Posts

Analysis of 65-inch Premium TV Price Trend in 2021

/in , /by

Analysis of 65-inch Premium TV Price Trend in 2021

This is an analysis for the 65-inch TV prices for Samsung Electronics’ QNED TV, LG Electronics’ OLED TV, and Sony’s OLED TV in 2021.

Samsung Electronics started with the 4K high-end models QN90A and the 8K models QN800A and QN900A. The entry-level models QN80A and QN85A were released sequentially. The 4K models QN90A, QN85A, and QN80A were priced at $2,600, $2,200, and $1,700 respectively. The 8K models QN900A and QN800A were priced at $5,000 and $3,500.

Starting with the high-end model G1, LG Electronics launched the entry-level models A1 and C1 models. The launch prices were $3,000, $2,300, and $2,000 for the G1, C1, and A1, respectively.

Sony launched two models, the XR65A80J and XR65A90J. The starting price was $4,000 for the XR65A90J

In 2021, events such as the 2020 Tokyo Olympics and Black Friday played a major factor in aggressive marketing by companies.

Samsung Electronics’ 8K models QN900A and QN800A had two prices cuts, the first one for the Tokyo Olympics and then for Black Friday. In the end, the QN900A was lowered by $1,700 and QN800A by $800 than their launch prices. Similarly, the 4K models 90A cut its price by $700, the 85A by $800, and the 80A by $500 from the launch prices, forming an average price of $300 lower than LG Electronics’ comparable models.

LG Electronics’ TVs had also began marketing in June when they were affected by the Tokyo Olympics and averaged a $300 price cut on all their OLED products. In anticipation for Black Friday,  in October they lowered their prices by another $200 on average when compared to their launch prices.

Meanwhile, LG Electronics’ 8K QNED TV 65QNED99UP model was priced at $2,500, the lowest price among 8K models.

Finally, Sony’s XR65A80J model dropped to $1,800 in November, which was a $1,000 price cut from the launch price, but recovered its price to $2,000 in December. No price changes for the high-end model, the X65A90J other than one $200 price cut a month after its launch.

OLED TV, fiercely chasing SUHD TV Price

/in , /by

OLED TV price is being fallen continuously, and is fiercely chasing SUHD TV price. In Amazon (www.amazon.com), the price of 65inch 4k UHD OLED TV (OLED65B6), LG Electronic model of March 2016, was US$ 3,147 based on December 2016, and US$ 1,600 appeared to be dropped compared to US$ 4,747, price of July 2016. The price of 55inch 4k UHD OLED TV (OLED5B6) was US$ 2,097, and US$ 800 was fallen compared to US$ 2,897, the price of July 2016.

SUHD TV price of Samsung Electronics which was similar premium product series was US$ 1,648 in 65inch (UN65KS8000), and differences of US$1,499 turned up compared to same size UHD OLED TV of LG Electronics. Specially, US$ 966 difference appeared compared to same-size UHD OLED TV of LG Electronics as US$ 1,131 of 55inch (UN55KS8000), and the gap could been seen as being narrowed to below US$ 1,000.

<Price comparison of LG Electronics, LG Electronics 65inch, 55inch TV, Source: UBI Research>

If comparing price difference between UHD OLED TV based on 2016 65inch model and SUHD TV, about US$ price differences come out based on July 2016, a fact appeared such like OLED TV price was quickly narrowing price difference with SUHD TV price in 55inch and 65inch as well as difference of about US$ 1,500 based on December 2016.

On the other hand, LG Display is expected to really operate mass production line of E4 phase2 26K Gen8 OLED having been invested in 2016 from the 2nd quarter, and thus an estimation is made such like OLED TV price will be dropped further.

Besides, participating companies of OLED TV camp in CES 2017 were increased remarkably, and OLED TV market is being activated in trend because large manufacturer like Sony joined with several European companies especially, and thus it is expected that price drop of OLED TV will occupy advantageous position in competitions with LCD TV in premium TV market.

OLED TV, SUHD TV 가격 맹추격

/in /by

OLED TV 가격이 지속적으로 하락하며 SUHD TV 가격을 맹추격 하고 있다. 아마존(www.amazon.com)에서 LG전자의 2016년 3월 모델인 65inch 4k UHD OLED TV(OLED65B6)의 가격이 16년 12월 기준 US$ 3,147로 16년 7월 가격인 US$ 4,747에 비해 US$ 1,600이 하락한 것으로 나타났다. 55inch 4k UHD OLED TV(OLED55B6)의 가격은 US$ 2,097로 16년 7월 가격인 US$ 2,897에 비해 US$ 800이 하락 하였다.

 

비슷한 프리미엄 제품군인 삼성전자의 SUHD TV의 가격은 65inch(UN65KS8000)가 US$ 1,648로 같은 사이즈의 LG전자 UHD OLED TV와 비교하여 US$ 1,499 차이가 나는 것으로 나타났다. 특히, 55inch(UN55KS8000)는 US$ 1,131로 같은 사이즈의 LG전자 UHD OLED TV와 비교하여 US$ 966 차이가 나며 US$ 1,000 미만으로 격차가 좁혀진 것을 볼 수 있다.
2016년 65inch 모델 기준 UHD OLED TV와 SUHD TV의 가격 차이를 비교해보면 2016년 7월 기준 약 US$ 2,500의 가격 차이가 났지만 2016년 12월 기준으로는 약 US$ 1,500의 가격 차이로 55inch 뿐만 아니라 65inch 에서도 OLED TV의 가격이 SUHD TV 가격차이를 빠르게 좁히고 있는 것으로 나타났다.

 

< LG전자와 삼성전자의 65inch, 55inch TV 가격 비교, 출처 : UBI Research>

한편 LG Display는 2016년도에 투자된 E4 phase2 26K Gen8 OLED 양산라인을 올 2사분기부터 본격적으로 가동할 것으로 전망되어 OLED TV 가격은 더욱 더 하락할 수 있을 것으로 예상된다.

또한 CES 2017에서 OLED TV 진영 참여 업체 수가 6업체에서 11업체로 눈에 띄게 증가하였고, 특히 Sony와 같은 대형 제조사와 여러 유럽 업체들이 합류하여 OLED TV 시장이 활성화 되고 있는 추세로 OLED TV의 가격하락은 프리미엄 TV 시장에서 LCD TV와의 경쟁에서 유리한 고지를 차지할 것으로 전망된다.