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UBI Research, Hosting International OLED Workshop

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An event will be held to exchange information with experts from the world on OLED, which suggests new solutions lighting market and brings positive changes to a staggering display market with introduction of a flexible smartphone and a curved TV.

On 12 th, UBI Research, a market research and consulting firm specialized in the OLED, announced that it will host ‘the 2nd Annual Korea OLED Workshop’ at COEX conference room in Samsung-dong on June 24th.

It is known that the world’s top OLED experts have been invited to cover information valuable to the industry to the upcoming event. Also, commercialization of flexible display, technological roadmap of WRGB OLED TV, and opportunities and challenges of the OLED display and lighting technology will be addressed. Especially technology and opportunity of Chinese OLED display will be covered.

An official of UBI Research said, “this workshop will be a place to check the roles and competitiveness of Korean, Chinese, Japanese and Tawnies companies in the next OLED lighting and flexible areas.”

For more information on the OLED Workshop, where researchers and executives of the OLED industry participate from around the world, refer to www.oldenet.co.kr and www.ubiresearch.co.kr or contact +82-2-577-4391.

 

 

LG Display’s winning move, OLED TV Price

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LG Display (LGD) actively competes in TV market by reducing OLED TV price.

A department head Byeonggyu Roh of LGD emphasized “cost reduction of LGD’s OLED panel should be carried out across all processes and continued” and introduced its cost reduction strategy for the OLED panel for the 2nd Annual OLED Workshop held on 24th.

Key cost reduction strategy includes various ways such as investment cost reduction by rearranging the existing lines and modifying equipment; material cost reduction by optimizing the thickness of layers for TFT, the OLED and encapsulation; tact time improvement; and production efficiency increase by investing in M2 line. Also it was expected that soluble process will be the core technology for cost reduction in the future.

CEO of UBI Research, Choong Hoon Yi, said “LGD’s ultimate goal is to reduce the price by 1.1 times compare to LCD” and announced “cost down can be realized through reducing investment cost as 65” UHD OLED TV displayed at SID 2014 applied the existing co-planar to reduce from the previous 6mask to 4mask.”

LGD recently began supplying the OLED TV panel to China, and it plans to operate the M2 line in the latter half of this year. It also dropped the price of a 55” FHD curved OLED TV to $3,999 from the released price of $15,000 and a price war with the LCD TV is about to begin.