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Samsung Brings Tizen OS to Smart Signage Portfolio

June 9, 2016/in Exhibition, Focus on /by OLEDNET

Tigen OS Equipped Smart Signage (Source = Samsung)

Hyunjoo Kang / jjoo@olednet.com

Samsung Electronics, will showcase the latest additions to its industry-leading digital signage and visual display solutions portfolio at the InfoComm 2016 tradeshow. Scheduled to take place June 4-10, 2016, at the Las Vegas Convention Center, InfoComm is the largest annual global conference for the professional AV industry and is expected to welcome more than 40,000 attendees from nearly 110 countries.

Under the theme “Collaborate. Attract. Engage.”, Samsung’s booth (#C-6319) will include a variety of next-generation technologies designed to promote more efficient content delivery and display management in corporate, hospitality, public, retail and at-home environments (among others). Highlighted by the integration of the Tizen operating system into many of its newest digital signage technologies, Samsung’s diverse line-up will demonstrate how booth visitors can drive greater engagement, and related sales, through clear, cost-effective message presentation.

“As the world’s leading total digital signage solutions provider, we strive to discover new avenues that help our partners deliver captivating content and a differentiated experience at every stage of the customer journey,” said Seog-gi Kim, Senior Vice President, Visual Display Business at Samsung Electronics. “We are excited to introduce the latest expansion of our cutting-edge visual display lineup at InfoComm 2016, and showcase how these new technologies solve prominent challenges and drive growth in today’s fast-paced business environments.”

Beginning in 2016, Samsung’s new P Series digital signage technologies will feature the enhanced fourth generation Samsung SMART Signage Platform (SSSP 4.0) powered by the Tizen operating system. With Tizen, SSSP will deliver more powerful graphic performance and seamless content playback to expand users’ visual display possibilities while creating a more vivid and memorable experience for their audiences.

The Tizen-powered, fourth-generation SSSP features an upgraded graphics engine to drive faster response time, interactions and loading speeds. The platform additionally enables users to manage display content more rapidly through an optional PC-less all-in-one screen.

The refined SSSP 4.0 platform allows users to build and launch web-based applications by offering HTML5 support and a comprehensive toolset, including Web Simulator and Tizen Emulator. The new platform’s versatility expands users’ content development capabilities while reducing activation time.

A key component of the improved SSSP 4.0 platform, Samsung’s MagicInfo Server 4.0 program enables users to manage their entire display network from any location through a centralized server. Reliable and easy to use, MagicInfo Server 4.0 integrates a dedicated Backup Player and DataLink content streaming functionalities to reduce the manual work required to share essential information.

The enhanced MagicInfo Server 4.0 program additionally offers enterprise users a more capable set of content creation, scheduling and deployment tools. Content managers can leverage an intuitive interface, including drag-and-drop content scheduling, to rapidly identify and implement updates. MagicInfo Server 4.0 further makes content programming easy through a design that does not require JavaScript or additional plug-ins to operate, reducing steps to save valuable time.

Samsung’s new standalone displays (PHF and PMF Series) provide a slim, strong and simple signage solution for environments facing tight or irregular space limitations. Featuring a slim-depth design (29.9mm) and narrow bezel (6.9mm), the PHF and PMF displays are among the thinnest on the market and can accommodate a range of business settings. The Tizen-supported standalone displays are designed for uninterrupted 24/7 content delivery, and an integrated centralized infrared receiver (IR) further ensures continued performance in any environment.

A host of additional design features further enable the PHF and PMF Series displays to deliver clear, brilliant content regardless of location. A non-glare frontal panel reduces natural and ambient light reflection to ensure continuous readability.

InfoComm attendees also will get the first look at Samsung’s new large-format OHF Series outdoor displays. Billed as industry’s leading large-sized outdoor signage, the OHF Series is available in a variety of sizes (46-, 55-, 75- and 85-inch models), with each boasting a slim-depth design for more impactful content delivery.

The OHF Series displays are equipped with SSSP 4.0 and powered by the Tizen operating system, ensuring faster and more reliable content development and delivery. An embedded power box condenses operational components to a single system, conserving space while streamlining management. Engineered for any outdoor environment, the OHF Series displays can withstand temperatures ranging from -30-50^oC without impeding content delivery. OHF Series viewers additionally benefit from external magic glass, 2,500nit brightness and a 5,000:1 contrast ratio that ensure messages can be seen clearly at any time and place.

Optimized for a range of indoor retail, corporate and public-viewing applications, Samsung’s narrow bezel (1.7mm bezel-to-bezel) UHF-E video walls combine advanced color management capabilities with the visual enhancements of large-format signage to deliver clear and consistent content. The ultra-slim design eliminates distractions and keeps viewers focused on the display’s content rather than the display itself. Equipped with the same durability and color presentation components as its predecessors, the UHF-E video walls represent a sleek, stylish alternative capable of delivering uninterrupted content in any indoor setting.

Designed for corporate, control room and customer-facing environments, Samsung’s indoor SMART LED displays deliver compelling content and inspire collaboration at a lower total cost of ownership. These displays feature top-tier diodes and customizable pixel pitch compositions ranging from 1.5-2.5mm, providing seamless visibility while simultaneously accommodating users’ specific operational and branding needs. Combined with design elements that produce the same deep contrast, realistic picture quality and color consistency viewers expect from Samsung’s latest televisions, the LED signage portfolio offers users an extra edge to stand out within often-crowded indoor environments.

삼성전자, 타이젠 OS 탑재 스마트 사이니지 공개

June 9, 2016/in 미분류 /by OLEDNET

Tizen OS를 탑재한 삼성전자의 스마트 사이니지 (출처 = 삼성전자)

강현주 / jjoo@olednet.com

삼성전자가 미국 라스베이거스에서 열리는 세계 최대 디스플레이 전시회인 ‘인포콤 2016 (Infocomm 2016)’에서 타이젠( Tizen ) OS를 탑재한 스마트 사이니지를 첫 공개했다.

삼성전자는 세계 최소 두께 29.9mm의 초슬림 스마트 사이니지 2개 제품군과 실외에서 사용하는 아웃도어용 스마트 사이니지에 타이젠을 탑재하고 현지시간 8일 공개했다.

초슬림 스마트 사이니지(P시리즈)는 화면밝기 700니트와 500니트의 2개 제품군으로 구성됐으며, 빛 반사 방지 패널을 적용해 화면 가독성을 높이고 24시간 사용에도 문제가 없도록 제품 내구성을 더욱 강화했다.

아웃도어용 스마트 사이니지(OHF시리즈)는 PC, 라우터 등이 내장된 올인원 타입이면서도 기존 아웃도어용 모델보다 슬림한 디자인을 갖췄다. 올인원 타입으로 설치가 매우 간단하고 관리가 쉬운 것도 큰 장점이다.

IP56등급의 방수/방진 기능을 갖추고 있으며, HDBase-T 기능을 지원해 최대 100m 거리까지 영상 신호를 전송할 수 있어 실외에 설치해 사용하기 쉽다.

삼성전자 타이젠 운영체계 사이니지는 새로운 사용자경험(UX, User Experience)를 적용하고, 화려한 영상 콘텐츠를 이용할 수 있는 안정적인 호환성과 그래픽 환경을 지원한다.

사진 이미지, 영상 등 스마트 사이니지를 통해 디스플레이 하는 다양한 멀티미디어 콘텐츠의 안정적인 재생과 실시간 업데이트도 지원한다.

고유의 삼성 스마트 사이니지 플랫폼 (SSSP, Samsung Smart Signage Platform)의 API(Application Programing Interface)를 공개하고, HTML5도 지원해 보다 폭넓은 호환성을 제공한다.

공개된 API를 활용해 스마트 사이니지에서 활용할 전용 프로그램을 쉽게 개발할 수 있으며, 사용자가 이미 구축해 놓은 홈페이지 광고, 홍보에 쉽게 활용할 수 있게 인터넷 접속이 가능한 웹 브라우저 기능도 추가됐다.

삼성전자는 스마트 사이니지 전용 소프트웨어인 ‘매직인포 서버(MagicInfo Server) 4.0’도 첫 공개하고 북미 시장 출시한다고 밝혔다.

매직인포 서버4.0은 대수 제약 없이 전 세계에 설치된 스마트 사이니지의운영과 관리가 가능한 토탈 솔루션 매니지먼트 프로그램이다. 스마트 사이니지에서 운영하는 콘텐츠의 업데이트, 운영 시간 관리 등 손쉽게 관리할 수 있다.

삼성전자 영상디스플레이사업부 김석기 전무는 “삼성전자가 처음으로 공개한 타이젠 운영체계를 탑재한 스마트 사이니지 제품들은 향후 상업용 사이니지 시장에서 새로운 기준이 될 것”이라며, “앞으로도 타이젠 운영체계를 스마트 사이니지 제품군에 확대 적용해 나가겠다”고 밝혔다. 삼성전자는 이외에도 베젤과 화면 크기의 제약이 없는 LED 사이니지의 라인업도 실내용, 실외용으로 다양하게 선보였다.

삼성전자는 다양한 상업용 사이니지 제품에서 이뤄온 최고 수준의 기술 혁신과 경험을 바탕으로 LED 사이니지 시장의 글로벌 시장의 새로운 트렌드를 주도할 예정이다.

Europe’s Largest Samsung Galaxy S7 edge Appears in Russia

May 23, 2016/in Display, Focus on /by OLEDNET

Europe’s Largest Samsung Galaxy S7 edge Appears in Russia

Hyunjoo Kang / olednet.com

Samsung Electronics introduced the largest Galaxy S7 edge in Europe, mega-sized LED signage—80 meters high and 40 meters wide, in Sokol, Moscow, Russia

The Galaxy S7 edge LED signage can be spotted from as far as Moscow’s Gidroproekt building which is located 2.2 kilometers from the site. The LED signage is situated on the side of main road that connects downtown Moscow and Sheremetyevo International Airport, an area that sees approximately 800,000 people per day.

LED Market Revenue ↓ for First Time…2015, $14,300 Mn

April 22, 2016/in Market /by OLEDNET

Hyunjoo Kang / Reporter / jjoo@olednet.com

Last year, the global LED market recorded its first decrease. This is analyzed to be due to aftermath of price competition. the spread of OLED is also one of the reason.

According to recent report of LEDinside, the global LED market recorded revenue of US$ 14.32 billion in 2015. This is a 3% fall compared to 2014, and this is the first time that this market recorded a fall.

This is judged to be due to intense price competition from the oversupply. In fact, 2015 LED’s ASP (average selling price) fell by over 40% compared to 2014 due to price competition.

Along with this, OLED lighting market growth is also becoming one of the factors in LED market depression.

OLED lighting panel is more expensive, and still has technical issues. However, it is light and flexible, and technical issues are gradually improving; OLED lighting market is continuously growing. Above all, that it can create a new market that did not exist in the existing lighting sector is receiving much attention.

IDTechEx forecasts that the OLED lighting panel market will reach US$ 1.8 billion in 2025.

“글로벌 LED 시장, OLED에 밀려 사상 최초 매출 하락”…2015년 143억$

April 21, 2016/in 미분류 /by OLEDNET

LED 가 OLED 조명용 패널에 점점 자리를 내어주고 있다.

LED 시장이 지난 2015년 사상 최초로 매출 하락을 기록했다. 가격 경쟁 및 OLED 시장 성장 등에 따른 여파 때문인 것으로 분석된다.

LED인사이드의 최근 보도에 따르면 글로벌 LED 시장은 지난 2015년 미화 143억2천만달러(한화 약 16조 2300억 원) 규모인 것으로 집계됐다. 이는 전년대비 3% 하락한 수치다. 이 시장이 하락을 기록한 것은 이번이 처음이다.

이 같은 현상은 공급과잉으로 인해 가격 경쟁이 극심해졌기 때문인 것으로 판단된다. 실제로 지난해 LED의 평균 판매가(ASP)는 가격경쟁으로 인해 2014년에 비해 40% 이상 떨어졌다.

이와 함께 OLED 조명 시장이 성장하고 있는 것도 중요한 요인이 되고 있다. OLED 조명용 패널은 LED에 비해 가격이 비싸고 아직 개선 돼야할 기술적인 문제점들이 있다.

하지만 가볍고 유연(flexible)하다는 점과 기술적 문제들이 점점 개선되고 있어 OLED 조명 시장은 점점 확대되고 있는 추세다. 무엇보다 기존 조명 분야에는 없던 새로운 시장을 창조할 수 있다는 면에서 각광 받고 있다.

한편 최근 시장 조사 업체 IDTechEX는 조명용 OLED 패널 시장이 오는 2025년 미화 18억달러(한화 약 2조 4003억 원) 규모에 달할 것이라는 낙관적인 전망을 제기한 바 있다.

강현주 기자 / jjoo@olednet.com

The Reason WRGB OLED TV Can Only Succeed

February 27, 2015/in Set /by OLEDNET

It has already been 2 years since OLED TV entered the market. LG Electronics and Samsung Electronics opened the market together with the release of 55 inch FHD OLED TV, but currently the market is developing around LG Elec. and some Chinese set companies.

Samsung Elec.’s OLED TV is using RGB OLED structure similar to the OLED panel applied to Galaxy series, and LTPS TFT. On the other hand, LG Elec. is using WRGB OLED, developed by LG Display, and oxide TFT.

However, Samsung Elec. stopped OLED TV production in the second half of 2013, and began to express negative opinions regarding OLED TV industry since CES2014. They determined OLED TV to be underdeveloped and required approximately 3 more years of further work. Also, as 8 mask of LTPS TFT or oxide TFT was used to develop OLED panel for TV, and therefore higher cost compared to LCD, Samsung and many other display experts continued to view it negatively. Various media was filled with unfavorable articles particularly regarding whether LG Display alone could maintain the OLED panel industry which required massive amount of investment.

Despite this, WRGB OLED received legitimate recognition with the start of 2015. First, with the 3 stack tandem OLED structure and HDR technology, they were able to provide sharper picture quality than LCD with the peak intensity of up to 800 nit. Second, 8 mask oxide TFT production processes were reduced to 4 mask production and lowered investment cost, which led to a more reasonable panel price.

The halved number of masks in the TFT production signifies that the number of processes can be reduced and increase the yield rate. It also means the amount of large scale investment essential to the TFT production can be reduced by 50%.

The rival display of LCD mostly uses 4 mask process of a-Si TFT. If the existing Gen8 line, with capacity of 200K, is changed to LTPS TFT or 8 mask oxide TFT process, the capacity is reduced to approx.. 90K and increases the TFT production cost by more than 200%. However, in 4 mask production, the LCD line can be altered to TFT exclusive line for OLED without any loss of capacity; this would place the TFT production cost on the same level as LCD. Of course, as the existing line can be used without additional factory construction will reduce the investment cost even further.

Therefore, if OLED is developed using 4 mask oxide TFT technology, theoretically the production cost falls to the level of LCD panel production price excluding BLU. As the large area OLED panel market is in early stages, the OLED evaporator and encapsulation equipment price is still high, but the equipment price will fall rapidly within 2-3 years and the investment cost is also expected to be reduced.

The display market research organizations are estimating the large OLED panel price to be at least $3,000, but according to the 2015 Annual Report by UBI Research, the LG Display’s 55 inch FHD OLED panel price is only expected to be around $900, and a 55 inch UHD OLED panel is to be around $1,400. UBI Research analyses that there is some difference from the actual sales price as LG Display’s M2 line production and yield rates are low, but if the full capacity of 26K is reached and the yield rises to above 80%, the current supply price can easily be met. Particularly if the large scale mass production system is established with the addition of M3 and M4 lines, it is predicted that OLED panel price will be reduced so that there will only be 1.1 times difference compared to LCD panel.

There are many experts who mistakenly predict that large area OLED panel, which has higher price tag compared to the continued investment cost as it is still in early stages, will fall behind LCD’s cheaper price strategy. However, much like how TFT-LCD overwhelmed the Braun-tube market, OLED TV will also be a household item within a few years.

2015 Annual Report by UBI Research writes that in 2016 when M2 line will be operating normally, approx. 1.7 million units of UHD OLED panel production will be possible, and predicts the investment of M3 line in 2016, with the shipment of approx. 2.7 million units of OLED TV in the market in 2017. This is a much weaker figure compared to the almost 200 million units of LCD panel market for TV, but within the new UHD TV market with 55 inch or higher it is expected to hold a large market share.

<LG Elec. OLED TV, CES2015>

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