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Samsung Display Expands its Business from Smartphones to OLED for IT

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According to UBI Research’s published quarterly report, “1Q22 Medium & Large OLED Display Market Track”, mid-to-large OLED sales in the fourth quarter of 2021 was up 29.1% (QoQ) from the previous quarter at $2.2 billion and up by 76.9% (YoY) from the same period of the previous year.

Although Samsung Display leads the way in the OLED market for mobile devices, LG Display overwhelming dominates the mid to large-sized OLED market.

Of the $2.2 billion in mid to large-sized sales in the fourth quarter of 2021, LG Display’s sales was a massive $1.84 billion, accounting for 83.6% of the market.

By application product, OLED for TVs accounted for 85% of the market with $1.87 billion and OLED for notebook sales accounted for 8.8% of the market at $193 million.

Samsung Display began shipping QD-OLED for TVs and monitors from December 2021.

LG Display announced that it will begin supplying improved OLED EX panels of OLED panels for TV from 2022. LG Display plans to complete preparations for OLED EX production in Paju and Guangzhou by the first quarter of 2022. LG Display has negotiated with Samsung Electronics to supply OLED panels for TVs but no final decisions have been made.

Samsung Display is expanding its OLED business from smartphones to IT applications such as notebooks and tablet PCs.  UBI Research predicted the larger than 10-inches, mid-to-large OLED market after 5 years.  The TV market, which accounts for 83.5% in 2022, will decrease to 62.1% in 2026. However, the IT market is expected to expand.

“1Q22 Medium & Large OLED Display Market Track” provides data analysis for 10-inches or larger, mid-to-large OLED by examining the current status of OLED production capacity, major panel makers, shipments by application, and sales performance.

In addition, this analysis provides information for major product lines such as automotives, note PCs, monitors, and TVs by evaluating detailed quarterly shipments, sales performances, ASP by application, and OLED supply and demand analysis by application. It projects the market for the next 5 years.

[UBI Research China Trend Report] Chinese Panel Makers’ Total Shipments of OLED Panels for Smartphones in the Fourth Quarter of 2021 Increased by 26% Compared to the Third Quarter

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26% Increase in Total Shipments of Chinese OLED Panels for Smartphones in the Fourth Quarter compared to the Third Quarter

 

According to UBI Research’s ‘February 1st China Trend Report’, total shipments of OLED panels for smartphones by Chinese panel makers in the fourth quarter of 2021 were 44.8 million units, a 26% increase from 35.57 million units in the previous quarter. By company, BOE shipped 20.9 million units and occupied a 46.7% share, followed by Visionox with 9.7 million units, EverDisplay Optronics with 5.5 million units, CSOT with 5.5 million units, and Tianma with 3.1 million units.

 

By substrate, flexible OLED panel shipments were the highest for BOE with 20.9 million units, followed by CSOT with 5.5 million units, Visionox with 4.7 million units, and Tianma with 3 million units. BOE’s panel shipments increased the most compared to the previous quarter with an increase of 5.3 million units, followed by Visionox by 1.9 million units and Tianma by 1 million units. CSOT’s panel shipments decreased by 300,000 units from the previous quarter.

In the field of rigid OLED panel shipments, EverDisplay Optronics shipped 5.54 million units, a decrease of 80,000 units compared to the third quarter, but maintained the No. 1 position in rigid OLED panel shipments with a market share of 52%. Visionox, in second place, shipped 5.04 million units, up 43% QoQ, chasing EverDisplay Optronics. Tianma’s rigid OLED panel shipments were 120,000 units, accounting for only 1%.

The details can be found in the ‘UBI Research China Trend Report’, and inquiries can be made on the UBI Research website.

SDC, 4Q2021 The Highest Smartphone Shipments 125 million units, Highest market share of flexible OLED 50.1%

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According to UBI Research Weekly Report, Samsung Display’s OLED shipped 480 million units in 2021. The highest number of shipments were in the 4th quarter at 133 million units and the second highest was in the in 3rd quarter at 129 million units.

Samsung Display OLED application products shipped in 2021 were smartphones, watches, tablet PCs notebooks and TVs. OLED for TVs started shipment in the fourth quarter of last year. It was the first OLED for TV shipment in eight years since 2013 when they had discontinued mass production.

Samsung Display OLED for smartphones shipped 456 million units, which was 94% of the total shipments. OLED for watches shipped 14 million units, just 2.9% of the total shipments.

OLED for notebooks had the most significant growth in 2021. 5 million units were shipped, representing a 2.5 times higher growth than the 1.9 million Tablet PC units shipped.

According to a quarterly analysis of Samsung Display smartphones shipments in 2021, 125 million units were shipped in the fourth quarter, showing the highest performance. This is mainly due to high shipments to Apple in the fourth quarter for OLED for iPhone. In 2021, 102 million units of OLED for iPhone were shipped and 45.4 million units were supplied to Apple in the fourth quarter. Therefore, the market share was the highest at 50.1% in the fourth quarter for flexible OLED shipments.

Flexible OLED and rigid OLED shipments were 190 million units and 257 million units respectively in 2021. The annual shipment market share was 41.6% and 56.5% respectively. Foldable OLED shipments were 8.7 million units, a market share of 1.9%.

Samsung Display’s 1Q 2018 shipment declined, but it is expected to recover in 2Q.

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According to UBI Research’s first quarter display market track, Samsung Display’s OLED shipments for smart phones dropped to 88 million units, down 26.0% from the previous quarter, and 4.7% year-on-year decrease.

On the other hand, the sales revenue was US$ 5.37 billion, down 32.4% from the previous quarter and 30.4% year-on- year increase.

<Samsung Display’s sales performance of OLED for Smartphone, 1Q, 2018>

For rigid OLED, the utilization rate of rigid OLED mass production lines dropped in 1Q due to the keeping adoption of LCD in Samsung Electronics’ entry-level model and the decline in demand from Chinese set makers. For flexible OLED, its capacity utilization rate also declined due to falling demand from Apple and sluggish sales of Galaxy S series .

UBI Research mentioned, “In the first quarter of 2018, the sales were sluggish due to falling demand of set makers; however, the full-screen rigid OLED demand began to increase in April, and accordingly the utilization rate of rigid OLED production lines began to rise gradually. From June, the utilization rate is expected to recover to the previous year level. Also, the flexible OLED mass production lines will be likely to be in full operation since Samsung Electronics will start mass production of the next model and Apple will start mass production of new models.”

The overall OLED market was totaled as US $ 6.12 billion in the first quarter of 2018, of which the OLED market for smart phones was 91.1% and the market of OLED for TV was 5.7%.

The OLED market for smartphones is projected to reach 4.4 billion units in 2018, and Samsung Display is expected to hold a market share of 93.4%.

<2018 OLED market forecast>

Samsung Display’s 1Q 2018 shipment declined, but it is expected to recover in 2Q.

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According to UBI Research’s first quarter display market track, Samsung Display’s OLED shipments for smart phones dropped to 88 million units, down 26.0% from the previous quarter, and 4.7% year-on-year decrease.

On the other hand, the sales revenue was US$ 5.37 billion, down 32.4% from the previous quarter and 30.4% year-on- year increase.

<Samsung Display’s sales performance of OLED for Smartphone, 1Q, 2018>

For rigid OLED, the utilization rate of rigid OLED mass production lines dropped in 1Q due to the keeping adoption of LCD in Samsung Electronics’ entry-level model and the decline in demand from Chinese set makers. For flexible OLED, its capacity utilization rate also declined due to falling demand from Apple and sluggish sales of Galaxy S series .

UBI Research mentioned, “In the first quarter of 2018, the sales were sluggish due to falling demand of set makers; however, the full-screen rigid OLED demand began to increase in April, and accordingly the utilization rate of rigid OLED production lines began to rise gradually. From June, the utilization rate is expected to recover to the previous year level. Also, the flexible OLED mass production lines will be likely to be in full operation since Samsung Electronics will start mass production of the next model and Apple will start mass production of new models.”

The overall OLED market was totaled as US $ 6.12 billion in the first quarter of 2018, of which the OLED market for smart phones was 91.1% and the market of OLED for TV was 5.7%.

The OLED market for smartphones is projected to reach 4.4 billion units in 2018, and Samsung Display is expected to hold a market share of 93.4%.

<2018 OLED market forecast>

삼성디스플레이 1사분기 출하실적 하락, 2사분기 회복 전망

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유비리서치의 1사분기 디스플레이 마켓트랙에 따르면 삼성디스플레이의 스마트폰용 OLED 출하량은 전분기 대비 26.0%, 전년대비 4.7% 감소한 8,800만개로 집계되었다.

반면 매출액은 전분기 대비 32.4% 감소, 전년대비 30.4% 증가한 53.7억 달러로 집계되었다.

<1사분기 삼성디스플레이 스마트폰용 OLED 실적>

Rigid OLED는 삼성전자의 보급형에 LCD 채택 유지와 중국 set업체의 수요감소로 rigid OLED 양산라인 가동률이 1사분기에 하락하였으며, flexible OLED도 Apple의 수요감소와 Galaxy S series의 실적 부진으로 가동률이 감소하였다.

유비리서치에 따르면 “1사분기는 set 업체들의 수요 감소로 실적이 저조하였지만, 4월부터 full screen rigid OLED 수요 증가로 rigid OLED 양산라인 가동률이 점차 상승하기 시작하였다. 6월부터는 전년수준으로 가동률이 회복될 것으로 예상된다. 또한 flexible OLED 양산라인에서도 삼성전자의 차기모델 조기 양산과 Apple의 신모델 양산이 시작되어 다시 풀가동을 할 수 있을 것으로 기대된다.” 라고 밝혔다.

OLED 전체 시장은 2018년 1사분기 61.2억 달러로 집계되었으며, 이중 스마트폰용 OLED 시장은 91.1% 대면적 OLED 시장은 5.7%로 집계되었다.

2018년 스마트폰용 OLED 시장 예상규모는 4.4억개로 전망되며 삼성디스플레이가 93.4%의 점유율을 차지할 것으로 전망된다.

<2018년도 업체별 스마트폰용 OLED 출하 점유율 전망>

Samsung Electronics, full screen rigid OLED 채용 확대

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Samsung Electronics가 보급형인 Galaxy A8(2018) series에 이어 full screen rigid OLED가 적용 된 보급형 smartphone을 잇따라 출시할 것으로 예상되며 주춤했던 rigid OLED 시장이 다시 활기를 띌 수 있을지 주목된다.

5월 초 Samsung Electronics는 홈버튼을 없애고 full screen rigid OLED를 채용한 2018년 향 ‘Galaxy A6(2018)’과 ‘Galaxy A6+(2018)’을 공개했다. Galaxy A6(2018)은 5.6 inch에 HD+(1480 x 720) 해상도의 rigid OLED가 적용 되었으며, Galaxy A6+(2018)은 6.0 inch에 FHD+(2220 x 1080) 해상도의 rigid OLED가 적용 되었다.

<Samsung Galaxy A6(2018), Source: GSM-specs.com>

또한 지난 16일, Samsung Electronics의 또 다른 보급형 smartphone인 ‘Galaxy J6(2018)’의 공식 렌더링 사진이 독일 매체인 WinFuture를 통해 유출됐다.

<Samsung Galaxy J6(2018), Source: WinFuture>

Galaxy J6(2018)에는 5.6 inch에 FHD+(2220 x 1080) 해상도의 rigid OLED가 적용 될 예정이다. Galaxy A6 series와 Galaxy J6 모두 5월 말에 출시 될 것으로 보인다.

최근 Smartphone용 rigid OLED 시장은 full screen LCD의 등장과 저가형 smartphone에서 LCD가 주로 채용됨에 따라, 수요가 감소되고 rigid OLED 양산라인의 가동률 하락으로 이어졌다. 유비리서치에 따르면, rigid OLED 출하량은 2014년부터 2016년까지 지속적으로 상승하였으나 2017년에는 2016년 대비 8% 하락한 2.9억개가 출하된 것으로 조사됐다.

하지만 지난해 하반기부터 공급이 시작 된 full screen rigid OLED가 VIVO X20과 Galaxy A8에 채용되기 시작하였으며, Galaxy A6 series와 Galaxy J6 등 다수의 smartphone으로 채용이 확대되고 있다. 이에 rigid OLED 양산라인의 가동률도 하반기부터 정상화 될 것으로 예상됨에 따라, rigid OLED 시장이 다시 활기를 띌 수 있을지 귀추가 주목된다.

Samsung Electronics, is increasing full screen rigid OLED adoption.

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Samsung Electronics is expected to launch next-generation smartphones with full-screen rigid OLEDs, next to the popular Galaxy A8 (2018) series. Accordingly, attention is focused whether the sluggish rigid OLED market will revive.

In early May, Samsung Electronics unveiled ‘Galaxy A6 (2018)’ and ‘Galaxy A6 + (2018)’ with full screen rigid OLED, eliminating the home button. The Galaxy A6 (2018) adopts rigid OLED with HD + (1480 x 720) resolution at 5.6 inch, and the Galaxy A6 + (2018) is applied with rigid OLED with FHD + (2220 x 1080) resolution at 6.0 inch

<Samsung Galaxy A6(2018), Source: GSM-specs.com>

On the other hand, the official rendering image of Samsung Electronics’ Galaxy J6 (2018), another entry-level smartphone, was leaked through WinFuture, the German media on May 16.

<Samsung Galaxy J6(2018), Source: WinFuture>

The Galaxy J6 (2018) is expected to have 5.6-inch rigid OLED with FHD + (2220 x 1080) resolution. Both the Galaxy A6 series and the Galaxy J6 are expected to be launched around the end of May.

Recently, the demand for rigid OLED for smartphone market has decreased due to the introduction of full screen LCD as well as LCD adoption in low-priced smartphones. Consequently, the utilization rate of rigid OLED mass production line has also decreased. According to UBI Research, rigid OLED shipments rose steadily from 2014 to 2016, but 290 million units were shipped in 2017, 8% down from the previous year.

However, the full screen rigid OLED, which was launched in the second half of 2017, started to be adopted in the VIVO X20 and Galaxy A8, and has been expanded to be applied to a number of smartphones such as the Galaxy A6 series and Galaxy J6. As the utilization rate of rigid OLED mass production lines is expected to normalize from the second half of this year, attention is growing whether rigid OLED market will be rebounded again.

Changes in OLED panel market for smartphones

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According to the ‘2018 1Q AMOLED Display Market Track’ published by UBI Research, OLED panel shipments for smartphones are projected to grow at an annual average growth rate of 15.8%, from 450 million units in 2018 to 850 million units by 2022. This is a 9.6% decline from the CAGR 25.4% expected in the fourth quarter of 2017.

<Shipment forecast of OLED panel for smartphones >

The reason shipment forecast of OLED panels for smartphones is declined compared with 4Q,2017 is because smartphone trends have been reflected recently. The smartphone market is sluggish due to the prolonged replacement period of smartphones and the lack of new technology. In addition, the average size of smartphones has enlarged faster than expected, and the size of smartphones is expected to increase gradually with the anticipation for the launch of foldable OLEDs, leading to a slowdown in the shipment growth.

 

For flexible OLED, ASPs have risen due to the lack of supply, caused by mainly dependent on Samsung Display, and Chinese set makers are burdened by its high prices. As low-priced full-screen LCDs are emerging, it is forecasted that demand for rigid OLEDs will decline since Chinese set makers are adopting more LCDs than OLEDs in rigid smartphones.

Panel makers in Korea and China have aggressively invested in the Gen6 OLED line in 2016 and 2017. Starting this year, however, they are reviewing the investment and operation time frame of mass production lines, with looking into the smartphone demand. As OLED panels for smartphones account for more than 90% of the total OLED panel market, it is an important factor for the investment flow of panel makers.

 

Meanwhile, ‘2018 1Q AMOLED Display Market Track’ is based on the market performance data and projected system that UBI Research has accumulated over 15 years. It consists of 8 (eight) modules in total: Panel cost analysis, Market forecast, Supply and demand analysis, Market performance (sales), Competitiveness analysis of panel makers, ASP, Supply chain analysis and investment & Mass production line status.

스마트폰용 OLED panel 시장의 변화

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유비리서치가 발간한 ‘2018년 1분기 AMOLED Display Market Track’에 따르면 스마트폰용 OLED panel 출하량은 2018년 4.7억대 시장에서 2022년까지 8.5억대 시장을 성장하여 연평균 성장률 15.8%를 기록할 것으로 전망했다. 이는 2017년 4분기에 전망한 연평균 성장률 25.4%보다 9.6% 감소한 것이다.

<스마트폰용 OLED panel 출하량 전망>

유비리서치가 전망한 스마트폰용 OLED panel의 출하량 규모가 2017년 4분기 대비 감소한 이유는 최근 스마트폰 트렌드가 반영되었기 때문이다. 스마트폰의 교체 주기가 길어지고, 신기술 부족 등으로 스마트폰 시장은 정체 되어 있다. 또한, 스마트폰의 평균 사이즈는 예상보다 빠르게 증가하였고, foldable OLED 출시 예상 등으로 추후에도 사이즈가 점차 증가할 것으로 예상됨에 따라 출하량 시장 성장세는 둔화될 것으로 전망된다.

그 밖에 flexible OLED는 Samsung Display에 의존된 공급 부족으로 인하여 ASP가 상승하였고, 중국 set 업체들은 flexible OLED의 높은 가격때문에 채용에 부담을 가지고 있다. 낮은 가격의 full-screen LCD가 등장함에 따라 중국 set 업체들은 rigid 스마트폰에 OLED보다는 LCD를 적용하려는 추세가 증가하여 rigid OLED의 수요가 감소될 것으로 분석된다.

한국과 중국의 panel 업체들은 2016년과 2017년에 Gen6 OLED 라인에 공격적인 투자가 진행했다. 하지만 올해부터는 스마트폰 수요 상황을 살피며 양산 라인 가동 시점과 투자에 대한 재검토를 진행하고 있다. 스마트폰용 OLED panel은 전체 OLED panel 시장의 90% 이상을 차지하고 있기 때문에 panel 업체들의 투자 움직임에 중요한 요소이다.

한편, ‘2018년 1분기 AMOLED Display Market Track’은 유비리서치가 15년간 축적한 시장 실적과 예상 시스템을 바탕으로 패널 실적, 미래 시장 전망, 수요공급 분석, 패널 업체 경쟁력 분석, 서플라이 체인 분석, 패널 제조비용 분석, 투자 상황분석, 패널 가격 분석, ASP 총 8개의 모듈로 구성되어 있다.

UBI Research, publishes ‘2018 OLED Panel Industry Report’, which analyzes the indicators of OLED industry in 2017

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UBI Research published ‘2018 OLED Panel Industry Report’ on February 12, 2018, which analyzes the indicators of OLED industry for the year of 2017.

This report seems very helpful to forecast OLED industry, which is most likely to become the main display in future, since it analyzes panel makers’ development trends, key issues, applied products, and relevant markets from various perspectives on rigid and flexible OLED as well as solution processed OLED.

In the report, the status of OLED products in 2017 is summarized into various applications such as smart phones and TVs, and the trends of newly released products and related issues can be identified.

According to the report, a full-screen smart phone, which has become a trend in recent years, can mainly be applied to flexible OLEDs, while rigid OLEDs using COG (chip on glass) are required to ensure module space at the top and bottom side. Therefore, it is expected that panel makers will implement full-screen as a notch type rather than a current rectangle type to improve the added value, and demand of rigid OLED, which is on the decrease.

Meanwhile, UBI Research predicts that shipment for rigid OLEDs will be 270 million units and that for flexible OLEDs will be 230 million units in 2018, generating sales of US$ 12.5 billion and US$ 23.9 billion, respectively.  Also, analysis shows that the solution process, capable of manufacturing large-area OLED panels with RGB structure without cutting mother glass at Gen 8 or higher generation, will be adopted at the mass-production from 2019. Consequently, 2 million units of solution processed OLED will be shipped in 2019 and 9.2 million units will be shipped in 2022.

<Flexible OLED shipment forecast>

 

유비리서치, 2017년 OLED 산업의 지표를 분석한 ‘2018 OLED Panel Industry Report’ 발간

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유비리서치는 2017년 한해 동안의 OLED 산업 지표를 분석한 ‘2018 OLED Panel Industry Report’를 지난 12일 발간하였다.

본 보고서는 rigid부터 flexible, solution process OLED 전반에 대해 panel 업체 개발 동향, 핵심 이슈, 적용 제품현황, 시장 등을 다양한 관점에서 분석하여, 향후 디스플레이의 주력이 될 OLED 산업을 전망하는데 도움이 될 것으로 예상된다.

보고서에는 2017년 OLED 적용 제품현황을 스마트폰과 TV 등 여러 어플리케이션으로 나누어 출시 흐름과 이에 따른 이슈를 확인할 수 있다.

보고서에 따르면, 최근 트렌드로 자리 잡고 있는 full-screen smart phone은 flexible OLED만 적용 가능하며, COG(chip on glass)방식이 적용되는 rigid OLED는 상∙하부에 모듈 공간을 확보해야 하기 때문에 적용이 어렵다고 설명했다. 따라서, panel 업체는 감소하는 rigid OLED의 수요와 부가가치를 향상시키기 위해 현재의 모양(rectangle)보다는 notch type으로써 full-screen을 구현할 것이라 전망했다.

한편, 유비리서치는 2018년에는 Rigid OLED가 2.7억 개, flexible OLED가 2.3억개 출하되어, 각각 125억 달러, 239억 달러의 매출액을 형성할 것으로 전망하였다. 또한, Gen8 이상에서 원장 분할 없이 RGB 구조의 대면적 OLED panel 제조가 가능한 solution process는 2019년부터 본격적으로 양산되어 2019년 20만 개, 2022년 920만 개의 solution process OLED가 출하될 것으로 분석하였다.

<Flexible OLED 출하량 전망>

Flexible OLED Leading the OLED Panel Market from 2019

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■ Flexible OLED is expected to ship 480 million units in 2019, surpassing Rigid OLED shipments.

■ Full-screen OLED among Flexible OLED is expected to have an average market share of 78.3% by 2022, dominating the market.

■ Foldable OLED is expected to ship in earnest from 2019.

Flexible OLED shipments are expected to exceed rigid OLED shipments in 2019. According to the ‘2017 Flexible OLED Annual Report’ published by Ubi Research, flexible OLEDs are expected to ship 480 million units in 2019, surpassing 409 million units of rigid OLED shipments. In addition, flexible OLED shipments will grow at a CAGR of 41% starting in 2018, reaching 1,285 million units in 2022 with forecasted revenue of US$ 59.4 billion.

<OLED Market Share Forecast by Substrate in 2018 ~ 2022>

Recently, as the hardware technology of mobile devices has been leveled up, set makers targeting the premium market are trying to differentiate their products by adopting OLED. Especially, set makers are beginning to introduce flexible OLED capable of full screen, as the needs of consumers who want a wider screen in mobile devices (even in the same sizes) on the increase.

 

Accordingly, panel makers are continuing to invest in flexible OLED mass production. Since Chinese panel makers such as BOE, CSOT and Visionox are expected to start mass production of Gen6 flexible OLED starting in 2018, flexible OLED shipments will likely grow at an average growth rate of 59% per annum, reaching 354 million units by 2022.

 

This report compares the structure and process of rigid OLED and flexible OLED, and analyzes the trends of technology development for foldable OLED implementation by layer. It also compares the flexible OLED application technology of Samsung Electronics, Apple, and LG Electronics which released mobile devices with full screen OLED. The report also forecasts the flexible OLED market from 2018 to 2022 by categorizing into various perspectives including flexible type, country and generation.

 

According to the report, full screen OLEDs of flexible OLEDs will ship 265 million units in 2018 with a market share of 82.1%, and 1,022 million shipments will be made in 2022, accounting for 79.5% of the market, leading the flexible OLED market. In addition, the foldable OLED, which has been receiving a great deal of attention recently, is expected to ship 5 million units from 2019 and 53 million units by 2022.

<Foldable OLED Shipment Forecast in 2018~ 2022>

Flexible OLED 2019년을 기점으로 OLED Panel 시장 주도

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Flexible OLED 출하량이 2019년에는 rigid OLED의 출하량을 넘어설 것으로 전망됐다. 유비리서치가 발간한 ‘2017 Flexible OLED Annual Report’에 따르면, flexible OLED는 2019년에는 4억 8,000만개가 출하되어 4억 900만개의 rigid OLED 출하량을 넘어설 것으로 전망했다. 또한, Flexible OLED 출하량은 2018년부터 연평균 41% 성장하여 2022년에는 12억 8,500만개 규모를 형성하고 매출액은 594억 달러를 기록할 것으로 예상했다.

<2018~2022년 OLED 기판별 시장 점유율 전망, 출처: 유비리서치>

최근 Mobile 기기의 하드웨어 기술이 상향 평준화 되면서 premium 시장을 목표로 하는 set 업체들은 OLED를 채용하며 제품 차별화를 시도하고 있다. 특히, 같은 size의 mobile 기기에서도 더 넓은 화면을 원하는 소비자들의 니즈가 증가함에 따라 set 업체들은 full screen이 가능한 flexible OLED를 도입하기 시작하였다.

이에 따라 panel 업체들도 flexible OLED 양산을 위한 투자를 지속적으로 진행하고 있다. 특히, 2018년부터 BOE와 CSOT, Visionox 등 중국 panel 업체의 Gen6 flexible OLED 양산 투자가 본격적으로 시작될 것으로 예상됨에 따라, 중국의 flexible OLED 출하량은 연평균 59% 성장해 2022년에는 3억 5,400만개에 달할 것으로 전망됐다.

본 보고서에서는 rigid OLED와 flexible OLED의 구조와 공정을 비교하고 foldable OLED 구현을 위한 기술개발 동향을 layer별로 분석하였다. 또한, full screen OLED가 적용 된 mobile 기기를 출시한 Samsung Electronics와 Apple, LG Electronics의 flexible OLED 적용 기술을 비교하였으며 2018년부터 2022년까지의 flexible OLED 시장을 flexible type과 국가별, 세대별 등 다양한 관점에서 분류하여 전망하였다.

본 보고서에 따르면, flexible OLED 중 full screen OLED는 2018년 2억 6,500만개가 출하되어 82.1%의 시장 점유율을 차지하고 2022년에는 10억 2,200만개가 출하되어 79.5%의 점유율을 차지하며 flexible OLED 시장을 주도할 것으로 전망하였다. 또한, 최근 큰 주목을 받고 있는 foldable OLED는 2019년부터 500만개가 출하되고 2022년에는 5,300만개가 출하될 것으로 예상하였다.

<2018~2022년 Foldable OLED 출하량 전망, 출처: 유비리서치>

 

Samsung Electronics, sets a profit record of 0.97 Trillion Won in the 3rd Quarter

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Samsung Electronics reported sales of KRW 62.05 trillion and operating profit of KRW 14.53 trillion through the conference call of the third quarter in 2017, and the display business recorded sales of KRW 8.28 trillion and operating profit of KRW 0.97 trillion. Display business sales increased 7.4% compared to the previous quarter and 17.3% compared to the previous year, but operating profit of 1 trillion fell with a decrease of 43.3% of the previous quarter and 4.9% the previous year. OLED sales are shown to occupy 60% of the display industry.

 

According to Samsung Electronics, in the 3rd quarter of 2017, main customers of OLED have increased through the launch of new flagship products focused on flexible products. However, its performance has decreased than the previous quarter due to factors such as increased costs of new OLED lines initial ramp-ups, and intensified price competition between rigid OLEDs and LCD panels.

 

Samsung Electronics plans to increase supply of flexible products in OLED in the 4th quarter, and expand sales of rigid OLED products to secure profitability. In the LCD industry, there are off-seasons and excess supplies resulting to supply and demand imbalance, but profitability is to be secured by strengthening yield and cost activities and expanding sales portion of high value-added products such as UHD, large-format, and QD.

 

In 2018, OLEDs are expected to become the mainstream in the mobile display market, with expectations that flexible panel dominance will be particularly strong in the high-end product line. Samsung Electronics said it plans to develop a system to meet the flexible demand of major smartphone manufacturers and improve earnings by securing differentiated technologies.

 

In 2018, the LCD market may continue to expand in China and intensify competition among companies, but trend of large-sized and high-resolution TVs are expected to continue. Samsung Electronics states it will strengthen its strategic partnership with its customers and concentrate on improving profitability by promoting sales of high value-added products such as UHD, large format, QD, and frameless products.

 

Samsung Electronics sold 97 million mobile phones and 6 million tablets in the 3rd quarter of 2017. Mobile phone sales in the 4th quarter are expected to decline Quarter on Quarter, but tablet sales are expected to increase QoQ. TV sales reached a record around 10 million units, and sales in the 4th quarter were expected to rise to mid-30%.

10.4 trillion was invested in facility during the 3rd quarter of Samsung Electronics, of which 2.7 trillion was invested in display. Displays are reported to have additional production lines to meet customer demands for flexible OLED panel.

 

CEO Chang-Hoon Lee of Samsung Display said, “In the case of small and medium-sized OLEDs, we are planning to apply it to AR, VR, foldable, and automotive industry.” Also, “In Automotives, OLEDs are focused on energy efficiency, design differentiation, and black image quality which is critical to driver safety, in preparation with client company cooperation.” Additionally, “Foldable is constantly being researched and developed in line with customer demand, and is centered on enhancing the level of perfection demanded by the market and customers. We will work with our clients to prepare these for mass production desired by our customers.”

삼성전자, 3분기 디스플레이 사업 영업이익 0.97조원 기록

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삼성전자는 31일 진행된 2017년 3분기 실적 컨퍼런스콜을 통해 매출 62.05조원, 영업이익 14.53조원을 기록했으며, 이 중 디스플레이 사업에서 매출 8.28조원, 영업이익 0.97조원을 기록했다고 밝혔다. 디스플레이 사업 매출은 전분기 대비 7.4%, 전년 동기 대비 17.3% 증가했지만, 영업이익은 1조원대가 무너지며 전분기 대비 43.3%, 전년 동기 대비 4.9% 감소했다. 디스플레이 사업에서 OLED 매출은 60% 후반의 비중을 차지했다고 밝혔다.

 

삼성전자에 따르면 2017년 3분기에는 OLED 부문에서 주요 고객사의 플래그십 신제품 출시로 flexible 제품을 중심으로 매출이 증가했다. 하지만 신규 OLED 라인 초기 ramp-up에 따른 비용 증가, rigid OLED와 LCD 패널 간의 가격 경쟁 심화 등의 영향으로 전분기 대비 실적이 감소했다고 설명했다. LCD 부문은 주요 고객의 재고 조정 등에 의해 판가 하락 영향으로 실적이 약화되었고 밝혔다.

 

삼성전자는 4분기 OLED 부문에서 flexible 제품의 생산성을 높여 공급을 본격적으로 확대하고, rigid OLED 제품 판매를 확대해 수익성을 확보할 계획이다. LCD 부문의 경우 계절적 비수기와 업계의 공급 초과 상황이 지속되어 수급 불균형의 우려가 있으나, 수율과 원가 개선 활동을 강화하고, UHD, 대형, QD 등의 고부가 제품 판매 비중을 확대해 수익성 확보에 주력할 방침이라고 밝혔다.

 

2018년에 OLED는 모바일 디스플레이 시장에서 mainstream이 될 것으로 기대되며, 특히 high-end 제품군에서 flexible 패널의 지배력 강화가 전망된다고 밝혔다. 삼성전자는 주요 스마트폰 업체들의 flexible 수요에 적기 대응할 수 있는 시스템을 구축하고, 차별화된 기술 확보를 통해 실적 개선을 추진할 계획이라고 설명했다.

2018년에 LCD 시장은 중국의 생산량 확대가 지속되고 업체간 경쟁도 심화되지만, TV의 대형화와 고해상도 트렌드 또한 지속될 것으로 전망된다고 밝혔다. 삼성전자는 고객사와의 전략적 파트너십을 견고히 하고, UHD, 대형, QD, frameless 등 고부가 제품과 디자인 차별화 제품의 판매 확대를 추진해 수익성 제고에 집중할 방침이라고 밝혔다.

 

삼성전자는 2017년 3분기에 휴대폰 9,700만 대, 태블릿 600만 대의 판매량을 기록했다. 4분기 휴대폰 판매량은 전분기 대비 감소할 것으로 예상하지만, 태블릿 판매량은 전분기 대비 증가할 전망이라고 밝혔다. TV의 판매량은 약 1,000만대를 기록했으며, 4분기 판매량은 30% 중반대의 상승을 예상했다.

 

삼성전자의 3분기 시설 투자는 총 10.4조원이 집행되었고, 이 중 디스플레이에 2.7조원이 투자됐다. 디스플레이의 경우는 flexible OLED 패널 고객 수요에 대응하기 위한 생산라인 증설 투자가 진행중이라고 설명했다.

 

삼성디스플레이 이창훈 상무는 “중소형 OLED의 경우 현재 주력인 스마트폰 외에도 AR, VR, foldable, automotive 등에 확대 적용할 예정”이라고 설명했다. 이어 “Automotive에서는 OLED가 에너지 효율, 디자인 차별화, 운전자의 안전에 중요한 블랙 화질 구현 등의 장점으로 관심이 집중되고 있어 앞으로 고객사와 협력을 통해 준비하겠다”고 설명했다. 또한, “Foldable은 고객 수요에 맞춰 지속적으로 연구, 개발 중이며 시장과 고객이 원하는 수준의 완성도 제고에 중심을 두고 있다. 고객사와 협력을 통해 고객이 원하는 시점에 양산 가능하도록 준비하겠다”고 덧붙였다.

[LED & OLED EXPO 2017] 다양한 application 창출이 가능한 OLED 조명

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국내 최대규모의 국제광융합엑스포인 ‘국제 LED & OLED EXPO 2017’이 27일 3일간의 일정으로 경기 고양시 킨텍스에서 개막했다. 이 자리에 다수의 OLED 조명 업체들이 참가하여 다양한 OLED 조명들을 선보였다.

한국생산기술연구원은 한국광산업진흥회와 한국광기술원, 한국조명연구원등과 함께 OLED 조명산업 클러스터 조성 사업 부스를 마련하였으며, 개발 제품 외에 (유)하우스앤과 바우디자인 등 여러 기업들의 OLED 조명을 다수 전시하였다.

<(유) 하우스앤의 mirror desk OLED 조명>

 

생기원의 한 연구원은 “현재 개발 된 OLED 조명의 수명은 LT50기준 15,000시간으로 40,000시간을 목표로 개발 중” 이라며 “조명 관점에서는 유연하고 투명한 설계가 가능하고 두께가 얇기 때문에 무궁무진한 application 창출이 가능하다” 라고 밝혔다. 또한 “유럽에서는 LED의 조도제한으로 인해 OLED가 각광받고 있으며, 조명 시장에서는 LED 중국업체들로 인해 포화 상태이기 때문에 OLED가 훨씬 가능성이 있다”며 “시장이 커지면 커질수록 공정이 간단한 OLED 조명 가격이 LED보다 낮아질 것”이라고 전망했다.

다양한 flexible OLED 조명과 rigid OLED 조명을 선보인 중우엠텍의 관계자는 “현재 상용화 되고 있는 OLED 조명의 수명은 LT50기준 40,000 시간으로 충분히 일상 생활에서 사용 가능하다”며, “OLED는 면조명으로써 blue light 발생이 적고 LED에 비해 다양한 디자인 적용의 우위가 있다”고 언급했다. 중우엠텍 관계자는 “앞으로 flexible OLED 조명을 개발하여 다른 조명들과의 경쟁에서 우위를 점할 것”이라 밝혔다.

 

<중우엠텍의 flexible OLED 무드등>

 

 

성균관대학교는 롤투롤 공정을 이용하여 자체 제작한 flexible OLED 조명을 선보였다. 성균관대학교 관계자는 “롤투롤 공정을 적용하여 생산 시간을 단축시켰으며 두께가 얇고 유연하기 때문에 다양한 조명 분야에 적용 될 것”으로 기대했다.

이 밖에, 오클레스는 mirror OLED lighting을 선보여 큰 관심을 이끌었으며 우리조명의 휴대폰 무선 충전기능을 적용한 스탠드형 OLED 조명은 산업통상자원부장관상을 수상하는 등 차세대 광원인 OLED의 경쟁력을 입증하였다.

<우리조명의 스탠드형 OLED 조명>

 

 

 

Tianma Unveiled the China’s First Panel Produced in a Gen6 LTPS AMOLED Production Line

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On April 20, 2017, Tianma successfully turned on the China’s first panel produced in a Gen6 LTPS AMOLED production line in Wuhan, China. The investment in Tianma’s Gen6 was made starting from January 2016.

<AMOLED Panel produced in Tianma’s Gen6 LTPS AMOLED production line, Source: mp.weixin.qq.com>

Tianma built a Gen4.5 AMOLED pilot line for the first time in China, and is planning to produce small-medium sized AMOLED displays. Based on this, it unveiled a 5.5-inch HD on-cell rigid AMOLED panel for smartphone, a 5.5-inch FHD AMOLED rigid panel, a 5-inch FHD AMOLED panel, and a 5.46-inch flexible AMOLED at MWC 2016.
Tianma’s Gen6 LTPS AMOLED constructed this time will produce LTPS AMOLED for rigid OLED and flexible OLED to apply it to VR, AR-related devices, wearable devices, and foldable devices. Tianma expects to become a leading company in the AMOLED display field, thanks to this newly built Gen6 LTPS AMOLED production line.

<Tianma’s Gen6 LTPS AMOLED Production Line, Source: mp.weixin.qq.com>

Meanwhile, according to ‘2017 OLED Display Annual Report – Samsung Display’s Share in the Smartphone AMOLED Panel Market Will Reach 70% by 2020’ published in February 2017 by UBI Research, Tianma ordered 30K equipment for a Gen6 flexible AMOLED panel production line in Wuhan and will produce in the second quarter of 2018.

Tianma, 중국 최초로 Gen6 LTPS AMOLED 생산 라인에서 제작 된 패널 선보여

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Tianma Tianma  Tianma  Tianma 2017년 4월 20월 중국 Wuhan에서 Tianma는 중

2017년 4월 20월 중국 Wuhan에서 Tianma는 중국 최초로 Gen 6 LTPS AMOLED 생산 라인 제작된 AMOLED 패널 점등에 성공하였다. Tianma의 Gen 6 라인은 2016년 1월부터 투자가 진행되었다.

<Tianma의 Gen6 LTPS AMOLED 생산 라인에서 제작 된 AMOLED 패널, Source: mp.weixin.qq.com>

Tianma는 중국 최초로 Gen 4.5 AMOLED 파일럿 라인을 구축하였으며, Shanghai에 Gen 5.5 AMOLED 생산라인을 구축하여 small-medium 사이즈의 AMOLED 디스플레이를 양산 중에 있다. 이를 토대로 MWC 2016에서는 스마트폰용 5.5인치 HD on-cell rigid AMOLED 패널과 5.5인치 FHD AMOLED rigid 패널, 5인치 FHD AMOLED 패널, 5.46인치 flexible AMOLED 패널을 공개한 바 있다.

 
이번에 건설 된 Tianma의 Gen6 LTPS AMOLED 생산 라인은 rigid OLED용과 flexible OLED용 LTPS AMOLED를 생산하여 VR과 AR 관련 기기, wearable 기기, foldable 기기에 적용 될 것으로 예상 된다. Tianma는 이번에 건설 된 Gen6 LTPS AMOLED 생산 라인을 통해 AMOLED 디스플레이 분야에서 선도적인 회사로 자리매김 할 것으로 기대하고 있다.

<Tianma의 Gen6 LTPS AMOLED 생산 라인, Source: mp.weixin.qq.com>

 

한편 유비리서치가 2017년 2월에 발간 한 ‘2017 OLED Display Annual Report – Samsung Display’s Share in the Smartphone AMOLED Panel Market Will Reach 70% by 2020’에 따르면, Tianma는 2016년 Wuhan에 Gen6 flexible AMOLED panel 양산라인 장비 30K를 발주해 2018년 2사분기에 양산에 돌입 할 것으로 전망했다.

 

 

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