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Display for automobiles, newly expected revenue sources of OLED

Display market for global automobiles has continued stable growth of approximately 10% yearly recently, and LG Display and Samsung Display do not save investments by paying attention to it as new application. In this regard, Senior Researcher Yang Seong-jin of LG Economic Research Institute lighted up the entry reason of display for automobiles such like creating effects of new revenue are anticipated.

Senior Researcher Yang said โ€œDisplay market for automobiles has 10% volume of the whole display market and belongs to 2% levels of total cost, but automotive industry has been developed steadily through smart-car and connected-car etc. In contrast, display market has been withered gradually, and panel prices are being lowered continuously, and thus it is directly connecting to survival matters actually.โ€ While stating display market for automobiles as an alternative for this problem, he revealed the reason by saying โ€œThe number of participating companies is a few, and average price of display panels for automobiles to which thorough commercialization is required is higher than mobile phone or tablet pc two or three times.โ€

In display market for automobiles, Innolux and AUO, CPT, Japan display, Sharp occupied about 70% of total market based on 2015 sales of Taiwan, and LG Display recorded 10% share uniquely in domestic, but Samsung Display, second mover, failed in entering ranks. However, LG Display announced a plan that they were planning to enter the market with POLED to which flexible function was available after having designated display for automobiles as a promotion business, and Samsung Display was known to set up a policy of progressing differentiation strategies on display for automobiles based on small& medium OLED technology, so market share is expected to be increased little by little.

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<LG Display/Flexible Automotive Display, SID 2015>

In the display market having been stagnated currently, concentration on display market for automobiles would be resultantly necessary for high profits, and OLED panel could get opportunities of creating new revenue sources by overpassing mobile and tablet pc market, if OLED panel solves demanding requirements of display for automobiles.

์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด, OLED์˜ ์ƒˆ๋กœ์šด ์ˆ˜์ต์ฐฝ์ถœ์›์ด ๋  ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€

์ตœ๊ทผ ๊ธ€๋กœ๋ฒŒ ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์€ ๋งค๋…„ ์•ฝ 10%๋Œ€์˜ ์•ˆ์ •์ ์ธ ์„ฑ์žฅ์„ ์ด์–ด๊ฐ€๊ณ  ์žˆ์œผ๋ฉฐ, ์ด์— ๋”ฐ๋ผ LG๋””์Šคํ”Œ๋ ˆ์ด์™€ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ์ƒˆ๋กœ์šด ์–ดํ”Œ๋ฆฌ์ผ€์ด์…˜์œผ๋กœ์จ ์ฃผ๋ชฉํ•˜๊ณ  ํˆฌ์ž๋ฅผ ์•„๋ผ์ง€ ์•Š๊ณ  ์žˆ๋‹ค. ์ด์— ๋Œ€ํ•ด ์–‘์„ฑ์ง„ LG๊ฒฝ์ œ์—ฐ๊ตฌ์› ์ฑ…์ž„์—ฐ๊ตฌ์›์€ ๊ธฐ์—…๋“ค์˜ ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ์ง„์ž… ์ด์œ ๋กœ ์ƒˆ๋กœ์šด ์ˆ˜์ต ์ฐฝ์ถœ ํšจ๊ณผ๊ฐ€ ๊ธฐ๋Œ€๋˜๊ธฐ ๋•Œ๋ฌธ์ด๋ผ๊ณ  ๋ฐํ˜”๋‹ค.

์–‘์„ฑ์ง„ ์ฑ…์ž„์—ฐ๊ตฌ์›์€ โ€œ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์€ ๋””์Šคํ”Œ๋ ˆ์ด ์ „์ฒด ์‹œ์žฅ์˜ 10%์˜ ๊ทœ๋ชจ๊ณ  ์ž๋™์ฐจ ์ „์ฒด ์›๊ฐ€์˜ 2% ์ˆ˜์ค€์ด๋‚˜, smart-car์™€ connected-car์˜ ๊ฐœ๋ฐœ ๋“ฑ ์ž๋™์ฐจ ์‚ฐ์—…์€ ๊พธ์ค€ํžˆ ๋ฐœ์ „ํ•˜๊ณ  ์žˆ๋‹ค. ์ด์— ๋ฐ˜ํ•ด, ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์€ ์ ์  ์œ„์ถ•๋˜์–ด๊ฐ€๊ณ  ์žˆ์œผ๋ฉฐ ํŒจ๋„ ๊ฐ€๊ฒฉ ์—ญ์‹œ ๊พธ์ค€ํžˆ ํ•˜๋ฝ๋˜๊ณ  ์žˆ๊ธฐ์— ์ƒ์กด ๋ฌธ์ œ๋กœ ์ง๊ฒฐ ๋˜๊ณ  ์žˆ๋Š” ์‹ค์ •์ด๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค. ์ด์— ๋Œ€ํ•œ ๋Œ€์•ˆ ์ค‘ ํ•˜๋‚˜๋กœ ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์„ ์–ธ๊ธ‰ํ•˜๋ฉฐ โ€œ์ฐธ์—ฌ ๊ธฐ์—…์ด ์ ๊ณ  ์ฒ ์ €ํ•œ customization์ด ํ•„์š”ํ•œ ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ํŒจ๋„์˜ ํ‰๊ท  ๊ฐ€๊ฒฉ์ด mobile phone์ด๋‚˜ tablet pc์— ๋น„ํ•ด 2~3๋ฐฐ ๋†’๊ธฐ ๋•Œ๋ฌธ์ด๋‹คโ€๋ผ๊ณ  ๊ทธ ์ด์œ ๋ฅผ ๋ฐํ˜”๋‹ค.

์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์€ ๋Œ€๋งŒ์˜ 2015๋…„ ๋งค์ถœ์•ก ๊ธฐ์ค€์œผ๋กœ Innolux์™€ AUO, CPT, ์ผ๋ณธ์˜ Japan display, Sharp๊ฐ€ ์ „์ฒด ์‹œ์žฅ์˜ ์•ฝ 70%๋ฅผ ์žฅ์•…ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ตญ๋‚ด์—์„œ๋Š” ์œ ์ผํ•˜๊ฒŒ LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” 10%์˜ ์ ์œ ์œจ์„ ๊ธฐ๋กํ•˜์˜€์œผ๋ฉฐ ํ›„๋ฐœ์ฃผ์ž์ธ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ˆœ์œ„๊ถŒ ์ง„์ž…์— ์‹คํŒจํ•˜์˜€๋‹ค. ํ•˜์ง€๋งŒ, LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด๋ฅผ ์œก์„ฑ ์‚ฌ์—…์˜ ํ•˜๋‚˜๋กœ ์ง€์ •ํ•˜๊ณ  flexible์ด ๊ฐ€๋Šฅํ•œ POLED๋กœ ์‹œ์žฅ์— ์ง„์ž…ํ•œ๋‹ค๋Š” ๊ณ„ํš์„ ๋ฐํ˜”์œผ๋ฉฐ, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋„ ์ค‘์†Œํ˜• OLED ๊ธฐ์ˆ ๋ ฅ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์ฐจ๋ณ„ํ™” ์ „๋žต์„ ์ „๊ฐœํ•œ๋‹ค๋Š” ๋ฐฉ์นจ์„ ์„ธ์šด ๊ฒƒ์œผ๋กœ ์•Œ๋ ค์ ธ ์ ์œ ์œจ ์—ญ์‹œ ์ ์  ์ƒ์Šนํ•  ์ „๋ง์ด๋‹ค.

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<LG๋””์Šคํ”Œ๋ ˆ์ด Flexible Automotive Display, SID 2015>

ํ˜„์žฌ ์นจ์ฒด๋˜์–ด๊ฐ€๊ณ  ์žˆ๋Š” ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์—์„œ ๊ณ ์ˆ˜์ต์„ ์œ„ํ•ด์„œ๋Š” ๊ฒฐ๊ตญ ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด ์‹œ์žฅ์—๋„ ์ง‘์ค‘ํ•ด์•ผ ํ•  ๊ฒƒ์œผ๋กœ ๋ณด์ด๋ฉฐ, OLED ํŒจ๋„์ด ์ž๋™์ฐจ์šฉ ๋””์Šคํ”Œ๋ ˆ์ด์˜ ๊นŒ๋‹ค๋กœ์šด ์š”๊ตฌ ์กฐ๊ฑด ๋ฌธ์ œ๋งŒ ํ•ด๊ฒฐ ๋œ๋‹ค๋ฉด mobile๊ณผ tablet pc ์‹œ์žฅ์„ ๋„˜์–ด ์ƒˆ๋กœ์šด ์ˆ˜์ต์ฐฝ์ถœ์›์„ ๋งž์ดํ•˜๋Š” ๊ธฐํšŒ๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ๋ณด์ธ๋‹ค.

Taiwanโ€™s Q2 2016 LCD Shipment, Small to Medium Size โ†“, Large Size โ†‘โ€ฆBusiness Profit of AUO, Innolux, etc. Reduced

Taiwanese panel industry recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size LCD panel. (Picture Source = AUO)

Taiwanese panel industry in recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size LCD panel. (Picture Source = AUO)

 

Hyunjoo Kang / jjoo@olednet.com

In Q2 2016, Taiwanese panel industry recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size panel.

According to DigiTimes, Taiwanese TFT-LCD panel companies shipped 58.38 million units of โ‰ฅ 9 inch panels in Q2 2016, an increase of 18.1% QoQ, and 0.8% increase YoY. The small to medium size panel shipment was 269.249 million units, a decrease of 0.5% QoQ, and 6.3% decrease YoY.

In terms of small to medium size, โ‰ค 9 inch, Chunghwa Picture Tubes (CPT) led the shipment volume with 100.56 million units, and HannStar Display followed with 67.892 million units in Q2. For LCD panels โ‰ฅ 9 inch, AUO led the Taiwanese market with Q2 shipment of 27.11 million units. Of these 7.176 million units are for TV, and the rest are for notebook, monitor, and tablet. Following AUO, Innolux recorded 27.09 million units of shipment. Of these 10.72 million units are for TV, and the rest are for notebook, monitor, and tablet.

According to companiesโ€™ recent Q2 performance announcement, key Taiwanese LCD companies, including AUO and Innolux, reported decreased business profit. AUO reported TWD 80,000 million in Q2 sales, a 13% fall YoY, and TWD 116 million in business profit, approximately 98% decrease YoY. Innolux showed TWD 66,800 million in Q2 sales, decrease of approximately 29%, and business loss of TWD 3,039 million.

๋Œ€๋งŒ 2016๋…„ 2๋ถ„๊ธฐ LCD ์ถœํ•˜๋Ÿ‰ ์ค‘์†Œํ˜•โ†“ ๋Œ€ํ˜•โ†‘โ€ฆAUOยท์ด๋…ธ๋ฃฉ์Šค ๋“ฑ ์ด์ต ํฌ๊ฒŒ ํ•˜๋ฝ

์ถœ์ฒ˜ = AUO

๋Œ€๋งŒ LCD ํŒจ๋„ ์—…์ฒด๋“ค์ด 2๋ถ„๊ธฐ ์‹ค์ ์„ ๋ฐœํ‘œํ–ˆ๋‹ค.ย (์‚ฌ์ง„ ์ถœ์ฒ˜ = AUO)

๊ฐ•ํ˜„์ฃผ / jjoo@olednet.com

2016๋…„ 2๋ถ„๊ธฐ ๋Œ€๋งŒ ํŒจ๋„ ์—…๊ณ„์—์„œ๋Š” ์ค‘์†Œํ˜• LCD ํŒจ๋„ ์ถœํ•˜๋Ÿ‰์ด ์ค„๊ณ  9์ธ์น˜ ์ด์ƒ ๋Œ€ํ˜• ํŒจ๋„์˜ ์ถœํ•˜๋Ÿ‰์€ ๋Š˜์–ด๋‚œ ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค.

๋””์ง€ํƒ€์ž„์Šค์— ๋”ฐ๋ฅด๋ฉด ์ง€๋‚œ 2๋ถ„๊ธฐ ๋Œ€๋งŒ TFT-LCD ํŒจ๋„ ์—…์ฒด๋“ค์€ 9์ธ์น˜ ์ด์ƒ์˜ ํŒจ๋„์„ 5,838๋งŒ๋Œ€ ์ถœํ•˜ํ–ˆ๋‹ค. ์ด๋Š” ์ „๋ถ„๊ธฐ ๋Œ€๋น„ 18.1%, ์ „๋…„๋™๊ธฐ ๋Œ€๋น„ 0.8% ๋Š˜์–ด๋‚œ ์ˆ˜์น˜๋‹ค.

2๋ถ„๊ธฐ ๋Œ€๋งŒ ํŒจ๋„ ์—…์ฒด๋“ค์˜ ์ค‘์†Œํ˜• ํŒจ๋„ ์ถœํ•˜๋Ÿ‰์€ 2์–ต6,924๋งŒ9์ฒœ๋Œ€๋กœ 1๋ถ„๊ธฐ๋ณด๋‹ค 0.5% ์ค„์—ˆ์œผ๋ฉฐ ์ง€๋‚œํ•ด 2๋ถ„๊ธฐ๋ณด๋‹ค 6.3% ์ค„์—ˆ๋‹ค.

9์ธ์น˜ ์ดํ•˜ ์ค‘์†Œํ˜• ๋ถ€๋ฌธ์—์„œ๋Š” ์ฒญํ™” ํ”ฝ์ฒ˜ ํŠœ๋ธŒ์Šค(CPT)๊ฐ€ 1์–ต56๋งŒ๋Œ€๋กœ ์ถœํ•˜๋Ÿ‰ 1์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ ํ•œ์Šคํƒ€๋””์Šคํ”Œ๋ ˆ์ด(HannStar Display)๊ฐ€ 6,789๋งŒ2์ฒœ๋Œ€๋กœ ๋’ค๋ฅผ ์ž‡๋Š”๋‹ค.

2๋ถ„๊ธฐ 9์ธ์น˜ ์ด์ƒ ์‹œ์žฅ์—์„œ๋Š” AU Optronics (AUO)๋Š” 2๋ถ„๊ธฐ 2,711๋งŒ๋Œ€์˜ ํŒจ๋„์„ ์ถœํ•˜ํ•ด ๋Œ€๋งŒ 1์œ„์— ์˜ฌ๋ž๋‹ค. ๊ทธ ์ค‘ 717๋งŒ6์ฒœ๋Œ€๊ฐ€ TV์šฉ์ด๋ฉฐ ๋‚˜๋จธ์ง€๋Š” ๋…ธํŠธ๋ถ, ๋ชจ๋‹ˆํ„ฐ, ํƒœ๋ธ”๋ฆฟ์šฉ์ด๋‹ค. 2์œ„์ธ ์ด๋…ธ๋ฃฉ์Šค๋Š” 2,709๋งŒ๋Œ€์˜ ํŒจ๋„์„ ์ถœํ•˜ํ–ˆ์œผ๋ฉฐ TV์šฉ์ด 1,072๋งŒ๋Œ€๋ฉฐ ๋‚˜๋จธ์ง€๊ฐ€ ๋…ธํŠธ๋ถ, ๋ชจ๋‹ˆํ„ฐ, ํƒœ๋ธ”๋ฆฟ์šฉ์ด๋‹ค.

์ตœ๊ทผ ๊ฐ ์—…์ฒด๋“ค์˜ 2๋ถ„๊ธฐ ์‹ค์ ๋ฐœํ‘œ๋“ค์— ๋”ฐ๋ฅด๋ฉด AUO, ์ด๋…ธ๋ฃฉ์Šค ๋“ฑ ๋Œ€๋งŒ ์ฃผ์š” LCD ํŒจ๋„ ์—…์ฒด๋“ค์€ ์˜์—…์ด์ต์ด ํ•˜๋ฝํ•œ ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค.

AUO๋Š” 2016๋…„ 2๋ถ„๊ธฐ ์ „๋…„๋™๊ธฐ์— ๋น„ํ•ด ์•ฝ 13% ์ค„์–ด๋“  800์–ต ๋Œ€๋งŒ๋‹ฌ๋Ÿฌ์˜ ๋งค์ถœ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์˜์—…์ด์ต์€ 1์–ต1,600๋งŒ ๋Œ€๋งŒ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„๋™๊ธฐ ๋Œ€๋น„ ์•ฝ 98% ํ•˜๋ฝํ–ˆ๋‹ค.

์ด๋…ธ๋ฃฉ์Šค๋Š” 2๋ถ„๊ธฐ ๋งค์ถœ์ด ์•ฝ 29% ์ค„์–ด๋“  668์–ต ๋Œ€๋งŒ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ 30์–ต3,900๋งŒ ๋Œ€๋งŒ๋‹ฌ๋Ÿฌ์˜ ์˜์—…์†์‹ค์„ ๊ธฐ๋กํ–ˆ๋‹ค.

Innolux Constructing Gen8.6 LCD Factoryโ€ฆ Mass Produce 50 inch, 100 inch TV Panel

Source = innolux

Source = innolux

Hyunjoo Kang / jjoo@olednet.com
On 26 June, Digitimes reported that Innolux, TFT-LCD panel company, is constructing the worldโ€™s first Gen8.6 LCD factory in Taiwan. Quoting the companyโ€™s associate vice president Hung Mao-sheng, Digitimes reported that Innolux will begin installation in June and could start mass production by the end of 2016.
The monthly capacity of the factory is to be 50,000 glass substrates, and expected to mass to produce TV panel for 50 inch, 58 inch, 100 inch as well as 45 inch and 23.6 inch. Hung describedย this company as the largest supplier of 23.6 inch and 40 inch TV panel at present.
As the average size of LCD TV is increasing, Innolux decided on the factory to maintain competitiveness and respond to market demand.ย It is organized into three businesses, mobile products, TV products and AII ( automotive, IT, industrial and special-use products such as medical and aviation ).
In January 2015,ย this companyย reduced its total number of employees to 68,000 from 98,000. The number of employees at LCD module production line decreased to 42,000 from 70,000,

์ด๋…ธ๋ฃฉ์Šค, 8.6์„ธ๋Œ€ LCD ๊ณต์žฅ ๊ตฌ์ถ• ์ค‘โ€ฆ50์ธ์น˜ยท100์ธ์น˜ TV ํŒจ๋„ ์–‘์‚ฐ

์ถœ์ฒ˜ = innolux

์ถœ์ฒ˜ = innolux

๊ฐ•ํ˜„์ฃผ / jjoo@olednet.com

TFT-LCD ํŒจ๋„ ์—…์ฒด์ธ ์ด๋…ธ๋ฃฉ์Šค( innolux )๊ฐ€ ์—…๊ณ„ ์ตœ์ดˆ๋กœ 8.6์„ธ๋Œ€ LCD ๊ณต์žฅ์„ ๋Œ€๋งŒ์— ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋””์ง€ํƒ€์ž„์ฆˆ๊ฐ€ 27์ผ ๋ณด๋„ํ–ˆ๋‹ค. ๋””์ง€ํƒ€์ž„์ฆˆ๋Š” ์ด ํšŒ์‚ฌ์˜ ๋ถ€์‚ฌ์žฅ์ธ Hung Mao-sheng๋ฅผ ์ธ์šฉํ•ด “์ด๋…ธ๋ฃฉ์Šค๊ฐ€ 6์›”์— ์„ค๋น„ ๊ตฌ์ถ•์„ ์‹œ์ž‘ํ•˜๊ณ  ์ด๋ฅด๋ฉด ์˜ฌํ•ด ์—ฐ๋ง๋ถ€ํ„ฐ ํŒจ๋„ ์–‘์‚ฐ์— ๋“ค์–ด๊ฐˆ ์˜ˆ์ •”์ด๋ผ๊ณ  ํ–ˆ๋‹ค.

์ด ๊ณต์žฅ์€ ์›”๊ฐ„ 5๋งŒ์žฅ ๊ทœ๋ชจ์˜ ์œ ๋ฆฌ๊ธฐํŒ ์ƒ์‚ฐ ๋Šฅ๋ ฅ(์บํŒŒ)๋ฅผ ๊ฐ–์ถ”๊ฒŒ ๋˜๋ฉฐ 45์ธ์น˜์™€ 23.6์ธ์น˜ ๋ฟ ์•„๋‹ˆ๋ผ 50์ธ์น˜, 58์ธ์น˜, 100์ธ์น˜ TV์šฉ ํŒจ๋„์„ ์–‘์‚ฐํ•  ์˜ˆ์ •์ด๋‹ค. Hung ๋ถ€์‚ฌ์žฅ์€ “์ด๋…ธ๋ฃฉ์Šค๋Š” ํ˜„์žฌ ์ „์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ทœ๋ชจ๊ฐ€ ํฐ 23.6์ธ์น˜์™€ 40์ธ์น˜ TV ํŒจ๋„ ๊ณต๊ธ‰์‚ฌ”๋ผ๊ณ  ๋งํ–ˆ๋‹ค.

์ด๋…ธ๋ฃฉ์Šค๋Š” LCD TV์˜ ํ‰๊ท  ์‚ฌ์ด์ฆˆ๊ฐ€ ์ฆ๊ฐ€ํ•จ์— ๋”ฐ๋ผ ์ด๊ฐ™์ด ๊ฒฐ์ •ํ–ˆ๋‹ค. ์‹œ์žฅ ์ˆ˜์š”์— ๋น ๋ฅด๊ฒŒ ๋Œ€์‘ํ•˜๊ณ  ๊ฒฝ์Ÿ๋ ฅ์„ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋‹ค. ์ด ํšŒ์‚ฌ๋Š” TV, ๋ชจ๋ฐ”์ผ, AII(์ž๋™์ฐจ, IT, ์˜๋ฃŒ ๋“ฑ ์ „๋ฌธ ๋ถ„์•ผ)์˜ ์„ธ ๋ถ€๋ฌธ์œผ๋กœ ์‚ฌ์—…์„ ์šด์˜ํ•˜๊ณ  ์žˆ๋‹ค.

ํ•œํŽธ ์ด ํšŒ์‚ฌ๋Š” ์ƒ์‚ฐ ์ž๋™ํ™”๋ฅผ ์ง€์†ํ•ด ์ง์›์˜ ์ˆ˜๋ฅผ 9๋งŒ8์ฒœ๋ช…์—์„œ ์ง€๋‚œํ•ด 1์›” 6๋งŒ8์ฒœ๋ช…์œผ๋กœ ์ค„์˜€๋‹ค. ํ˜„์žฌ LCD ๋ชจ๋“ˆ ์ƒ์‚ฐ ๋ผ์ธ์˜ ์ง์› ์ˆ˜๋Š” ๊ธฐ์กด 7๋งŒ๋ช…์—์„œ 4๋งŒ2์ฒœ๋ช…์œผ๋กœ ์ค„์—ˆ๋‹ค.

How Can Small and Medium-Sized OLED Panel Companies Survive?

With the great increase of interest in flexible OLED from China and Taiwanโ€™s small and medium-sized panel companies, diverse issues related to this are emerging.

 

Recent smartphone trend is moving from high resolution and specs toward diverse designs such as curved or bendable/foldable and flexible display that can differentiate applications. AMOLED flexible display is currently being applied to smartphone and smartwatch. However, only 2 companies, Samsung Display and LG Display, are supplying these high spec flexible AMOLED panel.

 

Small and medium-sized panel companies do not have the technology to mass produce high performance flexible AMOLED panel and cannot invest in mass production. For these reasons, Chinese and Taiwanese small and medium-sized companies are aiming for finding new applications where flexible PMOLED or low resolution flexible AMOLED can be applied and make mass production investment. Accordingly, set companiesโ€™ interest in flexible OLED applied application is also increasing.

 

Additionally, companies are in agreement that yield of flexible PMOLED that is applied to some smartbands does not meet demand. Taiwanโ€™s wisechip and RiTdisplay, key PMOLED companies, are concentrating on developing flexible PMOLED and flexible OLED lighting. Taiwanโ€™s AUO and Innolux, and Chinaโ€™s Visionox and EDO are also among those that are developing wearable flexible AMOLED.

 

Diverse application development where lower resolution flexible AMOLED, flexible PMOLED, or flexible OLED lighting, instead of expensive high-end smartphone and smartwatch, can be applied is essential. The outcome of this is forecast to greatly affect the growth of small and medium-sized OLED panel companies.

์ค‘์†Œํ˜• OLED panel ์—…์ฒด๋“ค์˜ ์‚ด๊ธธ์€ ์–ด๋””?

์ค‘๊ตญ๊ณผ ๋Œ€๋งŒ์˜ ์ค‘์†Œํ˜• panel ์—…์ฒด๋“ค์˜ flexible OLED์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ์ฆํญ๋จ์— ๋”ฐ๋ผ ์ด์™€ ๊ด€๋ จ๋œ ๋‹ค์–‘ํ•œ ์ด์Šˆ๋“ค์ด ๋‚˜์˜ค๊ณ  ์žˆ๋‹ค.

์ตœ๊ทผ ์Šค๋งˆํŠธํฐ์˜ ํŠธ๋ Œ๋“œ๋Š” ๊ณ ์„ฑ๋Šฅ ๊ณ ํ•ด์ƒ๋„์˜ ๋†’์€ ์ŠคํŽ™์˜ high-end panel์—์„œ curved๋‚˜ bendable/foldable ๋“ฑ์˜ ๋””์ž์ธ๊ณผ application์„ ์ฐจ๋ณ„ํ™” ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” flexible display ์ ์šฉ์— ์—…์ฒด๋“ค์˜ ๊ด€์‹ฌ์ด ์ ๋ฆฌ๊ณ  ์žˆ๋Š” ์ถ”์„ธ์ด๋‹ค.

ํ˜„์žฌ flexible display๋กœ์„œ AMOLED๊ฐ€ smart phone๊ณผ smart watch์— ์ ์šฉ์ด ๋˜์–ด ์ถœ์‹œ๋˜๊ณ  ์žˆ์ง€๋งŒ ์ด๋Ÿฌํ•œ ๊ณ ์ŠคํŽ™์˜ flexible AMOLED panel์„ ๊ณต๊ธ‰ํ•˜๊ณ  ์žˆ๋Š” ์—…์ฒด๋Š” ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด ๋‘ ์—…์ฒด์— ๋ถˆ๊ณผํ•˜๋‹ค.

์ค‘์†Œํ˜• ํŒจ๋„์—…์ฒด ์ž…์žฅ์—์„œ๋Š” ์ด๋Ÿฌํ•œ ๊ณ ์„ฑ๋Šฅ์˜ flexible AMOLED panel ์–‘์‚ฐํ•  ๊ธฐ์ˆ ์ด ์—†์„๋ฟ๋”๋Ÿฌ ์–‘์‚ฐ์— ํˆฌ์žํ•  ์—ฌ๋ ฅ์ด ์—†๊ธฐ์— ์ค‘๊ตญ๊ณผ ๋Œ€๋งŒ์˜ ์ค‘์†Œํ˜• ์—…์ฒด๋“ค์€ flexible PMOLED๋‚˜ ์ €ํ•ด์ƒ๋„์˜ flexible AMOLED์ด ์ ์šฉ๋  ์ˆ˜ ์žˆ๋Š” ์‹ ๊ทœ application์„ ๋ฐœ๊ตดํ•˜๊ณ  ์–‘์‚ฐ ํˆฌ์ž๋ฅผ ํ•˜๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•˜๊ณ  ์žˆ๋‹ค. ์ด์— ๋”ฐ๋ผ ์„ธํŠธ์—…์ฒด๋“ค์˜ flexible OLED๋ฅผ ์ ์šฉํ•œ ์–ดํ”Œ๋ฆฌ์ผ€์ด์…˜์— ๊ด€ํ•œ ๊ด€์‹ฌ ๋˜ํ•œ ๋†’์•„์ง€๊ณ  ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์—ฌ์ง„๋‹ค.

๋˜ํ•œ, ํ˜„์žฌ smart bandย ์ผ๋ถ€์— ์ ์šฉ๋˜๋Š” flexible PMOLED๋Š” ์ƒ์‚ฐ์ด ์ˆ˜์š”์— ๋ชป ๋ฏธ์น˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ด ์—…์ฒด๋“ค์˜ ๊ณตํ†ต๋œ ์˜๊ฒฌ์ด๋‹ค.

๋Œ€ํ‘œ์ ์ธ PMOLED ์—…์ฒด์ธ ๋Œ€๋งŒ์˜ wisechip๊ณผ RiTdisplay๋Š” flexible PMOLED์™€ flexible OLED lighting์— ๋Œ€ํ•œ ๊ฐœ๋ฐœ์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, AUO์™€ Innolux, ์ค‘๊ตญ์˜ Visionox์™€ EDO๋“ฑ๋„ wearable์šฉ flexible AMOLED์— ๋Œ€ํ•œ ๊ฐœ๋ฐœ์„ ์ง„ํ–‰ ์ค‘์ด๋‹ค.

๊ณ ๊ฐ€์˜ high-end smart phone๊ณผ smart watch๊ฐ€ ์•„๋‹Œ ์ €ํ•ด์ƒ๋„์˜ flexible AMOLED๋‚˜ flexible PMOLED, flexible OLED lighting๋“ฑ์ด ์ ์šฉ๋  ์ˆ˜ ์žˆ๋Š” ๋‹ค์–‘ํ•œ application ๋ฐœ๊ตด์ด ์•ž์œผ๋กœ ์ค‘์†Œํ˜• OLED panel์—…์ฒด๋“ค์˜ ์„ฑ์žฅ์— ํฐ ์˜ํ–ฅ์„ ๋ฏธ์น  ์ „๋ง์ด๋‹ค.

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