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[Finetech Japan 2015] ์„ธ ๋ฒˆ์งธ Display ํ˜๋ช…, OLED๊ฐ€ ์ด๋ฃจ๋‚˜

4์›” 8์ผ ๊ฐœ๋ง‰ํ•œ Finetech Japan 2015์˜ keynote session์—์„œ LG Display์˜ ์œค์ˆ˜์˜ ์ƒ๋ฌด๋Š” โ€œTV ์‹œ์žฅ์˜ ์ฒซ ๋ฒˆ์งธ ํ˜๋ช…์€ ํ‘๋ฐฑ์—์„œ ์ปฌ๋Ÿฌ๋กœ ๋ฐ”๋€ ๊ฒƒ ์ด๋ฉฐ, ๋‘ ๋ฒˆ์งธ ํ˜๋ช…์€ CRT์—์„œ PDP, LCD๋“ฑ์˜ flat panel display๋กœ ๋ฐ”๋€ ๊ฒƒ์œผ๋กœ ์„ธ ๋ฒˆ์งธ ํ˜๋ช…์€ OLED๊ฐ€ ์ด๋ฃฐ ๊ฒƒโ€ ์ด๋ผ๊ณ  ๋ฐœํ‘œํ•˜์˜€๋‹ค.

์œค ์ƒ๋ฌด๋Š” โ€œ๊ธฐ์กด์—๋Š” display ์—…์ฒด๋“ค์˜ ํˆฌ์ž์œ„์ฃผ๋กœ ์‹œ์žฅ์ด ํ˜•์„ฑ๋˜์—ˆ์ง€๋งŒ ์•ž์œผ๋กœ๋Š” ์ฐจ๋ณ„ํ™”์™€ ์ƒˆ๋กœ์šด application์„ ํ†ตํ•ด ์‹œ์žฅ์ด ์ฐฝ์ถœ๋˜๊ณ  ๋””์ž์ธ ์ž์œ ๋„์™€ ํ’๋ถ€ํ•œ ์ƒ‰๊ฐ ๋“ฑ์˜ ํ™”์งˆ์ด ํ•ต์‹ฌ ํฌ์ธํŠธ๊ฐ€ ๋  ๊ฒƒโ€์ด๋ผ๋ฉฐ, โ€œ์—ฌ๊ธฐ์— ๊ฐ€์žฅ ์ ํ•ฉํ•œ display๋Š” OLEDโ€๋ผ๊ณ  ๋ฐœํ‘œํ•˜์˜€๋‹ค.

์œค ์ƒ๋ฌด๊ฐ€ ์–ธ๊ธ‰ํ•œ OLED์˜ ์ฐจ๋ณ„ํ™” ํฌ์ธํŠธ๋Š” ๋‹ค๋ฅธ display๋ณด๋‹ค ๊ธฐํŒ์„ ๋‹ค์–‘ํ•œ ์†Œ์žฌ๋กœ ๋ณ€๊ฒฝ์ด ์šฉ์ดํ•˜์—ฌ flexible๊ณผ transparent ๊ตฌํ˜„์— ์œ ๋ฆฌํ•˜๋‹ค๋Š” ๊ฒƒ๊ณผ ์™„๋ฒฝํ•œ black ํ‘œํ˜„์„ ํ†ตํ•œ color gamut control์ด๋‹ค.

ํŠนํžˆ โ€œLCD๋„ QD๋“ฑ์˜ ๊ธฐ์ˆ ์„ ํ†ตํ•ด OLED๋ฅผ ๋„˜์–ด์„œ๋Š” color gamut์„ ๊ตฌํ˜„ํ•˜์˜€์ง€๋งŒ ์ด๊ฒƒ์€ full white์ผ ๋•Œ ์ด๋ฉฐ, ์ค‘๊ฐ„๊ณ„์กฐ์—์„œ๋Š” BLU๋กœ ๊ตฌ๋™ํ•˜๋Š” LCD๋กœ๋Š” color control์ด ํž˜๋“ค๋‹ค. ํ•˜์ง€๋งŒ OLED๋Š” ๋ฌดํ•œ๋Œ€์˜ ๋ช…์•”๋น„๋กœ black๋ฅผ ์™„๋ฒฝํ•˜๊ฒŒ ํ‘œํ˜„ํ•  ์ˆ˜ ์žˆ์–ด ์ค‘๊ฐ„๊ณ„์กฐ ์ดํ•˜์—์„œ๋„ ์™„๋ฒฝํ•˜๊ฒŒ color control์ด ๊ฐ€๋Šฅํ•˜๋‹คโ€๋ผ๋ฉฐ OLED๊ฐ€ ์‹ ๊ธฐ์ˆ ์„ ์ ์šฉํ•œ LCD๋ณด๋‹ค ์ฐจ์„ธ๋Œ€ display๋กœ์จ ์ ํ•ฉํ•จ์„ ๊ฐ•์กฐํ•˜์˜€๋‹ค.

์ด๋Ÿฌํ•œ OLED์˜ ์žฅ์ ์„ ๋ฐ”ํƒ•์œผ๋กœ LG Display๋Š” ์˜ฌํ•ด 60๋งŒ๋Œ€, ๋‚ด๋…„ 140๋งŒ๋Œ€์˜ TV์šฉ OLED panel ์ถœํ•˜๋ฅผ ๋ชฉํ‘œ๋กœ ํ•˜๊ณ  ์žˆ์–ด ๋Œ€๋ฉด์  OLED TV ์‹œ์žฅ์„ ๊ฐœ์ฒ™ํ•˜๊ธฐ ์œ„ํ•ด ์•ž์žฅ์„œ๊ณ  ์žˆ์œผ๋ฉฐ, plastic OLED panel์˜ ๋ณธ๊ฒฉ์ ์ธ ์–‘์‚ฐ์œผ๋กœ ์ฐจ์„ธ๋Œ€ display ์‹œ์žฅ์„ OLED๋กœ์„œ ์ด๋Œ๊ณ  ๋‚˜๊ฐ€๊ธฐ ์œ„ํ•ด ์ ๊ทน์ ์œผ๋กœ ๋‚˜์„œ๊ณ  ์žˆ๋‹ค. ๋˜ํ•œ Samsung Display๋„ A3 line์˜ ๋ณธ๊ฒฉ์ ์ธ ์–‘์‚ฐ์„ ์‹œ์ž‘์œผ๋กœ ๋‹ค์‹œ ํ•œ๋ฒˆ OLED ์‹œ์žฅ์— ํ™œ๋ ฅ์„ ๋ถˆ์–ด ๋„ฃ์„ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ค‘๊ตญ์—…์ฒด๋“ค์˜ ๋ณธ๊ฒฉ์ ์ธ ์–‘์‚ฐ ์‹œ์ž‘๋„ OLED๊ฐ€ ์ฐจ์„ธ๋Œ€ display๋กœ์„œ ์ฃผ๋„๊ถŒ์„ ์žก๋Š”๋ฐ ํ•œ ๋ชซ์„ ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋œ๋‹ค.

์œค์ˆ˜์˜ ์ƒ๋ฌด, Finetech Japan 2015

By Yu Jin Hong, reporter@olednet.co.kr

A Place for OLED Unification

A place for OLED unification was held for Koreaโ€™s OLED industry which used to be divided. The two sides of Korean OLED industry, Samsung Display and LG Display, both attended the 1st OLED KOREA Conference, examining what lies ahead for OLED. This marks the beginning of future OLED display industry where worldwide OLED industry and Korean OLED industry are united.

 

The division within Korean OLED industry started when LG Display began to produce 55 inch OLED panel when Samsung was the only company that manufactured OLED panel. They each accused the other company of copying their technology and reported to the prosecution and thus the division was born. Last week, they both announced the end of legal disputes. However, although the trial for Samsungโ€™s technology leakage has ended, the prosecution for LGโ€™s technology is continuing. As this is a criminal case, the prosecution has to withdraw charges before it concludes.

 

In order to end the division within the Korean industry that began from Samsung and LGโ€™s disputes, and to bring together worldwide OLED industry, UBI Research held the OLED KOREA Conference (April 2). 16 OLED experts from Korea, Japan, and China, including from Samsung Display and LG Display, forecast the future of OLED industry and discussed how OLED industry could succeed.

 

After the conference, approximately 40 industry-academic professionals attended VIP party and commented that the success of the conference was due to Samsungโ€™s presence. Chang Hoon Lee who attended both OLED KOREA Conference and VIP party, and spoke with key speakers mentioned that Samsung will continue to be an axis for OLED industry and lead Korean and international OLED industry. The experts who attended the VIP event expressed hope that future OLED KOREA Conference would aid in the process of Korea, which is OLED device production oriented, becoming the mecca for OLED industry.

By Da Rae Kim, reporter@olednet.co.kr

What is the Next Killer OLED Display Application?

The interest in automotive display by OLED industryโ€™s key leaders, Samsung Display and LG Display, is growing. During the 1st OLED KOREA Conference (April 2, 2015), Dr. Ki-Yong Lee, vice president of Samsung Display, predicted that โ€œin 2018, 1.4 display units will be applied per car and form a market of 150 million unitsโ€ and emphasized that โ€œflexible OLED panel has an advantage of fast response time and being unbreakable and therefore suitable for automotive displayโ€.

 

LG Displayโ€™s team leader, Won-Gyun Youn forecast that โ€œfrom the rare keynote speeches from automobile manufacturers in this yearโ€™s CES, automotive display could be a new market for OLEDโ€.

 

Speaking at the 1st OLED KOREA Conference, Dr. Choong Hoon Yi, the president of UBI Research, also commented that โ€œOLEDโ€™s merit of infinite contrast range will provide high visibility even in monochrome and appropriate for drivers, and flexible OLED can be freely applied to vehicleโ€™s interiorโ€ and estimated OLED will be actively used for automotive display in future.

 

OLED display, as flexible display, can be easily produced and cannot be broken. It also has advantages of infinite contrast range and fast response time and is a focus of automobile industry. Several cars have already been released with OLED display equipped instruments including dashboard and navigation. Recently, Italdesign Giugiaroโ€™s concept car, Gea, equipped with LG Displayโ€™s plastic OLED was revealed in Geneva International Motor Show 2015.

 

Following this trend, the company that is most proactive in OLED application in automobile industry is LG Display. LG Display has already announced their target of 30% world market share acquisition in automotive display with the revenue of approx. US$ 1,800 million in 2018. In CES 2015 held in January, LG Display also presented 13.1 inch automotive display and 21.5 inch curved plastic OLED that included instrument panel and CID.

Various Display Equipped Concept Car, Geneva International Motor Show 2015

Various Display Equipped Concept Car, Geneva International Motor Show 2015

By Da Rae Kim, reporter@olednet.co.kr

OLED, ๋Œ€ํ™”ํ•ฉ์˜ ์žฅ์ด ํŽผ์ณ์กŒ๋‹ค!

๊ทธ ๋™์•ˆ ์ฐข์–ด์กŒ๋˜ ํ•œ๊ตญ์˜ OLED ์‚ฐ์—…์— ๋Œ€ํ™”ํ•ฉ์˜ ์žฅ์ด ํŽผ์ณ์กŒ๋‹ค. ์ œ1ํšŒ OLED KOREA์—์„œ OLED ์‚ฐ์—…์˜ ์–‘๋Œ€ ์ถ•์ธ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋‚˜๋ž€ํžˆ ์ฐธ์—ฌํ•˜์—ฌ OLED ์‚ฐ์—…์˜ ๋ฏธ๋ž˜๋ฅผ ๊ฐ™์ด ์กฐ๋งํ•˜๋ฉฐ ํ•œ๊ตญ์˜ OLED ์‚ฐ์—…๊ณผ ๋”๋ถˆ์–ด ์„ธ๊ณ„์˜ OLED ์‚ฐ์—…์ด ์ผ์น˜ ๋‹จ๊ฒฐํ•˜์—ฌ ๋””์Šคํ”Œ๋ ˆ์ด ๋ฏธ๋ž˜๋ฅผ ์—ด์–ด๊ฐ€๊ธฐ ์œ„ํ•œ ์‹œ๋™์„ ๊ฑธ์—ˆ๋‹ค.

ํ•œ๊ตญ์˜ OLED ์‚ฐ์—…์— ๊ท ์—ด์ด ๊ฐ€๊ธฐ ์‹œ์ž‘ํ•œ ๊ฒƒ์€ ์‚ผ์„ฑ๋งŒ์ด OLED ํŒจ๋„์„ ์ œ์กฐํ•˜๋˜ ์‹œ๋Œ€์—์„œ LG๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ 55์ธ์น˜ OLED ํŒจ๋„ ์ƒ์‚ฐ์„ ์‹œ์ž‘ํ•˜์ž ์–‘์ธก์€ ์„œ๋กœ์˜ ๊ธฐ์ˆ ์ด ๋„์šฉ ๋‹นํ–ˆ๋‹ค๊ณ  ๊ฒ€์ฐฐ์— ๊ณ ๋ฐœํ•˜๊ฒŒ ๋œ ๊ฒƒ์ด ๊ณ„๊ธฐ๊ฐ€ ๋˜์—ˆ๋‹ค. ์–‘์‚ฌ ๋Œ€ํ‘œ๋Š” ์ง€๋‚œ์ฃผ ์ƒํ˜ธ๊ฐ„์˜ ์†Œ์†ก์„ ์ข…๊ฒฐํ•˜๊ธฐ๋กœ ๋ฐœํ‘œํ•˜์˜€๋‹ค. ์‚ผ์„ฑ์˜ ๊ธฐ์ˆ  ์œ ์ถœ ์‚ฌ๊ฑด์€ ์žฌํŒ์ด ์ข…๋ฃŒ๋˜์—ˆ์ง€๋งŒ LG ๊ธฐ์ˆ  ์œ ์ถœ ์‚ฌ๊ฑด์€ ์•„์ง ๊ฒ€์ฐฐ์˜ ๊ณต์†Œ๊ฐ€ ์ง„ํ–‰ ์ค‘์— ์žˆ๋‹ค. ํ˜•์‚ฌ ์‚ฌ๊ฑด์ด๊ธฐ ๋•Œ๋ฌธ์— ๊ฒ€์ฐฐ์˜ ๊ณต์†Œ ์ทจํ•˜๊ฐ€ ์ด๋ฃจ์–ด์ ธ์•ผ๋งŒ ๋ชจ๋“  ๊ฒƒ์ด ๋๋‚œ๋‹ค.

์œ ๋น„์‚ฐ์—…๋ฆฌ์„œ์น˜๋Š” ์‚ผ์„ฑ๊ณผ LG์˜ ์‹ธ์›€์—์„œ ๋น„๋กฏ๋œ ํ•œ๊ตญ ์‚ฐ์—… ๋ถ„์—ด์„ ์ข…์‹ ์‹œํ‚ค๊ณ  ๋” ๋‚˜์•„๊ฐ€ ์ „์„ธ๊ณ„ OLED ์‚ฐ์—… ์—ญ๋Ÿ‰์„ ์ง‘๊ฒฐ์‹œํ‚ค๊ธฐ ์œ„ํ•ด ์ง€๋‚œ 2์ผ OLED KOREA๋ฅผ ๊ฐœ์ตœํ•˜์˜€๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด๋ฅผ ํฌํ•จํ•˜์—ฌ ํ•œ๊ตญ๊ณผ ์ผ๋ณธ, ์ค‘๊ตญ์˜ OLED ์ „๋ฌธ๊ฐ€ 16๋ช…์ด OLED ์‚ฐ์—…์˜ ๋ฏธ๋ž˜๋ฅผ ์ „๋งํ•˜๊ณ  OLED ์‚ฐ์—…์ด ์„ฑ๊ณตํ•˜๊ธฐ ์œ„ํ•œ ๋‹ค์–‘ํ•œ ์ฃผ์ œ๊ฐ€ ๋ฐœํ‘œ๋˜์—ˆ๋‹ค.

์ปจํผ๋Ÿฐ์Šค ์ข…๋ฃŒ ํ›„ ๊ฐœ์ตœ๋œ VIP ํŒŒํ‹ฐ์— ์ฐธ์—ฌํ•œ ์•ฝ 40๋ช…์˜ ์‚ฐํ•™์—ฐ ์ „๋ฌธ๊ฐ€๋“ค์€ โ€œ์‚ผ์„ฑโ€์ด ์žˆ์–ด์„œ ์ด๋ฒˆ ์ปจํผ๋Ÿฐ์Šค๊ฐ€ ์„ฑ๊ณตํ•  ์ˆ˜ ์žˆ์—ˆ๋‹ค๊ณ  ๋…ผํ‰ํ•˜์˜€์œผ๋ฉฐ, OLED KOREA ์ปจํผ๋Ÿฐ์Šค์™€ ํŒŒํ‹ฐ์— ์ฐธ์„ํ•˜์—ฌ ๋ฐœํ‘œ ๋‚ด์šฉ์„ ๋ฉด๋ฐ€ํžˆ ์ฒญ์ทจํ•˜๊ณ  ์ฃผ์š” ๋ฐœํ‘œ์ž๋“ค๊ณผ ๋ฉด๋‹ดํ•œ ์ด์ฐฝํ›ˆ ์ƒ๋ฌด๋Š” ๊ณผ๊ฑฐ์—๋„ ๊ทธ๋žฌ์ง€๋งŒ ์•ž์œผ๋กœ๋„ ์‚ผ์„ฑ์ด OLED ์‚ฐ์—…์˜ ์ถ•์ด ๋˜์–ด ํ•œ๊ตญ๊ณผ ์ „์„ธ๊ณ„ OLED ์‚ฐ์—…์„ ๋Œ๊ณ  ๊ฐˆ ๊ฒƒ์ž„์„ ์–ธ๊ธ‰ํ•˜์˜€๋‹ค. VIP ํŒŒํ‹ฐ์— ์ฐธ์„ํ•œ ์ „๋ฌธ๊ฐ€๋“ค์€ ํ–ฅํ›„ OLED KOREA๊ฐ€ OLED ์ œํ’ˆ ์ƒ์‚ฐ ์œ„์ฃผ์˜ ํ•œ๊ตญ์ด OLED ์‚ฐ์—…์˜ ๋ฉ”์นด๊ฐ€ ๋  ์ˆ˜ ์žˆ๋„๋ก ๊ธฐ์—ฌํ•ด ์ค„ ๊ฒƒ์„ ๋‹น๋ถ€ํ•˜์˜€๋‹ค.

By Da Rae Kim, reporter@olednet.co.kr

 

OLED display์˜ ๋‹ค์Œ killer application์€?

OLED display์˜ ํ•ต์‹ฌ ์„ ๋‘์ฃผ์ž์ธ Samsung Display์™€ LG Display์˜ ์ž๋™์ฐจ์šฉ display์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ์ปค์ง€๊ณ  ์žˆ๋‹ค. 4์›” 2์ผ์— ์œ ๋น„์‚ฐ์—…๋ฆฌ์„œ์น˜์—์„œ ๊ฐœ์ตœํ•œ ์ œ 1ํšŒ OLED Korea Conference์—์„œ Samsung Display์˜ ์ด๊ธฐ์šฉ ์ƒ๋ฌด๋Š” โ€œ2018๋…„์—๋Š” ์ž๋™์ฐจ 1๋Œ€๋‹น 1.4๊ฐœ์˜ display๊ฐ€ ์ ์šฉ๋˜์–ด ์—ฐ๊ฐ„ ์•ฝ 1.5์–ต๊ฐœ์˜ ์‹œ์žฅ์„ ํ˜•์„ฑํ•  ๊ฒƒโ€์œผ๋กœ ์˜ˆ์ƒํ–ˆ์œผ๋ฉฐ, โ€œflexible OLED panel์€ ๋น ๋ฅธ ์‘๋‹ต์†๋„์™€ ๊นจ์ง€์ง€ ์•Š๋Š” ์žฅ์ ์œผ๋กœ ์ฐจ๋Ÿ‰์šฉ display์— ์ ํ•ฉํ•˜๋‹คโ€๋ผ๊ณ  ๊ฐ•์กฐํ–ˆ๋‹ค.

LG Display์˜ ์œค์›๊ท  ํŒ€์žฅ์€ โ€œ์˜ฌํ•ด CES์—์„œ ์ด๋ก€์ ์œผ๋กœ ์ž๋™์ฐจ ์—…์ฒด์—์„œ ๊ธฐ์กฐ์—ฐ์„ค์„ ํ•œ ๊ฒƒ์„ ๋ฏธ๋ฃจ์–ด ๋ณด์•„ ์ฐจ๋Ÿ‰์šฉ display๊ฐ€ OLED์˜ ์ƒˆ๋กœ์šด ์‹œ์žฅ์ด ๋  ์ˆ˜ ์žˆ์„ ๊ฒƒโ€์œผ๋กœ ๋‚ด๋‹ค๋ดค๋‹ค.

์œ ๋น„์‚ฐ์—…๋ฆฌ์„œ์น˜์˜ ์ด์ถฉํ›ˆ ๋Œ€ํ‘œ๋„ โ€œOLED์˜ ์žฅ์ ์ธ ๋ฌดํ•œ๋Œ€์˜ ๋ช…์•”๋น„๋กœ ๋‹จ์ƒ‰์œผ๋กœ๋„ ๋†’์€ ์‹œ์ธ์„ฑ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ์–ด ์šด์ „์ž์—๊ฒŒ ์ ํ•ฉํ•˜๋ฉฐ, flexible OLED๋Š” ์ฐจ๋Ÿ‰ ๋‚ด๋ถ€์— ์ž์œ ์ž์žฌ๋กœ ์ ์šฉ ๊ฐ€๋Šฅํ•˜๋‹คโ€๋ผ๋ฉฐ ์•ž์œผ๋กœ ์ฐจ๋Ÿ‰์šฉ display์— OLED๊ฐ€ ์ ๊ทน์ ์œผ๋กœ ์ ์šฉ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ–ˆ๋‹ค.

OLED display๋Š” Flexible display๋กœ ์ œ์กฐ๊ฐ€ ์šฉ์ดํ•˜๊ณ , ๊นจ์ง€์ง€ ์•Š์œผ๋ฉฐ ๋ฌดํ•œ๋Œ€์˜ ๋ช…์•”๋น„์™€ ๋น ๋ฅธ ์‘๋‹ต์†๋„์˜ ์žฅ์ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์–ด ์ž๋™์ฐจ ์—…๊ณ„์—์„œ ํฐ ๊ด€์‹ฌ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค. ์ด๋ฏธ ๋ช‡๋ช‡ ์ž๋™์ฐจ๋Š” ๊ณ„๊ธฐํŒ๊ณผ ๋„ค๋น„๊ฒŒ์ด์…˜ ๋“ฑ์„ OLED display๋ฅผ ์ ์šฉํ•˜์—ฌ ์ถœ์‹œ๋˜์—ˆ์œผ๋ฉฐ, ์ตœ๊ทผ ์ดํƒˆ๋””์ž์ธ ์ฅฌ์ง€์•„๋กœ์˜ ์ปจ์…‰์นด ์ œ์•„๊ฐ€ LG Display์˜ plastic OLED๋ฅผ ์ ์šฉํ•˜์—ฌ 2015 ์ œ๋„ค๋ฐ” ๋ชจํ„ฐ์‡ผ์—์„œ ์ „์‹œํ•˜์˜€๋‹ค.

Various Display Equipped Concept Car, Geneva International Motor Show 2015

Various Display Equipped Concept Car, Geneva International Motor Show 2015

์ด๋Ÿฌํ•œ ํŠธ๋žœ๋“œ์— ๋งž์ถฐ ์ฐจ๋Ÿ‰์šฉ display์— OLED๋ฅผ ์ ์šฉํ•˜๊ธฐ ์œ„ํ•ด ๊ฐ€์žฅ ์ ๊ทน์ ์ธ ์—…์ฒด๋Š” LG Display์ด๋‹ค. LG Display๋Š” 2018๋…„์—” ์ฐจ๋Ÿ‰์šฉ ๋””์Šคํ”Œ๋ ˆ์ด์—์„œ ์ „ ์„ธ๊ณ„ ์‹œ์žฅ์ ์œ ์œจ 30%๋ฅผ ํ™•๋ณดํ•˜๊ณ  ๋งค์ถœ 2์กฐ์›์„ ๋‹ฌ์„ฑํ•œ๋‹ค๋Š” ๋ชฉํ‘œ๋ฅผ ๋ฐํžŒ๋ฐ” ์žˆ์œผ๋ฉฐ, ์˜ฌ 1์›”์— ์—ด๋ ธ๋˜ CES 2015์—์„œ๋Š” ์ฐจ๋Ÿ‰์šฉ 13.1์ธ์น˜ ๋””์Šคํ”Œ๋ ˆ์ด์™€ ๊ณ„๊ธฐํŒ์„ ๋น„๋กฏํ•ด ์ค‘์•™์ •๋ณด ๋””์Šคํ”Œ๋ ˆ์ด(CID)๊นŒ์ง€ ํฌํ•จํ•œ 21.5์ธ์น˜ ๊ณก๋ฉดํ˜• plastic OLED๋ฅผ ์„ ๋ณด์ธ ๋ฐ” ์žˆ๋‹ค.ย 

By Da Rae Kim, reporter@olednet.co.kr

OLED Emitting Material Market, To Grow into US$ 560 Million in 2015

According to โ€˜โ€™OLED Emitting Material Annual Reportโ€™โ€™ published by UBI Research on 13 March, OLED emitting material market of 2015 is forecast to grow into US$ 560 million, a 16% growth compared to 2014. The report analyzed that active operation of LG Displayโ€™s E4 (M2) line, and operation of Samsung Displayโ€™s A3 line, and an increase in operation rate by existing A1 and A2 lines are the main cause for the market growth. Additionally, due to the intense mass production start by the latecomers and expansion of large area OLED panel market, the OLED emitting material market is estimated to grow by 35% compound annual growth rate, and form approx. US$ 2,500 million market in 2020.

In terms of countries, Korea occupies the most of 2015 OLED emitting material market with its market share of 90% or higher. However, from 2017, with Chinaโ€™s bold mass production, China is expected to hold market share of over 20% or higher. Thus, emitting material companies are projected to target Chinese market.

AMOLED panel applied to Samsung Elec.โ€™s Galaxy S6 and S6 Edge, which were revealed in MWC2015, utilized new supply chain and it is estimated these will be used for AMOLED panels of future products. Dow Chem.โ€™s phosphorescent red host materials were chosen for the new supply chain.

<OLED Emitting Material Market Forecast Source: UBI Research><OLED Emitting Material Market Forecast Source: UBI Research>

Regarding this matter, the head of UBI Research Dr. Choong Hoon Yi will give an in-depth presentation titled โ€˜The Future of OLEDโ€™ discussing OLED emitting material market and OLED industry at the 1st OLED Korea Conference. The 1st OLED Korea Conference will be held in SC Convention in Gangnam, Seoul, South Korea on April 2.

Samsung Display, to break through crisis with diversification of OLED customer!

Samsung Display is speeding up to be post-Samsung Electronics. The worldโ€™s sole OLED panel that Samsung Display manufactures is applied to most of the products by Samsung Electronicsโ€™ IM Division. Samsung Display expected to expand the OLED panel market as building the A2 line additionally in 2013 but the Smartphone Galaxy S5 did not measure up to the expectations resulting gradual decrease of factory operation rate a long with the sales.

The diversification of customers is required at this moment in the Samsung Displayโ€™s AMOLED panel industry which heavily relies on Samsung Electronics. And the result of those efforts begins to appear in the tablet PC area. In the last month, Dell revealed the tablet PC Venue 8 7000 using the Samsung Displayโ€™s 8-inch AMOLED panel (refer to the OLEDNET article posted on November 4), and now Fujitu released the tablet PC ARROW Tab F-03G with 10.5-inch AMOLED panel. (http://www.fmworld.net/product/phone/f-03g/info.html#heading02). Fujitsu is emphasizing the excellent picture quality of the tablet PC with AMOLED panel compared to the product made of LCD.

It has been only half a year since the OLED was applied to the tablet PC and yet, it is anticipated to be applied by a wide range of industries from next year given that global set companies begin to use OLED.

 

 

Samsung Display, to break through crisis with diversification of OLED customer!

Samsung Display is speeding up to be post-Samsung Electronics. The worldโ€™s sole OLED panel that Samsung Display manufactures is applied to most of the products by Samsung Electronicsโ€™ IM Division. Samsung Display expected to expand the OLED panel market as building the A2 line additionally in 2013 but the Smartphone Galaxy S5 did not measure up to the expectations resulting gradual decrease of factory operation rate a long with the sales. The diversification of customers is required at this moment in the Samsung Displayโ€™s AMOLED panel industry which heavily relies on Samsung Electronics. And the result of those efforts begins to appear in the tablet PC area. In the last month, Dell revealed the tablet PC Venue 8 7000 using the Samsung Displayโ€™s 8-inch AMOLED panel (refer to the OLEDNET article posted onย November 4), and now Fujitu released the tablet PC ARROW Tab F-03G with 10.5-inch AMOLED panel. ย (http://www.fmworld.net/product/phone/f-03g/info.html#heading02). Fujitsu is emphasizing the excellent picture quality of the tablet PC with AMOLED panel compared to the product made of LCD. It has been only half a year since the OLED was applied to the tablet PC and yet, it is anticipated to be applied by a wide range of industries from next year given that global set companies begin to use OLED.141219_์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด, OLED ํŒจ๋„ ๊ณ ๊ฐ ๋‹ค๋ณ€ํ™”๋กœ ์œ„๊ธฐ ๋ŒํŒŒํ•œ๋‹ค!

OLED displays mounted in Audiโ€™s Prologue Concept Car

Audiโ€™s Prologue Concept car comes with flexible and rigid OLED displays.

 

According to OLED-Info, Prologue concept car with two-door design features one flexible OLED and three rigid OLED displays. The flexible display made by Samsung Display is 8.9 x 5.6 inch in size and has a resolution of 28ppi (2560×1600).

 

Audi is well known for its excellent exterior designs including lamps in the auto industry, and is also the most active auto manufacturer in using OLED lighting panels to produce lamps. 141202_Audi์˜ Prologue concept car์— ์žฅ์ฐฉ๋œ OLED

[Audi Prologue equipped with OLED displays]

141202_Audi์˜ Prologue concept car์— ์žฅ์ฐฉ๋œ OLED_2

[Audi Q7 featuring OLED lighting]

Display for the Color Deficient Person, Vision Aid

At the nationโ€™s largest display exhibition IMID which was held in October at the KINTEX, Ilsan, the latest display products received great attentions including the Samsung Displayโ€™s curved UHD TV, Galaxy Note Edge curved edge display, etc.

Especially, the โ€˜Vision Aidโ€™ function for the red-green color deficient person was noticeable above all technologies. It is a display of a new concept assisting red-green color deficient person to recognize precise colors. We had a chance to talk to the research and development personnel of Samsung Display and hear about the operation mechanism as well as the behind story.

141114_samsungd

<Vision Aid R&D Personnel>

ย 

โ–  Tell us about the context of developing the Vision Aid!

โ†’ We literally were researching the technology for the future display. We are not concerned with improving the existing picture quality related issues such resolution, contrast range, etc. but with finding new technologies which will be needed in the future. The conclusion made after a long consideration is โ€˜to make humanistic display for humans.โ€™ As starting from that perspective, numerous projects came into the sight for us to develop the commonly termed โ€˜Bio Displayโ€™. And the Vision Aid is part of the Samsung Displayโ€™s Bio Display.

 

โ–  Tell us the meaning and significance of this technology!

โ†’ It is said that everything in the 21st century is connected through the internet. It is not too much to say that one sees the world through a display of a smartphone, tablet, PC, etc. And there are over 3% of color deficient person in the general population of Korea. That is, at least 1.5 million people are not able to distinguish colors exactly. We believe this is very important to research the display that enables color deficient people to see precise images and videos in the era of internet.

This is not the first technology concerning the color deficient people. But previous technologies were primarily about increasing the color discrimination by changing the value of color like transforming the red into purple. Then, it becomes more difficult to recognize correct colors as it distorts the original color. The Vision Aid helps one to recognize color without any alteration or distortion of color.

 

โ–  Tell us more about the technological principles and methods!

โ†’ The cone cells in the retina of the eye play a role of transmitting the detected lights to the optic nerves. There are three types of receptors for red, green and blue. The red-green color deficiency occurs as the functions of the receptors of red and green decrease. The degree of the cone cell function degradation determines the level of color deficiency. When it is impossible to distinguish red or green at all, one becomes red-green color blind.

The Vision Aid is a technology adjusting the red and green colors to appear more intense purposefully. For this purpose, the degree of color deficiency was digitized and classified to be applied as a color compensation technology and enhanced the completeness through the technology verification conducted in consultation with ophthalmologists.

 

โ–  What was the core element that enabled to realize this technology?

โ†’ The Vision Aid is a technology possible due to the special quality of AMOLED that uses organic light emitting diodes. What you need to do is just control to emit stronger red and green colors. And it is possible to manage the degree of red and green colors depending on the level of color deficiency. However, there is a restriction in realizing it with LCD as it is structurally hard to control the light by pixel.

141114_samsungd1

<‘Vision Aid’ display that was uncovered at IMID 2014>

ย 

โ–  How was the collaboration process with ophthalmologists for the development of Vision Aid?

โ†’ Many ophthalmologists of considerable authorities advised on numerous aspect in the course of development. For the customers who choose to use our product, we are currently joint developing the intuitive evaluation methods appropriate for IT devices.

Saying that โ€œUntil now, there only was the test method for color deficient people but no particular treatment, so it would be a great help if it is developedโ€, a professor who has developed the test method for color deficiency gave us a lot of help and proposed diverse ideas. The display technology is equivalent to the field concerning the human vision and thus, the experience withย  ย ophthalmologists was helpful in developing other products.

 

โ–  Was there any episode in the process of development?

โ†’ What was critical in the course of development was the hands on evaluation by the color deficient people but it was not easy to have testers. As it became known to the company that we are developing the technology for the color deficient people, many employees volunteered as a tester. One of them told us that he had to memorize the entire test sheet to pass the physical examination when it was hard to get a job. As those volunteer testers have experienced many discomforts due to the color deficiency, they were very much interested in the Vision Aid technology and willing to help us developing the product.

 

โ–  You all must have felt rewarded when developing this technology.

It is very reassuring to have many supporters who understand the importance of the bio display. It was a pleasant experience to realize a possibility for a new development of display as working with the professionals from the diverse fields such as ophthalmologists, psychiatrists, psychologists, etc. The biggest thrill is that this technology actually could be helpful for the people experiencing visual discomforts.

 

โ€ปย The color deficient person experience filter used in this video is to verify the Vision Aid function and there can be slight differences for each actual color deficient person.


Sourceย : Samsung Display Blog

[Analyst Column] ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด, ๋””์Šคํ”Œ๋ ˆ์ด ๋ฏธ๋ž˜๋ฅผ ์œ๋‹ค


๋งคํ•ด 11์›”์ด๋ฉด ์ถฉ์ฒญ๋‚จ๋„ ์•„์‚ฐ์—์„œ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ํ›„์›ํ•˜๋Š” DVCE (Display Valley Conference & Exhibition) 2014๊ฐ€ ๊ฐœ์ตœ๋œ๋‹ค. 10ํšŒ๋ฅผ ๋งž์ดํ•œ DVCE๋Š” ๋””์Šคํ”Œ๋ ˆ์ด ์‚ฐ์—… ๋ฉ”์นด๋กœ ์ž๋ฆฌ์žก์€ ์ถฉ์ฒญ๋‚จ๋„์˜ ์ฃผ์š” ํ–‰์‚ฌ๋กœ์„œ, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์ ๊ทน์ ์ธ ์ง€์—ญ ๋ฐœ์ „๊ณผ ๋””์Šคํ”Œ๋ ˆ์ด ์‚ฐ์—… ๋ฐœ์ „์„ ์œ„ํ•ด ๋งŒ๋“ค์–ด์ง„ ๊ตญ์ œ ํ•™์ˆ  ํ–‰์‚ฌ์ด๋‹ค.

DVCE ์ฒซ๋‚ ์ธ 11์ผ์— ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์—ฐ๊ตฌ์†Œ์žฅ์ธ ๊น€ํ•™์„  ๋ถ€์‚ฌ์žฅ์€ โ€œDisplay Beyond Imaginationโ€์ด๋ž€ ์ œ๋ชฉ์œผ๋กœ ํ‚ค ๋…ธํŠธ ์—ฐ์„ค์„ ํ†ตํ•ด ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๊ฐ€์•ผ ํ•  ๋ฏธ๋ž˜๋ฅผ ์ธ๋ฌธํ•™์  ๊ณ ์ฐฐ์„ ํ†ตํ•ด ์ œ์‹œํ•˜์˜€๋‹ค.

๋Œ€๋ถ€๋ถ„ ๋””์Šคํ”Œ๋ ˆ์ด ๊ด€๋ จ ํ•™ํšŒ๋‚˜ ์„ธ๋ฏธ๋‚˜์—์„œ๋Š” ํ•˜๋“œ์›จ์–ด์™€ ๊ธฐ์ˆ ์— ๋Œ€ํ•œ ๋‚ด์šฉ์ด ์ผ๋ฐ˜์ ์ด์–ด์„œ ํ–ฅํ›„ ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋ฐœ์ „ํ•ด ๋‚˜๊ฐ€์•ผ ํ•  ๋ฐฉํ–ฅ์„ ์ œ์‹œํ•ด ์ฃผ๋Š” ์˜ˆ๋Š” ์—†์—ˆ๋‹ค. ๊น€ํ•™์„  ๋ถ€์‚ฌ์žฅ์€ ํ‚ค ๋…ธํŠธ์—์„œ ๋ฏธ์ˆ ์‚ฌ์™€ ๋””์Šคํ”Œ๋ ˆ์ด๋ฅผ ๋น„๊ตํ•˜๋ฉฐ ์•„๋‚ ๋กœ๊ทธ์™€ ๋””์ง€ํ„ธ์ด ์œตํ•ฉํ•  ์ˆ˜ ์žˆ๋Š” ์‹  ๊ธฐ์ˆ  ์‹œ์žฅ์„ ์ •์˜ํ•˜์˜€๋‹ค. ๊ณผ๊ฑฐ ์œ ๋ช…ํ•œ ๋ฏธ์ˆ ๊ฐ€๋“ค์ด ๋‹ค์–‘ํ•œ ๊ธฐ๋ฒ•์„ ๊ฐœ๋ฐœํ•˜๋ฉฐ ์ฐฝ์˜์ ์ธ ์ž‘ํ’ˆ์„ ์ฐฝ์ž‘ํ•œ ๊ฒƒ์ฒ˜๋Ÿผ ๋””์Šคํ”Œ๋ ˆ์ด์—๋„ ์ƒˆ๋กœ์šด ๊ธฐ๋Šฅ์„ ๋ถ€๊ฐ€ํ•˜์—ฌ ์ฐฝ์˜์ ์ธ ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋งŒ๋“ค์–ด์ ธ์•ผ ํ•จ์„ ์–ธ๊ธ‰ํ•˜์˜€๋‹ค.

ํŠนํžˆ ๋””์Šคํ”Œ๋ ˆ์ด๋ฅผ ๊ฐœ๋ฐœํ•  ๋•Œ๋Š” ๋น›๊ณผ ์ธ๊ฐ„์˜ ๋ˆˆ์— ๋Œ€ํ•œ ๊ทผ๋ณธ์ ์ธ ์ดํ•ด์™€ ๊ณ ์ฐฐ์„ ํ†ตํ•ด human interface๋กœ์„œ ์นœ์ธ๊ฐ„์ ์ธ ์ œํ’ˆ์œผ๋กœ ๊ฑฐ๋“ญ๋‚˜์•ผ ํ•จ์„ ๊ฐ•์กฐํ•˜์˜€๋‹ค.ย  ๊น€๋ถ€์‚ฌ์žฅ์€ ๋ฏธ์ˆ ๊ฐ€๋“ค์ด ์ž‘ํ’ˆ์„ ๋งŒ๋“ค ๋•Œ ์ด์šฉํ•˜๋Š” ์กฐ๋ช…๊ณผ ์›๊ทผ๋ฒ•, ์ž…์ฒดํ™”๋ฒ•, ์งˆ๊ฐ ๋“ฑ์„ ๋””์Šคํ”Œ๋ ˆ์ด์—๋„ ์‘์šฉํ•˜์—ฌ ์กฐ๋ช…๊ณผ ๋ˆˆ, ๋ฐ”์ด์˜ค ์„ผ์„œ, ํ–…ํ‹ฑ ์„ผ์„œ ๋“ฑ ๋‹ค์–‘ํ•œ ๊ธฐ๋Šฅ์„ ๋””์Šคํ”Œ๋ ˆ์ด์— ๋‚ด์žฅํ•œ ์œตํ•ฉ ์ œํ’ˆ์„ ๋ฏธ๋ž˜ ์ƒํ’ˆ์œผ๋กœ ๋น„์ ผ์„ ์ œ์‹œํ•˜์˜€๋‹ค.

๊น€๋ถ€์‚ฌ์žฅ์€ ์ตœ๊ทผ ํ•œ๊ตญ ๋””์Šคํ”Œ๋ ˆ์ด ์‚ฐ์—…์ด ์ถ•์†Œ๋˜์–ด ๊ฐ€๋ฉฐ ์ƒˆ๋กœ์šด ์ œํ’ˆ์ด ๋‚˜์˜ค์ง€ ๋ชปํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋งค์šฐ ์œ ๊ฐ์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•˜๋ฉฐ, ๋””์Šคํ”Œ๋ ˆ์ด ์‚ฐ์—…์„ ๋ถ€ํฅ ์‹œํ‚ค๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋””์Šคํ”Œ๋ ˆ์ด๋ฅผ ๊ฐœ๋ฐœํ•˜๋Š” ์—”์ง€๋‹ˆ์–ด๋“ค๋กœ ์ธ๋ฌธํ•™์  ๊ณ ์ฐฐ์„ ํ†ตํ•œ ์œตํ•ฉ๊ณผ ์กฐํ•ฉ์„ ์‹œ๋„ํ•ด์•ผ ํ•จ์„ ํ”ผ๋ ฅํ–ˆ๋‹ค.

์ด์ถฉํ›ˆ / ์ˆ˜์„ ์• ๋„๋ฆฌ์ŠคํŠธ / ์œ ๋น„์‚ฐ์—…๋ฆฌ์„œ์น˜ / ubiyi@ubiresearch.co.kr

Samsung leads Flexible OLED, Samsung Displayโ€™s investment in A3

As major equipment companies publicly announced their contracts to supply manufacturing equipment for OLED to Samsung Display (SDC), it is expected that SDC will begin its investment in A3 line in full swing.

SDC began its investment with a plan to complete stocking the equipment of A3 line by December. Except encapsulation equipment, PO of the remainder is completed. And order for the encapsulation equipment will be done by August.

A3 Gen6 Phase 1 Line of SDC for this investment is a flexible exclusive line to mainly produce tablet products and a method to divide a 1850x1500mm substrate in to two (1500x925mm) will be used. The investment is expected to consider mass production of 65โ€ OLED TV panel from phase 2.

Currently, the amount that the equipment companies publically announced is about 220 billion won but actual mass production may be possible from 1Q of 2015 if supply of equipment is completed by the end of this year.140718_์‚ผ์„ฑ์žฅ๋น„์—…์ฒด๊ณต์‹œeng

 

<Equipment Companiesโ€™ Supply Contract List announced in June and July>

Samsung Displayโ€™s super AMOLED of Galaxy Tap S scored the highest ever

Galaxy Tap S, which applied Samsung Displayโ€™s (SDC) super AMOLED panel, recorded the highest score of Excellent A in the comprehensive evaluation by a professional display group in the U.S., DisplayMate. The Galaxy Tap S surpasses the previous winners of Kindle Fire HDX 8.9โ€, the 1st, and iPad Air, the 2nd, and topped the list with the AMOLED not LCD. This will be a new energizer for the OLED market.

SDCโ€™s super AMOLED panel adopted by the Galaxy Tap S is WQXGA (2560 x 1600) and scored the highest points in color reproduction categories such as color gamut and color accuracy among various evaluating categories of DisplayMate. With such high score, it is rated as a professional monitor with excellent picture quality. Achieving โ€˜Excellent Aโ€™ in outdoor visibility category showed that it is not far behind in brightness and better in viewing angle and contrast compare to the LCD. It was a chance to show the customers that the OLED excels the LCD.

SDC unveiled the super AMOLED panel for the first time at SID 2014. M6, which is a upgraded luminescent material from one used in the Galaxy S5, is applied and shows excellent performance.

140626_Galaxy Tap S 10.5 Source Samsung Electronics

<Galaxy Tap S 10.5 Source: Samsung Electronics>

Imminent release of AMOLED Tablet PC by Samsung

Samsung Display (SDC) unveiled AMOLED panels for 8โ€ and 10โ€ tablet PCs, which is known to be on the market by Samsung Electronics (SSE) from this July.

140611_Samsung Displayโ€™s 8โ€ (left) and 10โ€ (right) AMOLED for tablet PCs

<Samsung Displayโ€™s 8โ€ (left) and 10โ€ (right) AMOLED for tablet PCs>

 

Their detailed specifications were not publicized but assumed to be 8.4โ€ and 10.5โ€ with WQXGA (2560 x 1600) resolution. It is forecasted that M6 will be used in the unveiled AMOLED panel for the tablet PC which is an upgraded luminescent material from one used in Galaxy S5. Phosphorescence red and green of DS-Hi-Metal and Cheil Industries Inc. are applied to the M6 material.

Samsung has been focusing on the tablet PC area as a major business from early this year and expects that the tablet PC will become a device experiencing unprecedentedly rapid growth in IT history as display penetration rate for the tablet PC increases fast.

Samsung already launched 7.7โ€ Galaxy tap, which adopted 7.7โ€ AMOLED panel in 2011.

[SID 2014] Latecomers catching up aggressively

AMOLED latecomers; BOE, AUO and Tianma are rapidly catching up the AMOLED development of Samsung Display (SDC) and LG Display (LGD) at SID 2014.

BOE expressed possibility of investing in TV following mobiles by displaying 55โ€ FHD AMOLED panel. In terms of technology readiness level, it is incompatibly lower than panels of LGD and SDC though, it is considerably fast that it was developed in six months and produced in a pilot line in Hefei.

AUO showed that its AMOLED technology had reached at certain level by unveiling 5.7โ€ WQHD (513ppi) ultra-high resolution AMOLED panel. More attention drew towards AUOโ€™s panel because its production method is RGB+FMM as SDC uses and the high resolution is realized with real RGB strip type rather pentile. AUO also expressed its will on AMOLED business by showing 5โ€ HD flexible AMOLED panel and 1.6โ€ AMOLED panel for a smart watch.

Tianma also unveiled 5.5โ€ HD AMOLED panel. Its performance lags behind the current AMOLED panel, but it aiย ย ย ย ms to supply middle-end and low-end panel targeting mass-production of 5.5โ€ FHD AMOLED through continuous R&D.

Challenges of Chinese and Taiwanese makers become serious in the AMOLED market, where Korean makers, SDC and LGD, are dominant, and the latecomers are about to invest in the sector. Thus, it is expected that the AMOLED industry will constantly grow.

<BOE’s55ich FHD OLED panel>

ย <AUO’sย 5.7inch FHD AMOLED panel>

<AUO’sย 5inch HD flexible AMOLED panel>

<Tianma’sย 5.5inch HD AMOLED panel>

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