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์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด, ๋…ธํŠธ๋ถยทํƒœ๋ธ”๋ฆฟ์šฉ OLED ๋ฐ•์ฐจโ€ฆํŒจ๋„์ƒ์‚ฐ ๊ธ‰์ฆ, ์ ์šฉ์ œํ’ˆ ์†์†

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์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED๊ฐ€ ํƒ‘์žฌ๋œ HP์˜ Labtpo

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ย ํŒจ๋„์ด ํƒ‘์žฌ๋œ HP์˜ OLED Labtop

๊ฐ•ํ˜„์ฃผ / jjoo@olednet.com

OLED๊ฐ€ ๋‹ค์–‘ํ•œ ์žฅ์ ์œผ๋กœ ๋…ธํŠธ๋ถ, ํƒœ๋ธ”๋ฆฟ, ๋ชจ๋‹ˆํ„ฐ ๋“ฑ์—๋„ ์ ์šฉ์ด ๋Š˜์–ด๋‚˜๋Š” ์ถ”์„ธ๋‹ค. ์ด์— ๋”ฐ๋ผ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED ํŒจ๋„์ด ์ด ์‹œ์žฅ์œผ๋กœ ๋ณธ๊ฒฉ์ ์œผ๋กœ ํ™•์‚ฐ๋˜๊ณ  ์žˆ๋‹ค.

HP ๋Š” ์ตœ๊ทผ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ 2560×1600 ํ•ด์ƒ๋„์˜ 13.3์ธ์น˜ OLED๋ฅผ ํƒ‘์žฌํ•œ ๋…ธํŠธ๋ถ โ€˜Spectre 360โ€™ ์ถœํ•˜๋ฅผ ์‹œ์ž‘ํ–ˆ๋‹ค.

์•ž์„œ ์ง€๋‚œ 1์›” ๋ผ์Šค๋ฒ ์ด๊ฑฐ์Šค์—์„œ ์—ด๋ฆฐ โ€˜CES 2016โ€™์„ ํ†ตํ•ด ์‚ผ์„ฑ์ „์ž๊ฐ€ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ 12์ธ์น˜ OLED๊ฐ€ ํƒ‘์žฌ๋œ โ€˜๊ฐค๋Ÿญ์‹œ ํƒญ ํ”„๋กœ Sโ€™๋ฅผ ๊ณต๊ฐœํ–ˆ์œผ๋ฉฐ HP ์™€ ๋ธ๋„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ 13์ธ์น˜๋Œ€ OLED๋ฅผ ํƒ‘์žฌํ•œ ๋…ธํŠธ๋ถ์„ ๋ฐœํ‘œํ–ˆ๋‹ค.

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ง€๋‚œ 5์›” ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์—์„œ ์—ด๋ฆฐ โ€˜SID 2016โ€™์—์„œ 2560×1440 ํ•ด์ƒ๋„์˜ 13.3์ธ์น˜์™€ 14์ธ์น˜ ๋…ธํŠธ๋ถ์šฉ OLED๋ฅผ ์ „์‹œํ•˜๋ฉฐ ๋…ธํŠธ๋ถ ์‹œ์žฅ์„ ์ ๊ทน ๊ณต๋žตํ–ˆ๋‹ค. ์ด์–ด ๊ตญ๋‚ด ํ•œ ์–ธ๋ก ์—์„œ๋Š” ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋…ธํŠธ๋ถ ๋ฐ ๋ชจ๋‹ˆํ„ฐ์šฉ ์ €ํ•ด์ƒ๋„ LCD ํŒจ๋„์ธ TN ํŒจ๋„ ์ƒ์‚ฐ์„ ์ค‘๋‹จํ•  ๊ฒƒ์ด๋ผ๋Š” ๋ณด๋„๊ฐ€ ๋‚˜์˜ค๊ธฐ๋„ ํ–ˆ๋‹ค.

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋…ธํŠธ๋ถ ์‹œ์žฅ ๊ณต๋žต์„ ๋ณธ๊ฒฉํ™” ํ•˜๋Š” ๊ฒƒ์€ OLED์˜ ๋‹ค์–‘ํ•œ ์žฅ์ ์„ ๋‚ด์„ธ์›Œ ํ”„๋ฆฌ๋ฏธ์—„์‹œ์žฅ์„ ์ฐฝ์ถœํ•˜๋ ค๋Š” ์ „๋žต์œผ๋กœ ํ’€์ด๋œ๋‹ค.

OLED๋Š” LCD์— ๋น„ํ•ด ๋ช…์•”๋น„๊ฐ€ ์šฐ์ˆ˜ํ•ด ๋” ์„ ๋ช…ํ•œ ํ™”์งˆ์„ ๊ฐ€์ง€๋ฉฐ LCD๋ณด๋‹ค ๋ฌด๊ฒŒ๋ฅผ ๋” ์ค„์ผ ์ˆ˜ ์žˆ์–ด ํ”„๋ฆฌ๋ฏธ์—„ ์‹œ์žฅ ํ˜•์„ฑ์— ์šฉ์ดํ•˜๋‹ค. OLED์˜ ๋‹จ์ ์œผ๋กœ ์—ฌ๊ฒจ์กŒ๋˜ โ€˜๋ฒˆ์ธ(burn in)โ€™ ํ˜„์ƒ๋„ ๋งŽ์ด ๊ฐœ์„ ๋œ ๊ฒƒ์œผ๋กœ ์•Œ๋ ค์กŒ๋‹ค. ์ด์— ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ๋…ธํŠธ๋ถ, ํƒœ๋ธ”๋ฆฟ์šฉ OLED ์‹œ์žฅ ํ™•์‚ฐ์— ์ ๊ทน ๋‚˜์„œ๊ณ  ์žˆ๋‹ค. ์‹ค์ œ๋กœ ์œ ๋น„์‚ฐ์—…๋ฆฌ์„œ์น˜์˜ ์กฐ์‚ฌ์— ๋”ฐ๋ฅด๋ฉด ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ 2016๋…„ 1๋ถ„๊ธฐ ํƒœ๋ธ”๋ฆฟ์šฉ OLED ํŒจ๋„ ์ถœํ•˜๋Ÿ‰์€ ์ „๋…„๋™๊ธฐ ๋Œ€๋น„ 10๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ๋‹ค.

๋‹น์žฅ์€ ๊ฐ€๊ฒฉ์ด LCD์— ๋น„ํ•ด ๋†’๊ธฐ ๋•Œ๋ฌธ์— ์˜๋ฃŒ์šฉ ๋“ฑ ์ „๋ฌธ๊ฐ€ ์‹œ์žฅ ๊ณต๋žต๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด์•ผ ํ•˜์ง€๋งŒ ํ–ฅํ›„ ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ๋„ ๋†’์•„์ง€๊ฒŒ ๋˜๋ฉด ๋Œ€์ค‘ํ™”๋„ ๊ฐ€๋Šฅํ•  ๊ฒƒ์ด๋ผ๋Š” ๊ธฐ๋Œ€๊ฐ€ ๋‚˜์˜จ๋‹ค.

์œ ๋น„์‚ฐ์—…๋ฆฌ์„œ์น˜์˜ โ€˜2016 OLED ๋””์Šคํ”Œ๋ ˆ์ด Annual Reportโ€™์— ๋”ฐ๋ฅด๋ฉด ๋…ธํŠธ๋ถ, ๋ชจ๋‹ˆํ„ฐ์šฉ์— ํ•ด๋‹นํ•˜๋Š” 11์ธ์น˜~30์ธ์น˜ OLED ํŒจ๋„ ์ถœํ•˜๋Ÿ‰์€ ์˜ฌํ•ด 10๋งŒ์žฅ์„ ๊ธฐ๋กํ•  ์ „๋ง์ด๋ฉฐ 2020๋…„์—๋Š” ์ด๋ณด๋‹ค 10๋ฐฐ ์„ฑ์žฅํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋œ๋‹ค.

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OLED Takes Over Monitor and Notebook Markets Too

Following the mobile and large area panel markets, OLED is now actively entering the monitor market.

 

Until now, the monitor and notebook markets were mostly occupied by LCD. Burn-in effects and power consumption were the biggest reasons that prevented OLED panels from being applied to monitor and notebook. Generally, monitor and notebook are for office use. Within the office environment, windowโ€™s task bars and icons on the main screen are fixed. Also, as the average hours of use is much higher than TV or mobile, burn-in effects is an issue. Also as Office programs or internet browsers, which usually have white background, are used heavily, power consumption is high as OLED panel of RGB method has to drive all subpixels in order to actualize white.

 

Starting with the black and white OLED monitor in 2012, Sony steadily developed/mass produced OLED monitor. However, it is analyzed the application was possible as this OLED monitor was mostly used for medical and broadcasting uses and in different settings from the office monitor environment.

 

However, with Lenovo and HPโ€™s announcements of OLED Notebook release, the status is changing.

 

In January 2016, Lenovo announced worldโ€™s first OLED notebook โ€˜X1 Yogaโ€™ with 14 inch AMOLED panel with 2550×1440 resolution. Following this, HP also announced the release of 13.3 inch OLED hybrid laptop/tablet โ€˜Specter X360โ€™ with 2560×1600 resolution.

 

These OLED panel equipped notebook releases break the existing perception that OLED panel is not suitable for monitor and notebook, and can be considered that OLED panelโ€™s lifetime and power consumption have been achieved to be suitable for monitor and notebook. As such, much attention is on whether the OLED market will be able to greatly expand in the monitor and notebook markets following their success in mobile and TV markets.

 

Lenovo's โ€˜X1 Yogaโ€™ (left), HP's โ€˜Specter X360 hybrid laptop/tabletโ€™ (right), Source : Lenovo, HP

Lenovo’s โ€˜X1 Yogaโ€™ (left), HP’s โ€˜Specter X360 hybrid laptop/tabletโ€™ (right), Source : Lenovo, HP

OLED, ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ ์‹œ์žฅ๋„ ๊ฐ€์ ธ๊ฐ„๋‹ค.

OLED๊ฐ€ ๋ชจ๋ฐ”์ผ๊ณผ ๋Œ€๋ฉด์  ํŒจ๋„ ์‹œ์žฅ์— ์ด์–ด ๋ชจ๋‹ˆํ„ฐ ์‹œ์žฅ์—๋„ ๋ณธ๊ฒฉ์ ์ธ ์ง„์ž…์„ ์‹œ์ž‘ํ–ˆ๋‹ค.

์ง€๊ธˆ๊นŒ์ง€์˜ ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ ์‹œ์žฅ์€ LCD๊ฐ€ ๋Œ€๋ถ€๋ถ„์„ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์—ˆ๋‹ค. OLED panel์ด ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ์šฉ์œผ๋กœ ์ ์šฉ๋˜์ง€ ์•Š๊ณ  ์žˆ๋˜ ๊ฐ€์žฅ ํฐ ์ด์œ ๋Š” burn-in ํ˜„์ƒ๊ณผ ์†Œ๋น„์ „๋ ฅ์ด๋‹ค. ์ผ๋ฐ˜์ ์œผ๋กœ ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ์€ office์šฉ์œผ๋กœ ์‚ฌ์šฉ๋œ๋‹ค. Officeํ™˜๊ฒฝ์€ ์œˆ๋„์šฐ์˜ ์ž‘์—…ํ‘œ์‹œ์ค„๊ณผ ๋ฐ”ํƒ•ํ™”๋ฉด์ƒ์˜ ์•„์ด์ฝ˜์ด ๊ณ ์ •๋˜์–ด ์žˆ์œผ๋ฉฐ ํ‰๊ท  ์‚ฌ์šฉ์‹œ๊ฐ„์ด TV๋‚˜ mobile์— ๋น„ํ•ด ์›”๋“ฑํžˆ ๊ธธ๊ธฐ ๋•Œ๋ฌธ์— burn-in ํ˜„์ƒ์— ๋Œ€ํ•œ ์ด์Šˆ๊ฐ€ ์žˆ๋‹ค. ๋˜ํ•œ office ํ”„๋กœ๊ทธ๋žจ์ด๋‚˜ ์ธํ„ฐ๋„ท ๋ธŒ๋ผ์šฐ์ € ๋“ฑ white ๋ฐฐ๊ฒฝ์„ ์ฃผ๋กœ ์‚ฌ์šฉํ•˜๊ธฐ ๋•Œ๋ฌธ์— white ๊ตฌํ˜„์„ ์œ„ํ•ด RGB ๋ชจ๋“  sub pixel์„ ๊ตฌ๋™ํ•ด์•ผํ•˜๋Š” RGB ๋ฐฉ์‹์˜ OLED panel์—์„œ์˜ ์†Œ๋น„์ „๋ ฅ์ด ๋†’๋‹ค๋Š” ๋ฌธ์ œ๋„ ์žˆ๋‹ค.

Sony์—์„œ๋Š” 2012๋…„, ํ‘๋ฐฑ OLED ๋ชจ๋‹ˆํ„ฐ๋ฅผ ๊ณต๊ฐœํ•œ ๊ฒƒ์„ ์‹œ์ž‘์œผ๋กœ ๊พธ์ค€ํžˆ OLED ๋ชจ๋‹ˆํ„ฐ๋ฅผ ๊ฐœ๋ฐœ/์–‘์‚ฐ์„ ํ•ด์™”์ง€๋งŒ ์ด๋Š” ์ „๋ฌธ๊ฐ€์šฉ OLED ๋ชจ๋‹ˆํ„ฐ๋กœ์„œ ์˜๋ฃŒ์šฉ๊ณผ ๋ฐฉ์†ก์šฉ์œผ๋กœ ์ฃผ๋กœ ์‚ฌ์šฉ๋˜๊ธฐ ๋•Œ๋ฌธ์— office์—์„œ ์‚ฌ์šฉ๋˜๋Š” monitor์™€๋Š” ์‚ฌ์šฉํ™˜๊ฒฝ์ด ๋‹ฌ๋ผ์„œ ์ ์šฉ์ด ๊ฐ€๋Šฅํ–ˆ๋˜ ๊ฒƒ์œผ๋กœ ๋ถ„์„๋œ๋‹ค.

ํ•˜์ง€๋งŒ Lenovo์™€ HP๊ฐ€ OLED ๋…ธํŠธ๋ถ ์ถœ์‹œ๋ฅผ ๋ฐœํ‘œํ•˜๋ฉด์„œ ์ƒํ™ฉ์ด ๋ณ€ํ•˜๊ณ  ์žˆ๋‹ค.

2016๋…„ 1์›”, Lenovo๋Š” 14์ธ์น˜ 2550×1440 ํ•ด์ƒ๋„์˜ AMOLED ํŒจ๋„์„ ์žฅ์ฐฉํ•œ ์„ธ๊ณ„ ์ตœ์ดˆ OLED ๋…ธํŠธ๋ถ, โ€˜X1 Yogaโ€™ ์ถœ์‹œ๋ฅผ ๋ฐœํ‘œํ–ˆ๋‹ค. ์—ฐ์ด์–ด HP๋„ 13,3์ธ์น˜ 2560×1600 ํ•ด์ƒ๋„์˜ OLED ๋…ธํŠธ๋ถ, โ€˜Specter X360 hybrid laptop/tabletโ€™ ์ถœ์‹œ๋ฅผ ๋ฐœํ‘œํ–ˆ๋‹ค.

์ด๋Ÿฐ ์—ฐ์ด์€ OLED panel์„ ํƒ‘์žฌํ•œ ๋…ธํŠธ๋ถ ์ถœ์‹œ๋Š” ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ์šฉ ํŒจ๋„์—๋Š” OLED panel ์ ์šฉ์ด ์ ํ•ฉํ•˜์ง€ ์•Š๋‹ค๋ผ๋Š” ๊ธฐ์กด์˜ ์ธ์‹์„ ๊นฌ ๊ฒƒ์œผ๋กœ OLED panel์˜ ์ˆ˜๋ช…๊ณผ ์†Œ๋น„์ „๋ ฅ์ด ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ์— ์ ์šฉ๋  ์ˆ˜ ์žˆ์„ ๋งŒํผ ํ™•๋ณด๊ฐ€ ๋˜์—ˆ๋‹ค๋Š” ์˜๋ฏธ๋กœ ๋ถ„์„๋œ๋‹ค. ์ด์— ๋”ฐ๋ผ ์•ž์œผ๋กœ OLED ์‹œ์žฅ์ด mobile๊ณผ TV์‹œ์žฅ์— ์ด์–ด ๋ชจ๋‹ˆํ„ฐ์™€ ๋…ธํŠธ๋ถ ์‹œ์žฅ์—์„œ๋„ ํฌ๊ฒŒ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ์„์ง€ ๊ธฐ๋Œ€๊ฐ€ ๋ชจ์•„์ง€๊ณ  ์žˆ๋‹ค.

(์ขŒ)Lenovo โ€˜X1 Yogaโ€™, (์šฐ)HP โ€˜Specter X360 hybrid laptop/tabletโ€™ , Source : Lenovo, HP