Samsung VS. LG, to take different OLED strategies
The separate OLED strategies of Samsung Electronics and LG Electronics drew much attention at the Korea Electronics Show 2014 held at Ilsan KINTEX from 14th October.
Samsung Electronics promoted the 105-inch bendable UHD TV with a curvature of 4000R as a major product and implied concentration on LED TV as not exhibiting OLED TV. Meanwhile, the Galaxy Note Edge and 4, and gear S were displayed intensely in the mobile section, suggesting that the mobile is taking the OLED oriented strategy.
On the other hand, LG Electronics received fervent response from the audience as exhibiting the five 77-inch Curved UHD OLED TV and advertised OLED TV providing customers to experience merits of OLED TV at the OLED TV zone set inside the booth. For mobile, only the G Watch R applying OLED was showed without any comment on the following product of G-flex.
This tendency of pursuing disparate strategies began from CES 2014 of this year. Starting from excluding OLED TV from the booth under the theme of World first curved UHD TV, Samsung has stated at IFA 2014 that the concentration is more on the LED not OLED in terms of TV for a while. With regard to mobile, active strategy was devised releasing the Galaxy 5, Galaxy note4, and Galaxy tap S with QHD AMOLED panel and Galaxy Edge with flexible display. LG lowered the price of the 55-inch Curved FHD OLED TV down to $4,000 and implemented dynamic promotion, announcing the release of 55-inch, 65-inch, and 77-inch curved OLED TV. And publicly mentioning the focus on the OLED TV business, LG has highlighted that it will lead the OLED TV market in the future.
<LG Electronics’ 77-inch curved UHD OLED TV와 OLED TV Exclusive Booth>
<Samsung Electronics’ 105-inch bendable UHD TV and mobile booth>
