LG Display, announcement on development trend for OLED TV and latest WOLED device for lighting in IDW 2016

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In IDW(International Display Workshops) 2016 held in Fukuoka Japan from December 7~9, LG Display announced on the development trend for OLED TV and latest WOLED device for lighting, and mentioned that the color area of latest WOLED device for OLED TV increased from 114% to 129% compared to sRGB, and 90% to 99% compared to DCI. In the paper, 3 stack structured 55” UHD OLED TV shows 150cd/m2 in full white screen, 500cd/m2 of luminance in peak white screen, and showed that it lowered the power consumption by 20% compared with 2 stack structure.

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<LG Display’s 2 stack and 3 stack WOLED lighting structure, IDW 2016>

Also by introducing WOLED for lighting, LG Display mentioned that lighting WOLED has 3 stack tandem structure with green-red/blue/green-red, where WOLED for OLED TV has 3 stack tandem structure with blue/yellow-green/blue. It showed high efficiency of 90lm/w by applying Ag cathode and light extraction film which the reflectivity is high, and the color temperature is 2,850K which is in the warm white range, CRI showed characteristics of 88. This OLED light will start its production in 3rd quarter of 2017 in 5 generation line.

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<LG Display’s 2 stack and 3 stack WOLED light structure which applied light extraction film, IDW 2016>

Meanwhile, LG display exhibited 800 nit 65” UHD OLED TV during OLED summit 2016 held last September in San Diego where they gained much interest compared to 65” curved QD-LCD TV quality, and it is expected that they will introduce OLED TV with improved luminance with more than 1,000 nits next year.

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<Comparison of black quality between 65inch OLED TV(left) and 65inch curved QD-LCD TV(right), LG Display, OLED Summit 2016>

Sony, Two OLED TV models will be released in 2017??

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It is true that Sony, which had rumors, has entered the OLED TV market in 2017. Barry Young, CEO of the OLED association, told Forbes that Sony will launch two 55-inch and 65-inch OLED TVs in 2017.

The CEO, Barry Young will begin panel shipment from Q2 2017, and will begin full-fledged sales in Q3 or Q4. It plans that 55-inch 4K OLED TV will be about 80,000 units, and 65-inch OLED TV will be about 120,000 units.

Sony has previously released monitors based on LGD’s OLED panels, and it is reported that LGD will also supply OLED TV panels. Notable thing is the price of Sony OLED TV. According to Barry Young, Sony’s 55-inch OLED TV will cost about $ 1,999 and the 65-inch will cost about $ 2,999. This is respectively $300 cheaper than LG’s 55-inch UHD OLED TV price of $ 2,297 (OLED55B6, Amazon) and 65-inch UHD OLED TV price of $ 3,297 (OLED65B6, Amazon) released by LG Electronics in June 2016. In the premium OLED TV market, which is now dominated by LG Electronics, a price competition is expected.

It is unclear whether Sony’s OLED TV will be released at CES 2017, but it is expected to be confirmed at CES 2017 if production is certain. Due to Sony’s entry into the OLED TV market, LG Electronics is expected to aggressively price OLED TVs in 2017, it is focused on how Sony’s entry into the OLED TV market will contribute to the popularization of OLED TV and how it will affect the display industry.

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<Sony’s PVM-X550 HDR 4K OLED monitor, source:digitalmediaworld.tv>

OLED TV, leading a new paradigm in the display market

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‘2016 OLED accounting seminar was held by Ubi industrial research on Dec 2nd in the Small& Medium Enterprise Hall. Lee, ChungHoon, the president of Ubi industrial research said, “OLED is leading a new paradigm in the display market, advancing a perfect black color and fast response rate compared to LCD. Most LCD manufacturers have introduced QD-LCD with the enhanced color reproduction, compared to the existing LCD. However, OLED is also in the evolution of display technology ”

LG electronics set up dark light at the booth in CES 2016; but later in IFA 2016 it displayed OLED TV, brightening the booth to show the confidence in luminance of OLED TV. Via CES 2016 and IFA 2016 the luminance has been improved from 600 nits to 800 nits, and next year OLED TV with higher than 1,000 nits will be launched.

The president Lee said, “In the current TV market, the unit price of OLED panel is triple the price of LCD and QD-LCD is double. If LG display reduces the OLED panel price, LCD manufacturers will be threatened due to the competitive pricing and technology of OLED panel.”

LCD manufacturers need to prepare marketing strategy for QD-LCD to be distinguished from OLED. Certainly there has been a market interest increased in QLED which seems, however, to be at a very early development stage like an embryo in the product life cycle. The soluble OLED will be introduced in the market earlier than QLED, the development of which prospectively takes at least 10years.

The primary issues of OLED TV can be summarized in three elements-size, price and luminance. The current OLED TV size is mainly 55”, but it is important to form a market for 65” and larger. The investment in Gen 10 line is necessary but has not been well established yet. As far as the price is concerned, if the ink jet technique is implemented in a new production line the price can be significantly reduced. The luminance can also be improved by 3-stack and top emission structure.

The shipping amount in 2016 is 390million, and will reach 1.5billion in 2020 in prospect. Flexible OLED panel will lead the high-end market while a rigid OLED panel for the mid-end market. The revenue will grow from 17trillion in 2016 to 60trillion in 2020. The estimate can be accomplished if Chinese manufacturers such as BOE, Tianma and GVO successfully advance and continue to grow in the market.

The current OLED market is growing in the mobile-oriented market, however, since 2018 TV will be stably settled and well established in the future.

2017 will be an important year to be able to emphasize the innovation of OLED to consumers

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<Lee Woo-keun, a senior researcher at LG Economic Research Institute>

Lee Woo-keun, a senior researcher at LG Economic Research Institute, predicted that the year 2017 will be an important year to be able to emphasize the innovation of OLED to consumers, in the seminar for the 2016 OLED evaluation held at the Yeouido Small & Medium Business Center in Seoul, hosted by UbI Research on last December 2.

He added “LG is leading the OLED TV market in the premium TV market ahead of next year’s CES, but we will have to keep an eye on the impact of Sony’s joining” as one of the notable issues in large-sized OLED panels, and he continued “as there is still a fundamental expectation for Sony’s image quality among existing consumers, we will have to pay attention to what innovative appearance Sony’ OLED TVs will show and how they can appeal to consumers.

Referring to the adoption of OLED panels in Apple’s iPhone8 (tentative name) in the mobile phone market, as a small and medium issue, he said “it is important how to realize OLED display on Apple iphone 8, and how much impact it will have on consumers through this”. He said “if we could not show the innovation distinguishing it from existing LCDs despite adopting OLEDs, consumers’ expectations for OLEDs may be diminished,” emphasizing that it should draw meaningful responses to OLEDs from consumers’ perspective .

It is expected that Apple will launch iPhone applying flexible AMOLED panels in 2017, and Sony is also being confirmed to continuously review its entry into the OLED TV business. In 2017, it is expected that the number of set-makers launching OLED-applied products will increase more. In the situation that consumers are expecting a ‘completely new thing owned only by OLED products’, which is entirely different from existing LCD products, through various media reports and rumors, the year 2017 seems to be an important year to emphasize the innovation of OLED and to promote its merchantability.

AMOLED panel for smart phones, just around the corner of 100million-unit shipment in a quarter

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According to UBI Research, the shipment amount of AMOLED panel for smart phones in the 3rd quarter of 2016 was announced to be counted as 96million units.

It is the figure increased for 103% compared with the last quarter, and increased for 148% compared with the same period of last year, and it renewed the quarterly highest shipment amount once again, after the last quarter.

The person in charge of UBI Research mentioned that “The output of flexible AMOLED panels for Galaxy Note 7 was reduced compared to the plan due to the discontinuation of the production of Galaxy Note 7, however, the increase in shipments of AMOLED panels for China and Galaxy s7 series is seemed to play a important role in the increase of shipments in the third quarter.”

Currently, Samsung Display occupies more than 91% of the AMOLED panel market for smart phones, and Chinese panel makers such as BOE, EDO, Tianma, and Visionox are conducting mass production with small quantities.

In addition, Apple is expected to apply the flexible AMOLED panel to some models of the iPhone to be launched in 2017, therefore, future AMOLED panel market for smart phones will be increased continuously.

UBI Research expects that the annual shipment amount of AMOLED panel will form the market volume as about 1.4billion units by 2020 with the average annual growth rate of 41%, and flexible AMOLED panel among them will account for about 61%.

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Smart Phone AMOLED Panel Shipment Forecast, Source : UBI research

 

BY HYUNJUN JANG, HANA OH

Would it be possible to accelerate commercialization of QLED by Samsung Electronics’ acquisition of ‘QD Vision’?

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According to the industry source dated Nov. 21, it was confirmed that Samsung Electronics was selected as a preferred bidder participating in the acquisition battle for ‘QD Vision’. The amount of acquisition proposed by Samsung Electronics is U$70million, and the industry expects that the final takeover will be agreed no later than the next week.

Quantum dot is the materials whose implementing color is different according to the size, and Samsung Electronics is introducing SUHD TV to the premium TV market, which improves the color reproduction rate by applying quantum dot sheet to LCD BLU for the first time in the world, and Chinese companies are actively launching the products.

‘QD Vision’ established by the researchers from MIT, is a specialized enterprise with high technology in the field of cadmium-based quantum dot and it is introducing non-cadmium-based material, too, lately. The industry considers that the acquisition of ‘QD vision’ by Samsung Electronics is the cornerstone to accelerate the commercialization of QLED along with the expansion of the quantum-dot TV market.

Although QLED is highly anticipated to be available to realize the panel with high purity as it is less impacted by oxygen and moisture than OLED and as it has a narrow half width, very low efficiency and life time compared to OLED materials are mentioned as the problem, under its initial stage of development. Furthermore, cadmium used in the core of quantum dot is highly toxic carcinogen, so Cd-free materials are being developed by ‘QD Vision’, ‘Nanoco’, ‘Nanosquare’, etc., however, its performance is lower than Cd-base materials. Therefore, the industry expects that it will take at least 5 years for QLED to be applied to mass production.

In the meantime, related with this issue, in the ‘Market penetration possibility analysis and seminar for QLED and Solution Process OLED’ hosted by UB Research in last October, Professor Chang-hee Lee of Seoul National University mentioned that, “If large-scale investment and manpower would be input, it is likely to find the product in earlier time than expected, and there is a possibility that the entry barrier can be lowered due to its similar structure to OLED”

It is highly attended that whether the acquisition of ‘QD vision’ by Samsung Electronics can accelerate the commercialization of QLED by becoming the starting point of large-scale investment, and what effect would be influenced to the display industry.

BOE and CSOT, Acquired the China first title through the panel for OLED TV

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In ‘18th China High- Tech Fair,’ BOE collected a big topic by exhibiting 55” UHD OLED TV of Skyworth to which 55” UHD OLED Module was applied.

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CSOT also publicized 31inch curved FHD OLED panel this time even though they have exhibited 31inch FHD OLED panel in the past.

About 80inch was realized by attaching 3 Curved OLED panels, and resolution was 5760*1080 along with 150nits brightness.

Two enterprises manufactured the product together by applying WRGB+CF structure having been produced massively in LG Display.

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In this exhibition, BOE and CSOT became to have first tile in Chinese enterprises with 55inch UHD OLED and 31inch curved OLED, and it is expected that it could be new drive of WRGB OLED panel market afterwards.

BOE and CSOT are manufacturing the panel for OLED TV in Gen8 pilot line of Hefei and Gen4.5 R&D line of Shenzhen, China respectively, and two enterprises are under positive consideration about large-scale OLED mass production lines.

Currently LG Display possesses mass production lines uniquely in relation with large-scale OLED panel market, and is leading OLED panel market alone. In future, BOE and CSOT are expected to join in large-size OLED panel market, and it is anticipated that market expansion through competitions in large-size OLEF panel market could be made.

Visualization of display for mirror-less automobiles, Green light to OLED display

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After Ministry of Land, Infrastructure and Transport did pre-announcement of legislation about partial revised plan of ‘Regulations on the performance and standards of automobiles and auto parts’ on the 7th, interests in ‘mirror-less automobiles’ having not side mirror (rearview mirror) are getting hot. This is a method of securing eyesight through display screen in the car after installing subminiature camera to car front and rear and also front doors of both sides, and solving blind zone problem which was the defect of existing side mirror and improving fuel efficiency and designs are expected, even though there are problems on functional errors and design development.

Thus, display for mirror-less automobiles is getting attentions as a drive of new market in display market for automobiles. Display fields for automobiles belongs to the industry to which creating high added value is expected because further customization is required compared to mobile and TV. So LGD or SDC panel enterprises are developing products for market penetration, and two companies are known as setting up policy of progressing differentiating strategies differently from Taiwan, Japanese companies by focusing on Flexible OLED especially.

Flexible OLED has thin, light characteristics and a nature to be able to bend, so it is favorable to mirror-less automobiles requiring new designs from free installing aspects. Also, mirror-less is being evaluated to be suitable to the display for automobiles because it can implement high visibility with very fast speed, contrast range, and wide viewing angle. On July 1st last year, Continental Corporation, auto parts supplier, revealed the possibility of better eyesight provision even in dark situations or the rain while introducing several merits of mirror-less automobiles to which 2 OLEDs were applied through its homepage. In addition, Alfred Eckert, Director of the Advanced Engineering department in Continental’s Chassis & Safety Division mentioned “The effects of unwanted optical phenomena such as glare and weak light can also be compensated”

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<Mirror-less concept car to which 2 OLEDs were applied> (Source: www.continental-corporation.com)

Samsung Electronics is recently propelling automobile electric apparatus business in earnest by taking over Harman, US automobile electric company, and the industry foresees that competency of Samsung Electronics’ OLED and semiconductor would make great synergy effect to electric apparatus business. Furthermore, they lighted up goals such like securing world 30% market share in display for automobiles based on OLED display in 2018, and achieving 2 trillion won in sales.

In this way, OLED display is expected to play core roles in expanding business to electric field industry from electronic/display industry, and it is anticipated that OLED could be a new dynamic to growth of display industry.

Solution Process OLED TV is prospected to be launched on the market in 2019, targeting the Mid-end TV Market

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According to “Market Entry Analysis for Solution Process OLED -The Possibilities and Opportunities” issued on November 14 by Ubiresearch, OLED TV, produced in solution process method, is prospected to be launched on the market in 2019.

Solution process is a technology which enables producing OLED panel in RGB pixel structure without any panel division on a device higher than G8, which major AMOLED panel producers has actively engaged in developing.

However, lamp efficiency and life cycle have no option to decrease because luminescent materials have lower purity than that of evaporation materials as luminescent materials applied to solution process should be mixed with various solvents in order to make the existing evaporation materials ink. Nevertheless, why major panel producers has actively engaged in developing solution process is that production cost can be declined as the usage efficiency of luminescent materials is high without using color filters and its structure is simpler than that of OLED panel using WRGB method.

According to the report, it is said that although developing luminescent materials for solution process OLED has been fully engaged, it should be more efficient than that of WRGB methods so as to enter the premium market. However, it seems substantially difficult that the capacity of solution process OLED surpasses that of WRGB as WRGB has been developed in top emission structure to improve its efficiency by over 20% and evaporation materials have also constantly been developed. Rather, based on proper level of life cycle and efficiency, it would be competitive to replace LCD targeting the mid-end TV market, according to the report.

Issues on OLED, QLED, hybrid QD, which can be applied to solution process and possibilities to enter the market, comparative analysis on the capacity of present solution process OLED, supply chain of QD industries, and major soluble OLED material producers are included in this “Market Entry Analysis for Solution Process OLED -The Possibilities and Opportunities” and it is expected to help the relevant producers understand the solution process industry.

Meanwhile, it is predicted that the market of large-scaled solution process OLED panel over 55 inch will begin in earnest being mass-produced as of 2019 and have accounted for the entire wide OLED panel market by approximately 15% growing by approximately US$ 1,000 million by 2021.

Samsung Electronics launched Galaxy Gear S3 with improved luminance over 400nit comparing to the previous model

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“Gear S3”, Samsung Electronics’ smart watch officially launched in Korea last 11 November, will be globally launched in USA, UK, Australia, France, Germany, France, Singapore, UAE, and others coming 18 November. It is anticipated that the markets will react enthusiastically as 54%(510 people) responded that they would like to buy Gear S3 based on a survey conducted on 994 people in USA.

The latest Samsung Gear S3 has implemented the Always-on-Display(AOD) function, always displaying the main contents on the screen using the 1.3-inch AMOLED Display. Battery life lasts at maximum for 3 to 4 days between charges since battery capacity has increased from 250mAh to 380mAh, improved by 27%. Moreover, it is made possible to be used for about 10 hours by setting watch-only mode when the battery remains 5%. The latest Gear S3 added useful functions such altimeter, barometer and speedometer for diverse leisure and sports activities embedding GPS coming with the IP68 level of waterproof/dustproof, and increased its benefits by installing SamsungPay. Particularly, it fixed outdoor visibility by enhancing its brightness by over 400nit comparing to the previous model and enables checking various information on the clear screen in bright sunlight, which used to be a problem for the previous models.

Samsung announced to hold a large-scale hands-on experience event in 15 spots in Korea, Famille Station, Gwanghwamun D tower, the nationwide main branches of CGV, including in Yeongdeungpo Times Square in Seoul to celebrate launching ‘Galaxy S7 Edge’ and ‘Gear S3.’ See at Samsung Galaxy S7 Campaign site(http://www.samsung.com/sec/galaxys7/experience) for further more details.
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Meanwhile, it is expected, according to Ubiresearch, that the AMOLED panel market for smartwatch will have been grown by 14% per annum and comprised over 100 million ones market by 2020.

 

BY HYUNJUN JANG, HANA OH

Merck-Idemitsu Kosan Made An Agreement on OLED Materials

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Merck and Idemitsu Kosan announced on November 7 that they made an agreement to use a part of patent rights of both companies’ OLED materials.

The two companies are the representative manufacturers of OLED materials with a long history of development and many patents while providing many clients with OLED materials.

This agreement was signed to develop long-durable and high-efficient OLED materials.

With this agreement, Merck and Idemitsu Kosan are able to develop, manufacture and sell OLED materials using some of each other’s patent rights under the stated terms, while focusing on R&D in high-performance OLED materials.

Besides, both companies announced that they will continue to discuss the scope expansion of their shared patent rights in order to secure more OLED markets.

Meanwhile, according to the OLED Emitting Material Annual Report published by UBI RESEARCH, the OLED material market is expected to grow at 46% each year on average between 2016 and 2021 and record US$ 4,323 million due to the production of newcomers and the expansion of the TV OLED panel market.

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<OLED materials market prospect>(Source: UBI RESEARCH)

LG Receives Fifth CES Innovation Award for OLED TV, Second Consecutive ‘Best of Innovations’ Award for LG SIGNATURE OLED TV

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640-13The Consumer Technology Association (CTA)(TM) is recognizing LG Electronics (LG) for groundbreaking innovations in technology and design with 21 CES 2017 Innovation Awards – led by key awards for the ultra-premium LG SIGNATURE product portfolio.

This marks the fifth consecutive year that LG OLED TVs and flagship smartphones have received CES Innovation Awards, the official industry recognition for the most innovative products introduced at the annual consumer technology show known as CES®. LG SIGNATURE OLED TV earned top industry honors in video displays with the “CES Best of Innovations Award” for the second consecutive year.

LG earned CES 2017 Innovation Awards in 11 highly competitive categories: Home Appliances, Home Audio & Video Components, Wireless Handsets, Wireless Accessories, Video Displays, Smart Home, Headphones, Tech for a Better World, Eco-Design/ Sustainable Technologies, Portable Media Players and Computer Peripherals. The award-winning products will be exhibited at the 50th anniversary CES 2017 in Las Vegas, Jan. 5-8, 2017.

Leading the company’s CES 2017 Innovation Award winners are LG SIGNATURE brand products, with TVs, washing machines and dishwashers all receiving accolades. LG SIGNATURE combines the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning consumers.

The next-generation LG SIGNATURE OLED TV receiving the Best of Innovations Award will be unveiled at CES 2017. Also receiving coveted CES 2017 Innovation Awards are the LG SIGNATURE TWINWash™ front-load washer and dryer pair– which includes the LG SideKick™ pedestal washer to wash two loads at the same time– and a sleek new LG SIGNATURE dishwasher to be introduced at CES 2017.

“These honors recognize LG’s commitment to Innovation for a Better Life, and we’re proud to continue LG’s tradition of excellence in the CES Innovation Awards program,” said William Cho, president and CEO of LG Electronics USA. “In January, we will share much more about our 2017 plans – as LG breaks new ground with our revolutionary OLED TVs, rethinks efficiency and interaction with modern home appliances and raises the multimedia experience with our smartphones.”

In addition to the award-winning LG SIGNATURE innovations, other LG products earning CES 2017 Innovation Awards include the multimedia-pioneering LG V20™ smartphone and the revolutionary LG InstaView™ Door-in-Door® refrigerator in the popular new Black Stainless Steel finish.

The new LG InstaView Refrigerator propels LG’s award-winning Door-in-Door feature to the next level. The InstaView feature – a sleek glass panel that illuminates and turns the opaque Door-in-Door compartment transparent with two simple knocks – enables users to see inside without letting the cool air out. The ColdSaver™ Panel, a barrier between the interior compartment and the rest of the refrigerator, keeps food fresh by reducing cold air loss, while the versatile CustomChill® drawer offers four temperature settings, each best-suited to store a variety of food and beverage items. With LG’s Black Stainless Steel finish, which elevates the traditional stainless look with a sophisticated, warm and smudge-resistant finish, ENERGY STAR®-qualified model LMXS30796D marries innovation and distinctive design.

The new LG V20 smartphone, recognized with the 2017 CES Innovation Award in the wireless handsets category, is designed for storytellers, boasting best in class features including Steady Record 2.0, Hi-Fi Quad DAC, HD Audio Recorder, an improved Second Screen and front and rear wide-angle lens cameras to deliver incredible performance. The LG V20’s lifelike audio experience and premium, durable design help make it the best mobile choice for consumers seeking award-winning gifts this holiday.

Sponsored by CTA and endorsed by the Industrial Designers Society of America, CES Innovation Awards highlight product advancements across technology design and engineering. The awards are selected annually by a panel of esteemed industry designers, engineers and journalists who judge submissions on a variety of criteria, which span user value, aesthetics, innovative design, quality and contributions to quality of life.

The full list of LG’s 2017 CES Innovation Awards will be announced in conjunction with LG’s CES press conference at 8 a.m. PST on Jan. 4, 2017 at the Mandalay Bay Resort in Las Vegas. Since the LG brand’s official U.S. launch in 2004, LG has been honored with 190 CES Innovation Awards.

Who Will Get The First Full-Screen Display Smartphone Title, Samsung Or Apple?

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Full-screen display smartphone is expected to be launched soon. According to the recent report ‘Key Issue and The Market Analysis for Foldable OLED – Flexible OLED Annual Report’ by UBI RESEARCH, a market survey company, left-right bezel-less flexible OLED dominate the smartphone market, and later full-screen display with minimized or without both left-right and up-down bezel will appear in 2017, thereby leading the future market.

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<Smartphone Display Development Trend Outlook>(Source: UBI RESEARCH)

The more specific circumstances were caught. Apple Insider announced that Apple recently applied for a design patent(US20150303244A1) of electronic devices with display-integrated light sensors, quoting the USPTO’s announcement on October 11(Local Time).

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<Design Drawing 1 of Apple’s Patent-Pending Electronic Devices with Display-Integrated Light Sensors>

Apple used the examples of the placement of Ambient Light Sensor or Proximity Sensor around the side of display, and of the protection of display and sensor circuit by glass or plastic transparent encapsulation layer. Apple Insider expects that this design will be able to reduce unnecessary space and make full-screen display possible.

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<Design Drawing 2 of Apple’s Patent-Pending Electronic Devices with Display-Integrated Light Sensors>

At the 2016 IMID Business Forum at COEX in Samseong-dong on October 26, Samsung Display chief expert, Park Won-sang announced display trend about screen size, which boosted confidence. Chief expert, Park Won-sang said that “Display size compared to set size is very important due to the characteristic of mobile phones with a size limit. The display area(hereinafter “D.A”) of edge display was 80%, full-screen mobile phone D.A was larger than 90%, and this is one of the major trends that will lead the market”. The techniques including an all-in-one glass fingerprint recognition module and an ultrasonic fingerprint recognition module have not been mentioned yet, but an entirely innovative full-screen smartphone will be introduced by removing left-right bezel as well going beyond the left-right bezel-less type of Note 7.

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<Samsung Display’s Presentation, 2016 IMID Business Forum>

LG also applied a patent of full-screen display. According to Patently Mobile’s report on June 2015, not physical but virtual button and App icon were applied. But, design itself cannot exactly show materials and interior parts except appearance, and it is now uncertain whether it will be developed or not as there is no further news after the patent application.

 

 

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<LG Electronics Granted Home-Buttonless Smartphone using Flexible Display>>(Source : Patently Apple)

Likewise, many smartphone companies are actively reviewing the introduction of full-screen display because it might allow customers to experience the biggest change in addition to the product’s immersive nature. Besides, there are recently some opinions that with the expanding VR market, OLED display without a latency issue and wider display area are necessary to be applied to HMD(Head Mounted Display) attached with a mobile phone.
Meanwhile, ‘Key issue and Market Analysis for Foldable OLED’ Report by UBI RESEARCH forecasted that full screen AMOLED panel will be firstly launched in 2017, accounting for 60% of the total flexible AMOLED panel market and going beyond the bezel-less type of flexible AMOLED panel market.

Meanwhile, ‘Key issue and Market Analysis for Foldable OLED’ Report by UBI RESEARCH forecasted that full screen AMOLED panel will be firstly launched in 2017, accounting for 60% of the total flexible AMOLED panel market and going beyond the bezel-less type of flexible AMOLED panel market.

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<Definition by Flexible OLED Type and Market Share Outlook >(Source: UBI RESEARCH)

Sunic System’s Successful Demonstration of 1.1um Shadow Distance, High resolution up to 1500 ppi

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Sunic System announced at 2016 IMID Business Forum that it succeeded in implementing 1.1um shadow distance by using plane source evaporation and 100um shadow mask. 1.1um shadow distance is able to manufacture 1000ppi~1500ppi high resolution.

Plane source evaporation is a technology to evaporate OLED light-emitting material on metal plate, invert it, apply heat to the metal plate, and vertically evaporate OLED light-emitting material. When the shadow angle(Ф) of OLED light-emitting material evaporation is 90 degrees, the value of SD(Shadow distance, step height / tanФ) is zero (0) theoretically. So, it is possible to design thick and high resolution FMM, which means high-resolution AMOLED panel can be manufactured. This principle was announced for the first time at IMID 2016 Business Forum, attracting big attention.

Sunic System Dr. Hwang Chang-hoon said “If we lower step height up to 3um by reducing the thickness of shadow mask based on this result, 0.37um shadow distance would be possible, which means we can manufacture maximum 2250ppi(11K) high resolution AMOLED panel. Accordingly, we will put spurs to development of 0.37 shadow distance”.

Also, he announced that co-evaporation of host and dopant that had been thought to be impossible in plane source has been resolved using flashing evaporation. He also proved that if donor film goes through flashing evaporation after co-evaporation of host and dopant, host and dopant can co-evaporate, and color control becomes easier by controlling dopant ratio to manufacture donor film.

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<Result of Color Control after applying Flashing Evaporation>

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<Result of 1.1um Shadow Distance>

BOE’s Decision to Invest 46.5 Billion Yuan in Flexible OLED Line

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According to a radio and TV source of Mianyang in Sìchuan Province, BOE has decided to invest
46.5 billion yuan(about 7.8 trillion KRW) in Gen6 flexible AMOLED production line.

BOE plans to begin construction in December 2016 and produce the items from 2019, and its capacity is 48K per month. It is expected to be used for producing high-end smartphones. BOE is carrying out 45K investment in Gen6 flexible AMOLED in Chengdu, and as part of this extension it is scheduled to put additional investment.

The investment in OLED has accelerated recently. Chinese panel companies including Visonox and EDO as well as BOE have decided to put investment in the production line of Gen6 flexible AMOLED panel and establish more lines.

BOE’s Gen6 flexible AMOLED panel production line where the investment has been decided or is still ongoing accounts for 75% of 120k that is total capacity of A3 Line, Gen6 flexible AMOLED production line of Samsung Display. If other Chinese panel companies’ investment that has been already decided or is ongoing is combined together, the investment exceeds Korea’s flexible AMOLED panel production capacity, even allowing for Samsung Display and LG Display’s additional investment.

With China’s active investment in flexible AMOLED panel production line, Chinese AMOLED panel market is expected to grow rapidly.

LG OLED TV Dominates the North American Premium Market, Overtaking LCD

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At the 2016 IMID Business Forum held at COEX in Samseong-dong on October 26, 2016 LG Display managing director Kim Gwang-jin announced that the share of OLED TV overtook that of LCD in the North American premium market, and they will put more focus on the premium market.

LG Display managing director Kim Gwang-jin added “Larger than 65inch US$ 3,000 had a 53% market share and larger than 55inch US$ 2,000 had a 80% market share in the North American premium TV market in the first quarter of the year. And, the result indicates that consumers spend their money to buy premium TVs, so OLED TV is now successful in the premium TV market and they will continue to concentrate its energy on OLED TV of the premium market”.

He also said that the lifespan that has been pointed as one of the OLED TV’s problems guarantees more than 10 years of lifespan if it is used for 8 hours a day, compared to American TVs with 8 years of replacement period and Chinese TVs with 6 years of replacement period. With regard to image sticking, OLED TV has been upgraded by compensating circuit, sensing, and algorithm with no problem.

In addition, he expects to produce 900,000 this year and more than 1.5 million large-size OLED TV panels next year according to the next year’s market forecast, and create such various areas of markets as monitors and signage besides TV.

Meanwhile, this year LG Display made the third investment in large-size OLED panel production line, aiming to run it in the first half of 2017.

Samsung Display, the market will move to Full Screen next to Edge

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At 2016 IMID Business Forum having been held in Samsung-dong KOEX on October 26th, Senior Park Won-sang of Samsung Display expected that full screen market would lead next to Smart phone of edge designs.

Senior Park analyzes that mobile market will be core market of Display industry by saying “Super high-speed growth of Mobile market is being continues, and mobile market is expected to exceed TV market after 2016, following IT and TV.”

Specially, Senior Park Won-sang states that DA (Display size vs. set size, Display size/set size value) becomes important because Smartphone is portable and has limitations in sizes, and full screen Smartphone having DA of over 90% will lead the market after being released.

In addition, he emphasizes low electricity, sensor embedded, high solution, eye friendly etc. as core technology of mobile display, and stresses that AMOLED belongs to the display for most suitable mobile appliances.

On the other hand, the report “Key issue and Market Analysis for Foldable OLED’ having been published in August by UBi RESEARCH predicts that full screen AMOLED panel will be released first in 2017, and it overpasses flexible AMOLED panel market of Bezel Less type while occupying 60% of total flexible AMOLED panel market in 2020.

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<Samsung Display announcement date, 2016 IMID Business Forum>

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<Definition and Market share prospect by flexible OLED type (Source: UBi RESEARCH)>

Samsung Electronics, Record operating profit of 1 trillion 20 billion won in Display business

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Samsung Electronics lighted up that they recorded 7 trillion 60 billion won in sales and 1 trillion 20 billion won of operating profit in display business through 3rd quarter performance call having been progressed on 27th. Display business having recorded operating loss of 270 billion won in the first quarter contributed to enterprise-wide performances by recording large surplus of over 1 trillion won in the third quarter after having been converted to surplus of 140 billion won in the second quarter. Breakthrough 1 trillion won of quarter operating profit in display business could be made in 13 quarters after the second quarter of 2013 (1 trillion 120 billion won).

In case of OLED, the performance was improved by expanded portion of high value-added products including Flexible etc., in midst of total increased sales quantity. LCD was converted to surplus because profitability was enhanced by increased sales of high value-added products such as UHD/large size together with strengthened improvement on yield and cost under stable sale prices due to improvement of supply and demand. In case of TV panel sales, about 10% was increased vs. previous quarter in area basis, and 20% in quantity basis.

They forecasts that application of OLED panel will be increased continuously by main clients that pursue product differentiation in peak season entry of Smart phone in the fourth quarter. Samsung Electronics discloses that they will respond to the need on flagship model scent positively, and propel robust growth performance by improving effective product mixture.
Regarding LCD panel, they lights up that growth of UHD TV market and size enlargement will be continued in the midst of sale price’s stabilization in the fourth quarter. And they mention that sales expansion and enhancement of profitability will be propelled by expanding sales of high value-added products such as super large size, high solution, curved etc while strengthening yield and activities for cost improvement.
Also, Samsung Electronics is planning to do additional investment of 10.9 trillion won to OLED line increase until end of this year. This is the numerical value of increasing two times compared to last year.

In 2017, they are going to propel significant growth vs. previous year by regulating supplies of flexible products in order to positively respond to demand increase of main Smart phone enterprises in OLED panel section. Though difficult business environment is expected owing to constant capability expansion of Chinese enterprises and fierce competitions between enterprises in LCD panel section, they reveals that enlargement of TV sizes and trends of high solution will be persisted. Samsung Electronics has a plan of raising profitability by enforcing competitiveness through differentiated products and high value-added products such as UHD TV and large size ones etc.

Sales of Samsung Electronics in the 3rd quarter recorded 89 million cellular phones, and 6.5 million tablets. They forecasts that sales of cellular phones will sustain the level of previous quarter, and that of tablet will be increased. Samsung Electronics discloses that sales of 11 million LCD TVs will be recorded, and thus growth of 50% levels is expected.

LG Electronics, OLED TV volume of sales 2 times in the 3rd quarter

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LG Electronics revealed that OLED TV volume of sales was enlarged two times than last year through the conference on the third quarter performance having been progressed on the 27th, and currently OLED TV occupied over 10% among total TV sales. Also they expect that volume of the fourth quarter will be increased two times vs. the third quarter.

Regarding countermeasures on quantum dot TV of Samsung Electronics, they have no notion of competing prices with OLED TV, and emphasizes that they will strengthen recognition such like best TV is OLED TV by thoroughly sustaining premium strategies. They explains that market position of OLED in the market of over USD 200, or USD 300 has been actually increasing rapidly

HE Business Division achieved operating incomes (381.5 billion won) and sales profits of top levels (9.2%) in the third quarter. Sales amount was 4 trillion and 141.5 billion won, and there was not large change with previous quarter (4 trillion and 157.2 billion won).
LG Electronics forecasts that TV demands will be increased due to entering high-demand season in the fourth quarter, and needs on premium products such as OLED TV and UHD TV will be expanded further vs. previous quarter centering on the advanced market especially. Though profitability is expected to be decreased vs. previous quarter owing to effects from increases of panel price and expanded marketing expenses, they reveals their willingness such like responding to seasonal demands on large-size premium products including OLED TV and UHD TV etc. will be made successfully.

Meanwhile, according to UBi RESEARCH, they forecasts that OLED TV in premium TV market will achieve high-speed growth while forming the market of 69.1% in 2012 from 16.7% in 2016.

LG Display, OLED Investment Ratio 50% this year → Next year 70%

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During the 3Q performance conference call on 26th, LG Display mentioned that their investment ratio in OLED was 50% this year, and plans to increase its ratio to at least 70% next year.

Small and medium sized mobile display market will quickly change from LCD to POLED, and plans to strengthen business cooperation in 1Q of next year, such as mass production of 6th generation E5 line and technological competitiveness, in order to make the basis of OLED extension. It means they started to concentrate on small and medium sized OLED business starting next year.

They also revealed their production plan and future strategies of POLED production line. Gumi E5-1 line and E5-2 line are productions lines with monthly production capacity of 7500 sheets each, where they are proceeding POLED investments after converting existing LTPS facility, and also Paju E6 line is in process of investment to increase the monthly capacity of 15,000 sheets. It seems they will be capable for mass production by 2H 2018.

OLED TV market indicated that they will continue to put effort in cost reduction from improvements in rate, process, and production. They mentioned to establish OLED market more firmly in 1H of next year after successfully increasing the mass production capacity to 25,000 sheets. Among the entire TV panel, OLED sales took up 10%, and among OLED TV panel, 55-inch screen took up 70%, and they forecasted 65-inch market ratio will increase.

They noted they have high expectations of market growth in large screen HD field in large LCD. China is catching up in the market very fast but, they emphasized they will be able to easily acquire profitability by concentrating in high-end LCD such as OLED.

The biggest reason that they choice OLED as their next generation business is because there are possibilities in extension in automobile and commercial other than existing TV•monitor IT devices, and in case of automobiles, they said they are currently in cooperation with many other companies, and also informed many companies are interested in currently ongoing topic, VR, where they plan to adopt plastic OLED products.

In case of commercial products, they are proceeding developments with their customers in various fields such as medical and broadcasting other than public signage. They also mentioned that they are planning to proceed OLED light business after collecting many applications in one place.

From price increase of large LCD panel and extension of large-scale trend of all products, LG Display continued their profit relay for 18 consecutive quarters by resulting 3rd quarter sales of 6,723,800 million KRW and profit of 323,200 million KRW. Sales increased by 15% (5,855,100 million) compared to past quarter, operating profit increased by 634% compared to past quarter (44,400 million KRW) due to improvements in high-valued products such as ASP, UHD, and IPS.
On the other hand, according to Yubi industry research, LG Display forecasted to ship out 900 thousand large OLED panel in 2016, and 1,500 thousand in next year.

OLED enabling various styling and designs is perfect to lighting for automobiles

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Applications of various lighting such as LED and OLED etc. have been expanded so as to implement unique designs and diversified functions of own brand by each automotive company as well as developments of automotive industry including smart-car and connected-car etc. are being made at the same time. In this regard, Center Head Ju Jae-young of Korea Photonics Technology Institute stated current situation by saying “Lighting for vehicles belongs to the business which expects profitability, but it is not easy for late starters to break in because entry barrier is high from characteristics of automotive industry. Ultimately, whether to stimulate purchase desires is important.” Also, he counted ‘styling possibilities’ as one of successful LED lighting by saying “The reason of getting more popularity of LED than existing halogen and HID is derived from the fact that LED has strong points in designs.”

And then, the Head forecasted like “The exterior deco of lamp market for automobiles overtook the interior deco market from the start of 2013, and 3.1B USB market will be made in 2019 by achieving annual 11.6% growth in average to 2019 from 2014,” and said “The exterior deco market will grow up over 15% annually, and DRL (Daytime Running Lamp) and Head lamp are leading market due to their high growth rates.”

Besides, Center Head Ju Jae-young stated “In order to enter market by OLED, it has to stimulate purchase desires with new designs which do not substitute LED simply,” and added “There are possibilities if designs are unique, and stimulate sensitivity like Fun- VII concept car of Toyota or lighting of Chrysler having been disclosed to the public in 2013.”

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<Fun Vii Concept Car of Toyota Source: Toyota official homepage>

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<Floating island bezel unveiled from Chrysler, Source: www.metrododgedeals.com>

Like this, OLED is thin, light and can be bended characteristically, and has strong points such like free designs are available, so it is getting a lot of interests as next-generation illuminants including indoor lighting etc. as well as lighting for vehicles. According to 2016 OLED lighting annual report having been published in August 2016 by UBi RESEARCH, it explains that OLED lighting is known to display same performance with LED in R&D levels regarding characteristics of brightness and lifetime etc. as eco-friendly lighting and having high energy-efficiency, thus OLED seems to have sufficient competitiveness only if requested brightness is satisfied along with each automotive company.

Display for automobiles, newly expected revenue sources of OLED

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Display market for global automobiles has continued stable growth of approximately 10% yearly recently, and LG Display and Samsung Display do not save investments by paying attention to it as new application. In this regard, Senior Researcher Yang Seong-jin of LG Economic Research Institute lighted up the entry reason of display for automobiles such like creating effects of new revenue are anticipated.

Senior Researcher Yang said “Display market for automobiles has 10% volume of the whole display market and belongs to 2% levels of total cost, but automotive industry has been developed steadily through smart-car and connected-car etc. In contrast, display market has been withered gradually, and panel prices are being lowered continuously, and thus it is directly connecting to survival matters actually.” While stating display market for automobiles as an alternative for this problem, he revealed the reason by saying “The number of participating companies is a few, and average price of display panels for automobiles to which thorough commercialization is required is higher than mobile phone or tablet pc two or three times.”

In display market for automobiles, Innolux and AUO, CPT, Japan display, Sharp occupied about 70% of total market based on 2015 sales of Taiwan, and LG Display recorded 10% share uniquely in domestic, but Samsung Display, second mover, failed in entering ranks. However, LG Display announced a plan that they were planning to enter the market with POLED to which flexible function was available after having designated display for automobiles as a promotion business, and Samsung Display was known to set up a policy of progressing differentiation strategies on display for automobiles based on small& medium OLED technology, so market share is expected to be increased little by little.

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<LG Display/Flexible Automotive Display, SID 2015>

In the display market having been stagnated currently, concentration on display market for automobiles would be resultantly necessary for high profits, and OLED panel could get opportunities of creating new revenue sources by overpassing mobile and tablet pc market, if OLED panel solves demanding requirements of display for automobiles.

Aggressive investment on QLED, Shortcut of OLED commercialization

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At ‘an analytical seminar on market entry potential of OLED and Solution Process OLED’ having been held in Seoul Small& Medium Business Center on last October 14th, Professor Lee Chang-hee of Seoul National University and Senior Researcher Bang Ji-won of Korea Institute of Ceramic Engineering and Technology shared opinions about current situations of QLED, development trends, and issues.

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<Professor Lee Chang-hee of Seoul National University>

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<Senior Researcher Bang Ji-won of Korea Institute of Ceramic Engineering and Technology>

Professor Lee Chang-hee said that QLED had excellent color purity because half-width of QLED was narrower than OLED by approximately 20~30nm, and disclosed a fact that QLED was favorable in color reproduction due to high levels of accuracy when manufacturing it, and efficiency of luminescence material reached to regular levels to the degree of catching up OLED. However, he stated technical difficulties of Cd-free QLED which did not use cadmium, a heavy metal, together with securing life stability of QD (Quantum Dot) luminescence materials, and emphasized that investment on QLED is the shortcut of commercialization by saying “The time of commercialization could be moved forward to 5 years or 3 years according to capital and manpower investing scales from the industry.”

Senior Researcher Bang Ji-won pronounced luminescence efficiency of light-emitting materials, stability, non-toxic QD, and approaches by various directions such as QD-LCD which applied QD CCL (Color Change Layer) to blue-LED BLU (Black Light Unit) by using QD, OLED which applied OD-CCL and C/F (Color Filter) to WOLED, OLED that applied QD CCL without C/F to blue-OLED were being progressed.

QLED-related academia discussed about the potential of OLED positively in this way, but CEO Lee Chung-hoon of UBi RESEARCH said “Development of WOLED will be strived too because QLED has already been developed, and if brightness is more enhanced after being evolved to top emission method from current bottom emission one, QLED entry to premium market will become difficult further, and then pronounced “When new technology can enter the market, considerations whether new technology will be good from certain aspects including performance, efficiency, cost etc. shall be made in case of comparing them with the technologies having been commercialized ”

When 55inch OLED TV below US$ 1,000 will be realized?

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At an analytical seminar on market entry potential of OLED and Solution Process OLED having been held in Small& Medium Business Center on October 14th, Manager Jeong Seong-jin of DuPont had time of introducing tendency regarding soluble OLED material and contents of the latest development.
Manager Jeong said that soluble OLED material and processing technology were on the verge of completion, but problems about how to complete Solution Process by combining it was still remained as issues, and also stated that Material performance (T95>9k hr, CE>25 cd/A) and Uniform printing (SRU>0.95), Contain (performance 90% of flood print), Conformal Drying (luminance aperture>95%) would be key elements.

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<4 key elements to make commercialization of Solution Process>

Dupont progressed R&D on Solution Process previously by utilizing Nozzle Printing method that used Surface Energy Modification. This method had merits such like controlling quantity was easy and the nozzle was not clogged up due to constant supply of solution, there were limitations according to panel material together with a lot of raw material consumption.
Dupont lighted up a fact that R&D has been progressed to the direction of deposing organic materials after forming Bank with Ink Jet Printing method owing to such problems and Ink Jet market having been enlarged recently, and then opened Ink Jet Material performance.
When comparing with datum pronounced in 2016 2nd OLED Korea Conference by Dupont, the life seems to be developed for Red and Green in priority, and efficiency for Blue. Approximately 6% of Red life and two times of Green were improved, and about 10% of Blue efficiency was turned out to be increased.
Manager Jeong Seong-jin put emphasis by saying “In order to expand market to OLED from display market having been enlarged gradually, adoption of Solution Process is essential, and concentration for developing soluble OLED luminescence material will be made so that 55inch OLED TV below US$ 1,000 could be produced massively until 2020 by using Solution Process in set makers.”

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<Performance comparison with existing Ink Jet material of DuPont>

WOLED will lead premium TV market after 2020

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UBi RESEARCH held ‘An Analytical Seminar on OLED Market Entry Feasibility of QLED and Solution Process’ on the 14th at Seoul Small& Medium Business Center.

CEO Lee Chung-hoon of UBi REARCH said “OLEd TV will show 16.7% market share in 2016 at the world premium TV market, and lead premium TV market with 68.1% share in 2020.” and analyzed such like “LCD TV could not follow OLED TV performance excluding low price and high solution.”

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China is threating domestic LCD market in current wide TV market while displaying material superiority to LCD industry, and cost-effective rate of the wide TV is losing ground to Chinese products too. Thus, LG Display and LG Electronics did successful market entry after having equipped with competiveness in the premium market through OLED TV, and they are expediting mass-production investment and technical development aiming at dominating and popularizing premium TV market.

The most important factor in popularizing OLED TV is price. ASP (average sales price) of UHD OLED panel based on second quarter of 2016 is USD 720, and FHD OLED panel is approximately USD 450. It was expected that UHD OLED panel could lead TV market if it secured about USD 500.

Development to adopt solution process methods has been progressed in order to lower price of wide OLED panel in the industry, and QLED technology as an alternative of OLED TV is becoming an issue nowadays.

In relation with this, CEO Lee Chung-hoon forecasted like “As much as being closed to commercialization due to development of solution process OLED or QLED technology, WOLED technology becomes to be developed one step more, so market entry of solution process OLED and QLED will not be achieved easily. Specially, there are many technical issues in QLED which is considered as next OLED by Samsung Electronics, and 10 years of research will be required further.”

Also, he emphasized that the technology of being able to reduce cost vs. WOLED such as lessening layer numbers dramatically etc. should be developed in order to enter solution process OLED and market successfully, and the entry shall be made by targeting low-end market. In particular, he analyzed that WOLED would lead premium TV, and solution process QLED and QLED occupy the low-end market after 2020.

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<TV Market Scenario after 2025 (Source: UBi RESEARCH)>

[CEATEC JAPAN 2016] NHK, 130inch 8K OLED Display Showcase

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The 130inch 8K OLED Display went public through NHK, a Japan’s public broadcasting from 4th to 7th October at the CREATEC JAPAN 2016 held in Tokyo, Japan as part of a research on the future TV’s form factor.
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The 130inch 8K OLED Display which went public this time has been jointly developed with the Japan’s Astro Design and manufactured using a total of 4 panels, 2 horizontal and 2 vertical LG Display’s 65inch 4K OLED panels.
The thickness of the panel is only 1mm and even after attaching the back panel in order to fix the display, the thickness is only 2mm, implementing an ultra slim display.
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NHK has been developing an 8K broadcasting technology for over 10 years, and has introduced its first developed product in 2002. In addition, it has broadcasted an experimental broadcast using a satellite at the Rio Olympics, and is expecting to begin a regular 8K broadcasting from 2018, and is aiming to supply a real time broadcasting service at the Tokyo Olympics in 2020.

The contents market continues to focus on the development of the 8K following through from UHD. In order to respond to this, the LCD camp is also focused on developing the 8K and is expected to be at the center stage of the next generation’s premium TV market.

In order to compete with the LCD within the premium TV market, it is analyzed that it is also time to actively develop the 8K for large area OLED display.

[KVRF2016] Even KVRF 2016, OLED leads VR industry

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Korea VR festival 2016 (below “KVRF2016”) which can confirm present and future of virtual reality (VR) and augmented reality (AR) industry was opened from October 6 to October 9 at Nuridream Square of Sangam DMC.
In this event, 79 companies including global enterprises such as Samsung Electronics, Sangwha Planning, Oculus, Sony Co., etc. participated in, and new technology of each company was able to be checked on because approximately 157 booths were prepared in common production center, outdoor center, and business center.

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<VR Simulator using a huge robot arm of Sangwha Planning>

While interests in VR and AR are enlarged due to recent Poke’mon GO, many spectators visited this place with keen attention, each company shows off various interactive-typed contents such as roller coaster, paragliding, Sokkuram experiencing etc as well as game contents including FPS, sky jump etc accordingly. .Besides, this event did not simply limited to games such like Eye-tracking linked with cognitive concentration training system was displayed by BIOTECH, and VR goggles for military simulation by P&C Solution, and also demonstrated a fact that VR industry could be multiply applied to whole fields such as education, health, army etc.

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<VR 4D Simulator for Roller Coaster experiencing by MGAME Corp.>

One of interesting thing during observation was that AMOLED panel was used to majority expensive HMD (Head Mounted Display) devices. From Sony Playstation VR whose release is scheduled on 13th to Samsung Gear VR and Nibiru, a Chinese enterprise among Chinese companies, applied Samsung AMOLED. According to common opinions of company officials, they clarified AMOLED application due to issues relevant to response speed called Latency, even though there were BLU (Back Light Unit) and contrast problems which belonged to fundamental matters of LCD.. Latency indicates delaying time owing to inter-computer connections in on-line games frequently, but the reason is derived from limitations of implementing occurred delaying speed with LCD whenever moving user’s eyes, even though visual reality should quickly invoke new images too according to movement of user’s head in VR. No matter how the product has excellent computing power, AMOLED application is essential to make the delaying time shown in the screen to ‘0.’

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<VR product series of Playstation whose release are planned soon>

Interests in VR have been heightened such like a lot of enterprises and business start-ups in the exhibition hall were boasting their VR technology and VR café was opened in Gangnam, Korea first etc., but there was a realistic saying that even profit model could not be set up properly because related regulations on VR were vague yet and standardization in domestic was not clear as well. Business models and VR industry participation by enterprises become to be different according to legal regulations, so government should provide suitable assistance and methods to make systematic profit platform so that VR industry could strengthen global competitiveness.