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Fierce Price Competition Amongst WOLED TVs, QD-OLED TVs, and Neo QLED TVs

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We experienced fierce price competition in the first half of 2022 among premium TVs with a launch price of $2,000 or more. It will be interesting to see how the Amazon Prime Day event scheduled for July will affect TV prices.
2022 OLED TV prices until June 2022 was analyzed based on 65 inch TVs. The standard was the selling price on Bestbuy.com and Sony’s QD-OLED TV selling price on their official website.
LG Electronics’ WOLED TVs B2, C2, and G2 released in March were $2,300, $2,500, and $3,200, respectively. Samsung Electronics’ QD-OLED TV S95B was $3,000. Sony’s WOLED TV A80K was priced at $3,800 and QD-OLED TV A95K was priced at $4,000.

In June, the price of LG Electronics’ G2 model fell by $200, forming a price difference of $500 for each series. Samsung Electronics’ S95B model continues to maintain a price difference of $200 lower than LG Electronics’ high-end model G2. Sony lowered the price of the WOLED TV A80K by $300, while maintaining the price of QD-OLED TV A95K.
Samsung Electronics’ S95B and LG Electronics’ high-end OLED TV G2 are in heavy price competition. Sony is setting the price of QD-OLED TV higher than WOLED TV.
The price competition is also fierce between OLED TVs from each set makers and Neo QLED TVs with Samsung Electronics’ mini-LED technology.
As of June, the prices of Samsung Electronics’ 4K Neo QLED TVs, QN85B, QN90B, and QN95B, are $1,800, $2,600, and $3,300, respectively. The 8K Neo QLED TVs QN800B and QN900B are $3,300 and $4,800.

The prices of Samsung Electronics’ 4K Neo QLED TV series and LG Electronics’ 4K OLED TV series are similar. Within Samsung Electronics’ entire TV series, QD-OLED TV is located between 4K Neo QLED and 8K Neo QLED. Sony’s OLED TV series, which is highly evaluated in terms of picture quality, is competing in price with Samsung Electronics’ 8K Neo QLED TV series.
Although this price trend is expected to continue this year, aggressive marketing following the Amazon Prime event in the second half of the year and the Qatar World Cup is expected to be strong variables. Attention should be paid to how LG Electronics’ OLED TV with micro lens array technology, which is expected to be released next year, will affect the premium TV market in the future.

OLED Smartphone Launch Products Slows Down In The First Half of 2022

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The number of OLED smartphone launches, which had steadily increased from 2019 to 2021 reached only 110 units in the first half of 2022. 137 units had been released in 2019, 166 units in 2020, and 225 units in 2021. If this industry trend continues in 2022, OLED smartphones expected release will only be similar to 2021 or even slightly fewer than it had been last year.
Most of the smartphones released in the first half of 2022 were made in China. 98 products from China accounted for 89% of market share, followed by 9 products from Korea, 2 from Japan, and 1 from India.
By size, 6.6-inch products were the most with 34 types, followed by 6.4-inch products with 31 types and 6.7-inch products with 21 types. The largest sized product was Vivo’s ‘X Fold’, which was an 8.03-inch foldable. Not including the foldables, Vivo’s ‘X Note’ was the largest at 7.0 inches. The smallest product was Sony’s ‘Xperia 10 IV’, which was 6.0 inches.
By design, 102 types of punch hole models were released, with 4 narrow bezel types, 2 notch types, and 2 UPC types. There were two types of smartphones with UPC (Under Panel Camera) applied: ZTE’s Axon 40 Ultra and Nubia Red Magic 7 Pro.

By resolution, 51 products with 300ppi range, 50 products with 400ppi range, and 9 products with 500ppi or higher were released. No products under 300ppi were released. The product with the highest resolution was Sony’s ‘Xpeia 1 IV’, which had a resolution of 643ppi.
There were three foldable phones released in the first half of the year: Vivo’s ‘X Fold’, Honor’s ‘Magic V’, and Huawei’s ‘Mate Xs2’. All three types of foldable phones have a punch-hole design. The resolution of ‘Mate Xs2’ was 424ppi, which is 10ppi higher than the average OLED smartphones released in the first half of the year. Whereas ‘X Fold’ and ‘Magic V’ were two products with the lowest resolution among OLED smartphones released in the first half of the year.

 

Merck, now it is time to consider the refractive index of common layer materials.

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At the ‘OLED settlement seminar for the first half of 2022’ held at COEX on June 23, Merck’s Kim Jun-ho, head of research institute, said, “The concept of the refractive index of the emitting layer is often applied to the capping layer on the cathode, but now it is also required for HTL” and mentioned that the light extraction efficiency can be improved through the optimized refractive index design of HTL.

Next, Kim said, “Because the refractive index of HTL has a trade-off relationship with the hole transport capacity, it is difficult to adjust the refractive index,” and “Even though it was lowered to 1.77 from 1.85, the light extraction efficiency could be improved by 7% without an increase in the driving voltage or a decrease in electron mobility.”

Recently, panel makers are continuously developing the OLED light extraction efficiency. This is because by increasing the light extraction efficiency, as a result, the battery life can be increased. Representative examples include a high-refractive capping layer and micro lens array, and an on-cell film that removes the polarizer and uses a color filter.
The concept of the refractive index of the light emitting, which had been concentrated on the capping layer, is extended to the common layer, and it is expected that panel makers will intensify technological competition, and that there will be many changes in the supply chain of emitting materials of panel makers in the future.

 

Choong-Hoon Yi, CEO of UBI Research, “Korean display companies must have price competitiveness as well as OLED technology competitiveness”

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Although there is still a gap in display technology between Korea and China, it has been argued that Korean display companies should have price competitiveness as soon as possible.

On the 23rd, at the ‘OLED Settlement Seminar for the first half of 2022’ held at COEX in Samsung-dong, Seoul, UBI Research CEO Choong-Hoon Yi made a presentation on ‘Forecast of the small OLED market, which China is chasing fiercely’.

CEO Yi announced, “Currently, the media reports that the technological gap between Korea and China has almost narrowed, but making and displaying products and mass-producing products are two different things, and the technological gap between Korea and China is still significant.” He continued, “Samsung Display is planning various products such as slideable and Z-folding based on technological competitiveness. However, it will be difficult to commercialize it immediately because the slideable phone invades the existing foldable phone market.”

CEO Yi said, “It is very important not only to develop technological competitiveness, but also to increase price competitiveness. The reason Korean companies closed the LCD business is not because of the good technology of Chinese companies, but because they were pushed back in price competitiveness.”, and “As the technology advances, the performance difference felt by ordinary consumers becomes insignificant, so products with good price competitiveness are inevitable in the market,” he analyzed.

Finally, “China’s OLED industry is growing under the enormous support from the government. In order not to lose the lead in the OLED market like LCD to China, it is essential for domestic companies to prepare for price competitiveness and the government’s support policy,” he concluded.

GrapheneLab surpasses the ppi limit with a plated metal mask

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GrapheneLab, a graphene commercialization technology company, announced that it is possible to manufacture FMMs over 800ppi using graphene.

At the ‘UBI Research First Half 2022 OLED Settlement Seminar’ held at COEX in Samseong-dong, Seoul on the 23rd, GrapheneLab CEO Yong-duk Kwon said, “In the early 2000s, FMM technology, which started in the early 2000s, was not interested in the plating method. It is changing,”, and “After 2013, many patents related to the plating method FMM manufacturing technology have been applied, and it is easier to apply the plating method than the currently used etching method in order to go to high resolution.”

Next, CEO Kwon said, “We moved away from the existing limiting etching method FMM and applied the plating method FMM. Compared to the etching method, where 400ppi was the limit at the same thickness, the plating method realized more than 600ppi.”, “Etched metal mask has a dead zone of 8um in length due to the INVAR structure that becomes sharp like a dot when etching at a depth of 20um, whereas there is no dead zone during pattern plating of the plated metal mask.”

Lastly, CEO Kwon said, “For the MSAP electroforming technology, a low coefficient of thermal expansion with a thin thickness is required. As a result of measuring the coefficient of thermal expansion using TMA on the plated sample, it was measured up to 3.1ppm, and it went down to 2.5ppm without heat treatment.”

Will BOE Resume iPhone 13 Production?

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<iPhone13/Apple>

It seems that BOE has started line operations for iPhone 13.
Back in March, most of the iPhone 13 shipments were canceled due to an issue with Apple. BOE will now resume production. With this new development, BOE’s forecast for iPhone 13 production this year is expected to increase after being adjusted down in March.
BOE has a total of 20 iPhone module lines at its B11 (Mianyang) plant. BOE’s production of the iPhone 13 is believed to have begun in early June and production of the iPhone 14 is expected to begin as well. The B11 factory has iPhone 13 line to produce iPhone 12 and 13 and iPhone 14 module line exclusively for iPhone 14, as the process is quite different from iPhone 13 line.
Details of BOE’s iPhone 13 and 14 production volume, panel unit price, and module line by product can be found in UBI Research’s ‘China Trend Report’. UBI Research’s ‘China Trend Report’ can be inquired on the UBI Research website.

1Q of 2022 OLED Emitting Material Market $420 million, up 9% Compared to the Same Quarter of the Previous Year

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According to “2Q22 OLED Emitting Material Market Track”, a quarterly report published by UBI Research, the sales of emitting materials in the first quarter were $421 million, down 21.1% (QoQ) from $533 million in the previous quarter but was an increase by 9% (YoY)when compared to $386 million in the first quarter of 2021.
Although sales of emitting materials for TV and mobile devices decreased compared to the previous quarter, IT sales recorded a meaningful figure of $6.6 million. Although sales fluctuate depending on seasonal demand for applied products, if the sales of emitting materials are analyzed by application product, TV use is gradually increasing.

The top 3 companies in 1Q sales were UDC($86.6 million), DuPont($41.3 million), and Duksan($37.5 million). Duksan became the number one company in sales as a Korean company. The overall sales of luminescent materials in the first quarter decreased compared to the previous quarter but only UDC’s sales increased. Sales decreased to $421.5 million in 1Q22 from $533.8 million in 4Q21. However, UDC’s 1Q22 sales increased to $86.6 million from 4Q21’s sales of $85.5 million. It is estimated that this is due to the rise in the price of rare earth metals, a key material for manufacturing dopant.
Estimated sales of emitting materials in 2022 are $1.77 billion and are expected to grow to $2.4 billion in 2026.
By application product, the projected sales of emitting materials for smartphones this year are $1.4 billion, accounting for 79% of the total.
Of the projected sales in 2026, emitting materials for TV are expected to reach $550 million, which is expected to increase by 23%. In addition, emitting materials for IT are expected to account for 9% of $210 million.

“OLED Emitting Material Market Track” surveys and analyzes the market for quarterly OLED emitting materials. The total market of light emitting materials was identified by examining sales by light emitting layer and common layer. Performance analysis was categorized by country, panel maker, application product, layer, and OLED method (RGB, WRGB, QD-OLED). In addition, OLED market information for the next five years (up to 2026) was forecasted by predicting the amount of emitting material usage and sales by company. The quarterly market track provides necessary information to industry professionals who lead the OLED industry.

Chinese Panel Makers in Crisis! Will the Display Business’s Deficit Increase This Year?

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Honor 70 With Panels Supplied by Visionox

Chinese panel makers such as Visionox and BOE are expected to face losses due to cost pressures.
The operation rate of Visionox was analyzed to be high. This is because Visionox is exclusively producing 70-80% of Honor, a large Chinese smartphone manufacturer.
However, despite the high operation rate, Visionox’s business status is precarious at best. Through cooperative efforts, Visionox was allocated most of Honor’s panel production quantity, but it is known that Honor has requested additional panel price reduction. According to some sources, Visionox is currently facing a loss of about 200 million yuan per month due to the reduced panel price.
BOE, the largest panel maker in China is also facing trouble. BOE along with Visionox had previously been in charge of panel production for Honor but received almost no allocation of production volume from Honor. Earlier this year, BOE faced tremendous difficulty due to the cancellation of existing iPhone 13 shipments to Apple. In April, BOE’s CEO Gao Wenbao felt a sense of crisis due to pressure on OLED and LCD volume and price and gave direct orders on cost reduction. Currently, BOE’s OLED line operation rate is less than 40% and it is estimated that the OLED business unit may incur a loss of about 10 billion yuan this year.
LCD, which is one of the main businesses of Chinese panel makers, is continuously falling in prices and the supply and demand of panels from smartphone set makers are sluggish. If an appropriate countermeasure is not found, Chinese panel makers will continue to experience a growing deficit in the display business.

Samsung Display Unveils World’s First High Refresh Rate 240Hz OLED

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□ OLED supporting 240Hz, installed in new MSI notebooks
□ Emerging as a ‘game changer’ in the gaming laptop market with high refresh rate OLED

<World’s first 240Hz OLED laptop from MSI featuring Samsung Display OLED delivers game changing lifelike immersiveness>

Samsung Display today announced the start of mass production of the world’s first OLED displays for laptops with high refresh rate of 240Hz. The new panel will make its debut in MSI’s latest 15.6-inch gaming laptop, Raider GE67 HX, upping the ante in the fiercely competitive gaming market for high-performance displays.
Samsung Display’s OLED exceptional advantages of wide color gamut, high contrast ratio, true black and low blue light are not only recognized by smartphone users but by discerning laptop users as well. Beyond visual elements, specifications that affect actual gameplay such as response time and refresh rate, are more critical to gaming laptop users and the reason many players are opting for OLED products.
Refresh rate, or the number of times a display can update its image in one second, is a key factor in display performance. The higher the refresh rate, the smoother the movements on a screen without afterimages. As displays featuring higher refresh rates present better image transitions, they are the tools of choice among first-person shooter (FPS) players who need to perceive fast-changing game situations as quickly as possible.
“OLED with high refresh rate is the perfect combination for a premium gaming experience, with super-low response time, super-wide color gamut, and super-high contrast ratio. In addition, it balances well between high resolution and high refresh rate performance,” said Clark Peng, Vice President of MSI Notebook Product Management Division. “Therefore, the latest 240Hz OLED display is suitable for high-performance enthusiasts and content creators as well as for gamers enjoying premium games,” he added.
“Our new 240Hz refresh rate OLED meets and exceeds the demand of consumers who have long been waiting for a laptop with a high refresh rate OLED panel,” said Jeeho Baek, Executive Vice President and Head of Samsung Display Strategic Marketing for Small and Medium Business. “The clear advantages offered by high refresh rate OLED panels compared to LCDs will be a game changer for the gaming industry.”
To introduce Raider GE67 HX to the world, MSI will hold a new product launching event on its YouTube channel on June 7, 2022, 10:00 a.m. PDT under the theme “MSIology: Ahead of the Curve.”

 

What is the future change of WRGB OLED to respond to QD-OLED?

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2As Samsung Display’s QD-OLED begins to be applied to TVs and monitors in earnest in 2022, technological changes are being detected for LG Display’s WRGB OLED, which has been leading the large OLED market.

LG Display’s WRGB OLED has produced a WBC structure consisting of two blue layers and one red+yellow green layer in Paju by the end of 2021, and a WBE structure consisting of two blue layers and one red+green+yellow green layer in Guangzhou. Deuterium substitution technology was applied to the blue of the WBE structure.

Since 2022, LG Display has stopped producing WBC panels from its Paju line and has been producing ‘OLED.EX’ panels with deuterium substitution technology applied additionally to green of WBE produced in Guangzhou.

<Photo of OLED.EX presented by LG Display at the 2022 OLED Korea Conference>

At SID 2022, LG Display also exhibited a large OLED panel with micro lens array technology. Micro lens array technology was applied to Samsung Electronics’ ‘Galaxy S Ultra’ series, and it is the first technology applied to large OLEDs. LG Display is known to expect a 20% improvement in luminance compared to the previous one by applying micro lens array technology. Panels which micro lens array technology is applied are expected to be produced in Paju from the second half of this year.

Lastly, it is known that LG Display is developing a structure in which yellow green is removed from WRGB OLED. By eliminating yellow green, material and processing costs can be saved, and color gamut is expected to be improved.

Attention is paid to how LG Display’s WRGB OLED will evolve to compete against QD-OLED.

<OLED panel with micro lens array technology exhibited by LG Display at SID 2022>

SID Display Week 2022

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[SID2022] Display Week Booth Tour

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[UBI Research China Trend Report] Will BOE Provide UPC Panel with Transparent PI Substrate to Oppo?

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BOE, the largest display maker in China, produces UPC (Under Panel Camera) panels with transparent PI substrates.

UPC is a technology that makes a full screen of a smartphone possible by placing the front camera under the screen. The UPC technology that is currently commercialized is a method of patterning the cathode electrode and changing the resolution near the camera. However, this time it is expected that a transparent PI substrate will be additionally applied to the UPC panel supplied by BOE to Oppo.

Existing transparent PI substrates had difficulties in mass production due to the high process temperature of LTPS TFT. Yet, the recent test results of the panels with the transparent PI substrate produced by BOE reached most conditions of satisfactory levels even at the LTPS TFT process temperature.

The UPC OLED panel with the transparent PI substrate developed by BOE is expected to be installed in Oppo’s upcoming products.

Introducing iPhone 14 Display Specifications and Panel Vendors

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<Apple iPhone 14 Series Specifications>

 

Samsung Display, LG Display, and BOE are expected to supply panels to Apple’s new iPhone 14 series in 2022. It is expected that Samsung Display will supply panels to all models in addition to iPhone 13 series. LG Display will supply 6.12-inch LTPS models and 6.69-inch LTPO models. BOE will supply panels only to 6.12-inch LTPS models.

The existing 5.4-inch mini model has been removed from the iPhone 14 series and a 6.69-inch Max model has been added. The size and resolution of iPhone 14 Max are the same as iPhone 14 Pro Max and LTPS TFT is applied instead of LTPO TFT.

In terms of design, the iPhone14 Pro and 14 Pro Max will have a punch hole design instead of the conventional notch. Apple’s punch hole design is expected to be applied as a double punch hole design due to various sensors and cameras.

Meanwhile, the total OLED panel supply to Apple in 2022 is expected to be about 215 million units, with Samsung Display expected to supply 135 million units, LG Display 55 million units, and BOE 25 million units. However, shipments are expected to be organically controlled due to market conditions and Apple’s policies.

[2022 OLED KOREA CONFERENCE] LG Display’s OLED 3.0 Captures Brightness and Lifespan Simultaneously

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At the keynote session of UBI Research’s ‘2022 OLED Korea Conference’ held from April 6th to 8th, Sang-Hyun Ahn, Managing Director of LG Display, announced, ‘The Present and Future of Automotive OLED Display: LG Display’s Future Outlook’.

Director Ahn announced, “The future will transform people and vehicles, and vehicles and vehicles to be connected, autonomous, shareable, and electrically driven. In order to respond to these changes, vehicle displays are getting bigger and more diverse in design, and displays are being applied to various locations to provide sights and information”.

Director Ahn continued, “The automotive display industry was led by LCD, but the OLED market is also gradually expanding its area.” He predicted, “The automotive OLED market will be worth $1.2 billion in 2025, It is also possible to grow to $6 billion.”

In addition, Director Ahn said, “LG ​​Display has already introduced an OLED 1.0 structure that satisfies the minimum requirements for automotive display: brightness of 800 nits and lifespan of 10,000 hours. Unlike OLED for smartphones, OLED for automobiles requires brightness of 800 nits or more to grasp accurate information even during the day, and lifespan of 10,000 hours or more is essential because the use cycle is more than 10 years. Although there is a trade-off between brightness and lifetime, we plan to develop OLED 3.0 with a brightness of 1,000 nits or more and a lifetime of 10,000 hours or more by overcoming this through development of materials and structures.”

Lastly, Director Ahn mentioned about future displays such as extra-large and transparent, slidable, and rollable that are applied to vehicles and said, “Many companies want large and many screens, but they want to hide those screens inside the vehicle. Slidable panels, which can be a solution to this, are already technologically stable and can become common around 2025. On the other hand, rollable panels, such as those that come down from a vehicle sunroof, still have a long way to go, but we will continue to develop them.”

 

[2022 OLED KOREA CONFERENCE] LG Display Executive Vice President Hyun-Woo Lee, Advancements in the Display Market with Technological Innovation that Suits Changing Lifestyles

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Executive Vice President Lee explained OLED technology innovation, future application fields, and market changes. He mentioned that COVID-19 has increased everyone’s time at home and changes in life display is necessary to match it.

Executive Vice President Lee first explained LG Display’s OLED.EX, and said, “LG Display’s OLED.EX is the most advanced OLED panel to which EX technology is applied. OLED.EX applies deuterium to increase brightness (an important element in OLED panels) by 30%. Through personalize algorithm based on AI and big data, reliability will be increased.” He also emphasized that “LG Display’s OLED.EX will be applied to all OLED TVs in the second quarter of 2022 and LG Display will lead the display market with innovative technologies including OLED.EX.”

Next, Executive Vice President Lee announced about life displays applied to everyday life, and said, “OLED is applied to life displays such as gaming, transparent, and portable displays. OLED realizes 100% original color to increase the sense of reality and enables excellent interaction with eye care, making it suitable as a gaming display.” Also “Transparent OLED maximizes the advantages of OLED, enabling the highest level of transparency and picture quality. By applying it to signage, it provides an effective experience to customers, and by applying it to mobility, it can use the dead space to indicate the current operation status or use it for advertisements. In addition, it is possible to create a space of new value and change a creative lifestyle by applying it to life”.

‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.

 

[2022 OLED KOREA CONFERENCE] Samsung Electronics Joins the OLED TV Market, and the TV Panel Market is Expected to Exceed 20 million Units in 2025

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At UBI Research’s ‘2022 OLED Korea Conference’ held on April 6th-8th, UBI Research CEO Choong-Hoon Lee gave a presentation on, ‘OLED Market Review’.

CEO Lee presented the status of the entire OLED industry, market, and outlook with a focus on issues in 2022.

CEO Lee first announced the OLED TV business, a major issue in the recent OLED industry. CEO Lee said, “The biggest issue that has been heating up the OLED industry since the end of last year is OLED TV. There are topics such as Samsung Display’s re-entry into the large OLED business, sales of QD-OLED TVs between Samsung Electronics and Sony, and visualization of collaboration between Samsung Electronics and LG Display.”

In the TV OLED panel demand and supply forecast, CEO Lee said, “If Samsung Electronics purchases OLED panels from LG Display and conducts OLED TV business, LG Display and Samsung Display can supply a total of 12 million TV OLED panels this year. Among them, demand is 11.7 million units, and oversupply accounts for only 3%.” In addition, “With the joining of Samsung Electronics, the demand for OLED TV panels is expected to expand to 13 million units in 2023 and 20 million units in 2025. According to the expanding market, companies need to expand their facilities by the third quarter of this year” he predicted.

CEO Lee continued, “LG ​​Display has been working hard to secure funds for 8.5 generation OLED line expansion since last year, and it is estimated that it will secure additional funds for 45K expansion within this year. With LG Display’s additional measures, the TV OLED panel market is expected to reach 13.5 million units in 2023 and 16 million units after 2024. However, to secure a market of more than 20 million units, it is necessary to plan to invest in the 10.5 generation by next year” he analyzed. He also said, “If Samsung Display invests, 10.5G investment is desirable, but 8.5G investment is expected.” He said, “Whether LG Display invests or Samsung Display invests, a long-term supply contract with Samsung Electronics for 10.5G investment should take precedence. If the investment proceeds, Samsung Display is expected to secure its own funds, but LG Display is expected to require joint investment with Samsung Electronics.”

‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.

 

 

 

[2022 OLED KOREA CONFERENCE] What New Technology Will Advance OLED for Mobile Devices?

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At UBI Research’s ‘2022 OLED Korea Conference Tutorial’ held on April 6th-8th, Dr. Jae-Jin Yoo from the Department of Electrical and Computer Engineering at Seoul National University gave a presentation on, ‘An Overview of OLED Materials and Devices’.

Dr. Yoo explained the paradigm and market prospect of OLED for mobile devices, the structure of each layer, and the light emitting material. Although LCD is still leading the market by introducing mini-LED and other technologies, it is predicted that OLED will lead the display market in the future.

Dr. Yoo explained that among the latest technologies, “LTPO TFT is a technology newly applied to mobile by supplementing the shortcomings of LTPS TFT and oxide TFT process. LTPO TFT is a double-designed display with low electron mobility but no leakage current by changing at least one transistor to oxide in the LTPS TFT process”. He also explained, “In still images, LTPS TFT needs to be driven at 60Hz to maintain the brightness of the screen due to high leakage current, but for oxide TFTs, 1Hz operation is possible because of low leakage current.” Dr. Yoo added, “Although there is an issue that the process of LTPO TFT is more complicated than that of LTPS TFT, it can reduce the total power of mobile devices by 10~15% and it has the advantage that it can be applied to AOD (Always on Display).”

Next, introducing the OLED deposition method and vapor deposition machine, he explained that if the 8.5 generation vertical deposition method, which is currently an issue for IT, is commercialized, it has many advantages in terms of productivity and is a much anticipated technology.

‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.

[2022 OLED KOREA CONFERENCE] Expected iPhone Shipments to Remain Strong at 249 Million Units in 2022

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At UBI Research’s ‘2022 OLED Korea Conference’ held from April 6th to 8th, Yasuo Nakane, senior analyst at Mizuho Securities, presented ‘Consumer Electronics/Flat Panel Display Industry What is the Outlook for Turbulent 2022?’ .

Regarding Apple’s iPhone industry, Senior Vice President Nakane said, “The strength of iPhone continued in 2021. iPhone production in 2021 was 234 million units, which was 3 million less than shipments of 237 million units. Sales were 240 million units which made it so that no inventory was accumulated.” He also announced that “In the first quarter of 2022, 62 million iPhones were produced, a 13% increase compared to the same period last year, and 53 million units are expected to be produced in the second quarter”. He analyzed the outlook of 2022, “Considering the strong first half of 2022 and the impact of new product price hikes in the second half of 2022, annual iPhone production in 2022 is estimated to be 249 million units, a 6% increase from the previous year, of which iPhone 14 is estimated to be 83 million.”

Next, regarding the older iPhone models, he analyzed that “iPhone13 series is expected to continue sales for the time being except for iPhone13 Mini. Among iPhone12 series, only iPhone12 will continue to be sold”. He also announced, “Samsung Display supplies panels for all models of the iPhone series, LG Display supplied LTPO models for the first time, and BOE’s panels will continue to be used in iPhone12.” In addition, he predicted, “Suggestions to apply not only LCD but also OLED to iPhone SE3 would continue and iPhone 11’s camera is expected to be used. Face ID would not be applied.”

Regarding the timing of OLED application for iPad and MacBook, Nakane said, “It is expected that two models of iPad air with OLED will come out in the second half of 2024 at the earliest and OLED will be applied to MacBook Air in the second half of 2025 at the earliest.” Finally, “the business plan for the foldable model has not been decided, but it seems that they are interested in a PC-size foldable model rather than a smartphone-sized foldable model. The plan is to release them after 2026.” he predicted.

 

[China Trend Report] TCL CSOT’s T8 Project to Invest in Generation 8.5 Inkjet Printing Technology

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According to the ‘China Trend Report’ published by UBI Research, TCL CSOT plans to apply the generation 8.5 inkjet printing OLED technology to the T8 line. It is expected that some layers will be formed by vapor deposition in the inkjet printing method rather than the complete inkjet printing method. The location is likely to be Guangzhou.

TCL CSOT’s T8 line was scheduled to start construction in March 2022 using the inkjet method, but there were rumors that the schedule continued to be delayed due to investment scale and yield issues. There are also talks about the project being canceled altogether. However, it seems that TCL CSOT has continuously improved its technology by continuously collaborating with JOLED. They also announced related contents at DTC 2021 held in November 2021.

It is is expected that mainly OLEDs for IT and automobiles will be mass-produced at the T8 line. The investment schedule and details of the TCL CSOT T8 project can be found in the ‘March China Trend Report’.

 

Analysis of 65-inch Premium TV Price Trends in the First Quarter of 2022

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We analyzed the prices of 65-inch TVs of Samsung Electronics’ QLED TVs, OLED TVs from LG Electronics and Sony, and LG Electronics’ QNED TVs until March 2022.

The models we investigated at Samsung Electronics were 4K high-end model QN90A, 4K entry-level models QN85A and QN80A, and 8K models QN800A and QN900A. The models at LG Electronics were OLED TVs A1, C1, and G1 models and QNED TVs QN90UP and QN99UP. The models at Sony Electronics were OLED TV XR65A80J and XR65A90J.

The prices of Samsung Electronics’ 4K models QN90A, QN85A, and QN80A were $2600, $2200, $1700, respectively and the 8K models QN900A and QN800A were $5000 and $3500, respectively. The launch prices of LG Electronics’ OLED TVs A1, C1, and G1 were $2000, $2300, and $3000, respectively while the QNED TVs QNED90UP and QNED99UP were $1600 and $2700, respectively. Sony’s OLED TVs XR65A80J and XR65A90J were priced at $2800 and $4000, respectively.

As of March, the highest-priced 65-inch premium TV model was Sony’s XR65A90J. The lowest-priced model was Samsung Electronics’ QN65QN80A.

The prices of most of Samsung Electronics’ products have been falling since December. As of March, Samsung Electronics’ 80A, 85A, and 90A models are priced at $150, $200, and $500 lower than LG Electronics’ A1, C1, and G1 models, respectively, to induce consumption.

The price of LG Electronics’ OLED A1 and G1 models did not change after the last $100 price reduction in January and the C1 model has maintained the price of $1800 since October 2021. The price of LG Electronics’ QNED90UP did not change and the QNED99UP maintained a price of $2500, down $200 from its launch price.

Sony’s XR65A80J, which had dropped to $1800 in October 2021, recovered to $2000 in December and has maintained it until March. The XR65A90J has been steadily dropping in price since December 2021, forming a price of $3000 in March.

 

Samsung Display Expands its Business from Smartphones to OLED for IT

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According to UBI Research’s published quarterly report, “1Q22 Medium & Large OLED Display Market Track”, mid-to-large OLED sales in the fourth quarter of 2021 was up 29.1% (QoQ) from the previous quarter at $2.2 billion and up by 76.9% (YoY) from the same period of the previous year.

Although Samsung Display leads the way in the OLED market for mobile devices, LG Display overwhelming dominates the mid to large-sized OLED market.

Of the $2.2 billion in mid to large-sized sales in the fourth quarter of 2021, LG Display’s sales was a massive $1.84 billion, accounting for 83.6% of the market.

By application product, OLED for TVs accounted for 85% of the market with $1.87 billion and OLED for notebook sales accounted for 8.8% of the market at $193 million.

Samsung Display began shipping QD-OLED for TVs and monitors from December 2021.

LG Display announced that it will begin supplying improved OLED EX panels of OLED panels for TV from 2022. LG Display plans to complete preparations for OLED EX production in Paju and Guangzhou by the first quarter of 2022. LG Display has negotiated with Samsung Electronics to supply OLED panels for TVs but no final decisions have been made.

Samsung Display is expanding its OLED business from smartphones to IT applications such as notebooks and tablet PCs.  UBI Research predicted the larger than 10-inches, mid-to-large OLED market after 5 years.  The TV market, which accounts for 83.5% in 2022, will decrease to 62.1% in 2026. However, the IT market is expected to expand.

“1Q22 Medium & Large OLED Display Market Track” provides data analysis for 10-inches or larger, mid-to-large OLED by examining the current status of OLED production capacity, major panel makers, shipments by application, and sales performance.

In addition, this analysis provides information for major product lines such as automotives, note PCs, monitors, and TVs by evaluating detailed quarterly shipments, sales performances, ASP by application, and OLED supply and demand analysis by application. It projects the market for the next 5 years.

[China Trend Report] Honor Magic4 Series, Panel Supply from BOE and Visionox

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According to the ‘China Trend Report’ published by UBI Research, Honor, a Chinese smartphone manufacturer, announced Magic4 and Magic4 Pro at MWC 2022 held on February 28th.

Both products are 6.81 inches in size. Magic4 has a resolution of 1224×2664 and Magic4 Pro has a resolution of 1312×2848. The peak brightness of both products is 1,000nits and the refresh rate is 120Hz. LTPO TFT and 1,920Hz high frequency PWM dimming technology are applied.

The display panel is supplied by Chinese panel makers BOE and Visionox. The DDIC is supplied by Taiwanese IC chip maker Novatek. BOE supplies panels of three models: Magic4, Magic4 Pro, and Magic4 Pro plus. Visionox supplies panels of two models, Magic4 and Magic4 Pro.

Detailed mass production line and quantity estimation of Honor Magic4 series are included in ‘China Trend Report’. The ‘China Trend Report’ provides various information on the Chinese display industry trends, such as the latest issues of major Chinese display companies, line trends and shipments, equipment disclosures by company, and introduction of new products in China. The report can be inquired on the UBI Research website.

Simbeyond enters new phase of growth with investor and partner ECFG

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Eindhoven, 25 February 2022. ECFG has acquired a minority share in Simbeyond through Eindhoven Venture Capital Fund II (EVCF II). Simbeyond has developed simulation software (Bumblebee) that can very accurately measure the effects of OLED materials at the device level. This is the first financing round for Simbeyond. The financing will be used to accelerate company growth (R&D and sales organization).

 

The software

Simbeyond offers a software tool, Bumblebee. The software tool is a computer simulation for the use of materials in the engineering process of OLED materials. The current process is often based on trial & error, which means that this is expensive and involves time-consuming and experimental efforts. The software is developed for companies that want to simulate the effects of organic light-emitting or light-emitting diodes at the device level. Customers include research & development (R&D) companies and departments of large tech companies and other relevant R&D institutes (such as universities). The unique approach allows customers to analyze, predict and improve device performance. This leads to a shorter time-to-market and to reduced R&D costs for the electronic devices of today and tomorrow.

Investment objectives

Simbeyond is a technology-driven organization. The past few years have mainly been dominated by product development. The goal in this new growth phase for Simbeyond is to become the preferred supplier of organic materials simulation software for the high-tech industry. Additionally, two more application areas will be materialized into an expansion of the current product line: batteries and nanolithography.

Cooperation

“Simbeyond is entering a new growth phase with ambitious goals and a drive for new opportunities. This investment and collaboration mean not only securing the resources to become the number one simulation tool in the OLED market, but also taking a step forward into new products,” said Siebe van Mensfoort, CEO of Simbeyond.

Hans Bloemen of ECFG: “To measure is to know and Simbeyond does that in its purest form. Bumblebee is only just getting ready to really enter the market. It now needs the right commercial attention with the most suitable profession. The investment ensures that this step towards growth can be realized. In addition to further developing the current market, a step can also be taken in a new market, battery technology. Together we hope to bring this technical gem to fruition.”

About ECFG | Ecfg.nl

ECFG is an independent fund manager that advises, guides and invests in SME companies active in the business-to-business segment. The activities are primarily aimed at strategically and financially supporting innovative, sustainable and promising companies. The broad entrepreneurial investor base and relevant network also offer additional added value. Since the start of ECFG in 2008 and has guided more than 400 entrepreneurs and companies in business development, financing and strategy and realized more than 30 participations. ECGF operates in line with the 17 Sustainable Development Goals. The ECFG team consists of fourteen people and is located in the center of Eindhoven.

About Simbeyond | simbeyond.com

Simbeyond is a simulation software company which accelerates development of advanced materials and high-tech devices as used in state-of-the-art display, lighting and signage applications. Organic electronics, such as the organic light-emitting diode (OLED) displays of present-day smartphones, paves the way for mechanically flexible electronics. The unique approach provided allows customers to analyze, predict and improve device performance. This leads to a shorter time-to-market and to reduced R&D costs for the electronic devices of today and tomorrow. Simbeyond was founded in 2015, as a spin-off launched by the Technical University of Eindhoven (TU/e). The company is located in Eindhoven and its team consists of thirteen people.

 

More information

Simbeyond | Polina Vasilkovska | Simbeyond |  marketing@simbeyond.com

ECFG |  Silvia Dekkers | +31 6 288 30 330 | communicatie@ecfg.nl

[China Trend Report] Significant Reduction of BOE’s Panel Supply to Apple in February and March due to Touch IC Supply Issue

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According to the ‘China Trend Report’ published by UBI Research, BOE B11 (Mianyang) plant is experiencing difficulties in supplying quantities to Apple due to the supply and demand problem of Touch IC. The report analyzed that BOE’s shipments to Apple have decreased significantly due to the supply and demand problem of Touch IC. As a result, shipments are expected to fall far short of the 2022 target set by BOE.

Along with the Touch IC supply issue, the overall shipments of major Chinese panel makers are also on the decline. According to the report, the total shipment of OLED panels for smartphones in China in January this year was 12.7 million units, a decrease of 27% compared to 17.4 million units in December last year.

The ‘China Trend Report’ provides various information on China’s display industry trends. It covers the latest issues of major Chinese panel makers, including BOE’s reduced shipments to Apple, line trends and shipments, equipment disclosures, and new product lists. The report can be inquired on the UBI Research website.

Foldable Phones Predicted to Exceed 100 Million Units by 2026

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According to UBI Research’s “1Q22 Small OLED Display Market Track” Small OLED Display (10-inches or smaller watch, smartphone, foldable phone, etc.) shipment in 2021 was 746 million, a 34.4% increase from the previous year’s 555 million. The reason for the increase in shipments compared to 2020 can be attributed to the increased sales of iPhone 12, iPhone13, and the unexpectedly strong sales of Galaxy Z’s Fold 3 and Flip 3.

Compared to the previous year, Small OLED sales in 2021 was up from $26.5 billion to $38.1 billion, a 43.9% increase.

Graphs are categorized by application product; Watch, Smartphone, Foldable Phone.

Since 2019, foldable phones have been on an upward trend. The market for foldable phones in 2021 exceeded 10 million units, accounting for 1.4% of all small displays. It is predicted that foldable phones’ yearly upward trend will result in exceeding 100 million units by 2026, accounting for 9.7% of all small displays.

“1Q 2022, Small OLED Display Market Track” analyzes the production capacity for 10-inches or smaller OLED Displays. Quarterly sales market and shipment market were investigated by these categories; major panel makers, country, generation, substrate, TFT technology (LTPO and LTPS), and by application products (watch, smartphone, foldable phone).

An analysis of ASP and OLED supply/demand by application is also provided. Small OLED Display market forecast data is predicted until 2026 on Excel.

 

[UBI Research China Trend Report] Chinese Panel Makers’ Total Shipments of OLED Panels for Smartphones in the Fourth Quarter of 2021 Increased by 26% Compared to the Third Quarter

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26% Increase in Total Shipments of Chinese OLED Panels for Smartphones in the Fourth Quarter compared to the Third Quarter

 

According to UBI Research’s ‘February 1st China Trend Report’, total shipments of OLED panels for smartphones by Chinese panel makers in the fourth quarter of 2021 were 44.8 million units, a 26% increase from 35.57 million units in the previous quarter. By company, BOE shipped 20.9 million units and occupied a 46.7% share, followed by Visionox with 9.7 million units, EverDisplay Optronics with 5.5 million units, CSOT with 5.5 million units, and Tianma with 3.1 million units.

 

By substrate, flexible OLED panel shipments were the highest for BOE with 20.9 million units, followed by CSOT with 5.5 million units, Visionox with 4.7 million units, and Tianma with 3 million units. BOE’s panel shipments increased the most compared to the previous quarter with an increase of 5.3 million units, followed by Visionox by 1.9 million units and Tianma by 1 million units. CSOT’s panel shipments decreased by 300,000 units from the previous quarter.

In the field of rigid OLED panel shipments, EverDisplay Optronics shipped 5.54 million units, a decrease of 80,000 units compared to the third quarter, but maintained the No. 1 position in rigid OLED panel shipments with a market share of 52%. Visionox, in second place, shipped 5.04 million units, up 43% QoQ, chasing EverDisplay Optronics. Tianma’s rigid OLED panel shipments were 120,000 units, accounting for only 1%.

The details can be found in the ‘UBI Research China Trend Report’, and inquiries can be made on the UBI Research website.

China Aims for the Foldable Phone Market with Multiple Foldable Phone Launches

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Samsung Electronics widely successful release of its foldable phones, Galaxy Z Fold 3 and Flip 3 last year has risen expectations for establishing foldable phones into the mainstream. Chinese companies such as Huawei, Xiaomi, Oppo are also releasing multiple foldable phones.

As the first foldable phone in China, Huawei has been releasing the Mate X series every year since its launch in 2019. The Mate X and the Mate Xs released in 2020 are 8 inches in size and folds outward. The external display is 6.6 inches with a resolution of 1148×2480 and an aspect ratio of 19.5:9.

Mate X2 was introduced in February 2021 with 8 inches for the internal display and the external display is 6.45 inches OLED with a resolution of 1160 x 2700 and an aspect ratio of 21:9. Colorless PI was applied to the cover window. Mate X2 folds inward instead of Mate X’s outward folding display.

P50 Pocket released in December 2021 is a clamshell phone similar to the Samsung Flip 3. The internal display is 6.9 inches with 120Hz refresh rate and an aspect ratio of 21:9. The cover window is 1.1 inches circular type.

Honor released a foldable phone, Magic V on January 10th 2022.

The internal display is 8 inches with 90Hz refresh rate and the external display is 6.5 inches with 120Hz refresh rate. The cover window is colorless PI. Both internal and external panels are made in BOE B11(Mianyang) line. The initial production is estimated to be 50,000 and the estimated total production volume is 100,000 to 200,000.

According to the sales result, the Visionox panel might be applied to the product.

Vivo is about to release a new foldable, the NEX FOLD. Vivo filed patents for NEX FOLD, NEX ROLL, and NEX SLIDE.

NEX fold’s internal display is 8.03 inches with QHD 120Hz and the external display is 6.53 inches with FHD 120Hz. Both internal and external display has the same refresh rate. The display panel is Samsung Display’s LTPO, and the cover window is planned to be 30 um thickness UTG.

It is planned to be released in March 2022, but no official announcement has been made.

Source: GSMArena.com, LETSGODISITAL, UBI Research DB

Samsung Display is using UTG(Ultra Thin Glass) for the cover window and most Chinese panel companies are using Colorless PI. Many Chinese companies are introducing foldable phones, but durability issues are reported on many social network media posts. Chinese panel makers still have much to go in terms of quality in technology and production cost when compared to Samsung Display.

 

SDC, 4Q2021 The Highest Smartphone Shipments 125 million units, Highest market share of flexible OLED 50.1%

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According to UBI Research Weekly Report, Samsung Display’s OLED shipped 480 million units in 2021. The highest number of shipments were in the 4th quarter at 133 million units and the second highest was in the in 3rd quarter at 129 million units.

Samsung Display OLED application products shipped in 2021 were smartphones, watches, tablet PCs notebooks and TVs. OLED for TVs started shipment in the fourth quarter of last year. It was the first OLED for TV shipment in eight years since 2013 when they had discontinued mass production.

Samsung Display OLED for smartphones shipped 456 million units, which was 94% of the total shipments. OLED for watches shipped 14 million units, just 2.9% of the total shipments.

OLED for notebooks had the most significant growth in 2021. 5 million units were shipped, representing a 2.5 times higher growth than the 1.9 million Tablet PC units shipped.

According to a quarterly analysis of Samsung Display smartphones shipments in 2021, 125 million units were shipped in the fourth quarter, showing the highest performance. This is mainly due to high shipments to Apple in the fourth quarter for OLED for iPhone. In 2021, 102 million units of OLED for iPhone were shipped and 45.4 million units were supplied to Apple in the fourth quarter. Therefore, the market share was the highest at 50.1% in the fourth quarter for flexible OLED shipments.

Flexible OLED and rigid OLED shipments were 190 million units and 257 million units respectively in 2021. The annual shipment market share was 41.6% and 56.5% respectively. Foldable OLED shipments were 8.7 million units, a market share of 1.9%.

LG Display Achieves Record Sales in 2021, Swinging a Profit after Three Years

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As LG Display posted the highest sales ever, at the same time it also made a sharp pivot into a profit for the first time in three years. On the 26th, LG Display announced that it had achieved annual sales of 29.878 trillion won and operating profit of 2.23 trillion won in 2021. “This is the result of the large-sized OLED panels in the premium market, the strengthening of the small and medium-sized OLED business base, and the innovation of LCD structures centered on IT products,” LG Display goes on the explain. While the overall TV market experienced negative growth last year, LG Display led the large-sized OLED business. OLED TV panel shipments grew by more than 70% compared to the previous year, which turned to profit in the second half of the year. This helped reach a break-even point.

Following the previous year’s earnings announcement, LG Display stated, “This year, we plan to expand profitability in stages based on shipment growth of more than 20% compared to the previous year and strengthened business capabilities,” and “From the second quarter, ‘OLED.EX’ will be applied to all OLED TV panel series to accelerate the trend toward OLED in the premium TV market.” OLED.EX is a TV panel that increases screen brightness (luminance) by 30% and reduces bezel by 30% by applying ‘deuterium technology’ and ‘personalization algorithm’ to organic light emitting devices. These are the core elements of OLED picture quality. In the case of small and medium-sized OLEDs, the mobile sector plans to improve profitability by expanding new models and high-end products in the second half of the year and expand to the overall mobility industry. The LCD division will continue its strategy of selection and concentration focusing on IT products.

LG Display also expressed confidence in Samsung Display, which has emerged as a new competitor in the OLED market. When asked about LG Display’s competitiveness compared to Samsung Display’s QD-OLED, Large-Scale Marketing Manager Lee Tae-Jong remarked, “Our competitor’s products have not been released yet, so an accurate comparison will be possible only after the actual launch.” He continued, ”LG Display, which has been in business for more than 10 years is far superior in our overall competitiveness in our products and cost, economies of scale, and customers. We will continue to widen the gap in the future.”

Analysis of 65-inch Premium TV Price Trend in 2021

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Analysis of 65-inch Premium TV Price Trend in 2021

This is an analysis for the 65-inch TV prices for Samsung Electronics’ QNED TV, LG Electronics’ OLED TV, and Sony’s OLED TV in 2021.

Samsung Electronics started with the 4K high-end models QN90A and the 8K models QN800A and QN900A. The entry-level models QN80A and QN85A were released sequentially. The 4K models QN90A, QN85A, and QN80A were priced at $2,600, $2,200, and $1,700 respectively. The 8K models QN900A and QN800A were priced at $5,000 and $3,500.

Starting with the high-end model G1, LG Electronics launched the entry-level models A1 and C1 models. The launch prices were $3,000, $2,300, and $2,000 for the G1, C1, and A1, respectively.

Sony launched two models, the XR65A80J and XR65A90J. The starting price was $4,000 for the XR65A90J

In 2021, events such as the 2020 Tokyo Olympics and Black Friday played a major factor in aggressive marketing by companies.

Samsung Electronics’ 8K models QN900A and QN800A had two prices cuts, the first one for the Tokyo Olympics and then for Black Friday. In the end, the QN900A was lowered by $1,700 and QN800A by $800 than their launch prices. Similarly, the 4K models 90A cut its price by $700, the 85A by $800, and the 80A by $500 from the launch prices, forming an average price of $300 lower than LG Electronics’ comparable models.

LG Electronics’ TVs had also began marketing in June when they were affected by the Tokyo Olympics and averaged a $300 price cut on all their OLED products. In anticipation for Black Friday,  in October they lowered their prices by another $200 on average when compared to their launch prices.

Meanwhile, LG Electronics’ 8K QNED TV 65QNED99UP model was priced at $2,500, the lowest price among 8K models.

Finally, Sony’s XR65A80J model dropped to $1,800 in November, which was a $1,000 price cut from the launch price, but recovered its price to $2,000 in December. No price changes for the high-end model, the X65A90J other than one $200 price cut a month after its launch.

Chinese OLED smartphones released in 2021, 62% increase compared to 2020

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Of the total 226 OLED smartphones released in 2021, China released 175. This is an overwhelming 77.4% share in the market. Korea released 20, which is half of the 39 in 2020. The United States released 16 and other countries released 15.

By size, there were 218 products in the 6-inch range, accounting for 96.5% of the market share, indicating that 6-inch products have established themselves as mainstream. In addition, 3 products in the 8-inch range, 2 products in the 5-inch range and 7-inch range, and 1 product in the 4-inch range were released. All 7-inch and larger products were foldable.

By display design, the punch hole model was released at an overwhelming 173, followed by the notch model at 31, the narrow-bezel model at 15, the under display camera (UDC) and pop-up camera at 3 models each, and 1 product with a home button was released.

Finally, in the display area (D.A), which is the display area to the size of the smartphone, 194 products belonging to 80-90% accounted for 85.8% of the product, 29 products above 90% and 1 product under 80% were released. The home button is now gone, the notch design is reduced, and the average D.A. has increased due to the continuous launch of full-screen smartphones. The product with the highest D.A was 94.9%, which occupies the Honor’s Magic3 series.

 

 

Samsung Display’s QD-OLED applied to Sony’s TV and DELL’s monitor

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QD-OLED panels, which are being mass-produced from the second half of 2021 at Samsung Display, will be applied to new products for Sony and DELL.

First, Sony announced ‘A95K’, the first TV with QD-OLED in its 2022 TV lineup. A95K is available in 55-inch and 65-inch models, featuring 4K resolution and a refresh rate of 120 Hz.

<Sony’s QD-OLED TV ‘A95K’, Source: electronics.cony.com>

Meanwhile, Samsung Display’s QD-OLED is also applied to DELL’s 34-inch gaming monitor. DELL’s ‘Alienware AW3423DW’ monitor has a 34-inch size, 3440 x 1440 resolution, a refresh rate of 175 Hz, and a response speed of 0.1 ms. In addition, the monitor supports ‘DisplayHDR 400 True Black’. DELL said it will start selling around March 2022.

As Samsung Display’s QD-OLED enters the TV and IT markets, it is expected to compete fiercely with LG Display’s WRGB OLED and JOLED’s RGB inkjet printing technology in the existing mid-to-large market. Many have a huge interest as to which company’s technology will become the main technology in the mid- to large-sized market in the future.