Posts

Chinese Panel Makers in Crisis! Will the Display Business’s Deficit Increase This Year?

/in , /by

Honor 70 With Panels Supplied by Visionox

Chinese panel makers such as Visionox and BOE are expected to face losses due to cost pressures.
The operation rate of Visionox was analyzed to be high. This is because Visionox is exclusively producing 70-80% of Honor, a large Chinese smartphone manufacturer.
However, despite the high operation rate, Visionox’s business status is precarious at best. Through cooperative efforts, Visionox was allocated most of Honor’s panel production quantity, but it is known that Honor has requested additional panel price reduction. According to some sources, Visionox is currently facing a loss of about 200 million yuan per month due to the reduced panel price.
BOE, the largest panel maker in China is also facing trouble. BOE along with Visionox had previously been in charge of panel production for Honor but received almost no allocation of production volume from Honor. Earlier this year, BOE faced tremendous difficulty due to the cancellation of existing iPhone 13 shipments to Apple. In April, BOE’s CEO Gao Wenbao felt a sense of crisis due to pressure on OLED and LCD volume and price and gave direct orders on cost reduction. Currently, BOE’s OLED line operation rate is less than 40% and it is estimated that the OLED business unit may incur a loss of about 10 billion yuan this year.
LCD, which is one of the main businesses of Chinese panel makers, is continuously falling in prices and the supply and demand of panels from smartphone set makers are sluggish. If an appropriate countermeasure is not found, Chinese panel makers will continue to experience a growing deficit in the display business.

[China Trend Report] Honor Magic4 Series, Panel Supply from BOE and Visionox

/in , /by

According to the ‘China Trend Report’ published by UBI Research, Honor, a Chinese smartphone manufacturer, announced Magic4 and Magic4 Pro at MWC 2022 held on February 28th.

Both products are 6.81 inches in size. Magic4 has a resolution of 1224×2664 and Magic4 Pro has a resolution of 1312×2848. The peak brightness of both products is 1,000nits and the refresh rate is 120Hz. LTPO TFT and 1,920Hz high frequency PWM dimming technology are applied.

The display panel is supplied by Chinese panel makers BOE and Visionox. The DDIC is supplied by Taiwanese IC chip maker Novatek. BOE supplies panels of three models: Magic4, Magic4 Pro, and Magic4 Pro plus. Visionox supplies panels of two models, Magic4 and Magic4 Pro.

Detailed mass production line and quantity estimation of Honor Magic4 series are included in ‘China Trend Report’. The ‘China Trend Report’ provides various information on the Chinese display industry trends, such as the latest issues of major Chinese display companies, line trends and shipments, equipment disclosures by company, and introduction of new products in China. The report can be inquired on the UBI Research website.