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Samsung Electronics launched Galaxy Gear S3 with improved luminance over 400nit comparing to the previous model

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“Gear S3”, Samsung Electronics’ smart watch officially launched in Korea last 11 November, will be globally launched in USA, UK, Australia, France, Germany, France, Singapore, UAE, and others coming 18 November. It is anticipated that the markets will react enthusiastically as 54%(510 people) responded that they would like to buy Gear S3 based on a survey conducted on 994 people in USA.

The latest Samsung Gear S3 has implemented the Always-on-Display(AOD) function, always displaying the main contents on the screen using the 1.3-inch AMOLED Display. Battery life lasts at maximum for 3 to 4 days between charges since battery capacity has increased from 250mAh to 380mAh, improved by 27%. Moreover, it is made possible to be used for about 10 hours by setting watch-only mode when the battery remains 5%. The latest Gear S3 added useful functions such altimeter, barometer and speedometer for diverse leisure and sports activities embedding GPS coming with the IP68 level of waterproof/dustproof, and increased its benefits by installing SamsungPay. Particularly, it fixed outdoor visibility by enhancing its brightness by over 400nit comparing to the previous model and enables checking various information on the clear screen in bright sunlight, which used to be a problem for the previous models.

Samsung announced to hold a large-scale hands-on experience event in 15 spots in Korea, Famille Station, Gwanghwamun D tower, the nationwide main branches of CGV, including in Yeongdeungpo Times Square in Seoul to celebrate launching ‘Galaxy S7 Edge’ and ‘Gear S3.’ See at Samsung Galaxy S7 Campaign site(http://www.samsung.com/sec/galaxys7/experience) for further more details.
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Meanwhile, it is expected, according to Ubiresearch, that the AMOLED panel market for smartwatch will have been grown by 14% per annum and comprised over 100 million ones market by 2020.

 

BY HYUNJUN JANG, HANA OH

Galaxy S Series Luminance Increase Trend Shows Blue Materials Luminance Needs to be Improved by 3.7 Times

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Galaxy S Series`s Blue Materials Luminance Needs to be Improved by 3.7 Times (Source = UBI Research)

Hyunjoo Kang / jjoo@olednet.com

If the Galaxy S Series luminance increase trend continues, it is estimated that the luminance will reach 754 nits within 2-3 years. In order to produce Galaxy S with 754 nits, the luminance of blue emitting materials, that will be used for the product’s AMOLED, is analyzed to require improvement by approx. 3.7 times.

According to AMOLED Characteristics Analysis Report of Galaxy S Series, published by UBI Research, the analysis of luminance increase trend of Galaxy products from S4 released in 2013 shows Galaxy S series with full white luminance of 430 nits and peak white of 754 nits is expected to be produced within 2-3 years. The Galaxy S4 luminance is 338 nits (peak white), and the luminance increased to S7’s 505 nits via S5 and S6’s 400 nits mark. Calculating based on this trend, the future product is analyzed to have 754 nits of luminance.

The report reveals that for Galaxy S7, the luminance of red materials is 142 nits, green 338 nits, and blue 26 nits. To actualize 754 nits screen, the red materials have to improve luminance by approximately 1.5 times, green 1.2 times, and blue 3.7 times. UBI Research explained that for high resolution screen with limited size, emitting materials performance improvement is a must and that technology development should be focused on blue emitting materials.

* Luminance figures (nits) quoted in the article have been measured by UBI Research, with Auto Brightness function switched off. Future luminance forecast is also without this function.

Galaxy S 시리즈 휘도 증가 추이 봤더니…블루 발광재료 휘도 3.7배 향상 필요

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Galaxy S Seriese (출처 = 유비산업리서치 ‘Galaxy S Series의 AMOLED 특성 분석 보고서’)

강현주 / jjoo@olednet.com

지금까지의 Galaxy S 시리즈의 휘도 증가 추이가 앞으로도 이어진다면 향후 2~3년 내 갤럭시 S시리즈의 휘도는 754니트가 될 것으로 예상된다. 754니트의 갤럭시 S를 생산하기 위해서는 이 제품의 AMOLED에 사용될 블루 발광재료의 휘도가 현재의 약 3.7배 향상돼야 할 것으로 분석된다.

유비산업리서치가 최근 발간한 ‘ Galaxy S Series의 AMOLED 특성 분석 보고서 ’에 따르면 지난 2013년에 출시된 갤럭시 S4 이후의 휘도 증가 경향 분석 결과 향후 2~3년내 풀화이트 휘도가 430니트, 피크 화이트는 754니트인 갤럭시 S 시리즈가 나올 수 있을 것으로 전망된다.

갤럭시 S4의 휘도는 338니트(피크 화이트 기준)이며 400니트 대의 S5, S6를 거쳐 S7은 505니트까지 증가했다. 이 같은 추이를 기반으로 계산해 보면 향후 제품은 754니트가 될 것이라는 분석이 나온다.

보고서에 따르면 휘도 증가를 위해서는 제품에 탑재되는 AMOLED의 발광재료의 휘도가 증가해야 한다. 갤럭시 S7의 경우 레드 재료의 휘도가 142니트, 그린은 338니트, 블루는 26니트다. 754니트의 화면을 구현하기 위해서는 레드는 현재 수치 대비 약 1.5배, 그린은 약 1.2배, 블루는 약 3.7배의 휘도 향상이 이루어져야 한다.

유비산업리서치 관계자는 “향후 제한된 화면 사이즈에서 고해상도를 구현하기 위해서는 발광재료 성능의 향상이 필수적이며 특히 블루 발광재료의 성능 향상에 기술 개발을 집중해야 할 것으로 판단된다”고 설명했다.

*기사에 나온 휘도의 수치(니트)는 유비산업리서치 애널리스트가 계측기를 이용해 직접 측정한 것이며, 갤럭시 S의 ‘자동밝기’ 기능을 끈 상태에서 측정하였음. 향후 휘도 수치 전망 역시 이 기능을 끈 상태를 기준으로 함.