in line with the expansion of the flexible OLED market.

As of 2019, Korean display companies have an annual substrate area of 7.3 million square meters and China’s 4.6 million square meters, but by 2023, China’s production capacity will expand to 11 million square meters, accounting for 57% of the total production capacity.

China is expected to have the world’s largest facility for flexible OLED production following LCD.

<Source: Flexible & Foldable OLED Report, UBI Research>

OLED TV camp threw a pitch in the 65-inch TV market for Black Friday.

On Black Friday, the day of the biggest sale season in the US, LG Electronics and Sony have lowered the price of 65-inch OLED TVs from the previous month, further increasing price competition in the premium TV market. On the other hand, 55-inch and 77-inch OLED TV prices are the same except for Sony’s XBR77A9G.

In November, LG Electronics’ OLED 65C9, a 65-inch OLED TV, was priced at US $ 2,100, down 12.5% from October’s US $ 2,400. Sony’s XBR65A8G’s November price was US $ 2,000, down 13% from the October price of US $ 2,300. Both models ship the same price at US $ 3,500.

Samsung’s QN65Q90, a 2019 QLED TV, is priced at US $ 2,200 in November, down 15.4% from the October price of US $ 2,600. The QN65Q90 also ships at US $ 3,500.

<LG Electronics’ OLED65C9, Sony’s XBR65A8G, and Samsung’s QN65Q90 price trend, Source: UBI Research DB, Bestbuy.com>

In the TV market, which is growing in size, 65-inch TVs are becoming mainstream along with 55-inch TVs. Since 55-inch OLED TVs have already formed a premium TV standard of US $ 1,500 since October, LG Electronics and Sony have continued to reduce the price of 65-inch OLED TVs, another mainstream, to compete with QLED TVs.

Since August, LG Electronics’ OLED65C9 and Sony’s XBR65A8G have formed a lower price range than Samsung’s QN65Q90, and Black Friday is also trying to get a price advantage with a price lower than QN65Q90.

LG Electronics and Sony, which are striving to popularize OLED TVs, are paying attention to whether OLED TV’s position in the premium TV market can be further expanded.

Samsung Display starts to expand OLED notebook market in Taiwan

Samsung Display attended the Taipei Grand Maple Hotel on November 7, attended by 350 global customers including HP, Dell, Lenovo, Asus and other major ODMs such as Compal, Quanta and Wistron. ‘Samsung OLED Forum 2019 Taipei’ was held.

<Samsung Display’s OLED Forum, Source: news.samsungdisplay.com>

Samsung Display presented OLED notebooks as a new growth engine in the stagnant IT market for global IT companies and introduced differentiated strengths that only OLED can provide.

Under the theme of ‘New Era of Laptop with OLED’, Samsung Display is a premium notebook with OLED’s thin and light design flexibility, infinite contrast ratio, DCI-P3 100% wide color gamut and color accuracy, and excellent outdoor visibility. Emphasis is placed on the essential image quality characteristics.

In addition, the company also unveiled a roadmap for fusion technology of OLED’s unique display sensors such as Fingerprint Display and Sound Display.

Samsung Display has already developed OLED for 13.3-inch and 15.6-inch notebooks in the first half of this year and has cooperated with HP, Dell, Lenovo, and Asus to supply panels to 13 kinds of notebooks. The company plans to expand its product lineup to mid-end and respond to market demand.

<15.6-inch multi-screen OLED notebook exhibited by Samsung display at IMID 2019>

Samsung Display decided to invest 13 trillion won in QD-OLED by 2025

Samsung Display chose QD-OLED as the next generation premium TV. It will also have a big impact on the premium TV market, which is divided between white OLED technology and QLED technology.

 

Samsung Display announced a new investment and win-win cooperation agreement ceremony at Asan Campus on October 10 and will invest a total of KRW 13 trillion in QD-OLED production facilities and R & D by 2025.

 

The basic structure of QD-OLED is composed of blue OLED and red and green quantum dot color filters (QD-CF). Blue OLEDs emit blue light, and the red and green QD-CFs convert them to red and green, respectively. QD is also applied to QLEDs because it has the effect of further improving color purity.

Samsung Display will invest 13 trillion won by 2025 to build the world’s first QD display mass production line ‘Q1 Line’ at Asan Campus. The new line will start production in full scale in 2021 with an initial 30,000 sheets (8.5 generations) and will produce a 65-inch or larger ultra-large QD display. To this end, the company plans to convert existing 8G LCD lines into QD OLED lines step by step and gradually expand production capacity by 2025.

 

In addition, in order to accelerate the commercialization of new QD technology, the company plans to shift the existing LCD workforce to QD and hire new QD materials and process development experts. Samsung Display predicted that if investments start in earnest, approximately 81,000 jobs will be created over the next five years.

 

Lee Dong-hoon, president of Samsung Display, emphasized that “QD, a semiconductor particle that emits light close to natural colors, is the future growth vision of the large display industry.” “We will lead the premium display market with this investment.”

LG Display Announces Q3 2019 Results, Revenue 5,817.2 Billion won, Operating Loss 436.7 Billion won

LG Display announced on the 23rd that it recorded sales of 5,827.1 billion won and operating loss of 436.7 billion won in the third quarter of 2019 according to K-IFRS.

Revenue increased 9% QoQ (5.35 trillion won) due to the full-fledged sales of plastic OLED business and the expansion of mobile panel sales.

On the other hand, 3Q operating loss fell last quarter due to a sharp drop in LCD TV panel prices that exceeded market expectations, reduced utilization of related fabs, and increased depreciation expenses associated with the operation of new plastic OLED plants. The operating loss recorded 436.7 billion won.

Net loss was 442.2 billion won and EBITDA was 611.8 billion won (EBITDA margin of 10.5%).

Revenue breakdown in the third quarter of 2019 recorded 32%, a 9% QoQ decline for TV panels due to a decline in shipments due to adjustments in LCD TV fab utilization. Mobile panels recorded 28%, up 9% p QoQ, due to full-scale production of plastic OLED panels. Notebook and tablet panels accounted for 21 percent and monitor panels 18 percent.

Dong-hee Seo, Executive Vice President of LG Display CFO, said, “LG Display is innovating its business structure to reinforce its fundamental competitiveness and have a differentiated competitive edge.” In addition, the company plans to find ways to secure competitiveness from a more fundamental and long-term perspective, while at the same time strengthening its IT, commercial (auto) and auto (business) business capabilities that can differentiate in the existing LCD sector. Large OLEDs will accelerate the market trend utilizing the inherent value of products and continue to stabilize the business of plastic OLEDs for smartphones. ”

In addition, “We will communicate with the market by establishing a long-term vision centering on technologies and product lines that can quickly complete the ongoing LCD structure improvement activities and provide differentiated value.”

[SID Vehicle Display 2019] OLED is optimal for side mirror replacement display

In October 2018, Samsung Display received a lot of attention by supplying OLED for side mirror replacement to e-Tron of Audi, a global automaker. e-Tron has a camera installed in the side of the existing side mirror, and the driver can check the surroundings through the OLED installed in the vehicle.

Mirrorless cars were discussed at the SID Vehicle Display 2019 panel discussion in September 2019.

Drew Harbach pointed out that “existing side mirrors may have the effect of glare in tunnel-like spaces.” “The cameras and displays can be reduced to provide a better night view.”

He mentioned that the resolution of the display is important, of course, but the contrast and FOV are also very important factors. He also emphasized that the contrast ratio should be very high so that objects can be seen under any environmental conditions.

The high contrast ratio is a very helpful factor in recognizing objects not only in dark nights but also under the strong sunlight of the day.

Panelists mentioned the various displays such as LCD, OLED, micro LED, etc., but OLED is the only display with high contrast ratio and wide viewing angle in the environment where mass production is possible. In addition, OLED has a very fast response time, which is widely used in VR devices and professional monitors where image quality is very important.

OLEDs are mentioned as potential candidates for side-mirror displays and are expected to be used in internal displays, such as clusters and CIDs (center information displays). Korean and Chinese panel makers are actively developing automotive OLEDs, and Samsung Display has forecast that automotive OLED panels will increase to about 3 million by 2022.

Second quarter OLED emitting materials market grew 41.1% compared to the same quarter last year

According to the OLED emitting material market track published by UBI Research (www.ubiresearch.com), the second quarter earnings was $ 329 million, an increase of 16.6% compared with the previous quarter’s $ 228 million, and 41.1% higher than the second quarter’s $ 233 million.

<Source: 3Q2019 UBI Research OLED Emitting Material Market Track>

As a light emitting materials company with high sales in the second quarter, UDC accounted for 22.7% of the total market with US $ 72.7 million, with Idemitsu Kosan 12%, Merck, Dow Chemical, and Novaled more than 10%. None of the Korean emitting material companies exceeded 10% market share.

UDC’s strongest sales were due to the 6-month-long purchase of dopant material from the BOE, which anticipates it will be difficult to purchase phosphorescent dopant materials in the US-China trade dispute. The phosphorescent red host, phosphorescent green host, and p + materials all exceeded $ 30 million.

According to the analysis of the material usage, the total material usage of the second quarter was 21.3 tons, 21% more than the previous quarter, and 49% higher than the same quarter last year. The high usage of materials compared to the amount is interpreted as a result of a slight decrease in prices as Chinese panel makers use more materials.

OLED sales increased to $ 6.9 billion in the second quarter

According to the OLED market track published by UBI Research in the third quarter, OLED sales increased to $ 6.9 billion in the second quarter. This is an increase of 9.5% compared to last quarter, an increase of 18.5% from the same quarter last year.

The biggest reason for the increase in sales is the increase in OLED sales to China by Samsung Display, which leads the OLED industry. Huawei, Oppo, Vivo, and Xiomi’s OLED usage increased more than 1.5 times compared to last year, and Samsung Display’s sales in the second quarter were $ 5.5 billion. In addition, LG Display’s WRGB OLED sales growth and BOE’s flexible OLED sales boosted the market to $ 6.9 billion.

Samsung Display’s sales share accounted for 79.9% and BOE’s market share increased to 6%.

<Source: 3Q2019 UBI Research OLED Market Track>

In 3Q, sales are expected to increase further. Samsung Display’s flexible OLED shipments will increase further for Apple’s new models and Huawei’s Mate. LG Display will also begin supplying flexible OLEDs to Apple, and BOE has decided to supply flexible OLEDs to LG Electronics.

Samsung and LG fight for 8K TV picture quality

In response to 8K LCD TV quality disputes that LG Electronics compared and exhibited at IFA2019, Samsung Electronics raised the problem of burning of OLED TVs.

At the exhibition hall, LG Electronics displayed the same screen on its NanoCell 8K LCD TV and other companies’ 8K LCD TVs, and magnified images taken by precision cameras on the same screen area, allowing 90% reproduction of CM (contrast modulation) of NanoCell TV. However, it emphasized that other companies’ 8K LCD TV is only 12%. The company did not say what kind of company it was, but LG was recently emphasized that LG Electronics disassembled Samsung’s QLED TV after IFA and talked that QD-LCD using QD sheet does not produce good image quality. Thus the other 8K can be estimated as SEC’s QLED TV.

In response, Samsung Electronics publicly reported to the press that 8K OLED TVs disappear due to image sticking.

There is a very confusing dispute for consumers who do not have expertise in picture quality. Putting the two companies together, Samsung’s 8K QLED TV and OLED TV are both less qualified products.

In reality, however, the two products seen by the IFA were among the best of all existing TVs. OLED TVs have very high contrast ratios, so even in two-dimensional flat screens, the perspective is displayed as well as three-dimensional TVs. QLED TVs have very high HDR, which are delicately expressed from bright to dark screens. Also, the two products must be TVs with the highest precision at 8K resolution.

Korean media have expressed a lot of negative views about noise marketing of Samsung and LG, but it seems that the two companies’ TVs have been developed.

In fact, when Apple criticized the Galaxy for its low resolution, Samsung Electronics has grown to the world’s best product by raising the resolution of OLED to QHD level. In addition, Samsung Electronics made a negative offensive by pointing to the burning of OLED TVs, but OLED TVs expanded the market to nearly 50% of the premium TV market of more than $ 2,000. Of course, most of the burning has been eliminated.

Therefore, Samsung Electronics is also expected to be an opportunity to grow 8K QLED TV’s image quality into the world’s best LCD TV.

The two companies have a negative fight because of their own grievances. If OLED TV market share continues to rise in the premium TV market, Samsung Electronics expressed a sense of crisis as the QLED TV market shrank by that much. If 8K QLED TVs lower prices and target the premium TV market, LG Electronics should prevent the expansion of the QLED TV market in order to accelerate the growth of the OLED TV market.

In a strategy battle in which the spear and shield alternate, the TV fight of the two companies will be a good opportunity for Korean TV to maintain the world’s best level.

Fraunhofer FEP shows modular OLED light strips

Almost everyone is familiar with light strips for interior design. LED strips are available by the metre in DIY stores around the corner and are just as often found as under-cabinet luminaires or in decorative articles. But also in the automotive industry the demand for light strips is enormous. Customized strips with additional functionalities play an increasingly important role, especially in the area of innovative car designs.

 

Scientists at the Fraunhofer FEP have now succeeded in producing light strips from individual organic light-emitting diodes (OLEDs). What is special about this innovation is that the OLED light strips act like a single luminous surface without interruption.

 

Claudia Keibler-Willner, head of the “Sheet-to-sheet OLED Technologies” department at Fraunhofer FEP, explains this effect in more detail: “We manufacture flexible OLEDs with appropriate control electronics in such a way that any number of OLED modules can be connected without creating visible interruptions to the active surface. This makes it possible to produce infinitely long OLED light strips. An additional highlight is the individual control of the segments. This allows additional lighting effects such as different dimmings or dynamic warnings to be realized.”

 

But why actually use OLEDs for car interiors or luminous clothing instead of using existing LED technology? The enormous advantage of OLEDs lies in their properties as area light sources. In contrast to LEDs as point light sources, OLEDs illuminate surfaces and are therefore homogeneous. As a result, OLED strips require no reflectors, light guides or additional optics. They also impress with their extremely low installation depth and light weight. This filigree quality of flexible OLEDs, which are manufactured on plastic substrates, for example, can hardly be achieved with conventional LED technology. In addition, the reduction of glare effects contributes to increased road safety, for example in safety clothing with lighting.

 

The OLED can make particularly good use of these advantages in the developed modular light strips of any length: OLED strips can be flexibly applied to curved surfaces such as car bodies or furniture. They can be transparent when switched off so that the underlying surface remains visible. Thus the OLEDs almost melt into their surroundings. Dynamic control or dimming opens up additional possibilities, such as for welcoming scenarios at the car. Designer dreams for interior design are thus within reach.

 

The scientists are now looking forward to concrete industry inquiries to develop prototypes or small series of these light strips for innovative designs and applications.

[China OLED Trends] Will US-China Trade Dispute Accelerate Chinese Large-Size OLED Market?

Recently, due to the trade dispute between the US and China, a large portion of the budget planned by the Chinese government is flowing into the display industry while the semiconductor industry, which is one of intensive investment promotion industries, foreshadows difficulties. In the display industry, the focus is on OLED, which is a cutting-edge technology, and most of the investment is in the 6G line, a mobile product production line. This year has already been made at Visionox and Tianma on the 6G line, and BOE and CSOT will be invested further this year.

The Chinese government is actively investing in the display sector, which is relatively uncontained due to trade disputes between the United States and China, and it is reported that the mobile OLED production line as well as the large OLED line, 8.5G and 10.5G lines, are being reviewed ahead of time.

Large OLED lines are currently being mass-produced only by LG Display, and are being produced using oxide TFT and white OLED deposition. Samsung Display is also considering mass production by adding QD structures to oxide TFT and blue-based OLED deposition.

Samsung and LG are preparing to mass-produce or mass-produce by applying heat deposition method to organic materials, but Chinese OLED panel makers are oriented to mass production line of RGB Inkjet method (Solution Process OLED). However, as the investment has accelerated recently, experts are concerned about the investment of RGB inkjet method which has not been mass-proven.

This is because LG Display’s white OLED deposition method has already been mass-proven and Samsung Display is also planning to invest in the same deposition method with only the different structure. Indeed, it is necessary to see whether Chinese OLED panel makers will move beyond the second-place strategy to adopt the RGB Inkjet method or change their direction to the deposition method, a proven technology.

[IFA2019] Sony’s OLED TV Evolving from Year to Year

Sony, which is driving the OLED TV market with LG Electronics, is exhibiting OLED TVs with new features at CES and IFA after the first display of OLED TVs.

The OLED TV displayed at Sony’s booth, which was first opened on Media Day of IFA2019, did not show a woofer. Using surface acoustic technology to produce sound from the screen, Sony showcased the CES2019’s model with four actuators on the back of the OLED panel and a woofer speaker as the rear stand. However, the woofers disappeared in IFA2019.

According to exhibition officials, the secret is that the panel is arranged with six actuators, three rows of two behind the panel, so that sound can be displayed on the screen from low to high.

2019 Solution Process OLED Annual Report

Solution process using inkjet OLED (sol OLED) has been developed mainly as a large OLED panel for TV, but recently began to attract attention in the monitor display market.

The evaporation method with FMM that produces OLED for smartphones has a bending phenomenon of FMM. Thus, the substrate is used by dividing into two or four. Since smartphone-sized FMMs are used by attaching 10 to 15 sheets to the mask frame, the profitability is very low due to the small number of cells in the production of 20-inch or larger monitors.

In comparison, sol OLED is a highly productive method because OLED can be manufactured from the original substrate regardless of substrate size and display size.

If the 27-inch and 32-inch OLED panels, which are mainly used as gaming monitors, are produced by the FMM method, four can be produced. But sol OLEDs do not divide the substrate, so the 27-inch can make eight, and the 32-inch can make six.

Therefore, in the future, OLED manufacturing technology is expected to be used in combination of three technologies depending on the application and size. Smartphone OLEDs are expected to be divided into FMM and evaporation methods, large OLED panel manufacturing for TVs with open mask and evaporation technology, and sol OLED technology for monitors larger than 25 inches.

There are three types of premium monitor market, LCD, RGB OLED, and sol OLED, but the premium OLED monitor market will be replaced by sol OLED. If 6G-class inkjet lines are invested in large quantities, sol OLED will become the flagship product in the mid-priced monitor market.

The solution process OLED annual report, published by UBI Research (www.ubiresearch.com), expects to create a market of $ 579 million by 2023. This amount represents 85.3% of the OLED monitor market by 2023.

[Press Release] Opening Ceremony of new Novaled Headquarters(Dresden, Germany, June 2019)

Investment of 30 million Euros in Novaled Headquarters with state-of-the-art R & D center for OLED cutting-edge technology in Dresden, Germany

After 2 years of construction Novaled GmbH opened its new headquarters in Dresden on June, 12th together with long-standing business partners and supporters. Besides representatives of Samsung SDI, the Prime Minister of Saxony, Michael Kretschmer, and the First Mayor of the city of Dresden, Dirk Hilbert, participated in the event.

Core of the 10,200 m² premises in the northern part of the city is a 110 m long R & D center with chemistry laboratories as well as cleanrooms of class ISO5 and ISO7 equipped at highest standards. The new location is an improvement all along the line. Additional space in cleanrooms allowed for investments in cluster tools. This increased the OLED processing capacity by around 40%. The generously planned chemistry laboratories with state-of-the-art equipment and proprietary analytics are a true quantum leap in the development of new materials for high-performance OLEDs.

Novaled is currently the only supplier of organic dopants for OLED display mass production in the industry. Know-how and materials from Dresden enhance therefore most high end smartphones, TVs and smart watches, equipped with OLED displays.

“State-of-the-art cleanrooms, three times more lab space and entirely new facilities offer the best conditions for innovation,” said Novaled CEO Gerd Günther. The company started back in 2003 with five key patents concerning organic electronics. Meanwhile there are nearly 1,000 Novaled patents granted or pending. “Our technologies and materials are established as an industry standard in the OLED display field,” said Gerd Günther. “Novaleds revenues clearly show that we are growing even stronger than the market.”

In addition to the construction of a new technical center, the former mill of the army bakery was extensively renovated and Novaled employees get to work there in loft-like, bright offices. A green outdoor area offers an attractive environment for meetings and relaxation. During the opening ceremony, a birch tree was planted by Novaled CEO Gerd Günther, Samsung SDI Executive Vice President Dr. Hyuk Chang , the Prime Minister of Saxony, Michael Kretschmer and the First Mayor of Dresden, Dirk Hilbert and. “The birch is a known symbol for light and a new beginning, representing what we do in our new premises,” explained Gerd Günther.

About Novaled

Novaled GmbH is a leader in the research, development and commercialization of technologies and materials that enhance the performance of OLEDs (organic light-emitting diodes) and other organic electronics. Novaled offers OLED product manufacturers a unique combination of proprietary technology, materials and expertise, and is currently the only company in the OLED industry licensing and selling organic conductivity doping technology and materials for use in the commercial mass production of display products. Novaled has developed strategic partnerships with key OLED innovators and producers throughout the world and, with a broad portfolio of more than 980 patents granted or pending, has a strong IP position in OLED technologies, structures and materials. Novaled is headquartered in Dresden with some 135 staff and offices in Asia. Since end of 2013 Novaled belongs to Samsung. www.novaled.com

 

About OLEDs

OLEDs (organic light-emitting diodes) are solid-state devices composed of multiple thin layers of organic materials often only a few nanometers thick that emit diffuse light when electricity is applied to them. Because they are an area light source, OLEDs are a key part of fulfilling the dream of the rapidly growing flat panel display market: paper-thin, highly-efficient displays with brilliant colors and excellent design flexibility. OLEDs may also lead to innovative decorative lighting applications and personalized environments. www.novaled.com/oleds/

[Press Release] OLED production capacity will increase to double in 2023.

UBI Research has published [2019 OLED Equipment Report] that forecasts the OLED equipment market. According to the report, the total substrate area of display companies in 2019 will be 34.9 million square meters, which will be 68.5 million square meters in 2023 and double after four years.

OLED substrate area growth is attributable to investments made by OLED lines for TVs driven by Samsung Display and LG Display. Currently, OLED manufacturing lines for TVs are 8G lines optimized for 55-inch panel production. However, the demand for premium TVs is shifting from 55-inch OLED TVs to 65-inch TVs. By 2021, the 65-inch OLED TV market will account for more than 40%. In response to these market conditions, LG Display is preparing to invest 10.5G lines in the most efficient production of 65-inch panels. In 2023, the substrate area of a large OLED line is expected to occupy 42% of the total substrate area.

<OLED production capacity by generation>

The substrate area of the 6G line is expected to grow to 13 million square meters this year and to 19.3 million square meters in 2023. Most of this is due to investment by Chinese panel makers. In China, the smartphone market accounts for about 40% of the global market, so Chinese smartphone makers have a very high market share based on the domestic market. Huawei has recently become the world’s second-largest shipper based on its domestic market. Chinese panel makers are boldly adding a 6G flexible OLED line to Chinese smartphone makers, with the Chinese government’s huge support.

<OLED production capacity by country>

In 2019, Korea’s OLED production capacity (substrate area) will total 27.9 million square meters, accounting for 80% of its total production capacity and expanding to 54.8 million square meters by 2023. The market share will remain at 80% and lead the OLED industry.

Chinese panel makers are expected to stay at around 20% as they are investing only in OLED production lines for mobile device.

The OLED manufacturing equipment market (excluding logistics equipment) is estimated at $ 28.4 billion for four years from 2019 to 2022 due to investment by Korean and Chinese panel makers. Among them, the sixth-generation equipment market is expected to account for 61% of the total equipment market, at $ 17.2 billion.

<Equipment Market Forecast by Generation (2019 ~ 2022)>

[SID2019] What material is better for cover windows of foldable OLED? colorless PI or UTG?

Since Royole introduced ‘FlexPai’, a foldable OLED phone, Samsung Electronics and Huawei have also launched Foldable OLED phones, attracting great interest from the industry and the public.

The biggest change of the foldable OLED phone currently being commercialized or under preparation is that the cover window of the glass material used in the existing flexible OLED has been changed to colorless PI material.

Colorless PI is thinner than conventional cover window glass, which is advantageous in reducing the radius of curvature and has the advantage of not breaking. UTG (ultra-thin glass), which has good surface touch-feel and scratch-resistant glass as thin as possible, is also attracting attention as a cover window material for foldable OLEDs.

At the SID Display Week exhibition in San Jose, KOLON exhibited colorless PI with hard coating. KOLON, which has been ready for mass production of colorless PI since 2018, is currently supplying colorless PI for foldable OLED cover windows to AUO, BOE, LG Display, and Royole.

Hard coating company DNP and TOYOCHEM also exhibited colorless PI with hard coating. DNP’s company official said that the film is under development and its main business area is hard coating, and TOYOCHEM’s company official said that it supplied hard coating samples to KOLON and SKC.

Meanwhile, SCHOTT, a UTG development company, also attracted the attention of the audience by displaying UTG for foldable OLED cover windows. An official of SCHOTT said that the UTG currently being developed is a cover window product for out-folding, not in-folding, and that the thickness is currently in development from 0.7 mm to 2.5 mm in accordance with customer requirements.

As the smartphone set makers are expected to release foldable OLED phones in the near future, competition for related materials is also expected to be intense. Whether the Colorless PI will continue to dominate or whether UTG will be able to exercise its influence is highlighted.

2019 Chinese OLED panel maker equipment order status

As Korean OLED panel makers do not have a lot of investment, the OLED equipment industry is in a low-demand season. When Chinese OLED panel makers confirm the order status of equipment orders in 2019, orders are being made centering on equipment and module line equipment required for new technologies rather than new lines.

In China panel makers BOE and CSOT, some equipment was ordered in March of this year for the development of flexible on-cell touch technology, and Korean equipment makers seem to have received orders from Wonik IPS and Iruja. In addition, since last month, the BOE Chengdu line has begun full-scale mass production and ordering of modular products along with foldable product preparation. Korean equipment makers will also receive equipment orders from BOE and proceed with production.

Starting this month, Visionox Hebei Line, which is set to start full-fledged investment this year, has begun placing orders for long-term delivery equipment and automation equipment. In addition, Wuhan Tianma is making some complementary investments in flexible process equipment, and EDO, Royole, and Truly are expected to invest in the future depending on market conditions.

UBI Research AMOLED process equipment industry report, which is scheduled to be published in May 2019, will be covered in detail in investment situation and equipment supply chain in China panel makers.

[BOE Chengdu Module Line Order Status]

[Press Release] AMOLED components and materials market grew to $ 24.15 billion in 2023

Although Samsung Electronics and Apple’s OLED smartphone market are stalled, Chinese smartphone makers are gradually increasing their use of OLEDs based on the huge smartphone market in China. As a result, BOE and Chinese panel makers have aggressively established a Gen6n flexible OLED plant, which is driving the OLED industry.

As a result of UBI Research’s panel makers’ operation rate analysis due to OLED plant expansion and supply and demand, the market for various component materials (excluding light emitting materials) that make up OLEDs is expected to reach $13.9 billion in 2019 and expand to $ 24.15 billion in 2023.

Recently, as the production of foldable OLED has started, various kinds of films that are not applied to LCD are emerging as core materials.

In the [2019 OLED Components and Materials Report] published by UBI Research, we examined the foldable OLED structure of Samsung Display, LG Display, and BOE, and analyzed the thickness and characteristics of the films that make up the module.

In the OLED components and materials market, components for TV OLEDs will grow rapidly to reach $ 19.1 billion in 2023 and lead the OLED industry.

OLED Daily Issue, April 25, 2019

▶ LGD’s performance is in the doldrums. This year, it will compete with high-value OLEDs. (ZDNet Korea)

(Full text of article: http://www.zdnet.co.kr/view/?no=20190424130827)

While LG Display is recording poor performance in first quarter of this year, it is going to strengthen its competitive edge in OLED display, which is its main business. Because it is expected that Chinese LCD will continue to make inroads into supplies this year, Samsung Display is planning to bring about results through high-value OLEDs that are highly profitable.

“It seems that large OLED business will take up more than 30% of TV business in 2016 through changes in customer and high-end position.” said Seo Dong-hee, chief financial officer of LG Display, during a conference call on the first quarter of 2019.

“Although some fixed expenses are also expected in second half of this year due to preparation of (Guangzhou OLED fab) production infrastructure as planned, we will increase profit contribution starting from 2020.” said a representative for LG Display.

■ It is difficult to rebound in second quarter performance…compete with high-value OLED in second half.

LG Display also expects that its second-quarter earnings will continue to worsen market conditions due to oversupply of LCDs and lack of IT products. Consensus of second quarter’s performance that F& Guide is estimating is $5.58 trillion (5.8181 trillion KRW) in sales and $16 billion (16 billion KRW) in operating loss.

However, it is expecting that it will produce results starting from second half of this year due to operation of OLED production lines that are located in Guangzhou, China, and release effects of transparent and automatic OLEDs.

“We believe that Guangzhou fab will operate successfully during first half of this year. “We are also preparing to apply MMG (Multi Model Glass, which is a method that is produced by combining 55-inch and 65-inch panels) to Guangzhou and Paju fab.” said a representative for LG Display.

Furthermore, transparent OLED products will be released in second half of this year and will expand additional demands. “We are currently working with variety of customers in commercial business.” said a representative for OTO, “Auto is already making more than 1 trillion won in sales through LCD. During this year, you will be able to see vehicles with plastic OLEDs. Although it is difficult to mention exact numbers, South Korea has received a large number of orders for displays for vehicles that employ POLEDs. We believe that orders will also gain considerable momentum when cars with POLED are successfully released this year,” he stressed.

 

▶ FineTec Receives Intent for Purchase of OLED Bonding Equipment from Chinese Firms(NEWSPIM)

(Full text of article: http://www.newspim.com/news/view/20190424000218)

While demands for OLED panels are increasing rapidly due to the resumption of investments in Chinese OLEDs this year, FineTec is trying to expand its supply of bonding equipment to Chinese display-specialized companies.

FineTec made an announcement on the 24th that it recently received orders from Chinese display company BOE for OLED composite bonding equipment and received LOI (Lent of Purchase of OLED bonding equipment) from CSOT.

FineTec is planning to supply CSOT with equipment dedicated to chips on plastic and COP-COF (chip on film) and other composite equipment that can be produced simultaneously. It is predicted that it will sign a contract with CSOT to supply bonding equipment after discussing detailed timing of supply.

In addition, FineTec, which is currently seeking to diversify its suppliers to China, is planning to strengthen its competitive edge in operation such as OLED composite bonding equipment for CSOT starting with this contract.

“Chinese OLED panel manufacturers are increasing their market share thanks to government support and Chinese Smartphone manufacturers’ promotion.” said a representative for this company. “FineTec is planning to focus on improving performance by securing orders from Chinese suppliers as China is actively seeking to increase its market share in OLED.”

It is also expected that FinTec’s combined bonding equipment will expand its competitive edge in markets in China. Although FinTec had about 10% of orders for bonding equipment that was placed in China three years ago, percentage of orders from Chinese display companies such as BOE and Visionox increased to 26% last year due to increased demands for composite equipment.

“We are currently converting variety of display panels from facilities that are targeted at specific types of panels from China and around the world into multi-functional equipment that can be produced at the same time.” said a representative for Samsung Electronics.

OLED Daily Issue, April 24, 2019

▶ ‘Other in 6 months’…BOE, 4th time to invest in flexible OLEDs. (Electronic Times Internet)

(Full text of articles: http://www.etnews.com/20190423000190)

BOE is going to start construction of its fourth 6th generation flexible OLED plant soon. It is planning to invest a total of 46.5 billion yuan (approximately 7.9 trillion won) to have a monthly production capacity of 48,000 sheets. Although the display market is slumping and demand for flexible OLEDs for smartphones is falling short of expectations, it is speeding up aggressive investments and expanding production capacity.

According to Chinese media on the 23rd, BOE is going to start constructing its fourth flexible OLED plant called ‘B15’ that will be invested in Fuzhou. It is heard that it will hold an event soon and make official investments.

As BOE is going to carry out its investments in B15, it has become clear that it will have production capacity of world’s largest 6th generation flexible OLEDs by beating Samsung Display.

 

▶ ” LCD TV panel price rebound…accelerates large OLED conversion” (The Korea Economic Daily)

(Full text of articles: https://www.hankyung.com/finance/article/2019042322206)

“The price of LCD TV panels increased +0.7% in second half of April compared to first half.” said KB Securities on 23rd.

“The price of LCD TV panels in the second half of April, which was announced by Witzview, has increased +0.7 percent compared to the first half,” said Dong-won Kim researcher. “The prices of 32-inch and 55-inch LCD panels increased +1.3% compared to the first half of April, and prices of 65-inch and 75-inch panels recorded 0.5% and 1.1% respectively, showing good trend of prices.” said a slight decrease in prices of PC panels compared to the previous quarter.

While positive trend of LCD prices is continuing in second quarter, it is predicted that businesses can convert large OLED panels faster. “If Samsung Display’s QD-OLED conversion investment for 8th generation LCD lines starts in earnest in the second quarter, price of 32-inch TV panels will continue to rebound slightly due to psychological impact on reduction of supply.” said Kim. “For 65-inch, 75-inch TV panel prices, production of Chinese panel manufacturers will expand, operation of 8th generation LCD lines of Samsung Display will slow down.”

OLED Daily Issue, April 23, 2019

▶ China also produces war skills… unstable OLEDs(THE DONG-A ILBO)

(Full text of articles: http://news.donga.com/3/all/20190421/95157197/1)

The Chinese companies’ volume offensive raised concerns that the OLED industry, following liquid crystal displays, could face oversupply problems. Analysts say that while South Korean display manufacturers’ performance in the first quarter has deteriorated due to a sharp drop in prices of LCD panels, even OLEDs, which are seen as new growth engines, could be on the verge of oversupply in the near future.

According to a recent report released by Hana Financial Management Research Institute on Monday, the production capacity of OLED plants currently being built by Chinese companies such as BOE, CSOT and TCL is twice that of South Korea.

 

▶ Retirement of OLED business for general lighting… Accelerate selection and focus of ‘New LG’ (The Korea Economic Daily)

(Full text of articles: https://www.hankyung.com/economy/article/2019042211521)

LG Group is speeding up efforts to reorganize its business portfolio for future growth. LG Display’s decision to withdraw from its organic light-emitting diode (OLED) business for general lighting is part of its objection. The “choice and focus” strategy has become a keyword that penetrates LG Group Chairman Kwang-mo Koo “New LG,” who headed the group last year.

According to LG Group and others on the 22nd, LG Display has given up its OLED business for lighting that it has been pushing as a new growth engine. It has been about a year and six months since it started mass-producing products from new OLED production lines.

It is heard that LG Display has decided to withdraw from markets by gradually reducing mass production of OLEDs for lighting that are produced at 5th generation OLED lines (P5) in Gumi, North Gyeongsang Province. Instead, it has decided to focus on OLED markets for vehicles that have huge growth potential and can produce synergy with the group’s automotive electric field (electric and electronic devices) business. LG’s acquisition of ZKW, which is a global automotive headlamp manufacturer, also affected LG’s ability to provide lighting for vehicles.

LG Display entered the general lighting market by introducing a new brand called ‘Luplex’ at the end of 2017. However, it is rumored that it has decided to give up its business after losing out on price competition from current LED (light emitting diode) lighting companies.

OLED Daily Issue, April 22, 2019

▶ OLED is also worried about oversupply…” China factory size, twice that of Korea.” (YONHAP NEWS)

(Full text of articles: https://www.yna.co.kr/view/AKR20190419148900003?input=1195m)

Following LCD panels, there are predictions that oversupply can become a reality for OLED panels.

Concerns are growing as South Korean companies plan to grow OLEDs into new “cash cow” instead of LCDs that China has taken the lead.

According to a recent report released by Hana Financial Management Research Institute on 21th, the number of OLED panel factories currently under construction in China is 419,000 sheets per month, about twice the amount of 225,000 sheets per month, which is the size of South Korea’s expansion.

According to the report, China’s BOE, which ranks first in LCD panel market, is going to increase its size to 144,000 panels. In addition, Chinese panel manufacturers such as CSOT, Visionox, and TCL are also scrambling to expand their facilities on a large scale.

Among South Korean companies, LG Display is set to operate its 90,000-unit monthly plant in Guangzhou, China, and it is expected that there will be a total of 45,000 panels per month in Paju.

Industries predict that size of OLED plant that will be built by Samsung Display in Tangjeong, South Chungcheong Province, will reach 90,000 sheets per month.

“As speed of expansion of OLEDs in South Korea and China is much faster than rate of increase in demands, there is a high possibility that oversupply will worsen.” said Joo-wan Lee, a researcher.

 

▶ The screen shield that caused controversy over faulty Galaxy folds…Why do I need it? (Yonhap news)

(Full text of articles: https://www.yna.co.kr/view/AKR20190421010700017?input=1195m)

Samsung Electronics’ first foldable Smartphone was embroiled in controversy over its screen defects even before it was released. Samsung Electronics explains that this happened because early users removed “screen protection film,” which can be misunderstood as screen protection film.

<Samsung Electronics [Samsung Electronics Co., Ltd.]>

According to industries on the 21st, current Smartphones are going to protect displays by attaching cover windows with reinforced glass material on top of OLED display panels.

OLED panels themselves are very thin like vinyl and are weak against external shocks. Plastic OLED (Plastic OLED) that is used for foldable Smartphones is more vulnerable to scratch. However, it can’t put glass, which is a material that doesn’t fold, so it is finished by applying film of plastic material.

“Although screen protection films that we already know are additional products that prevent scratching, protective films that are used for flexible displays are very important for displays.” said Professor Hak-seon Kim of UNIST, who is a former vice president of Samsung Display. Ok-hyun Jeong, an electronic engineering professor at Sogang University, also said, “The fact that we took out a protective film from PLED is tantamount to ripping off the display parts themselves.”

OLEDs emit light as organic materials, and due to their characteristics, they are very susceptible to oxygen and moisture components. When a thin panel itself is subjected to strong pressure during a screen’s opening, it can cause the screen itself to become indigestion due to moisture in an empty space.

Plastic has a weaker hardness than glass, making it easier to scratch the surface.

In addition to screen glitches, the media that received Galaxy Folders for review such as Bloomberg and Derverge points out that the protective film is easily dented or scratched. One reviewer said, “I tapped the screen with my fingernails, but there are still permanent marks.”

Some point out that there is a gap between the protective film and the display, which makes it easier for dust and others to get rid of it. One reviewer suggested a photo showing the gap between the screen’s protective screen and bezel, suggesting that it could be misleading.

Due to this reason, Samsung Electronics explained that its screen shield is for ‘replacement’. Since there is a higher chance of damage such as scratch than conventional glass, they were made so that they could be replaced at that time. However, users should not replace them directly and go through a service center.

Experts point out that such precautions should be sufficiently notified to consumers before the launch, and that early users also need to follow basic precautions as they use first-generation products.

Jeong said, “Samsung Electronics seems to have lacked notice of screen protection. “We need to strengthen advance notice when it is officially released.” said a person who dropped it from the company, which is about 100 grams more than normal Smartphones, risks further damage when it is dropped from the same location. This part also requires the user to pay attention,” he pointed out.

“Since the film itself is a plastic material, even if it is attached with protective film, it can be pierced and torn if exposed to sharp needles, unlike glass,” Professor Kim said. “In fact, these precautions should be properly introduced when selling it.”

 

▶ SK is investing in OLED business? (etoday)

(Full text of articles: http://www.etoday.co.kr/news/section/newsview.php?idxno=1747027)

SK Corp. is considering investing into OLED material business. As OLED markets are rapidly growing, industries that are made of OLED materials are also increasing.

According to mid- and long-term management plan data that SK Corp. held a corporate briefing for analysts of securities companies on Wednesday, SK Corp. is also reportedly considering investing in OLED materials to expand its material business.

SK Corp. has set a mid- and long-term strategy for its material business to expand its high-growth area by utilizing its current material platform.

For OLED materials, LG Display is planning to develop its own technologies by linking current SK Trichem’s technologies such as precursors and others while also considering investing in them.

Industries predict that SK Corp. will be able to expand its business through investments as it is an investment-type holding company.

For battery materials, which are planning to enter markets with high-entry barrier materials through partner companies’ cooperation and investment in technology holding companies, it has quickly entered the market by investing 270 billion won into shares of related companies.

SK Corp. previously acquired the stake in Watson, China’s No. 1 company that manufactures the second-order essential part of the battery, in November last year.

A reason why SK is showing interest in OLED markets is because OLED markets are growing rapidly.

According to a market research company called Ubi Research, size of OLED display market was estimated to be $28.31 billion (31.9568 trillion KRW) last year, which is a 7.1% increase year-on-year and is expected to grow to $32.3 billion (36.457 trillion KRW) this year.

It is expected to grow to $59.5 billion by 2023.

As a result, many other companies are working on OLED materials. Earlier this month, LG Chem stepped up its related business by acquiring material technology for “Solid Organic Light Emitting Diodes,” a key platform for next-generation displays, from DuPont in the U.S.

Doosan also established a new company through division of its business sector to strengthen its material businesses such as OLED.

“We have no specific plan to invest in OLED materials yet.” said a representative for SK Corp.

OLED emitting materials market to grow to $ 1.71 billion in 2019

OLED light emitting materials market is gradually increasing as Chinese companies enter OLED panel market led by Samsung Display and LG Display.

The 2019 OLED emitting material report, published by UBI Research, predicts that the emitting material market in 2019 will reach $ 1.17 billion. 2021 and 2023 are expected to grow to $ 1.87 billion and $ 2.0 billion, respectively.

The size of light emitting materials consumed by Korean companies will account for 70.2% in 2019 ($ 0.82 billion), and its share will increase to 75.6% in 2023.

Korea’s emitting material market is growing because the consumption of OLED materials for TVs is soaring. In 2019, 21.1% of light emitting materials for TVs are expected to increase to 49.7% in 2023.

[Lighting Fair 2019] NEG, OLED lighting collaborated with other lighting companies

At the Lighting Fair 2019 held in Tokyo Big Sight from March 5 to 8, 2019, Nippon Electric Glass (NEG) attracted the attention of the audience by exhibiting a large number of OLED lighting produced in collaboration with Kaneka, OLEDWorks and Lumlight. NEG, which produces ultra-thin glass for OLED lighting, introduced ‘Internal Extraction Layer (IEL)’ and ‘HX-1’, which improve external luminous efficiency, and high refractive index glass.

And NEG presented two OLED lighting panels were made in collaboration with Kaneka, a rechargeable OLED lighting ‘LUCE T1’, and a rotatable wall lighting ‘LUCE W1’. OLED lighting panels consist of square panels and rectangular panels with 3000K and 4000K color lighting, while square panels are in volume production, while rectangular panels are in progress.

In addition, NEG presented OLEDWorks ‘Brite 3’ series. ‘Brite 3’ has started mass production in the third quarter of 2018, efficiency is over 80 lm / W, color rendering is over 90, and color temperature is 3000K and 4000K.

Lastly, NEG exhibited the ‘OLED EYECARE LAMP’ stand by Lumlight. A represent said “OLED lighting would be a very useful lighting for infants and young people because it is less glare and feels very weak.

2019 OLED KOREA] Unveiled the latest performance of TADF and Hyperfluorescence, the next generation blue light emitting material

CYNORA and Kyulux have unveiled the latest blue TADF performance and blue hyperfluorescence performance at the 2019 OLED KOREA, which is being held at Novotel Hotel in Gangnam from March 6 to 7, 2019.

 

Andreas Haldi, chief marketing officer at CYNORA, revealed that the color coordinates of the blue TADF emitter developed by them are 0.13, 20% for EQE and 5 hours for LT95 @ 1,200 nit.

He said, CYNORA in developing deep blue TADF in earnest from 2018, and will find green and red TADF after blue TADF development.

 

“The maximum EQE of blue hyperfluorescence is 26%, the EQE at 1,000 nit is 22% and the lifetime (LT95 @ 750 nit) is 100 hours,” said Junji Adachi, CEO of Kyulux.

Junji Adachi, CEO, also introduced applications using blue hyperfluorescence and emphasized the potential of hyperfluorescence as a next-generation luminous material.

[2019 OLED KOREA] LG Display “8K is not everything. OLED will prove worth it”

“8K is not everything. OLEDs will provide new value not only in high resolution, but also in rollable typed and transparent displays ”

said Ko Kyoung Young, senior director of global promotion for LG Display’s TV division.
He emphasized this at the 2019 OLED KOREA held, the Novotel Hotel in Gangnam from March 6 to 7, 2019.

“Currently, 8K TVs are not attractive due to not ready for content and proper pricing” said Goh. However, OLEDs can provide new value, such as rollable and transparent displays, “he said that OLEDs will be the game changers of the future display era.

“The premium TV market which has been downsizing since 2014, started grow again in 2017 due to entering a new market of OLED TVs. In addition, we see OLED TV is leading the market last three years through it has been ranked from top to the 8th in the consumer reports , increase of global growth opportunities”

He also mentioned the OLED approach would overcome the scalability limitations that could be the best communication tool available anywhere in the fourth industry market. In addition, it can be applied to gaming monitors and automotive displays that are becoming bigger and bigger. “Global automobile companies such as BMW and Audi are in discussions with understanding display companies to apply OLED to future vehicles.” Director Ko said, to lead the premium TV market, we will support to boost production for large-scaled OLEDs by 2021, the expansion of the 4K and 8K

OLED TV lineups, and the creation of new platforms such as rollable and transparent displays.  Notably he said, “8K OLED TV is planned to be 88, 77 and 65 inches, and 4Ks will be expanded to 77 inches, 65, 55 and 48 inches.”

Lastly, Ko announced that will continue to study OLED resolution and brightness lifetime through the development of oxide TFT and new materials along with transparent display and solar technology for the future.

[MWC 2019] The new form factor, foldable phone wars heat up

Reporter : Daejeong Yoon

Smartphone makers are promoting the new form factor, foldable phones at MWC 2019 started on February 27 and it runs until 29 in Barcelona Spain.

The show is buzzing with products from big-name tech companies, including Samsung Electronics and Huawei,TCL, LG Electronics being unveiled. That includes a variety of phones with foldable screens.

Samsung unveiled foldable phone ‘Galaxy Fold’ to customer, highly touted at the Samsung Galaxy unpacked event.

In folding ‘Galaxy Fold’ features a 7.3-inch QXGA + resolution OLED screen and it was built to be compact size with 4.6-inch HD + resolution OLED when folded.

 

And Huawei announced its own foldable phone “Mate X” uses roll out foldable technology, it is surrounded by a 6.6-inch main OLED on the front and a 6.38-inch on the back. It is 8.7 inches when it is opened, 1.4 inches bigger than Samsung Electronics’ Galaxy Fold.

Mate X’s front display has 2480 × 1148 resolution with a 19.5: 9 aspect ratio. The back OLED has a 2480 × 892 resolution with a 25: 9 aspect ratio. When you flip it open, the resolution is 2480 × 2200 with an aspect ratio of 8: 7.1. .

 

Also, TCL announced the prototype device uses the company’s proprietary “DragonHinge” mechanism to fold and unfold the screen, it has 7.2-inch screen.

According to TCL, this device will build a production version that is slated for release by 2021.

Lastly, LG showed off V50 which is similar to a folding phone, it does have an optional case with a whole second screen on it. With two near-identical phone displays next to each other, the functional split-screen allows multitasking and gaming easily.

What is the cost of OLED materials for the Galaxy F?

What will be the price of foldable phone Galaxy F, which is expected to be on the market this year, is a concern for people around the world. Samsung Display is the only company that can mass-produce Foldable OLEDs with in-folding type used by Galaxy F.

Galaxy F with 7.29-inch OLED is a digital convergence product that can simultaneously target the smartphone and tablet PC market. The initial sale price will be around $ 2,000, and the estimated sales volume is about 1 million units this year.

The OLED industry is interested in how much the Galaxy F’s foldable OLED panels (including modules) will cost.

According to UBI Research’s material cost analysis data, Samsung Display’s foldable OLED material cost is 2.04 times higher than the Galaxy S10 5.8 inch. This is because the display area has increased, and the yield has been reduced.

Galaxy F, Galaxy S10, and iPhone XS’s flexible OLED material cost analysis shows that the module cost of iPhone XS is the highest at 95.2%, Galaxy S10 at 92.2% and Galaxy F at 89.3%.

The largest OLED business conference, OLED KOREA 2019

The OLED Korea Conference 2019, organized by UBI Research, will be held on March 6 and 7 at Novotel Ambassador in Gangnam.

The OLED Korea for the fifth consecutive year, the event includes many high profile speakers by having representatives of the industry on board

The conference will feature future forecast of panel market with executives from leading panel makers Samsung and LG Display, another major developers JOLED and TCL, which are pioneering markets for OLED panels with inkjet technologies

In order for OLED industries to grow, not only panel manufacturers but also variety of parts materials, equipment, and technologies need to be developed.

The conference will also include presentations from leading industry analysts from a variety of part and equipment firms.

Particularly, scheduled the session by Nanosys, a company specialized in QD, which will provide an important opportunity to forecast the growth of the QD-OLED business that Samsung Display is discovering as its next-generation business.

The OLED KOREA conference had over 200 attendees at last year.

[Program]

Can the OLED market continue to grow?

   OLED Industry and Market Forecast in 2019

Dr. Choong Hoon YI, UBI Research

How will Korean panel companies attract the OLED industry?

   Future Key Technology of OLED

Hyein Jeong, Samsung Display

   How to create new value in display industry, LCD or OLED?

KY(Stephen) Ko, LG Display

Soluble OLED technology for making large-sized TV market

   The Latest Breakthrough of Printing Technology for Next Generation Premium TV Application

Dr. Jueng-Gil (James) Lee, TCL

   Strategic Market Creation of Printed OLED Display

Dr. Toshiaki Arai, JOLED

   OLEDs state-of-the-art materials: Merck development and latest status

Dr. Remi Anemian, Merck

   Latest Development of Soluble OLED Materials and Application to Mid-to-Large Panel Fabrication

Takeshi Yamada, Sumitomo Chemical

   Inkjet Printing for Flexible and Large-size OLEDs Manufacturing

Kyung-Bin Bae, Kateeva

Next generation OLED application

   OLED Micro-displays for VR/AR Applications

Dr. Amal Ghosh, eMagin

   Airborne System & Cabin Integration enhance flight experiences and operations

Dr. Julian Chang, Boeing

Development status of fluorescence and phosphorescent materials

   Future Directions for Phosphorescent OLED Displays

Dr. Mike Hack, UDC

   Development history and recent development progress of Blue OLEDs in Idemitsu Kosan

Jisung So, Idemitus Kosan

What level of next generation emitting materials has been developed?

   TADF – Recent progress in developing highly efficient blue emitter materials

Dr. Andreas Haldi, Cynora

   Hyperfluorescence™, a Game Changing Technology of OLED Display

Junji Adachi, Kyulux

Film materials essential for OLED module manufacturing

   Colorless Polyimides (CPI®) for Flexible Electronics

Dr. Chung-Seock Kang, Kolon

   Optically Clear Adhesives for Future OLED Displays

Sun-Yong Park, 3M

New technology to prepare OLED future

   Quantum Dots: Technology Platform for Future Displays

Dr. Nahyoung Kim, Nanosys

   OLED Technologies for AR/VR

 Dr. Hyunkoo Lee, ETRI

   TBD

Dr. Robert Jan Visser, AMAT

   Material Advances for Transparent OLEDs

Dr. Michael Helander, OTI

[Press Release] AMOLED sales to reach USD 32.2 billion in 2019, up 13.8% from 2018

UBI Research (CEO, Yi, Choonghoon) published the annual OLED report in 2019.

According to the report, the OLED market is expected to reach $ 32.2 billion in 2019 and 13.8% market growth. The market growth is due to the launch of a variety of applications in 2019. Foldable OLED will accelerate the growth of the flexible OLED market as a convergence product that fuses smartphones and tablet PCs, and 8K OLEDs and rollable OLEDs to be launched from 2H 2019 will further solidly support the premium OLED TV market. In addition, an increase in flexible OLED shipments due to improved yields by Chinese panel makers will support growth in the Chinese OLED market.

AMOLED revenue in the fourth quarter of 2018 was $ 7.9 billion, down 3.7% from $ 8.2 billion in the third quarter and down 10.4% from $ 8.8 billion in the fourth quarter of 2017. The quarterly OLED market was highly volatile due to sales fluctuations at Samsung Display.

Revenue in 2018 was $ 28.3 billion, up 7.1% from $ 26.4 billion in 2017. The growth slowed suddenly compared to growth of 58.7% in 2017. The sluggish growth is attributable to the sluggish OLED smartphone market, which drove the OLED market up until now. The OLED market for smartphones, which was worth $ 24.2 billion in 2017, was only $ 24.5 billion in 2018.

Flexible OLED panels are not being adopted in mid-end smartphones due to the high cost of manufacturing flexible OLED panels for smartphones. As a result, the oversupply will continue due to lack of demand compared to the 6G flexible OLED investment. In the fourth quarter of 2018, there was an oversupply of 31%. In the first quarter of 2019, oversupply will increase to 39% by overlapping seasonal demand decline.

LG Display “OLED TV will account for more than 20% in total TV sales revenue.”

LG Display OLED TV maintained sales revenue, it through conference call, stated it recorded annual sales revenue of 24.3 trillion won and 92.9 billion won operating profit in year of 2018.

LG Display despite of heightened global competition and downward panel price made an operating profit thanks to OLED TV, super large size TV and high resolution products.

Especially large size OLED TV maintained stable productivity and enlarged consumer bracket which enabled 2.9 million shipment on a yearly basis. It recorded gross profit within 5 years of product introduction which resulted in more than 20% in total sales revenue.

4th quarter 2018 revenue of LG display marked 6.95 trillion won TV panels accounts for 36%, mobile panels 28%, notebook and tablet panels 22% and 14% for monitor panels.

Operating profit recorded 279 billion won, 528% increase compared to the same quarter last year, 99% hike compared to last quarter thanks to high priced IT products, new introductions of small and medium size products and high added value products. LG Display aims to focus on OLED business reconstruction Seo Donghee CFO of the company said, “the ratio of OLED revenue was almost nothing 5years ago, now it is 30% this year and we estimate it is going to reach 50% of the total business.”

He also said “we will put in all assets to create new values focusing on OLED business.”

He replied to the question of large size QD-OLED of competitor, it will strengthen ecosystem and overall OLED industry. To the question of 8K and over 70inch large size OLED mass production, he replied that 8K technology is already secured as exhibited at CES2019 and said that large size OLED mass production will utilize the existing know-how of LCD production. In 2019, LG Display’s OLED demand outlook question suggests that demand for more than 14% of all flexible OLED smartphones is expected.

Regarding the large-area OLED and p OLED capacity in 2019, LGD said that the large-area OLED capacity will be completed at 70K per month in Paju and 60K in Q3 in Guangzhou, China and the pOLED capacity is expected to add 30K to the domestic 45K in 2020.

He announced that capex is estimated 8trillion won in 2019 and 4trillion won in 2020, a half of this year. 60% will be for large size OLED and 40% for pOLED. And he said pOLED mass production is currently concentrated on smart phone and cars. He expects good news from car pOLED by end of this year. He also targets over 3.8 million units large size OLED production this year.

 

[OLED KOREA 2019] Early Bird Registration D-4 (until January 31)

The year 2018 was the inflection point for new application that had never existed in the OLED industry. Newly introduced OLED applications in 2019 include foldable phone, 8K OLED TV, rollable OLED TV, monitors made of inkjet technology, and automotive side view display.

The speaker of OLED KOREA 2019 consists of companies related to these five applications and presents the market and technology direction in 2019.

[Speaker]

Samsung Display Hyein Jeong

LG Display KY(Stephen) Ko

TCL Dr. Jueng-Gil(James) Lee

JOLED Dr. Toshiaki Arai,

Boeing Dr. Julian Chang

eMagin Dr. Amal Ghosh

UBI Research Dr. Choong Hoon YI

Cynora Dr. Andreas Haldi

Merck Dr. Remi Anemian

Sumitomo Chemical Takeshi Yamada

UDC Dr. Mike Hack

Kyulux Dr. Junji Adachi

Kateeva Kyung-Bin Bae

Idemitus Kosan Jisung So

Kolon Dr. Chung-Seock Kang

3M Sun-Yong Park

Nanosys Dr. Nahyoung Kim

ETRI Dr. Hyunkoo Lee

AMAT Dr. Robert Jan Visser

OTI Dr. Michael Helander

55 inch and 65 inch OLED TV prices proximity to premium LCD TV

Recently, Sony’s 65 inch OLED TV, XBR65A1E, is price at US$ 300 more than Samsung’s QN65Q7 on the Best Buy basis. Prices of LED TV and LCD TV are becoming increasingly competitiveness in the premium TV market.

As of January 16, Best Buy compares the price of OLED TVs between LG’s C8 series, Sony’s A1E series and Samsung’s Q7F series.

<55 inch premium TV price comparison>

LG’s OLED 55C8 prices dropped 47% from March 2018 to US$ 1,700, which is only US$ 200 higher than Samsung’s QN55Q7.

<65 inch premium TV price comparison>

In the 65 inch TV market, LG’s OLED65C8 price dropped 30% from March 2018 to US$ 2,700, while Sony fell 40% to US$ 2,500, which is higher than Samsung’s QN65Q7 by US$ 500 and US$ 300. The prices gap has been greatly reduced.

In the premium TV market, OLED TVs are rapidly catching up with LCD TV prices because LG Display’s OLED production yield stabilization is the biggest factor.

LG Display is currently constructing Gen8 OLED lines in Guangzhou and Gen10.5 lines in Paju. As a result, the production of large size OLED will increase further, and the OLED TV market will become more prominent in the premium TV market.

CES2019, the biggest issue of TV is LG Electronics OLED TV R

Reporter : Daejeong Yoon

The CES, held in early January of each year, is the most important event to understand all of the consumer electronics trends of the year. This year, TV makers from all over the world exhibited a variety of products to attract spectators to the event.

When OLED TV occupied more than 50% of the premium TV market with more than $ 2,000, the LCD TV industry sought to prevent the OLED TV market from expanding by exhibiting 8K LCD TVs to CES. However, the attention and admiration of the spectators were poured into OLED TV R.

The 8K TV market began to open slightly from last year, in preparation for the 8K broadcast starting from the Tokyo Olympics in 2020. LCD TV companies displayed 8K LCD TVs of various sizes to preoccupy the market with the keyword of 8K. LCD TV, however, has not been recognized by viewers as a new TV product since Sharp has already exhibited steadily.

Another reason is OLED TV R displayed by LG Electronics. In the main body with built-in speaker, OLED TV rises up and goes down again. A lot of people came to see OLED TV R to shoot.

 <LG Electronics, OLED TV R>

Last year, micro LED TVs became more prominent. In addition to Samsung Electronics, Sony, TCL and Hisense exhibited micro LED TVs this year. It seems that the gap of micro LED TV technology between Korean companies and Chinese companies is only about one year. In the micro LED TV market based on assembly technology that does not require special manufacturing technology, China, which is the world’s best LED industry and infrastructure, is expected to dominate the market soon.

However, as LG Display has a unique OLED TV manufacturing technology, which has a very complicated panel structure and manufacturing process, the technological gap between Korea and China is expected to be more than five years difference. In this situation, OLED TV R, released by LG Electronics, once again realizes that Korea’s OLED technology is the best in the world.

On the other hand, TV companies’ display of OLED TVs, except for LG Electronics, has stagnated. These companies are not yet receiving 8K OLED panels and rollable OLED panels from LG Display. Even Sony does not have any special features, only OLED TVs that are well known so far.

As a result, the CES TV show was notable only for LG Electronics.

It is judged that LCD TV using mini LED that TCL has released can compete with OLED TV in this exhibition. The contrast ratio is displayed as 1,000,000: 1 similar to OLED TV. Black is a very good product that has a vibrant color and contrast ratio similar to OLED TV. However, a holo-effect was found around the bright screen displayed on the black desktop. It is a phenomenon that the surroundings appear to spread brightly. As it is invisible to non-specialists, it is competitive in price and is a product that can compete well with OLED TVs.

< TCL, 8K QLED TV with mini LED>

LG Display Vice Chairman Han Sang-Bum, “50% of sales of OLED and upbringing business in 2020”

Growing into the mainstream of OLED growth by expanding large OLED, differentiated products and supply

■ Small and Medium-sized POLED, strengthening fundamental business capacity and preparing future products such as Foldable

■ Develop commercial and automotive products, new technologies / new markets and develop into first-class business

LG Display is one of the world’s largest electronics exhibitors, and will hold a press conference at the Las Vegas Convention Center (LVCC) in Las Vegas on June 7, the day before the opening of the Consumer Electronics Show (CES) with Han vice chairman, executive vice president Kang In-Byoung, Strategy and Marketing Group Director Song Young-kwon, and other executives.

At the meeting, Han Sang-bum said, “Although there were many difficulties due to excessive supply and enormous investment due to intensified global competition last year, large-sized OLED business turned to surplus and stable profit was generated mainly in high value-added products. “This year, LG Display will focus on OLED investments, accelerating OLED growth, and focus on commercial and automotive businesses. By 2020, LGD will account for more than 50% of total OLED and growth businesses. “He said.

To this end, LG Display plans to expand its large-size OLED market, strengthen its fundamental business capabilities in small- and mid-sized P-OLED (plastic OLED) businesses, and develop new markets with differentiated commercial and automotive products.

■ Large OLED, differentiated products and supply expansion

Since LG Display first supplied OLED TV panels in 2013, LG Display has continued to develop its technology. And last year, it sold nearly 3 million units and developed into a strong player in the premium TV market. This year, the company plans to expand its TV product lineup from the existing 4K resolution to 8K, and to further enhance its competitiveness by further enhancing performance such as luminance and response time. In addition, the company will expand its market by expanding differentiated products such as wall paper, CSO (Crystal Sound OLED), rollable and transparent display. LG Display will complete the G8.5 OLED panel factory in Guangzhou, China in the first half of this year, and mass-produce OLED from the third quarter. Through this, the company plans to expand its sales volume from 2.9 million units in 2018 to 4 million units this year, and to achieve more than 10 million units in 2021.

In addition, LGD will expand sales areas for existing customers, strengthen collaboration with strategic customers, and increase sales of premium products such as ultra-large size panel.

■ Small and mid-sized P-OLED, strengthening fundamental business capacity and preparing future products.

LG Display is targeting the small- and mid-sized OLED market through P-OLED.

This year, it is a great challenge to develop core technologies and products for strategic customers in a timely to raise market share of small- and medium-sized panel.

In addition, LGD plans to increase the production capacity of the Gen 6 Gumi factory, which has a capacity of 15,000 sheets per month, and to expand the P-OLED production capacity by early stabilizing the Gen 6 factory in Paju.

In addition, LGD plans to steadily prepare related technologies and infrastructure so that future products such as Foldable can be released on time.

■ Commercial and automotive displays, Fostering first-class business

LG Display nurtures the rapidly growing commercial and automotive businesses to first-class business.

In the commercial market, LGD plans to pursue differentiated products such as 98 and 86 inches, ultra-slim products such as in-touch, bezel of 0.44 mm, transparent and gaming.

For automobiles, LTPS-based high-resolution LCDs and P-OLEDs are expected to focus on 8-inch and larger screens and high-resolution products. In addition, LGD will prepare its production infrastructure to expand its business in a timely manner and further strengthen its cost competitiveness, thereby achieving the first place in the fast growing auto market.

This year LGD plans to complete investment in preparation for the future, which began in 2017. LGD Han Sang-Bum, vice chairman of LG Display, said, “LG Display will be able to lead the global display market once again with OLED.

What is the biggest issue in the display industry in 2019?

In 2019, 8K OLED TVs and foldable smartphone will be on sale, bring new vitality to the OLED industry. OLED makers are leading the market with high-value-added products in order to maintain the display industry, which is collapsing due to low-cost LCDs pouring from the Gen10.5 line of Chinese panel makers.

Samsung Display is developing QD-OLED panels for the rapidly growing OLED TV market, and LG Display is spurring the development of foldable OLEDs for high-end smartphone market.

TCL and JOLED, which are relatively slower than Samsung and LG, are pioneering the soluble OLED market in response to the large-size OLED TV market.

The 2019 OLED KOREA will be held at the Novotel Hotel in Seoul from March 6 to 7 to enable you to understand the evolving OLED industry and technological development. The 2019 OLED KOREA, which includes Samsung and LG as well as the OLED industry, will provide insights into how and where the OLED industry will go in 2019.