[IFA 2016] What is the future of TV imagined by Philips?
Below is the interview of Philips when displaying large scale OLED TV in IFA 2016.
The future of TV viewed by Philips is OLED TV.
“We really see OLED as the future of TV”
[IFA2016] What is the exhibition concept of Samsung Electronics TV?
Samsung Electronics TV Booth displayed in IFA2016 is very different from before. There are two types of LCD TVs in the market currently: the existing TV using LED BLU, and SUHD TV that uses quantum dot sheet. However, the product that was introduced and occupied a lot of booth exhibition space was the inorganic TV that uses quantum dot display, a product with unclear release date.
The conceptual inorganic TV that Samsung Electronics introduced instead of actual TV product is a product that displays far superior performance to OLED TV. As time goes by, the “organic” that represents OLED TV loses its function as a TV due to its rapidly decreasing brightness, whereas “inorganic” does not undergo such changes. If this is true, it is an excellent product that may well be used forever.
In another concept exhibition, Samsung Electronics introduced the superior color purity of Inorganic TV.
The light coming from the Organic TV light source has very vague RGB. In contrast, inorganic TV originates from clear RGB. Inorganic creates independent wavelength and intensity even before this light arrives at the color filter, whereas organic still displays a vague light with separated color.
The structure of inorganic TV seen from this is assumed to be a form in which a quantum dot substance is inserted between the screen and the color filter.
Finally, the light of organic, which goes through the color filter, lacks color purity of the three primary colors because it converts two-wavelength light with blue and green-red to three-wavelength.
However, even before arriving at the color filter, the light with superior color purity is emitted outside in inorganic.
If these two exhibitions are true, Samsung Electronics is preparing an incredible next-generation TV.
The problem pointed out by the participants is that this technology has not been born yet, and it is merely a concept. Samsung Electronics has described the unknown world with confidence, which is ironically viewed as if they are utterly unprepared for the future TV.
Moreover, by comparing OLED TV with a TV technology of the future instead of the SUHD TV currently in the market, they have indirectly admitted that OLED TV is better than the SUHD TV that uses quantum dot.
In IFA2016, Samsung Electronics wanted to show that SUHD TV will continue to grow and that OLED TV will disappear eventually. However, they have admitted that they are in an urgent situation in which, due to the superiority of OLED TV to the current SUHD TV, it cannot avoid being compared to the inorganic TV of the future.
Finally, whatever is done to LCD TV, black should be avoided, because it is LCD.
Mass production of AMOLED panel for AUO and VR begins in earnest
It is expected that AUO will begin mass-producing AMOLED panel for VR.
AUO displayed AMOLED panels for 1.2-1.6 inch smart watch, 12.3 inch vehicles, and 3.8 inch VR in Touch Taiwan 2016.
In particular, the AMOLED panel for VR is composed of 2 sets of 3.8 inch, and each AMOLED panel’s resolution is 423 ppi of 1080×1200. Using 2 AMOLED panels, 2K (2160×1200) resolution has been realized.
According to a staff from AUO, “there are plans to intensively mass-produce AMOLED panels for wearables and VRs; and in particular AMOLED panel for VR are being produced and supplied to Razer and OSV. From Q4 2016, mass-production will be initiated in earnest to ship over 100,000 units.”
AUO’s AMOLED panels for VR are being sold as modules to a company called Vitrolight technology. According to Vitrolight technology’s website AUO’s AMOLED panel module for VR is US$240-350 for 1 piece and 2,000 pieces can be supplied per month.
<AMOLED panel of AUO for VR, Vitrolight technology>
[IFA2016]Samsung Electronics states to completely leave OLED TV!
After two and a half years have passed since the CES 2014, where Samsung Electronics expressed that it would need about three more years to develop OLED TV due to its insufficient technology at the time, in IFA 2016t it has strongly emphasized that it will not be engaging in OLED TV business.
Recently, in an interview with a local press, Samsung Electronics stated that there were still problems with the definition of the OLED TV and that it will continue engaging in the TV business with QLED TV within the near future.
In IFA2016, it revealed Samsung Electronics’ thoughts on the past, present, and future of TVs.
Based on the materials provided at Samsung’s booth, LCT TVs of the past have extended their legacies into LED TVs, and in the future they will evolve into quantum dot TVs that use inorganic materials. Moreover, in the same manner as PDP TVs which have disappeared from the TV market OLED TVs will disappear after having reached the level of curved FHD TV.
Looking at this material, it seems like Samsung Electronics is not paying attention to other LCD TV sets but only LG Electronics’ OLED TVs.
As a matter of fact, it is natural for Samsung Electronics’, the no.1 market leader of TV market, to be disturbed by LG Electronics’ OLED TV which is expanding its market share in the premium TV market. However, at this point where 55-inch and 65-inch UHD OLED TVs are selling well, whether Samsung Electronics’ display contents were legitimate is questionable.
Presenting negative views regarding competitors is acceptable in terms of marketing, but at this display it seemed to be excessive. Also, Samsung Electronics even provided durability comparisons between inorganic TVs (Quantum dot TV) and OLED when inorganic TVs do not even exist.
The main point of the comparison was that the colors of OLED TVs change severely according to the passing of time whereas inorganic TVs do not.
Contents from a U.S. consumer report website were still being displayed as follows. In the “best TV 5” of 2015, there are three LG Electronics’ OLED TVs, and no.1 was the 65-inch UHD OLED TV.
The end of OLED TVs is not likely to come as fast as what Samsung Electronics predict. It is just the beginning for OLED TVs.
[IFA2016] OLED TVs’ position doubles compared to last year
In IFA2016, there were 11 companies that displayed OLED TVs, including LG Electronics. These companies were Vestel, Skyworth, Loewe, Philips, Grundig, Seiki, Metz, Changhong, Panasonic, and Condor, in the order of display scale.
In IFA2016 there were 6 companies, but this time 5 more companies joined the league. This is almost a double growth rate. At this exhibition, 1 company, Haier, did not return to participate and the new participants are Loewe, Philips, Seiki, Metz, and Condor.
Among these participants, Loewe stands out in particular.
Furthermore, in the Loewe OLED TV PR panel it is written as follows. “OLED display thinner than a smartphone” and “The most beautiful OLED TV in the world”.
Philips used the entire space for displaying TVs to present OLED TVs aside from the walls. On the walls there were LCD TVs, but OLED TVs were presented at the center so that participants can view the space three-dimensionally.
Hence, this was a display that showed that LCD TVs will be replaced by OLED TVs.
The most dynamic display of LG Electronics is the Skyworth indeed. It is a car racing game video that informs the high-speed response speed of OLED TV that has been presented since IFA2015. The difference with the previous display was that the products’ OLED panels have all been applied with HDR. They became brighter than last year.
Hisense was company that showed displays, although not selling OLED TVs. So, including Hisense, there were 12 companies in total. In a bid to promote the ULED TV’s superiority, which it is currently selling, Hisense presented a display that compared ULED TV with the OLED TV. The product that has been used in this exhibition was an OLED product from last year. When actually observed, it was darker than the ULED TV. However, at Skyworth, of which the booth was right next to it, the super high-definition OLED TVs are displayed. The booth location was badly selected for Hisense.
[IFA2016] Where Does the Confidence of LG Electronics Come From?
LG Electronics has displayed OLED TV on about half of the entire IFA2016 exhibition’s space, overwhelming the whole area.
There is no need for words. You just have to enjoy the exhibition with your eyes.
Apart from the image quality, LG promoted its slim product design by the expression “Picture on glass.”
There is no need for words. Exhibition is enough to show why OLED TV is better than LCD TV.
In the previous CES2016, LG Electronics booth was as dark as a movie theater. Presumably, it wanted to show the strength of OLED TV, “black”, well but it could rather be seen as a product that functions properly only in the dark.
CES2016 LG Electronics Booth: The light was as dark as a movie theater
However, the difference becomes definite when we compare the ceiling light of CES2016 and the light of IFA2016. It became brighter indeed. LG Electronics has changed.
It became confident enough to highlight merits of OLED TV even in a bright area. OLED panel structure of TV produced by LG Display has changed from bicolor structure laminated with three layers of B (blue) and YG (yellow-green) to a three-layers structure that uses B, R, and G to realize three colors. The efficiency and brightness of the colors have become overwhelmingly outstanding.
LG is not the son of darkness anymore. Through the exhibition, it expressed its confidence to have secured the quality to contend with LCD TV.
Of course, it also indicated to continue LCD TV business. It displayed LCD TV, which applied QD technology, in one side so that it’s not compared with numerous OLED TVs. The exhibition of LCD TV, positioned in the corner after losing power, shows that the time is getting closer for competitors to wake up from the illusion that LCD TV will last forever.
[IFA2016]The Leading Power of TV in Europe and the Middle East, Interested in OLED TV
OLED TV is rising to be sensational in IFA2016, the largest consumer electronics show in Europe. In the development of the initial OLED TV market, LG Electronics is in the lead followed by Chinese companies. LG Electronics and Samsung Electronics, the two major companies in TV market, simultaneously launched OLED TV in 2013 and led OLED TV market until IFA2014. However, Samsung lost confidence to produce quality OLED TV and completely withdrew from CES in 2015. Since then, it has been focusing only on penetrating LCD TV market grafted on to QD technology.
Recently, Samsung Electronics stated that its OLED TV technology is still unsatisfactory due to the burning problem and thus, it is going to launch QLED TV, which uses QD technology, as the next product after LCD TV as soon as possible. Hence, there were many concerns over contraction of OLED TV market.
However, the on-going exhibition in IFA2016 is dispelling such negative concerns over Samsung OLED TV by the title, to be specific, “LCD TV, not anymore!”
Philips, the leader of consumer electronics in Europe, penetrated IFA2016 exhibition center with its newly developed OLED TV.
Philips planned the exhibition concept very delicately to highlight its OLED TV. First of all, it arranged lots of LCD TVs in three different sides to show that its main product is still LCD TV. It also placed OLED TV vertically in the middle of a space large enough to exhibit dozens of TV and made it to rotate to be displayed and seen well by visitors from any angle. Put differently, it designed the room for people to observe OLED TV in three dimensions. Through space arrangement rather than display of words, Philips declared its intention to change portfolio to OLED TV.
Moreover, the exhibition is designed so that visitors can easily compare superior OLED TV with LCD TV.
At the back of OLED TV, which displays vivid colors and clear contrast range, there is LCD TV where colors run as a result of ghost effect which blur and demolish the boundary of objects in the image. Such problem does not surface when one only sees LCD TV screen. However, it becomes clear when watched together with OLED TV.
Philips exhibited OLED TV in the middle of LCD TV to maximize the superiority of OLED TV.
Vestel, the leading power of TV in the Middle East, has also used the same strategy. It displayed LCD TV on the wall and arranged 12 OLED TVs in the middle, facing one another. By doing so, visitors can watch LCD TV through the back of OLED TV, too.
Futuremore, Vestel displayed the largest OLED TV in the world, made of 9 OLED TVs, at the end of exhibition, and showed that “this is OLED TV!
Although Samsung Electronics will continuously bring up negative concerns over OLED TV, more and more worldwide TV companies are still entering OLED TV market. Now the time is getting nearer for LCD TV to disappear and OLED TV to dominate the premium TV market.
[IFA 2016]Galaxy Gear: Talk about 3 event: How far the smart watch could be evolved
In Berlin where IFA2016 is held, Samsung Electronics hosted the showcase of Gear3, which is a follow-up model of Galaxy Gear on Aug. 31.
Smart watch is equipped with differentiated characteristics including a sporty sense, communication and simple healthcare function of checking the heart rate and the amount of exercise. Since Galaxy Gear2 and Apple Watch also had no difference with those characteristics, the prospect of smart watch market did not seem bright.
However, Galaxy Gear3 showed how smart watch could be used in human life in an appearance different from previous ones. It has evolved into a product that could absorb the existing watch market instead of seeking differentiation from the existing watches.
First of all, the appearance has been changed. The case is changed to steel, and it uses Gorilla Glass SR+ in order to prevent impact. Gear is carved in bezel, which was plain and inconvenient in manipulating the display.
It absorbed the appearance of the best sports watch models.
With its expanded width of 1.5 inch, the exterior has been expressly changed compared to the previous model, Galaxy Gear2.
In addition to the exterior change, Galaxy Gear3 has tremendously evolved in its internal software. Firstly, Always on Display function, which is applied to Galaxy S7, is applied. Always on Display is a function that enables you to always check time, and the function is realized by installation of the best flexible OLED only available by Samsung Display. In order to materialize it, it is required to have a display with very low power consumption, the operation technology and a long-life battery.
With a built-in GPS function, it is capable of navigation. You can use the smart watch separately since it is designed to be equipped with Alti/Barometer, Speedometer, LTE and built-in Speaker.
In addition to these, it secured safety by installing Knox, the software security system of Samsung. It also contains Connected Car System, which could be linked with an automobile.
In a comprehensive sense, Galaxy Gear3 to be launched soon is the first product that could be independently used without any smart phone. It has evolved to be a “Digital Convergence” product, which absorbed smart phone, rather than being an accessory product of smart phone.
In this event, Galaxy Note7 appeared in assisting the Galaxy Gear3. I have a very strong and good feeling that Galaxy Gear and Galaxy Note might pioneer a new market which divides up the existing smart phone market.
[Manufacturing World Japan 2016] VR Rapidly Expands to Manufacturing Industry
Artcraft booth visitor is experiencing virtual reality using VR device and joystick
Hyunjoo Kang / jjoo@olednet.com
VR(virtual reality) technology is rapidly expanding to manufacturing industry as well the contents sector such as films and games. In particular, technologies including 3D rendering and motion technology, fused with VR, are anticipated to create synergy in diverse areas such as product design, architecture, facility management, etc.
The participants in 3D & Virtual Reality Expo of Manufacturing World Japan 2016 (22-25 June) greatly increased compared to last year. According to the organizer REED, the IVR participating companies increased by approximately 20 with around 80 companies, particularly virtual reality related companies.
In this exhibition, many virtual reality related technologies that can be utilized in building housing, interior design, automotive design, maintenance, etc. were presented.
Informatix, Zenkei, Artcraft, etc. exhibited contents production and viewer software that allow hypothetical/actual indoor and outdoor spaces to be observed in 360° 3D using VR. Through VR, the users can look around housing, interior, construction sites, etc. Several companies including Artcraft included joysticks. The users can observe the space in detail using the joystick, open/close doors, and vividly experience the area.
Crescent, Digital Garden, etc. showed automotive applied technology that fused virtual reality and motion tracking. The users can maintain the internal automotive parts of the virtual reality with the VR device, and also climb on. These movements can be shown in graphics through motion tracking camera and virtual reality experienced by the user.
Manufacturing World Show Director Takeshi Fujiwara
At the exhibition, Takeshi Fujiwara, the event’s show director, told OLEDNET that they have been expecting VR’s vitalization in manufacturing industry, hosting IVR for 24 years, and the proportion of it increased by a groundbreaking number. Until now, it has been mostly handled in academia such as research labs, but as VR is nearing the general public through construction, game, amusement, etc., Fujiwara explained that he sees this year to be VR’s year of vitalization.
Fujiwara estimated that VR will particularly affect the design part of manufacturing industry and play an important role in product planning. He added that as the manufacturing industry is a field with long history and key players are over certain age; in passing on technology to the younger generation, VR will strengthen delivery.
[ Manufacturing World Japan 2016] Plenty of VR Contents·SW…360° Comic Books ect.
Informatix’s GyroEye, VR Software at Manufacturing World Japan 2016
Tokyo = Hyunjoo Kang / jjoo@olednet.com
Plenty of VR related contents and software products were exhibited in Manufacturing World Japan 2016 (22-25 June).
Transmedia presented Drop in VR which is a platform which allows users to create, manage and publish VR contents. The user-created 3D modelled contents can be uploaded to the Drop in VR server, and edited by adding music, clips, and other functions.
The produced contents can be downloaded and enjoyed through a VR device. At the exhibition, Transmedia demonstrated VR contents that allows comic books to be viewed in 360°, edited by Drop in VR. The company explained to the OLEDNET that they will begin testing in September and begin Drop in VR service by the end of the year.
Informatix revealed a 3D viewer software GyroEye that can be used in housing or office design. Using GyroEye, hypothetical space can be compared before construction and after construction in 360° through VR. Informatix explained that in August, GyroEye and Germany’s Zeiss’ VR device VR one+ will be released together.
ZENKEI began VR platform Stereo 6 for viewing scenery in 22 June. Stereo 6 is a comprehensive system that allows clips from 6 cameras to be transformed into 360° contents and experienced through VR.
Dynamo Amusement, showed their VR contents Megalodon, and used Samsung Electronics’ Gear VR and Galaxy S6 for demonstration. The company explained that Megalodon, a 5-minute CG produced contents showing deep sea underwater world, will be released in the summer.
[Manufacturing World Japan 2016] Gear VR + Galaxy S6 4D Movie Experience
Dynamo Amusement demonstrated 4D VR contents using Gear VR
Tokyo = Hyunjoo Kang / jjoo@olednet.com
At Manufacturing World Japan (22-25 June, Tokyo Big Sight), 4D movie was demonstrated through Gear VR.
Dynamo Amusement, a contents company, showed their VR contents Megalodon, and used Samsung Electronics’ Gear VR and Galaxy S6 for demonstration. The company explained that they used these devices as they were popular although the content is not exclusive to these products.
For the demonstration, visitors could sit in chairs installed in the Dynamo Amusement booth wearing Galaxy S6 equipped Gear VR. The focus could be controlled using the wheel on Gear VR.
Megalodon is a clip that shows the deep sea underwater world using CG technology. The moving chairs and air jets are not different from existing 4D contents, but the VR screen provided realistic experience, much more vivid, including the scene where the viewer is swallowed by a giant shark.
However, the picture quality remains an issue. Despite using the wheel to focus, the clear picture was not produced. This is dependent on the resolution of the smartphone connected to the VR device, the Galaxy S6 used in the demonstration has AMOLED panel of 577 ppi, 2560 x 1440. Nonetheless, with Samsung’s recent reveal of 806 ppi AMOLED for VR at 5 inch mark, future picture quality improvement is anticipated.
Additionally, despite the vividness directly ahead, concentration was difficult due to the not insignificant weight of the device. A total weight of 518 g, Gear VR’s 380 g and Galaxy S6’s 138 g, can be heavy to be placed on the head for a long period of time. For longer uses, the weight has to be reduced.
Dynamo Amusement’s Megalodon has the running time of 5 minutes, to be released this summer.
Manufacturing World Japan 2016 Biggest Opening Yet…Automotive, VR, Medical Device, etc.
Manufacturing World Japan(Source=REED)
Hyunjoo Kang / jjoo@olednet.com
Reed Exhibitions Japan Ltd., the largest trade show organiser in Japan, announced that Manufacturing World Japan 2016, Japan’s leading trade show for the manufacturing industry, is coming back at Tokyo Big Sight from June 22 – 24, 2016 with the largest scale in its history.
According to the huge supports from manufacturing industry of Japan and Asia, the number of exhibitors in 2016 is expected to reach 2,350 exhibitors from all around the world. This figure is the largest ever in the history of Manufacturing World Japan and 5% increasing from last year.
The number of visitors is expected to be 83,500 and they will pack the show floor during 3 days show period. From the survey of visitor pre-registration, motivation of visitors for purchasing from exhibitors is extremely high.
The number of international exhibitors of 2016 show is expected to be 365 and this figure is 14% increasing from last year. This is the largest number in Manufacturing World’s history. “This fact means that this event is evolved to be the global trade show and there is a huge demand from international exhibitors to develop the new business with Japanese manufacturers,” said Takeshi Fujiwara, Show Director of Manufacturing World. “We hope there will be great number of good meetings between international exhibitors and Japanese visitors at Manufacturing World Japan 2016 and it leads to the innovations which can make the greater cars, consumer electronics, trains, airplanes etc.”
Requirements for quality from Japanese manufacturers being well known as extremely high, all exhibitors will exhibit their latest products/technologies/solution with all their skills. Though this show has been recognized as the place where the world’s highest quality products/technologies/solution are gathered for these years, Show Management is sure that the 2016 show should be the most exciting show in its history gathering 2,350 exhibitors. If you would like to see the finest skills of metal processing/micro fabrication by the craftsman’s effort and history, you should come and visit Manufacturing World Japan 2016. If you have a trouble on your product which you have been struggled for a long term, you should not miss Manufacturing World Japan 2016.
For free entry to Manufacturing World Japan 2016, visitors need to apply for the visitor registration through the official website. Now visitor registration is open at the official website. Access to the following URL and complete the registration form for Exhibition Ticket.
VIP Exhibition Ticket Registration (Only visitors above manager level): http://www.japan-mfg.jp/en/vip/
Exhibition Ticket Registration: http://www.japan-mfg.jp/en/inv/
Group Visit Application (The group with more than 6 people): http://www.japan-mfg.jp/en/To-Visit_Tokyo/Group-Visit/
Shows held inside Manufacturing World Japan 2016
· 20th Mechanical Components & Materials Technology Expo [M-Tech]
· 27th Design Engineering & Manufacturing Solutions Expo [DMS]
· 7th Medical Device Development Expo [MEDIX]
· 24th 3D & Virtual Reality Expo [IVR]
Manufacturing World Japan 2016: http://www.japan-mfg.jp/en/
Samsung Brings Tizen OS to Smart Signage Portfolio
Tigen OS Equipped Smart Signage (Source = Samsung)
Hyunjoo Kang / jjoo@olednet.com
Samsung Electronics, will showcase the latest additions to its industry-leading digital signage and visual display solutions portfolio at the InfoComm 2016 tradeshow. Scheduled to take place June 4-10, 2016, at the Las Vegas Convention Center, InfoComm is the largest annual global conference for the professional AV industry and is expected to welcome more than 40,000 attendees from nearly 110 countries.
Under the theme “Collaborate. Attract. Engage.”, Samsung’s booth (#C-6319) will include a variety of next-generation technologies designed to promote more efficient content delivery and display management in corporate, hospitality, public, retail and at-home environments (among others). Highlighted by the integration of the Tizen operating system into many of its newest digital signage technologies, Samsung’s diverse line-up will demonstrate how booth visitors can drive greater engagement, and related sales, through clear, cost-effective message presentation.
“As the world’s leading total digital signage solutions provider, we strive to discover new avenues that help our partners deliver captivating content and a differentiated experience at every stage of the customer journey,” said Seog-gi Kim, Senior Vice President, Visual Display Business at Samsung Electronics. “We are excited to introduce the latest expansion of our cutting-edge visual display lineup at InfoComm 2016, and showcase how these new technologies solve prominent challenges and drive growth in today’s fast-paced business environments.”
Beginning in 2016, Samsung’s new P Series digital signage technologies will feature the enhanced fourth generation Samsung SMART Signage Platform (SSSP 4.0) powered by the Tizen operating system. With Tizen, SSSP will deliver more powerful graphic performance and seamless content playback to expand users’ visual display possibilities while creating a more vivid and memorable experience for their audiences.
The Tizen-powered, fourth-generation SSSP features an upgraded graphics engine to drive faster response time, interactions and loading speeds. The platform additionally enables users to manage display content more rapidly through an optional PC-less all-in-one screen.
The refined SSSP 4.0 platform allows users to build and launch web-based applications by offering HTML5 support and a comprehensive toolset, including Web Simulator and Tizen Emulator. The new platform’s versatility expands users’ content development capabilities while reducing activation time.
A key component of the improved SSSP 4.0 platform, Samsung’s MagicInfo Server 4.0 program enables users to manage their entire display network from any location through a centralized server. Reliable and easy to use, MagicInfo Server 4.0 integrates a dedicated Backup Player and DataLink content streaming functionalities to reduce the manual work required to share essential information.
The enhanced MagicInfo Server 4.0 program additionally offers enterprise users a more capable set of content creation, scheduling and deployment tools. Content managers can leverage an intuitive interface, including drag-and-drop content scheduling, to rapidly identify and implement updates. MagicInfo Server 4.0 further makes content programming easy through a design that does not require JavaScript or additional plug-ins to operate, reducing steps to save valuable time.
Samsung’s new standalone displays (PHF and PMF Series) provide a slim, strong and simple signage solution for environments facing tight or irregular space limitations. Featuring a slim-depth design (29.9mm) and narrow bezel (6.9mm), the PHF and PMF displays are among the thinnest on the market and can accommodate a range of business settings. The Tizen-supported standalone displays are designed for uninterrupted 24/7 content delivery, and an integrated centralized infrared receiver (IR) further ensures continued performance in any environment.
A host of additional design features further enable the PHF and PMF Series displays to deliver clear, brilliant content regardless of location. A non-glare frontal panel reduces natural and ambient light reflection to ensure continuous readability.
InfoComm attendees also will get the first look at Samsung’s new large-format OHF Series outdoor displays. Billed as industry’s leading large-sized outdoor signage, the OHF Series is available in a variety of sizes (46-, 55-, 75- and 85-inch models), with each boasting a slim-depth design for more impactful content delivery.
The OHF Series displays are equipped with SSSP 4.0 and powered by the Tizen operating system, ensuring faster and more reliable content development and delivery. An embedded power box condenses operational components to a single system, conserving space while streamlining management. Engineered for any outdoor environment, the OHF Series displays can withstand temperatures ranging from -30-50oC without impeding content delivery. OHF Series viewers additionally benefit from external magic glass, 2,500nit brightness and a 5,000:1 contrast ratio that ensure messages can be seen clearly at any time and place.
Optimized for a range of indoor retail, corporate and public-viewing applications, Samsung’s narrow bezel (1.7mm bezel-to-bezel) UHF-E video walls combine advanced color management capabilities with the visual enhancements of large-format signage to deliver clear and consistent content. The ultra-slim design eliminates distractions and keeps viewers focused on the display’s content rather than the display itself. Equipped with the same durability and color presentation components as its predecessors, the UHF-E video walls represent a sleek, stylish alternative capable of delivering uninterrupted content in any indoor setting.
Designed for corporate, control room and customer-facing environments, Samsung’s indoor SMART LED displays deliver compelling content and inspire collaboration at a lower total cost of ownership. These displays feature top-tier diodes and customizable pixel pitch compositions ranging from 1.5-2.5mm, providing seamless visibility while simultaneously accommodating users’ specific operational and branding needs. Combined with design elements that produce the same deep contrast, realistic picture quality and color consistency viewers expect from Samsung’s latest televisions, the LED signage portfolio offers users an extra edge to stand out within often-crowded indoor environments.
AMOLED Growing in Chinese Wearable Market
GEAK Watch 3rd at SID 2016
Hyunjoo Kang / jjoo@olednet.com
While most of wearable products including VR (virtual reality) device and smartwatch within Chinese market are equipped with LCD display, AMOLED’s presence is growing. Although the quantity is still low, several Chinese companies are presenting AMOLED equipped new wearable products such as VR and smartwatch, fast joining the general trend.
GEAK, a Chinese smartwatch company, is expected to release new GEAK Watch which is equipped with both AMOLED and e-ink. GEAK exhibited GEAK Watch in the CES Asia 2016 which was recently held in Shanghai, China. In CES Asia 2016, GEAK explained that the new GEAK Watch is the 3rd generation product that utilizes AMOLED in dark and e-ink display such as Kindle in bright conditions. According to the personnel the AMOLED used for the product is produced by Truly, and the release date has not yet been confirmed.
An expert of Chinese key AMOLED panel company told OLEDNET that while there were PMOLED equipped smartwatch products in China, not many used AMOLED. It was explained that this is due to higher price of AMOLED compared to PMOLED.
DeePoon`s New VR Device ‘M2’
DeePoon, Chinese VR market leader, is expected to release new AMOLED based VR M2 soon. M2 was presented in CES Asia 2016. At the event, DeePoon explained that the company is the only one to release AMOLED VR and AMOLED can actualize higher Hz figure compared to LED installed LCD panel, and has better visual experience when playing games etc.
Chinese key mobile AMOLED company EverDisplay (EDO) is also releasing AMOLED panel for VR from this year. This company is planning to increase ppi of VR panel each year, and produce flexible AMOLED panel for VR with over 800 ppi before 2020.
An industry expert explained that although Korea is leading the wearable AMOLED sector, Chinese market is also recognizing that compared to LCD, AMOLED has many advantages such as faster response time and better for human eye due to lack of backlight and blue light.
Not Only Samsung and LG, but BOE and JDI Also Shows OLED Surge in SID
a Flexible OLED Display at BOE Booth (San Francisco = OLEDNET)
During the SID 2016, not only Samsung Display and LG Display, but other companies including BOE, Japan Display (JDI), and Tianma also presented OLED. The extent of OLED by Korea, China, and Japan drew much attention.
In SID 2016 (22-27 May), these companies exhibited many new OLED panels for diverse devices such as smartphone, VR, and TV.
Samsung Display revealed rollable panel, diverse 5 inch level OLED panel products such as VR panel with 806 ppi, the highest value within the industry, and Bio Blue, a VR panel which minimized harmful blue light.
LG Display showed 77 inch UHD OLED panel for TV, 55 inch dual side panel for signage, 65 inch concave OLED, and demonstrated their strength as the leader in large size OLED panel.
a Flexible OLED Display at JDI Booth (San Francisco = OLEDNET)
At this exhibition, BOE revealed flexible OLED display for mobile device. Particularly, the 4.35 inch foldable panel is BOE’s first. The product’s bending radius of 5 mm and has the brightness of 350 nits.
Tianma displayed 55 inch on-cell touch equipped TFT-HD AMOLED panel. The flexible display has 270 ppi and bending radius of 20 mm.
JDI exhibited flexible plastic OLED (POLED). The 5.2 inch product has 423 ppi with the resolution of 1080 x 1920.
an OLED Display for Mobile at Tianma Booth (San Francisco = OLEDNET)
Quantum dot sector also presented a strong front against OLED in SID 2016. Nanosys and QD Vision exhibited OLED TV and quantum dot TV next to each other and presented merits of quantum dot.
According to QD Vision, quantum dot could consume 50% less power compared to OLED. Nanosys explained that while white OLED panel TV shows brightness of only up to 500 nits, their own quantum dot TV can actualize 1,200 nits of brightness.
[SID 2016] Samsung Reveals 806 ppi VR Panel, Highest Resolution in Industry
SDC Showcasing an 806ppi OLED Panel for VR ( San Francisco = OLEDNET )
Hyunjoo Kang / jjoo@olednet.com
Samsung Display is drawing attention with 5 inch level VR (virtual Reality) device display with the highest resolution in the industry. The company also displayed Bio Blue, which minimized blue wavelength harmful to human eye.
At Society for Information Display 2016 ( SID 2016, 22-27 May), Samsung Display drew visitors’ attention with their new panel products such as OLED for VR and rollable OLED. At the exhibition booth, Samsung Display presented new 5.5 inch panel. The panel’s resolution, 806 ppi, is the highest pixel density of the 5 inch level VR panels published so far. The resolution is 3840 x 2160 with 306 nit brightness and 97% color gamut.
SDC`s ‘Bioblue’ (Sanfrancisco = OLEDNET)
Additionally, Samsung Display revealed another OLED panel for VR named Bio Blue. Bio Blue minimized harmful blue light by adding light blue to the existing RGB pixel structure. Displaying Bio Blue, the company emphasized that OLED is better for eye health compared to LCD. Of the total blue spectrum, the proportion of blue light harmful to human eye is 66% for LCD and 32% for AMOLED. Samsung Display added that AMOLED will be able to reduce this figure to 6% in future.
Samsung Display exhibited diverse OLED panels including 5.7 inch rollable and panel for notebook use.
[SID 2016] JDI CTO “LCD isn`t Suitable for Flexible”…Emphasizes ‘Human Friendly’
a Slide from JDI Hiroyuki Ohshima CTO`s Keynote (San Francisco =OLEDNET)
Hyunjoo Kang / jjoo@olednet.com
CTO of JDI , Hiroyuki Ohshima, estimated that the display will evolve to flexible and human friendly, and emphasized that LCD is not suitable for flexible
During his keynote session in SID 2016 (22-27 May), Ohshima discussed the future of display. He explained that the display will evolve to System Integrated Display that combines different technologies and toward flexible.
Display is expected to become more interactive with human body. Beyond touching the screen with fingers, biological signals will be recognized such as heartbeat, eye gaze, fingerprint, and palm print. Through these, display will evolve into an input device that moves deeper into people’s lives.
For these to become a reality, Ohshima explained that diverse technologies such as touch, recognition, security, health care function, pen input need to be applied to the display. He stressed that display is heading toward flexible and noted LCD’s limitation regarding this issue.
Ohshima told the attendees that as LCD requires backlight and glass substrate is used, it is not suitable to actualize flexible panel. For OLED, it is expected to move forward to flexible and foldable exceeding ultra-thin and curved. However, he added that OLED still has several issues that need to solved including not being able to follow LCD in terms of pixel density.
[SID 2016] Samsung Display ’s EVP “The Future of Car, Window and Mirror is AMOLED”
a Slide from Samsung Display EVP`s Keynote at SID 2016 (San Francisco = OLEDNET)
Hyunjoo Kang / jjoo@olednet.com
As a keynote speaker for SID 2016, Samsung Display ’s Executive VP and Chief of Research Center, Dr. Sung-Chul Kim explained that display will expand human life experiences through application to automotive, window, mirror, etc. and emphasized that AMOLED will become a key solution for this.
During his keynote session in SID 2016, Kim explained display related technological issues and AMOLED’s advantages. In particular, he highlighted AMOLED’s characteristics suitable for flexible.
Displays that can turn from a wall or window into an information display simultaneously require flexibility and hardness. Kim also explained curved display is suitable for automotive uses. In terms of mirror display, AMOLED is suitable as superior color gamut is required.
Kim added that for realistic image required by VR (virtual reality) and others requires ‘driving tech’. He explained that foldable, rollable, deformable, and stretchable displays will produce more attractive devices, and provide new experiences through VR, automotive, digital signage, etc.
Kim told the attendees that display is a window to communicate with the world and expands lives. He emphasized that AMOLED is the key solution for future display, and will bring more opportunities than expected.
[SID 2016] TIANMA Showcasing 5.5“ AMOLED
Source : Tianma
Hyunjoo Kang / jjoo@olednet.com
Tianma NLT USA ( TNU ) exhibits 5.5-inch AMOLED panels and a wide variety of new LCD products and technologies at Display Week 2016, Booth 905, San Francisco, California, May 24-26.
TNU is a leading provider of small to medium size display solutions to the Americas, utilizing cutting edge technologies from Tianma Micro-electronics and NLT Technologies Ltd., coupled with the manufacturing resources of the Tianma Group.
TNU exhibits over 90 LCD demonstration units, including new prototypes. Some of the featured products and technologies are:
-More than 20 industrial displays, including TN, transflective, and NLT’s proprietary Super Fine TFT (SFT) and ColorXcell technologies.
-30-inch 6 megapixel high definition medical display prototype with embedded display port (eDP) that incorporates NLT’s new Super Fine TFT 2 (SFT2) technology
-Automotive displays, including monochrome, SFT and HUD
-12.3-inch automotive cluster display
-Touch display prototypes, including 7” WQHD TED LTPS and 5” HD Force Touch
-Five Gen 2 PCAP Touch Displays with Wet and Glove capability
-Five Outdoor Viewable, high bright, high contrast and transflective displays
-5.5-inch TFT-HD (720 x 1280) display with On-Cell Touch AMOLED
-17-inch SXGA LCD with high color rendering LED backlight unit
-Curved display with touch panel
Quantum Materials Enters Next Phase of Cadmium-free Quantum Dot Development
Source = Quantum Materials
Hyunjoo Kang / jjoo@olednet.com
Quantum Materials Corp today announced that it has completed the initial development phase with its display film partners and is entering a preproduction phase in which the Company has committed to an accelerated sample optimization and delivery schedule for its cadmium-free quantum dots.
Quantum Materials has begun shipping additional deliveries of cadmium-free quantum dot samples to its partners and is scheduled to increase shipment quantities as development reaches pre-commercial scale later this year. The Company anticipates that, in conjunction with its partners, commercial quantities of a high performance cadmium-free quantum dot film will be available to display manufacturers in early 2017. Increasing concern over the use of cadmium in consumer displays has been driven by RoHS Directives and heightened corporate environmental responsibility, resulting in significant interest from the display industry in a cadmium-free quantum dot display film.
“Our decision to accelerate development of cadmium-free quantum dots and our ability to recruit a distinguished scientific, technical and production team has allowed us to achieve this milestone and initiate ramping-up of sample production volumes,” said Stephen Squires, President and CEO of Quantum Materials Corp. “The revolutionary nature of our high-volume production process is recognized by our esteemed customers and partners and has allowed us to attract talented employees on the cutting edge of the nano-sciences. On a daily basis the Quantum Materials’ team is accelerating discovery and fast-tracking significant advances in material science.”
Quantum Materials will be participating at the Society for Information Display (SID) ‘Display Week 2016 International Symposium, Seminar and Exhibition’ from May 22-May 27, 2016 at the Moscone Convention Center in San Francisco, California. Quantum Materials will be exhibiting in partnership with Uniglobe Kisco Inc. (www.uniglobe-kisco.com) at Booth 1342 and Mr. Squires will be participating in a CMO panel discussion on Wednesday morning at 8:30am in Room 123.
“We value our relationship with Kisco and look forward to working with them at Display Week to continue growing the current customer partnerships they have facilitated and build upon the momentum we are developing as a team,” Mr. Squires concluded.
[ SID 2016 ]Samsung Rollable vs. LG 77“…Collision of OLED
Rollable AMOLED at SID 2016 Samsung`s Booth (Source = Samsung Display)
Hyunjoo Kang / jjoo@olednet.com
Samsung Display and LG Display will showcase the technologies for next-generation displays at the 2016 Society for Information Display( SID 2016 ) conference, which is being held at the Moscone Convention Center in San Francisco from May 22 to 27.
LG Display’s next-generation technologies including OLED TVs and automotive displays will be on show at the company’s booth from May 24 to 26 At this year’s SID 2016 , LG Display is placing its emphasis on the advantages of OLED and in particular the superior picture quality it offers along with its unlimited potential in application and design. The company will present its 77-inch Ultra HD OLED TV panel which provides the same level of color gamut in displays used by film-editing professionals.
It boasts unbeatable picture performance with perfect black expression and improved brightness by applying the High-Dynamic-Range (HDR) technology. LG Display will also showcase future concept displays such as 55-inch double-sided and 65-inch concave OLED displays for signage to meeting customers’ expectation for what’s coming next.
For customers in the rapidly rising automotive display market, LG Display will showcase its automotive display product line-ups from cluster displays to the Center Information Display (CID), including a 12.3-inch curved plastic OLED display and a 12.3-inch LCD panel realizing over 1,000 nit of brightness.
LG Display will also highlight its lifelike picture quality 31.5-inch 8K4K monitor and 14-inch Ultra HD resolution notebook panel embedded with high resolution and touch functions. In addition, the company will showcase a range of displays featuring its exclusive touch embedded technology, Advanced In-Cell Touch (AIT), from the 6-inch mobile display, and 9.2-inch and 10.3-inch automotive displays that feature touch response even with a gloved hand, to the world’s first touch-enabled 15.6-inch notebook panel and 23-inch monitor panel.
Samsung Display will present latest displays from 5.7 inch rollable AMOLED, AMOLED for laptop, VR, and automotive to hologram at the company’s booth At this year’s SID 2016 .
The 5.7 inch flexible OLED that will be shown at Samsung booth has the highest industry resolution of QHD (2560×1440), and it is ultra-thin with 0.3 mm thickness.
The 5.7 inch rollable AMOLED that can be rolled to the width of a finger weighs 5g. With resolution of FHD (1920×1080) and curvature radius of 10R, the company explains that this has the best specs in terms of resolution and curvature radius of rollable products.
The 13.3 inch and 14 inch QHD AMOLED for laptop used on-cell touch technology. By internalizing the touch censor within the AMOLED panel, the thickness was reduced by 45% compared to LCD to 1.01 mm and weight by 33% to 120 g (13.3 inch). Samsung Display will also show 5.5 inch UHD (3840×2160, 806 ppi) prototype for VR. The number of pixels increased by approximately 2.3 times compared to QHD which is mainly used at present.
Samsung’s 65 inch UHD LCD product increased contrast ratio to 6,000:1 and reduced reflectance level to 2.3%, and HDR actualization is possible in mainstream products. The company will also display 65 inch UHD curved slim product with 5.9 mm thickness.
Samsung will also present Light Field technology related to 3D dimensional video that often appears in science fiction. The technology actualizes an object that looks different from different viewing angles on display and produces 3D film with high degree of completion. The digital hologram technology that allows 3D images to be projected will also be shown. These technologies could be applied to 3D pop-up book, 3D game, VR, AR, HUD, etc. in future.
Additionally, the company will show diverse lineup from Central Information Display to Cluster including 12.3 inch curved display equipped with automotive POLED and 12.3 inch product with high resolution and high brightness of over 1,000 nit.
UBI Research to Hold Consultation on OLED Reports and Consulting at SID 2016
(Source = SID)
Hyunjoo Kang / jjoo@olednet.com
In May 24-26, during the SID Display Week 2016 in Moscone Convention Center, San Francisco, UBI Research will be operating a booth, open for business consultation.
At the exhibition booth, UBI Research will carry out meetings regarding their OLED Reports and consulting service. Visitors will be able to receive detailed information on reports published by UBI Research and consultation. The company will be introducing their methodology on investigating latest news in OLED industry and customer benefits.
UBI Research invites the interested parties to their booth at SID 2016. The company added that this will be an excellent opportunity to obtain important insights on OLED industry, and everyone is invited to visit their booth.
Interested visitors will be able to meet UBI Research at booth #409 in SID 2016 exhibition at Moscone Convention Center. Booth will be in operation for 3 days in May 24-26. Pre-arranged meetings are welcome.
For more details, please contact marketing team manager Hana Oh (hanaoh@ubiresearch.co.kr, + 82 2 577 4940).
JDI, 17″ 8K4K LTPS TFT LCD Awarded 2016 by SID
Source = JDI
Hyunjoo Kang / jjoo@olednet.com
Japan Display Inc. ( JDI ) 17″ 8K4K LTPS TFT LCD Display is the proud recipient of the 2016 Display of the Year Award from the Society of Information Display (SID) This award is granted to a display product that incorporates the most significant technological advances or outstanding features, and is one award among SID’s Display Industry Awards which are the display industry’s most prestigious honor, given annually since 1995 to recognize the best display products or applications introduced to the market during the previous calendar year. The awards are announced and presented at Display Week, the annual SID International Symposium, Seminar and Exhibition.
The Display of the Year Award recognized JDI’s development of the world’s first 17.3-in., high-resolution (7,680 x 4,320 pixels), fast-response (120Hz frame rate) liquid-crystal display module, introduced October 1, 2015. The module provides life-like imagery that offers an immersive sense of depth, enabled by its smooth playback of moving images and high resolution picture quality.
The 17.3-in. size is a standard for monitors used in video image production, with 8K technology expected to lead to the next-generation frontier. It is noteworthy that the Japan Broadcasting Company (NHK) has been a proponent of 8K broadcasting for several years, and many sources report that 8K will be used to broadcast the 2020 Olympics in Tokyo. High-resolution modules like JDI’s are set to take advantage of this broadcast technology.
As we strive for further improvement, JDI has developed a low power consumption version with advanced LTPS technology. Both displays, the original award winning 17″ display and the new 17″ low power consumption version, will be demonstrated in JDI’s booth #917 at SID’s Display Week at the Moscone Convention Center, May 22 – May 27, 2016, in San.Francisco, California, USA.
OLED Networking in One Place…’OLED Night’ in San Francisco
UBI Research hosts ‘OLED Night’ in San Francisco (Source = SID)
Hyunjoo Kang / jjoo@olednet.com
Key players of global OLED industry gathers in one place.
On 25 May at 6.30 pm (local time), UBI research is hosting OLED Night for key players of global OLED industry in Dobbs Ferry, San Francisco.
UBI Research organized this event to facilitate wider networking opportunity for leaders of the OLED industry. The company selected the date and location to coincide with the largest display industry event Society of Information Display 2016 in San Francisco.
The cocktail party event will be attended by Korean companies such as LG Display, Duksan Neolux, and Sunic System, as well as global display companies including BOE, CYNORA, Visionox, and UDC.
UBI Research explained that they are organizing the OLED Night for mutually beneficial opportunity for development in OLED industry to correspond with the SID 2016. The attendees will be able to discuss how to lead the industry and solidify their personal connections.
* invitation letter required.
[CES Asis 2016] EDO, Accelerates Its Wearable Market…Reveals AMOLED Equipped VR
EverDisplay `s VR Device
Shanghai=Hyunjoo Kang / jjoo@olednet.com
EverDisplay (EDO), whose main force is mobile AMOLED, is accelerating its wearable market target.
In CES Asia 2016 (11-13 May) held in Shanghai, China, EDO presented VR (virtual reality) device equipped with their own AMOLED and revealed their roadmap in this market. The company displayed the VR device at the exhibition booth allowing the visitors to experience it. EDO explained that the device is a beta version, and although it has not been released, the picture quality is superior compared to LCD or LED equipped VR.
According to EDO, the company is planning to produce 3.2 inch 1K 400 ppi AMOLED for VR this year, and 3.5 inch 1.5K 600 ppi panel in 2017. Following this, the panel is to be improved to 2K 750 ppi in 2018, and EDO is planning produce flexible based 800 ppi panel in 2019.
EDO also revealed new AMOLED product in smartphone sector. In this exhibition, EDO showed 5.5 inch FHD panel that is already being mass produced, and flexible 6 inch panel to be mass produced in future.
Furthermore, the company exhibited new AMOLED panel in 3 types, 1.2 inch, 1.4 inch, and 1.41 inch, for smartwatch that will be consecutively launched from July. Of these, the 1.2 inch panel is expected to be used for Huawei’s smartwatch for women to be released in September.
CES Asia 2016’s participants greatly increased compared to last year, and 375 companies from 23 countries are taking part. Major companies such as Intel, Twitter, and BMW discuss wearable, VR, driverless cars, future of TV, etc. though conference.
[CES Asis 2016] Huawei to Release 1.2“ AMOLED Smartwatch for Women… EDO Panel Applied
Huawei booth
Shanghai = Hyunjoo Kang / jjoo@olednet.com
Huawei is expected to release 1.2 inch AMOLED panel equipped smartwatch for women in September if early.
In CES Asia 2016 (11-13 May) held in Shanghai, China, Everdisplay (EDO) revealed that the 1.2 inch AMOLED panel product will be released in July, and Huawei will launch smartwatch for women equipped with this panel in September.
Previously Huawei released smartwatch for men equipped with EDO’s 1.4 inch AMOLED.
EDO, whose main focus is on AMOLED panel for mobile device, showed new AMOLED panels through this exhibition. EDO explained that of AMOLED panels for smartphone, 1.2 inch, 1.41 inch, and 1.4 inch panels are not yet released, and that 1.2 inch panel will be launched in July and 1.4 inch in 2017.
During this event, EDO also revealed 6 inch AMOLED panel to be mass produced in future and beta version of VR device equipped with their own AMOLED.
CES Asia 2016’s participants greatly increased compared to last year, and 375 companies from 23 countries are taking part. Major companies such as Intel, Twitter, and BMW discuss wearable, VR, driverless cars, future of TV, etc. though conference.
JDI to Participate in SID DISPLAY WEEK 2016
Source = JDI
Japan Display Inc. ( JDI ) will be participating in The Society of Information Display (SID) DISPLAY WEEK 2016, International Symposium, Seminar, and Exhibition. The event will begin on Sunday, May 22, 2016, through Friday, May 27, 2016 at Moscone Center in San Francisco, California, USA. JDI will be delivering presentations at the symposium and exhibition at booth # 917.
Based on the concept of “LTPS World – What JDI’s LTPS offers”, created by low temperature poly-silicon (LTPS) technology, JDI will be exhibiting it’s latest technologies and products, including high resolution 8K4K liquid crystal display (LCD) modules, “WhiteMagic” LCD modules characterized by low power consumption, reflective-type LCD modules, “Pixel Eyes” modules integrating touch functionality into the interior of the display (in-cell), displays for automotive, industrial applications, and other innovations. This company will also be delivering six presentations at the symposium, which will bring together researchers and engineers involved with displays from around the world.
It`s booth will be divided into sections dedicated to exhibit displays for mobile (smartphones and PC/tablets) application, automotive applications, reflective displays, organic light emitting diode (OLED) technology, and industrial applications. In each array of products will be exhibited, including the World’s first standard monitor Size 17.3-inch 8K4K.
Apple’s WWDC Kicks Off June 13 in San Francisco
WWDC will be held on June 13(Source : Apple)
Hyunjoo Kang / Reporter / jjoo@olednet.com
Apple announced that it will hold its 27th annual Worldwide Developers Conference (WWDC), hosting the creative talent behind the world’s most innovative apps, from June 13 through 17 in San Francisco. At WWDC, Apple’s developer community comes together from all corners of the globe to learn about the future of Apple’s four software platforms — iOS, OS X, watchOS and tvOS.
Monday’s kickoff events, including the keynote address, will be held at the Bill Graham Civic Auditorium. The rest of the week’s conference sessions will take place at Moscone West.
“With four innovative operating systems and a new, intuitive programming language powering over 1 billion devices worldwide, there has never been a more exciting time to bring our developer community together,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “WWDC 2016 is going to be a landmark event for developers who are coding in Swift, and building apps and products for iOS, OS X, watchOS and tvOS. We can’t wait for everyone to join us — in San Francisco or through the live stream.”
Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/register/) now through Friday, April 22 at 10:00 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will be notified on the status of their application by Monday, April 25 at 5:00 p.m. PDT. For the second consecutive year, there will be up to 350 WWDC Scholarships available, giving students and STEM organization members from around the world an opportunity to earn a ticket to meet and collaborate with some of the most talented developers of Apple’s ever-growing app ecosystem (developer.apple.com/wwdc/scholarships/). Additionally, this year, we will provide travel assistance to up to 125 scholarship recipients to ensure aspiring developers with financial limitations have an opportunity to participate.
WWDC sessions will be streamed live throughout the week via the website (developer.apple.com/wwdc/live/) and through the WWDC app, giving developers around the world access to the week’s news and events.
Visit the Apple Worldwide Developers Conference 2016 website (developer.apple.com/wwdc/register/) to apply for a ticket, as well as for updates and more information.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
BMW’s Olaf Kastner to Deliver Keynote at CES Asia 2016
Source : BMW
Hyunjoo Kang / Reporter / jjoo@olednet.com
The Consumer Technology Association (CTA)™ today announced that Olaf Kastner, president and CEO, BMW Group Region China, will deliver a keynote address at the upcoming CES Asia™ 2016, Asia’s premier technology event. Owned and produced by CTA, and co-produced by Intex Shanghai, the second annual CES Asia will run May 11-13, 2016 in Shanghai, China.
Kastner’s keynote will take place at 10 AM, Thursday, May 12 in the Kerry Hotel, Shanghai Ballrooms 2-3. He will illustrate BMW’s vision about a new eco-system for individual mobility, which is characterized by sustainability, connectivity and automated driving.
“BMW is a driving force in the automotive industry, combining cutting-edge engineering with the latest technology innovation that makes cars safer, more efficient and fun to drive,” said Gary Shapiro, president and CEO, Consumer Technology Association. “As a global automaker and champion of innovation, congratulations on a successful 100 years and we look forward to Olaf Kastner sharing BMW’s plans for the future.”
Olaf Kastner, president and CEO, BMW Group Region China, previously served as the president and CEO, BMW Brilliance Automotive Ltd., China and the finance director for BMW (UK) Ltd. In 2014, Mr. Kastner was granted the National Friendship Award of China. Mr. Kastner holds a Masters Degree in Business Administration from the University of Hamburg, Germany.
The relationship between technology and cars is reaching new heights and the latest in-vehicle innovations will be on display at CES Asia 2016, including advancements in driverless vehicles, connectivity and display technology. More than 25 automotive and vehicle technology companies will exhibit at the show, including Baidu, BMW, Cobra Electronics, Continental Automotive Holding, Mercedes-Benz, NavInfo, Peiker, Pioneer, Sogou Technology Development, OnStar/Chevrolet, TE Connectivity and Volvo.
“Today’s consumers want their cars to be as technologically innovative and integrated as the rest of their lives,” noted Shapiro. “Automotive companies recognize that CES Asia is a highly effective and visible platform to introduce their latest innovations into the Asian market and meet this growing demand.”
CES Asia will feature two vehicle technology conference sessions in the Kerry Hotel.
Breakthroughs in Autonomous Vehicles: Features a panel discussion focused on the challenges associated with autonomous driving regulations in China.
Connected Car: Explores the profound impact of the Internet of Things (IoT) on the driving experience. How do these new technologies affect the Asian marketplace and what automotive innovations can consumers look forward to?
Returning to Shanghai for its second year, CES Asia 2016 is expanding from two exhibit halls in 2015 to four with a show floor that will span 32,000 gross square meters (16,000 net square meters). Featuring more than 300 exhibiting companies , the entire global technology industry will be represented at CES Asia across 15 product categories from 3D printing and smart home to vehicle technology and wearables.
LCD or OLED…JDI CTO “Will Seize Mobile Market though LTPS”
JDI’s CTO Emphasizing LTPS Technology(Tokyo=OLEDNET)
Hyunjoo Kang / Reporter / jjoo@olednet.com
As a response strategy for the future smartphone display market, Japan Display (JDI) nominated LTPS evolution. This is to continue the position that JDI achieved within the LCD market through LTPS technology in the OLED market using Advanced backplane technology.
JDI’s CTO, Hiroyuki Ohshima gave a keynote speech titled Future Perspective for Small to Medium-sized Displays in FineTech Japan 2016 (April 6-8), and emphasized that they will continue developing backplane technology prowess.
Furthermore, Ohshima stressed that whether the mobile display’s frontplane is IPS LCD or OLED, the key backplane technology is LTPS. he explained that unlike LCD’s stabilized technology, OLED still has issues that need to be solved such as high uniformity and stability. However, he added that OLED is the best technology to achieve flexible display comparing the merits of LCD and OLED.
Ohshima told the attendees that LTPS is a widely used technology applied to both LCD and OLED, has high electron mobility compared to other TFT technology, and high resolution, low power, etc. are possible. From 2015, JDI has been using 60 Hz Gen1 LTPS technology, and expected to use 30 Hz Gen2 Advanced LTPS from 2016, and Gen3 with 15 – 5 Hz from 2017. The evolved technology can greatly reduce energy consumption compared to the previous versions of the technology.
Furthermore, Ohshima is planning to respond to the small to medium-sized display market by developing in-cell touch, low power technology, etc. He added that small to medium-sized display, represented by smartphone, requires the integration of developed technology
FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.
Zhaohong Zhang, BOE’s CEO, “Will Become 8K TV Market Pioneer”
BOE’s CEO Emphasized They Will Lead 8K TV Market(Tokyo=OLEDNET)
Hyunjoo Kang / Reporter / jjoo@olednet.com
China’s TFT-LCD company, BOE, revealed ambition that it will lead the 8K market within the TV sector.
At the Technical Conference of FineTech Japan 2016 (April 6-8), BOE’s CEO Zhaohong Zhang gave a keynote speech titled Strategy of Adaptation and Innovation, and emphasized that the large size TV will notably grow, and BOE will lead the large size 8K TV market.
Zhang explained that he believes the enlargement will become the growth engine for the global display market. Accordingly, he estimates that the enlargement of monitor and TV among others will spread. He added that the display market will find it difficult to grow rapidly, and the display will become larger and mobile products of FHD 400 ppi or higher and TV products of UHD 4K or higher will expand.
Zhang emphasized that BOE became the victor by earning market opportunity through scale and value innovation, affirming the determination to lead the large size TV market. In terms of BOE’s innovation directions, Zhang suggested several keywords including ▲Picture ▲Power ▲Health ▲Price ▲Panel and ▲Pilot.
In particular, BOE’s policy is to make a winning move in large size display sector. Within the smartphone and tablet sectors, Zhang plans to place UHD 4K display at the front, and lead the 8K era within TV sector. He further emphasized that with the forecast of rapid growth of large size 8K TV market from 2018, BOE will become the pioneer in 8K technology and product. In future, BOE is planning to apply 8K to all panel series for TV.
Additionally, Zhang’s strategy includes low energy consumption actualization through backplane TFT semiconductor and high aperture ratio technology. Furthermore, he stressed that by developing display that lowers eye fatigue and corrects color, BOE is considering viewer’s health too. He revealed that in order to enter the new application sectors such as automotive, medical, AR, and VR, BOE will carry out development on high resolution, touch module, flexible panel, etc.
FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.
JOLED Propels Printing OLED…“19.3` Development Complete, Mass Production in 2018”
Tomoaki Tsuboka, Corporate Officer in JOLED(Tokyo=OLEDNET)
Hyunjoo Kang / Reporter /jjoo@olednet.com
JOLED has completed development of 19.3 inch and 12.2 inch OLED panel through printing technology, with plans of mass production in 2018.
During the FineTech Japan (April 6-8) Special Session, Tomoaki Tsuboka, Corporate Officer and Head of Business Development in JOLED, gave a talk titled The Strategy of JOLED to Challenge Innovation and revealed this information.
According to Tsuboka, JOLED recently completed printing technology based 12.2 inch FHD flexible OLED panel, and 19.3 inch 4K OLED panel prototype development. The 12.2 inch product has pixel density of 180 ppi, and 19.3 inch is 230 ppi.
It is planning to start prototype’s mass production related verification process from this August, and begin formal mass production from 2018. In order to achieve this, JOLED is preparing Gen4.5 mass production line (730 x 920 mm).
Until now, JOLED’s main products were mass produced OLED panel for smartphone. Its strategy is to enter the large size market through the printing technology and using it as the growth engine. During this session, Tsuboka explained the characteristics of printing OLED mass production technology and emphasized the superiority of JOLED’s printing technology.
Tsuboka explained that the RGB printing technology can actualize large size OLED panel in atmosphere, and has short processes. However, further improvements are required regarding mura, material characteristics, etc. In the case of JOLED, he added that this was much improved through independent technology, as well as algorithm improvement, and materials and device structure optimization.
He told the attendees that JOLED is attempting to enter the large size panel market with printing technology. He also emphasized that as OLED can actualize high quality flexible, freeform, and transparent panels, it will bring innovation to spaces such as station, airport, and gallery.
FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.
LGD’s Head of OLED TV Development Group, “65·55 inch, Growth Engine”
LGD’s ChangHo Oh, “65, 55 inch TV are OLED TV’s Growth Engine”(Tokyo=OLEDNET)
Hyunjoo Kang / Reporter / jjoo@olednet.com
LG Display has once again reaffirmed its determination to lead the TV market with OLED as the growth engine. In particular, the company is planning to actively respond to the increase of demand for 65 inch and 55 inch OLED TV.
On April 7, during the FineTech Japan Special Session, ChangHo Oh, LG Display’s OLED TV Development Group, gave a talk titled ‘Technology for Large Size OLED Display’ and emphasized the superiority of large area OLED panel.
As a display for a large size TV, LCD has light leakage issue, but Oh explained that OLED can solve this and actualize natural colors without distortion. Oh added that through self-emitting characteristic of OLED, the demands for large size TV picture quality can be solved, and through freedom in forms such as foldability, the design can be improved to less than 1 mm thickness. Furthermore, he added large size OLED panel’s advantages including superior light actualization in same color sector
a-Si, poly Si, and oxide substrates are mainly used for LCD, and for OLED it is oxide, and poly Si. Oh explained that as a part of responding to the panel enlargement, changing the a-Si of the existing mass production line to oxide could improve enlargement and safety.
Oh reported that as the demand for 65 inch and 55 inch TV is increasing, this will become the growth engine of the OLED market, and that P10 factory establishment in Paju is being carried out.
FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.
A Window that Turns into a Billboard…Samsung Display’s CTO “AMOLED, to Open New Era?”
Hyunjoo Kang / Reporter / jjoo@olednet.com
SDC’s CTO Sungchul Kim During Keynote Speech at FineTech Japan 2016
Samsung Display’s CTO, Sungchul Kim, displayed infinite potential of AMOLED’s new market creation ability, and emphasized that panel, manufacturing equipment, materials, and communication sectors need to grow together. He also suggested new life through AMOLED and technologies required for this.
On April 6, during the Technical Conference of FineTech Japan (April 6-8), Kim gave a keynote speech on the new market creating AMOLED’s next generation application and key technology.
As the market that AMOLED will newly open, Kim suggested mobile device, TV, VR and AR (virtual reality and augmented reality), automotive, PID (public information display), etc. According to Kim, these applications will be actualized through various forms of AMOLED such as foldable, rollable, stretchable, mirror, and transparent.
Explaining the utilization of mirror and transparent AMOLED, Kim emphasized that what is normally a wall or window can be turned into a PID that shows required information when needed. Kim explained that AMOLED is suitable for VR or AR that allows the user to realistically experience a particular environment or situation by combining the imaginary and reality. He added that when foldable and rollable displays are applied to mobile device, IT device, TV, etc., large screens can be produced while the device is small, and space utilization and mobility can be increased. Regarding automotive AMOLED, Kim explained that it will provide required information without disrupting driving, as well as improving the design of the vehicle.
Additionally, Kim suggested key technology required for actualization of each application. In the case of a window display, a technology that can simultaneously produce flexibility and hardness is required, and for automotive AMOLED, the technology for blue materials of phosphorescent materials needs to be improved. For transparent display that actualizes PID, transparency of each layer, substrate heat resistance, etc. have to be achieved.
Kim explained that in future, new life which is smart and connected through AMOLED will open. He further emphasized that for this to happen panel, manufacturing equipment, materials, and communication sectors need to grow together.
FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.
[Light + Building 2016] OLEDWorks Presents Diverse Lineup to Open OLED Lighting Market
Hyunjoo Kang, Reporter, OLEDNET
<OLEDWorks’ Keuka Module, Light + Building 2016>
OLEDWorks, an OLED panel lighting production company, is carefully opening the future lighting market with diverse future product lineup.
At the Light + Building 2016 (March 13-18), OLEDNET could observe OLEDWorks’ 6 types of Brite FL300 series, Brite Amber, Keuka module and others. The products showed 10,000-50,000 hours of lifetime, average efficiency of approx. 50 lm/W, CRI of 80-90, and with diverse color temperatures.
The OLEDWorks representative at the exhibition told OLEDNET that the company is aiming for general lighting market and the OLED lighting market will be actively open after 2-3 years earliest. OLED lighting has advantages of thickness and design freedom, and they estimated finding the killer application that can utilize these OLED merits is the key for the OLED lighting’s success.
[Light + Building 2016] OSRAM to Release Automotive OLED Lighting within 2-3 Months
Hyunjoo Kang, Reporter, OLEDNET
<OSRAM’s O-ring, OLED Product Applied Automotive Rear Lamp>
During the Lighting + Building 2016 exhibition (March 13-18) held in Frankfurt, Germany, OSRAM revealed that OLED rear lamp equipped cars will be on the road within 2-3 months.
OSRAM exhibited O-ring, OLED product applied to automotive rear lamp at this exhibition, and OLEDNET could see the fruit of OSRAM’s steady automotive lighting product development.
<General OLED Lighting Concept Suggested by OSRAM>
The OSRAM representative at the exhibition explained that OSRAM will continue their focus on automotive lighting and develop products but at the right moment, will enter the general lighting market. The representative added that although only the basic concept of the general lighting is present for now, further development will be carried out in future.
[Light + Building 2016] “OLED is Organic Food of Lighting”… LGD Presents Diverse Lighting
Hyunjoo-Kang, Reporter, OLEDNET
<LGD’s Flexible OLED Lighting>
OLEDNET visited Light + Building 2016 (March 13-18) held in Frankfurt where LG Display unveiled product line up that can be used to diverse applications such as flexible solution, luminaires, mirror solution, module solution, OLED panel products, and transparent connection solution.
During this exhibition, LGD demonstrated their well-deserved reputation as the world leading OLED lighting panel producer.
LGD presented diverse applications for OLED lighting that many people wanted to know. Although they were not directly displayed in the exhibition, the company showed photographs of OLED applied Korean traditional house hanok, as well as more commonly imagined uses such as cosmetic shop, office, show room, café, and restaurant.
<LGD’s Flexible OLED Lighting>
Speaking to the foreign press who attended the exhibition, Joon Park, LGD’s Head of OLED Lighting Sales & Marketing Division, explained that if world’s first Gen5 OLED lighting (1,000 mm x 1,200 mm) investment is carried out and mass production is carried out in H1 2017, additional cost reduction is possible in comparison to before the investment. Park added that the current OLED lighting places more importance to the user experience rather than profit. As organic food is receiving positive response within the market as premium products, OLED lighting will play the role of organic food within the lighting market.
LGD to Build 5G OLED Light Panel Plant…15,000 sheet monthly
Hyun Joo Kang, Reporter, OLEDNET
LGD is Showcasing it`s OLED Light products at Light+Building 2016(Source :LG Display)
LG Display announced today that it will invest in a new OLED light panel manufacturing facility.
The planned facility will be the first 5th generation (1000 x 1200mm) OLED light panel manufacturing plant in the world. It is to be located in the South Korean city of Gumi, where it will produce a range of OLED light panels. The initial input capacity at the plant will be 15,000 glass substrates per month.
The monthly input capacity could be gradually ramped up depending on the market situation. LG Display expects the increased production with the new facility to give the company economies-of-scale.
This will help the company obtain significant price competitiveness. In addition, the accumulated OLED display technical know-how will allow LG Display to considerably enhance OLED light product quality.
The 5th generation facility will give the company panel size flexibility. With the larger glass substrate, LG Display will be able to produce a wide range of different size light panels, including giant ones. Further, this ability to make giant panels will better enable the company to penetrate the general lighting market.
The investment decision follows the acquisition by LG Display of the OLED light business of its sister company, LG Chem in December, 2015. The plan for the new facility is in keeping with LG Display’s vision of bringing the exciting new OLED technology to customers around the world in the broadest array of applications.
The company will firstly focus on task lighting and decorative lighting in high-end retail stores and in luxury hospitality; and expand to the general lighting market going forward.
Also, the company will focus on automotive and convergence applications such as OLED light panels merged with furniture, architectural materials, electronic devices and more.
Mr. Young Kwon Song, Senior Vice President and Head of Strategy & Marketing Group at LG Display, said, “Our OLED light business will further strengthen LG Display’s commitment to nurture OLED as the future growth engine. Based on LG Display’s strong track-record and know-how in OLED display business, we will create synergy with the OLED light business and maintain our strong position in the overall OLED industry going forward.”
LG’s OLED light experience began in 2000 with R&D into OLED materials at the Group’s chemicals affiliate, LG Chem, with production of OLED light panels beginning in 2012.
The acquisition last year of the OLED light panel manufacturing business by LG Display has been creating synergies with its production infrastructure and technology in OLED displays.
It allows the company to save costs through integrated purchasing and shared investments, increase productivity by drawing on the accumulated knowledge of the display business, and help improve production infrastructure and use of technology patents.
OLED light is made up of layers of organic materials which is self-illuminating and consumes less power and also emits lower heat than conventional lighting.
It is environmentally friendly and is closest to natural light. Due to its ability to be thin and flexible, it is suitable for different applications and venues and could create new markets for lighting.
According to UBI Research, a market research firm, the OLED light market is expected to grow rapidly from US$ 135 million in 2016 to US$ 1.6 billion in 2020.
[Light+Building 2016]LG Display to Showcase Cutting-edge OLED Light Products and Solutions
Hyun Joo Kang, Editor, OLEDNET
LG Display announced today that it is showcasing its latest advanced OLED light products and solutions at Light+Building 2016, one of the leading global trade fairs for lighting and building services technology, in Frankfurt, Germany, from March 13th to 18th.
Eleven OLED light panels are being exhibited along with four solutions using the panels. LG Display is highlighting the key advantages of OLED light, including the design flexibility that makes it suitable for different applications and venues, as well as its supreme light quality which is closest to natural light, thereby making people feel comfortable and reducing eye fatigue.
The company is exhibiting four solutions using OLED light panels:
Flexible Solution Section
The flexible OLEDs can be used to create unique and creative decorative lighting fixtures. The creativity in design increases along with the length of the panels. The flexible OLED light panels are light-weight and unshatterable. There are applications using 200x50mm flexible panels and 406x50mm flexible panels. The main highlight in this section is an application using many 320x320mm flexible panels.
Transparent Connection Solution Section
The LG Display OLED light panel generates a floating light effect by attaching the panel to glass and providing power through metal mesh transparent conductive film. It can be applied to display cabinets, shelves, and furniture. Especially when it is applied to shelves at stores, the lack of heat preserves product quality while the lack of shadow makes them more visually appealing to customers. The simplicity of OLEDs opens up the possibilities of various designs and applications.
Mirror Solution Section
By embedding the OLEDs into mirrors, LG Display has created a solution that can have a variety of uses. It can be used as a mirror in upscale hospitality settings or as a unique display box in high-end retail stores. When other light sources are used in a mirror solution, they tend to make the mirror too thick whereas OLED keeps the mirror thin and also minimizes glare.
Module Solution Section
OLED light panels allow for easy installation in diverse settings. LG Display is introducing super-slim OLED light modules at the fair with a simple aluminum housing that connects multiple panels into each module, generating unique and sleek designs. The company is showcasing the module solutions in order to demonstrate how well OLED light can be applied to interior design and architecture. It is committed to develop other solutions in order to encourage more and more people to easily use OLED lights.
[Light+Building 2016] Sumitomo Chemical to Exhibit Polymer OLED Lighting
Sumitomo Chemical will exhibit its polymer OLED lighting at “Light+Building 2016,” one of the world’s largest trade fairs for lighting and building technology, to be held in Frankfurt, Germany, from March 13 to March 18, 2016.
This is the third time for Sumitomo Chemical to exhibit its products at the trade fair, following its previous participation in 2014. Sumitomo Chemical will run a booth at the trade fair, inviting the world-renowned Japanese lighting designer Motoko Ishii as the art director for the exhibit.
Sumitomo Chemical’s exhibit, named “OLED JARDIN,” symbolises a “Garden in the Sky” as formed from polymer OLED lighting panels, creating an approachable space of a vast expanse with a taste of Japanese grace added.
In addition to “OLED JARDIN,” Sumitomo Chemical will exhibit its newly-designed OLED panels, improved for brightness and luminance efficiency from those displayed in the previous trade fair. The new polymer OLED panels, available in a range of colors, shapes and sizes, provide a greater degree of flexibility in the design for various spaces and applications.
Following the exhibit at “Light+Building 2016,” Sumitomo Chemical will start the sales of its new product line-up consisting of polymer OLED lighting panels in April this year, aiming to further expand its OLED lighting business.
[2nd OLED KOREA Conference] Visionox Reveals Core Keyword for Flexible OLED Surge
On February 24, Dr. Xiuqi Huang, Visionox’s general manager, gave a keynote speech at the 2nd OLED KOREA Conference (Feb 24-25). With the presentation title of Development of AMOLED Display: From Rigid to Flexible, Dr. Huang discussed how the flexible display was introduced and its future.
Flexible display is expected to solve CRT’s heavy weight, and FPD’s design limitation. Key issues include thin film formation process, structure that can withstand bending, and materials with high tensile strength. Dr. Huang emphasized that OLED is a display that can solve all 3 issues.
In order for flexible OLED to make the leap, Dr. Huang announced that 7 technological developments need to be carried out: encapsulation, TFT backplane, array design, flexible technology, flexible substrate, stress management, and module integration.
Visionox first developed flexible OLED in 2001, and revealed 5.2 inch flexible AMOLED of rollable type with 3 mm curvature radius and 20 um thickness in July 2015. They are aiming for mass production within 2 years.
Regarding OLED mass production, Dr. Huang revealed that the Gen 5.5 AMOLED mass production line phase1 4K will be increased to 15K until 2016, and Gen 6 AMOLED mass production line is expected to be in operation in 30K volume in 2017.
[2nd OLED KOREA Conference] LG Display, OLED is the Next Generation Display that Satisfies Both Performance and Design
In the 2nd OLED KOREA Conference (Feb 24-25), Won-Gyun Youn, LG Display’s head of OLED TV Product Planning Team, gave a keynote speech. Through the presentation, he emphasized the importance of display’s design and performance and discussed why OLED will become important in next generation display.
Youn told the attendees that in the last few years, display performance issues, such as 3D, UHD, and HDR, and design issues, such as curved and super slim, arose together. Emphasizing these issues, Youn revealed that OLED is the display that can solve both. He added that in terms of performance, OLED can actualize perfect black and colors, cleanly express movement, and has wide viewing angle. In terms of design, OLED is thin and flexible, and can produce diverse shapes and be transparent.
LG Electronics and LG Display recently installed ultra large OLED signage OLED Moment in 2 places inside Incheon International Airport. They also presented OLED sculptures in various shapes such as tunnel, waves, cylinder, and others using 250 units of 55 inch OLED panels at N Seoul Tower. The 2 companies are carrying out aggressive marketing promoting OLED. Regarding OLED’s future, in short term, form factor changes are expected to occur following design change, and in mid-to-long term, the paradigm will shift with the introduction of rollable and transparent display.
Youn revealed that at present OLED has to resolve the expansion of the market and infrastructure, and improvement of productivity and technology. In order to solve this, research in improving the TFT mobility by more than 50%, and increasing the efficiency and lifetime is being carried out. He also added that they are researching ink-jet process, manufacturing equipment, and materials to develop soluble process.
[2nd OLED KOREA Conference] Samsung Display, Future Display’s Virtue is Design Freedom
Insun Hwang, Samsung Display’s principal engineer of the Frontier Technology Team, announced that as the display market is expanding, the key factor for positive outlook for future display is ‘design freedom’.
At the 2nd OLED KOREA Conference (Feb 24-25) hosted by UBI Research, Hwang gave a keynote presentation.
During the presentation, Hwang announced that the mobile overtook TV as the medium that people use to access daily media. According to the presentation materials, the mobile usage is increasing each year, while the TV usage is decreasing. Also as the mobile usage of people under 50 is higher than that of TV, Hwang forecast that the number of people using mobile to access information will increase. He added that if the display panel price falls down, the number of the display panels will become higher than the number of users and forecast positive future for the display market.
Hwang particularly mentioned that AMOLED applied products will increase as it emits less harmful blue light and is human friendly, giving smartwatch and VR as the current examples. He estimated that the smartwatch market can expand through differentiated strategy with new functions and designs. Additionally, as an issue that needs to be solved, he mentioned that the resolution of VR falls as the distance between the user and display is short. High resolution is the key in VR, and Hwang explained that approximately 2,000 ppi is required for suitable realism. He also forecast that the automotive display will lead the display field and the future market. He further explained that as OLED can actualize the curvature and transparency, it is appropriate for automotive display.
However, Hwang also mentioned OLED’s lack in technology. Pointing out that technology for plastic window, flexible touch, encapsulation, and backplane falls short of what the market requires for flexible display and design freedom, Hwang described the need for OLED technology development.
Hwang estimated many flexible display equipped smart products in future, and concluded that display’s design freedom will be the most important issue.
[MWC 2016] Surge of AMOLED in China
A surge of AMOLED panels by Chinese set companies is starting. Chinese set companies exhibited many AMOLED panel applied products in MWC 2016 (Feb 22 – 25), forecasting that the demand for AMOLED panel could greatly increase.
6 companies, including Huawei, ZTE, LENOVO, and Gionee, exhibited AMOLED panel applied smartphones. Particularly, Hisense and KONKA, well known as TV set companies, presented AMOLED panel smartphones and the Chinese set companies’ increased interest in AMOLED panel could be confirmed.
The majority of the AMOLED panel smartphones exhibited by Chinese set companies had 5 inch level panel with HD and FHD level resolution, and analyzed to have been supplied by Samsung Display.
Samsung Display is known to have significant amount of mainstream AMOLED panels to Chinese set companies in 2015. Following this trend, over 100 million units of AMOLED panels are expected to head toward China in 2016.
The key points are Samsung Display’s rigid AMOLED panel production capa. and whether the Chinese AMOLED panel companies can carry out mass production. The current Samsung Display’s rigid AMOLED panel mass production capa. is estimated to be insufficient to meet the demands for Samsung Electronics’ mainstream Galaxy model and Chinese set companies. Chinese panel companies have also announced active mass production from the first half of this year.
From the significant occupation of Chinese set companies that applied AMOLED panel within the Chinese smartphone market, panel companies’ supply ability of AMOLED panel for Chinese set companies is expected to be one of the issues in 2016.
Huawei’s Nexus 6P
LENOVO’s Moto X Force
[MWC 2016] Tianma Reveals Their First Flexible AMOLED Panel
In MWC 2016 (Feb 27 – Mar 2), Tianma, a Chinese AMOLED panel company, revealed 5.46 inch flexible AMOLED panel for the first time. This panel has HD resolution (720 x 1280) with the curvature radius of 20 mm. Additionally, Tinama also exhibited 5.5 inch and 5 inch FHD AMOLED panel, and 5 inch HD AMOLED panel.
Tianma added that the 5 inch HD AMOLED panel is expected to be actively mass produced in the first half of this year and it is being produced in smaller quantity and that additional investment will soon be carried out for Gen5.5.
Tianma is currently carrying out small volume of mass production using Ulvac Gen4.5 manufacturing equipment. Although Tianma continued presenting their products in display related exhibitions, it is their first time in a set exhibition such as MWC. This activity is analyzed to be a part of Tianma’s effort to further their client base before active AMOLED panel mass production.
Tianma’s5.46 inch Flexible AMOLED Panel
Leaders Who Created Korean OLED Industry
On January 28, OLED Frontier Forum, ‘OLED, Yesterday, Today, and Tomorrow’ was held in Seoul, Korea. With approximately 250 attendees from the industry, academia, and government organizations, experts discussed scenes from the early days of OLED development, the current market and technology competition status, and future industry development issues.
President of UBI Research, Choong Hoon Yi, was the first speaker of the first section, and gave a presentation titled ‘Korean OLED Industry Creating Something from Nothing’, introducing figures from the initial stages of OLED development and now. In 1996, Yi, in charge of Strategy Technology Planning of Samsung Display Devices (now Samsung SDI), calculated OLED to be the most powerful display inheriting from LCD. Asserting the need for development, Yi led the OLED research development investment.
Discussing the most influential people within the 20 years of OLED industry, Yi first mentioned Samsung SDI’s vice chairman Soon-taek Kim, explaining that despite the IMF crisis Kim decided on AMOLED investment and laid the foundation for Samsung’s main role within the OLED industry. On top of this baiss, Ho Kyoon Chung (then Samsung SDI’s vice president) began active development of small size AMOLED, and Samsung Display’s vice president Sung-Chul Kim is responsible for Samsung’s OLED for mobile device of now. Yi also introduced Miwon Commercial’s CEO Kyu-Ha Chung (then Samsung Electronics executive director) as the key player who suggested vision for large area OLED through world’s first development of 40 inch WRGB OLED. Within LG Display, vice chairman Sang-beom Han was mentioned as the person responsible for OLED TV’s market release through difficulty decision of large area OLED investment, and CTO In-byeong Kang for technological advances as the person in charge of OLED development. For academia, Yi discussed Seoul National University’s Professor Changhee Lee as the first person in Korea who began white OLED development and contributed to OLED standardization. Professor Jin Jang of Kyung Hee University suggested oxide TFT’s commercialization prospect and mentored many people who contributed to Korean OLED industry. Yi, together with Sung-Chul Kim and Dr. Nam-Yang Lee (then LG Philips LCD director) established OLED sector within Korea Display Industry Association. During the talk, he introduced how this formed the inter cooperative structure with OLED industry companies and contributed to Korean OLED industry success on the basis of governmental support.
In the second section of the event, LG and Samsung’s CTOs presented on OLED industry’s key issues, and future innovative technology. The 2 companies both discussed current technology, products and projects that need to be solved in order to increase the competitiveness of OLED.
During the last section, the speakers panel discussion handled how to respond to China’s rapid growth. The speakers all agreed on the need for acquisition and hold on experts, corporation between industry and academy, and between companies, and new application areas.
Sumitomo Chem. Aims for General Lighting Market with P-LED
Sumitomo Chemical’s Decorative P-LED Lighting Panel, Lighting Japan 2016
Sumitomo Chemical revealed that they are planning to enter the general lighting market with solution process applied P-LED (polymer OLED).
Sumitomo Chemical is a company developing polymer and solution process applied OLED lighting panel. The company began actively selling decorative OLED lighting panel from H2 2015.
In Lighting Japan 2016 exhibition, Sumitomo Chemical announced that through their polymer materials and process technology, 80-90% of evaporation materials efficiency, and lifetime of approximately 20,000 hours at white 60-80 lm/w have been achieved. From 2017, they are planning to commercialize solution process OLED lighting panel as general lighting, as well as for decorative use, and revealed that the biggest issues are cost and improvement of consumers’ OLED awareness.
According to these issues, Sumitomo Chemical explained that although the cost of emitting area formed through solution process, cost down of evaporation formed emitting area and electrode part is required further. Although the 20,000 hours of lifetime is satisfactory, as consumers are aware that LED lighting’s lifetime is 40,000 hours or longer, Sumitomo Chemical pointed out it is important to change consumer’s OLED lighting awareness and understanding of lighting products.
by Moojong Lim, reporter@olednet.com
[CES 2016] OLED Smartphone Territory Slowly Expands
OLED panel, mostly used for Samsung Electronics, is expanding its market and slowly entering China. In CES and IFA until now, Samsung Electronics and LG Electronics only exhibited OLED panel equipped smartphone. However, this time, China’s dark horse Huawei exhibited Samsung Display’s OLED onto new smartphone model Nexus 6P.
The panel used is 5.7 inch 518 ppi FHD OLED.
According to Huawei, although until now LCD has been used as OLED can produce profound black it is estimated OLED will be highly popular in Chinese market.
Huawei is already using OLED on smartwatch. Huawei Watch Active that began to be exhibited starting with CES 2015 uses 1.4 inch 286 ppi OLED panel with 400 x 400 resolution supplied by AUO. The thickness of the watch is 4.2 mm and rather thick, but the external design is highly detailed and beautiful much like luxury analog watch.
As Huawei, which has the highest market share out of Chinese set companies, started to actively push for OLED panel use in smartphone following smartwatch, other Chinese companies, including Xiaomi, are expected to rapidly join the OLED sector.
[CES 2016] Skyworth’s 2016 OLED TV Sales Target is 200,000 Units
Skyworth, the most enthusiastic Chinses TV company, placed OLED TV on the front of the CES 2016 booth, the largest space.
The exhibition concept, same as IFA 2015, was promotion of OLED TV’s superiority over LCD in terms of picture quality and fast response time through car racing game.
Furthermore, all OLED TVs exhibited this year are UHD resolution aiming for the premium TV market.
According to Skyworth, 2015 OLED TV sales performance is 45,000 units, with the target of 200,000 units in 2016. In 2015, the performance was weak as the OLED panel supply from LG Display was not smooth. However, compared to last year, in 2016 the panel supply from LG Display increased, and as OLED TV is a very popular product in Chinese market due to its superior picture quality compared to LCD the sales target of 2016 became much higher.
What is different about this exhibition is the fact that the video clip used in the Skyworth OLED TV booth is the same as the NASA video produced by LG Electronics for promotion. Previously, each companies presenting OLED TV used different contents on the screen. However, in this exhibition, by showing the same video of the sun within the space, they emphasized OLED TV’s superiority in contrast ratio and picture quality of black.
This is considered LG’s ecosystem strategy to secure OLED TV territory by sharing the video contents and increasing the consumers and attendees’ OLED TV awareness.
[CES 2016] Big Changes in LG Display
On January 6 (local time), LG Display held a press conference with key board members in attendance including CEO Sang-Beom Han, CTO In-Byeong Kang, and head of marketing Young-Kwon Song.
At this conference, unlike previously, Han conveyed strong determination and announced LG Display will invest in future large area display with OLED. This was a conviction never seen before.
The evidence of the confidence could be read at the exclusive exhibition. OLED TV achieved 800 nit, 150% higher than UHD Alliance’s standard of 540 nit.
With transparent OLED, LG Display reached leading specs. The WRGB OLED structured transparent OLED has 40% transmittance and 600 nit of brightness through the application of the 800 nit OLED technology.
Flexible OLED also was significantly different from last year. In 2015, the comparison between LG’s OLED and LCD for automotive dashboard display showed OLED to be lacking in brightness. However, this year’s exhibition showed OLED panel to have similar level of brightness as LCD and exceeding LCD’s spec with deeper black.
The exhibition showed rapid development of LG Display’s OLED technology.
[CES 2016] What is This Year’s Trend?
At the press event of CES 2016 (January 6-9), CEA revealed that this year’s CES trends are as follows:
- Ambient sensing
- Aggregated learning
- A maturing of nascent ecosystems.
Ambient sensing includes products with motion/touch sensors, calorie analyzing sensor, and products that automatically adjust water volume after checking the weight of the laundry. Aggregated learning’s representative technology and products are driverless vehicles. Lastly, the maturing of nascent ecosystems includes VR (virtual reality), UHD, wearable device with health and fitness function, drone, 3D printer, and smart home.
Compared to last year’s trends, what has been most changed was the part where the automotive related technology was introduced as adaptive customization within permeation of logic in CES 2015.
However, this year the aggregated learning was changed to autonomous vehicle (i.e. driverless car) and demonstrated CES’ high expectations for future automotive industry.
[Automotive Display Seminar] Automotive Display, Urgent Transparent Display Technology Development Needed
By Choong Hoon Yi
On November 13, Automotive Display Development Technology and Commercialization Planning seminar was hosted by Educational Center of Future Technology in Yeouido, South Korea.
KATECH (Korea Automotive Technology Institute)’s Dr. Sun-Hong Park explained that “as the automotive display market grows, display market’s domain is expanding” and announced “market for CID (Central Information Display) that mainly functions as navigation device and HUD (Head Up Display) that can show mileage and speed is steadily growing since 2008 and it is anticipated to grow considerably in future”. He added that particularly, 7inch or larger CID is increasing its market share in display market and that CID is becoming larger. He also mentioned that with the increase of traffic accidents from driver’s lack of attention to the road, HUD that can show information on the front window is necessary. However, legibility issues due to brightness and reflectiveness and technological issues such as integration with other display device need to be solved.
Dr. Sun-Hong Park of KATECH (Korea Automotive Technology Institute)
Dr. Chi-Sun Hwang of ETRI (Electronics and Telecommunications Research Institute) compared display technology that can actualize transparent display, and technological issues to be solved in order for it to be applied to automotive. Hwang explained that although display technology that can produce transparent display include LCD, OLED TFEL (thin film EL), HUD (projection) among others, AMOLED is the most suitable considering resolution and transmittance. Although LCD technology level is at commercialization stage, as the transmittance is not high it can interfere with the driver’s viewing field. He also added that “poly Si TFT technology performance is good, transmittance is limited. However, oxide TFT technology’s transmittance is high and performance is continuing to improve, it needs to be more actively developed”. To be used as an automotive display, it has to meet certain conditions such as temperature, production cost, and brightness to be an automotive component as well as being placed in the suitable location in the driver’s viewing field; compared to other general display, automotive display is facing higher number of technical issues.
Dr. Chi-Sun Hwang of ETRI (Electronics and Telecommunications Research Institute)
Source: Dr. Chi-Sun Hwang of ETRI (Electronics and Telecommunications Research Institute)
With the focus on the transparent display from automotive display industry, the interest in the technology needed for the application to automotive is also increasing. In order to lead the automotive display market, understanding of automotive components’ characteristics and effort to solve the diverse issues facing the optimized driving condition are required as well as knowledge of display itself.
LG Electronics Bets on OLED TV
LG Electronics actively began aggressive marketing for OLED TV.
In IMID Exhibition (October 14-16), LG Electronics installed an OLED comparison experience zone to allow the visitors to see OLED TV and LCD TV at once. This direct comparison exhibition with OLED and LCD is the 2nd one after one in WIS 2015. In this exhibition in IMID Exhibition 2015, LG Electronics presented their new 2015 release 55inch UHD LCD TV and 55inch UHD OLED TV. This is considered a reflection of LG Electronics’ determination to target the market through OLED TV rather than LCD TV.
LCD TV is illuminated through BLU and therefore difficult to achieve perfect black. Through IMID Exhibition 2015’s comparison experience zone, LG Electronics emphasized OLED TV’s merits such as perfect black, perfect viewing angle, and ultra slim design.
Since the release of OLED TV, LG Electronics continued presentations that emphasized OLED TV’s advantages in diverse exhibitions. However, recently they are pursuing aggressive promotion focusing on OLED even exhibiting comparison against their own latest LCD TV. On the other hand, their rival Samsung Electronics is maintaining their 2-track strategy of using OLED and LCD in different applications each. The industry is focused on how these development will affect the large area TV market.
OLED Comparison Experience Zone, LG Display, IMID 2015
[IAA 2015] Audi and Porsche, Propose Future Models of Smart Car
At IAA 2015 (September 17 – 27), Audi and Porsche presented OLED lighting and display equipped vehicles.
In the past, Audi has proved OLED technology’s excellence through diverse models and demonstrations, including introduction of ‘swarm’ in 2013 with its 3D OLED car rear lighting panels. At this motor show, Audi revealed Audi e-tron quattro, the first concept car with Matrix OLED technology. As well as the Matrix OLED lighting, interior OLED display was also applied to the concept car. Audi explained that the Matrix OLED lighting, which was applied to the rear lighting, can continuously change lights and does not cast shadow. Full OLED interface was also applied to the car and all functions required in driving can be control by display touch. Audi revealed that they will gradually apply these technology to next generation Audi series.
Porsche presented their first four-seat electric sports car Mission E as a concept model. The instrument cluster for this concept car is displayed virtually in OLED. The menu can be activated through buttons on the handle. It can also be automatically activated as the cluster’s eye tracking system can perceive the driver’s attention. The display also follows the seat position and body attitude of the driver in what is known as a parallax effect; the display moves according to the driver’s posture for easier viewing. Porsche revealed that Porsche Car Connect technology will also be applied which will allow the user to control key functions of the vehicle through a smartphone.
As OLED using lighting and display are actively applied to smart cars, attention on the automotive OLED is also increasing. At the National Research Development Industry General Workshop, held in July 2015, Samsung Display and LG Display each stated their thoughts on display that will be applied to future smart cars.
Samsung Display’s executive director Hye Yong Chu asserted that smart is display’s future, including smart car. She also explained that for the actualization of smart technology, other ancillary smart technology, such as eye tracking and voice recognition technology, are required.
Yoon Sooyoung, LG Display’s vice president, stated that automotive display can be used for CID, dashboard, cluster, and window, and that the development of transparent and flexible technology is necessary.
During the keynote session of IMID 2015, Munhyun Kim of Hyundai Motors revealed that OLED panels will mainly be applied to smart car compared to LCD as it can easily be flexible. He also added that the automotive OLED’s percentage within the total OLED market will increase, and anticipated that it will exceed 30% in 2017.
Porsche Mission E, Porsche Home page
OLED TV, Pay Attention to China and UHD
IFA 2015 that opened on September 4, closed its curtains on 9. This year’s IFA was similar to IFA 2014 in terms of diverse OLED TV exhibition, but when analyzed in detail there were several differences.
First, the emphasis on UHD TV greatly increased. The percentage of UHD resolution of exhibited OLED TV was approximately 71% in IFA 2013, and 70% in IFA 2014. However, in IFA 2015, the percentage increased to approximately 92%. If the main theme for IFA 2014 was curved OLED TV products, UHD was the keyword for IFA 2015.
Another important factor is increasing participation by Chinese companies. In IFA 2013, only Haier exhibited OLED TV but this increased to 2 companies, Changhong and TCL, in IFA 2014. In IFA 2015, 3 companies, Haier, Changhong, and Skyworth, presented OLED TV. It is estimated that the OLED TV exhibition attendance by Chinese electronics companies will continue to consistently increase.
There is much attention on how many more Chinese companies will participate with OLED TV in IFA next year, and whether a new keyword following UHD will appear. Although IFA 2015 ended, OLED TV market continues to move.
[IFA 2015] The Return of the OLED King
Samsung Electronics, the current global leader of smartphone market share, challenged Apple to dominate smartwatch market with Galaxy Gear 2 armed with latest functions.
The exterior of Gear 2 changed to round type. Previous Gear copied rectangular fashion watch, but Gear 2 returned to the classic design.
Galaxy Gear 2, IFA 2015
Gear 2 has the most basic circular shape, but the rotating bezel within the simple design boasts the perfect blend of digital and analog. The rotating bezel design used in stop watch in quality sports watch was applied to add a touch of analog. At the same time, the smartwatch has the digital side from the jog dial used in quality vehicles, merging the analog with digital.
Smartwatches until now had to be touched to change screen. However, Gear 2’s rotating bezel allows the screens to be changed easily through dial rotation.
Galaxy Gear 2, IFA 2015
Gear 2 applied flexible OLED produced by Samsung Display same as Gear with its 1.2inch size and 360×360 resolution. Compared to competitors’ 1.3inch, it might feel smaller but has the highest resolution; Samsung Electronics used a smaller display with better expressiveness. Particularly, absolute black, one of the advantages of OLED, is actualized with this product. The quality of black in previous Gear fell short and the screen wallpaper showed hints of blue. The new display shows that it is of OLED leader, Samsung family, with its brilliant colors using latest OLED materials.
Gear 2 also uses Tizen OS and firmly differentiated itself from other products. In fact, other products employed Google OS and had a problem of basically being the same under the different exterior leading to no particular differentiation factors for the consumers.
However, deserving the title of the leader of the smart device, Samsung Electronics utilized independently developed Tizen and boasted totally different interior.
Galaxy Gear 2, IFA 2015
Samsung Electronics is investing much effort in Gear 2 promotion; with the exclusive booth, visitors can examine diverse forms of Gear 2.
Galaxy Gear2 Booth, IFA 2015
[IFA 2015] OLED TV’s Advantages from Skyworth’s Point of View
In IFA 2015 (September 4-9), Skyworth exhibited 65inch 4K OLED TV in 3 curved and flat sets each in order to emphasize OLED TV’s advantages. Skyworth presented an interesting booth by providing a large screen in the middle of the booth for the visitors to experience OLED TV playing the F1 racing game.
OLED TV is the best TV to show video with fast movements as it has fast response time of u/sec. As the video is not delayed, the viewers can enjoy the contents without afterimage. This fast response time cannot be actualized in LCD TV.
Skyworth booth, IFA 2015
[IFA 2015] Thin Panel Thickness, No Longer Limited to OLED
The thinness of OLED panels, achieved as OLED does not require backlight, is known as one of the big advantages of OLED. However, at IFA 2015, Sony proved that LCD can also be as thin as OLED.
The product, Perfect Wall-mounted 4K UHD TV, is an LCD TV but the thickness is mere 4.9mm. Compared to LG Electronics’ latest OLED TV’s 4.8mm, the thickness difference practically nonexistent.
Sony Perfect Wall-mounted 4K UHD TV, IFA 2015
In order to develop ultra-thin LCD TV, Sony placed backlight on the base and used glass type light guide.
Sony Perfect Wall-mounted 4K UHD TV, IFA 2015
[IFA 2015] Panasonic OLED TV
Panasonic that used to lead Japanese electronics industry with Sony is focusing more on OLED TV industry. Until IFA 2014, Panasonic exhibited self-made OLED TV using oxide TFT and solution process OLED technology. However, since CES 2015 Panasonic presented LG Display’s WRGB OLED panel applied OLED TV. It is unusual to introduce OLED TV through IFA 2015 when Panasonic is only selling TV domestically and stopped TV business abroad. According to Panasonic the company is planning to mass produce within 2015.
OLED TV revealed in IFA 2015 is a CZ950 model with 4K resolution. It is interesting to note that special material is used to cover the back of the set to give a furniture look.
Panasonic OLED TV, IFA 2015
Panasonic OLED TV, IFA 2015
Panasonic is also presenting OLED TV and LCD TV in darkroom to demonstrate OLED TV’s superiority in contrast ratio.
[LED/OLED EXPO 2015] Low Cost OLED Lighting Panel Production, QD Film Provides the Solution?
One of the reasons that OLED lighting is not becoming commercialized, despite its diverse advantages compared to other lightings, is its high price. The most fundamental way to reduce OLED lighting panel cost is investment in OLED lighting panel mass production line. Price reduction for components and materials is also an important factor.
The OLED lighting panel that is currently being mass produced has red/green/blue or yellow/blue stack structure. Also the use of tandem structure of more than 2 stacks to increase efficiency makes the process complex, lowers the yield, and increases the amount of materials used, and is becoming a key factor in increasing the production cost.
At LED/OLED Expo 2015, Cheorwon Plasma Research Institute (CPRI) displayed technology that produces white by applying light extracting film that contains red and green quantum dot (QD) material on blue OLED. CPRI forecasts that this technology of QD film applied blue OLED will be the solution for lowering OLED lighting panel production cost.
CPRI’s senior researcher Yong Hwan Yoo explained, “When QD light extracting film is applied to blue OLED, the evaporation processes are reduced compared to existing RGB or YB tandem structure OLED lighting. This could lead to production cost reduction as the yield increases and material cost decreases. If the QD purity improves, as well as blue material’s lifetime and efficiency, it is anticipated that the efficacy will match that of RGB or YB tandem OLED lighting panel.”
CPRI exhibited LED caps to be used for mascots at the opening/closing ceremonies of PyeongChang 2018 Winter Olympics, ultimately aiming for manufacturing them using OLED lighting panel instead of LED.
[LED/OLED EXPO 2015] O’CLESS Propels OLED Lighting Commercialization
At LED/OLED EXPO 2015 (23 – 26 June), HaeChan Design revealed that through OLED lighting specializing brand O’CLESS they are expanding into international market as well as within the domestic market in Korea.
HaeChan Design was established in July, 2013, and launched OLED lighting brand O’CLESS. O’CLESS is producing using the combination of LG Chem.’s OLED lighting panel, and their own designs and ideas.
In this exhibition, O’CLESS presented diverse lighting such as night light, portable light, stand light, mirror light, and rail connection down light. Particularly, smart system that can control down light using smartphone drew much attention from the visitors.
Seungchul Oh, the President of HaeChan Design, reported that they “began exporting to Japan and China following the domestic release in Korea”, and they are planning to “expand the market as a global OLED lighting specializing business once the new business establishment in Innovation City Chungbuk is completed”. Regarding the price issue, which is OLED lighting market’s biggest obstacle, Oh viewed future of OLED lighting market in a positive light: “P company’s night light is being sold for 200,000-300,000 KRW (200-300 USD) but even with application of OLED and Retinispora wood, O’CLESS’ product has competitive edge with approx. 100,000 KRW (100 USD). Although panel’s price is essential as design and practicality are more important in the lighting industry, application creation appropriate for the high cost of OLED is more important. OLED panel price has already fell considerably and will continue to do so and therefore can compete against LED or other lightings in terms of price.”
In February this year, HaeChan Design installed approximately 1,000 OLED desk lamps with LG Chem.’s OLED lighting panels in Seoul National University’s library. They also set up booths in 2014 LED/OLED Application & Technology Show and 2015 Kyunghyang Housing Fair, focusing on O’CLESS marketing.
O’CLESS Booth, LED/OLED EXPO 2015
[SID 2015] High Resolution OLED for Commercial Display Too! SEL Reveals 81inch Multi OLED Display
Commercial display is a display installed in public areas. With the advantage of being able to deliver various information without being restricted to a place or time, it is becoming a new display market.
In order to lead increasingly expanding commercial display market, key panel companies are leaning toward high resolution and large size panel exhibitions. Recently released commercial displays have enlarged the size by attaching small LCD panels in a tile style creating bezel between panels. In LCD sector, commercial display products with minimized bezel are being developed.
However, 8K ultra high resolution commercial display has been produced without bezel through OLED. In SID 2015, SEL revealed world’s largest 81inch 8K OLED multi display that was produced by combining 36 13.5inch 8K flexible AMOLED panels.
The key technology is transparent sections of right and bottom edges of the panel. The FPC and scan driver sections of each panel are overlapped with corners of transparent edges (see below diagram).
Daiki Nakamura of SEL revealed that commercial displays of various sizes and shapes can be produced using flexible AMOLED panel and as it is suitable for applications on columns, commercial display can be a new market for OLED.
SEL had previously exhibited 27inch 8K multi OLED display using 4 13.5 inch 8K flexible OLED panels in Display Innovation 2014.
SEL’s 81inch 8K Multi OLED Display, SID 2015
[SID 2015] Chinese LCD’s Continuous Evolution. OLED, What To Do?
LCD technology of Chinese companies is continually evolving. In SID 2015, BOE exhibited world’s largest 110inch 8K and world’s first 82inch 10K LCD panels. CSOT drew much attention with its world’s largest 110inch UHD curved LCD TV. By exhibiting ultra high resolution and large size LCD panel ahead of Korean and Japanese panel companies, CSOT aptly demonstrated that Chinese companies have caught up to Korean and Japanese technology skills.
BOE presented NTSC 99% 27inch QHD LCD panel, and CSOT showed NTSC 118% 55inch UHD LCD panel. Particularly, CSOT exhibited 4mm thick 32inch FHD LCD TV and 5.5 mm thick 4K curved LCD panel; this showed that LCD is able to catch up to OLED’s thinness and color gamut advantages. Thus, with LCD’s continuous new technology development and price competitiveness, LCD and OLED’s leadership competition will once again heat up in next generation display’
The current large area TV market is led by LCD and OLED is slowly expanding the market starting with premium TV. Even in premium market, with price competitiveness LCD is one step ahead with QD film applied LCD TV. Therefore, the technology development of LCD that is catching up to OLED’s advantages is expected to be a hurdle for OLED’s market opening.
Although LCD’s color gamut, thickness, contrast ratio, and response time is being continually improved and can approach to OLED’s level but cannot be equal to OLED in all areas. For example, if the thickness is reduced in LCD, the QD film application needed for increased color gamut is difficult. Even if panel with many positive traits altogether is developed, it is expected to take much time giving OLED chance to drop the price to LCD level. Therefore, reducing OLED panel’s price by OLED’s active investment and yield achievement is analyzed to be an essential condition for next generation display leadership.
[SID 2015] JDI’s Flexible White OLED Scheduler
Japan Display (JDI) revealed product level of flexible OLED exceeding the demonstration standard of OLED panel exhibition. JDI has been carrying out white OLED panel development for several years, and had shown 5.2 inch flexible AMOLED panel in Display Innovation 2014.
5.2 inch flexible OLED panel revealed in SID 2015 is similar to last year’s flexible panel. It is 5 inch FHD (423ppi) with 0.05mm thickness and pixel structure formed by combining white OLED and color filter. LTPS TFT was used for backplane.
Flexible OLED produced by Samsung Display and LG Display has RGB structure. While the resolution is FHD, as it uses pentile type drive the actual resolution is about 320ppi. However, flexible OLED revealed by JDI has white OLED structure, which is structurally similar to WRGB OLED for OLED TV currently being produced by LG Display.
[SID 2015] OLED’s Endless Evolution. SEL Reveals 8K Foldable AMOLED Panel
During the author interview on 3 June, first day of SID 2015 Symposium, Japan’s SEL (Semiconductor Energy Laboratory) revealed 13.5 inch 8K foldable AMOLED panel and drew most attention in the room. During the last year’s SID, SEL showcased OLED’s most evolved product at the time with 5.9 inch foldable AMOLED panel and 13.3 inch 8K AMOLED panel.
The 13.5 inch 8K foldable AMOLED panel that was shown this year is a product that combined last year’s foldable and 8K technology. It utilized RGB laminated white OLED, RGB color filter, and top emission structure. Additionally, 664ppi was actualized through 3Tr+1C/Cell structure and external correction method.
[SID2015] What is the Answer for Flexible & Transparent with Excellent Image Quality?
In SID 2015 Display Week (31 May – 5 June), LG Display’s CTO In Byeong Kang gave a keynote speech. He explained that future display in everyday lives will be actively applied to home, office, street, and mobile device areas through various applications including window, ceiling, mirror, kitchen, automotive, desk, commercial, and wearables. He added that OLED will be the answer to key technology of flexible display (curved, rolling, and folding), large-area transparent, and excellent image quality.
Key issues of flexible are bending radius and reliability. Kang emphasized that in order to reduce the bending radius, thinner substrate is needed, and to improve reliability, new material, components development, and internal and external shock mechanism research is important. He mentioned that although OLED is good for transparent’s transparency, light control, and reflectivity as key technology, LCD and LED display also have advantages of their own in transparent display realization. Kang concluded the presentation with the emphasis on the need of expansion into automotive, watch, architecture, and furniture companies from existing panel, material, and components companies’ ecosystem for commercialization of flexible and transparent display.
LG Display is currently mass producing plastic OLED panel for smart watch, and aiming for 80% automotive display market occupation in 2018 with approx. US$ 2,000,000,000,000 of revenue. In SID 2015, LG Display exhibited 18 inch rollable OLED panel, and 12.3 inch automotive OLED panel. Through the OLED and ecosystem’s expansion, it is anticipated LG Display will lead flexible and transparent display market following OLED TV.
[Finetech Japan 2015] Mobile Display up to 700 ppi. How about OLED?
At Finetech Japan 2015 (April 6-8), vice president of LG Display, Yoon Sooyoung, forecast the display resolution would evolve to 700ppi UHD for differentiation in technology. Japan Display’s CBO Yoshiyuki Tsukizaki also disclosed that a person can perceive up to 700ppi and estimated that mobile display resolution would therefore develop up to 700ppi.
Currently mobile display is being mass produced at QHD (approx. 500ppi), and UHD resolution is known to being actively developed for LCD. It is analyzed that UHD mobile OLED panel development will be a necessity in order to adapt to the trend toward high resolution. OLED is being mass produced in RGB pixel structure where FMM (fine metal mask) is applied. However, as FMM production technology is difficult, QHD AMOLED panel is being mass produced via pentile pixel structure rather than real RBG pixel structure. Therefore, technology for realization of mobile UHD resolution is expected to be a key issue in future.
For the mobile UHD AMOLED panel realization, securing shadow mask technology that allows for UHD resolution is important. In Finetech Japan 2015, V-Technology exhibited FHM (fine hybrid mask) technology that can produce 700ppi or higher resolution. V-Technology further revealed that “resolution of up to 738ppi can be produced using laser patterning technology after the formation of polyimide film on top of Ni mask”.
Additionally, another method is where white OLED + color filter is applied which uses color filter patterning technology. This is a comparatively easier method for producing high resolution, and JDI is aiming for mass production using WRGB structure. Chinese latecomers are also examining application of white OLED + color filter structure for high resolution AMOLED panel production.
The attention of the industry is now focused on how OLED will react and what solution will be generated facing LCD sector that is evolving toward UHD mobile display.
738ppi UHD Resolution FHM, Finetech Japan 2015
By Yu Jin Hong, reporter@olednet.co.kr
[FPD China 2015] Tianma, Reveals China’s First FHD OLED Panel’
![[FPD China 2015]Tianma, FHD OLED panel](http://www.olednet.com/wp-content/uploads/2015/03/p8253.jpg)
A display company Tianma succeeded in developing China’s first OLED panel with FHD resolution. There are several companies that mass produces or is developing AMOLED panel for smart phones. Samsung Display and LG Display are in Korea, JDI in Japan, and AUO in Taiwan. In China, the companies include Tianma, Visionox, Truly, and EveryDisplay, as well as BOE. The 4 companies that are mass producing the AMOLED panel are Samsung Display, LG Display, AUO, and EverDisplay. Of these, only Samsung and LG are pass producing FHD AMOLED panel.
With LCD panel for mobile, products with resolution of FHD or higher are already being mass produced. However, due to the manufacturing process, it is difficult to produce OLED panel with FHD resolution or higher. As emitting materials are evaporated via fine metal mask (FMM), obtaining high resolution of high precision FMM is a priority. In order to manufacture high precision FMM, metal plate of 40um or less is needed, and also requires technology that allows for highly accurate process. Only 2 companies, Japan’s DNP and Toppan, can produce high precision FMM, and since they have exclusive contracts with Samsung and LG respectively, they cannot provide FMM. Therefore, JDI employs WOLED structure that does not require FMM for AMOLED development and commercialization.
To develop high resolution AMOLED panel, Tianma has been independently developing dual FMM. Although it has not been confirmed what type of FMM was used for the FHD AMOLED revealed in FPD China 2015, they exhibited 5.5inch FHD OLED product with 400ppi resolution.
Resolution of FHD or higher can be realized by manufacturing OLED panel itself purely by process, or by another method with pentile technology. Currently it is difficult to produce FHD with the first method and even Samsung and LG are utilizing the pentile technology. As such, it is likely that Tianma’s AMOLED is pentile driven. Pixel structure needs to be analyzed once the product is available on the market.
FHD AMOLED panel from Tianma, FPD China 2015
